Hyundai's Success and Lifecycle Stages.pptx
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What are the reasons for Hyundai's success in India ? What are the life-cycle stages of Santro and Creta in your opinion ?
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This document provides an overview of Hyundai Motors India Limited (HMIL). It discusses HMIL's profile, history, vision, mission and operations. Some key points:
- HMIL is a wholly owned subsidiary of Hyundai Motor Company of South Korea and is one of the largest car manufacturers in India.
- It was established in 1996 and launched its first car, the Santro, in 1998 which was very successful.
- HMIL's vision is focused on customer satisfaction, technology innovation and contributing to society.
- Its mission is to be a preferred provider of automotive services with a diverse team of professionals.
- It has two manufacturing plants in India and exports cars to
Consumer durable goods
The document provides an overview of the consumer durable goods industry in India. It discusses key segments like white goods, brown goods, and consumer electronics. Some of the major players in the industry are Sony, Samsung, Whirlpool, LG, and Videocon. Their product portfolios and marketing strategies are briefly outlined. The industry is growing at around 10% annually due to rising incomes and availability of financing. However, competition is intense and bargaining power of customers is high due to online shopping and price transparency.
Resurrecting indian automobile industry
The document summarizes the Indian automobile industry and provides solutions to challenges facing Tata Motors. It states that the Indian automobile industry is the 7th largest globally but sales slowed in 2011 due to economic factors like inflation and interest rates. Specifically, Tata Motors' passenger car sales dropped 27% from 2013-2014. The document proposes marketing, financial, and operational solutions for Tata Motors like repositioning its brand, investing in R&D, acquiring companies, and expanding production capacity. Finally, it suggests the industry as a whole can set guidelines around fuel efficiency, quality standards, technology sharing, and pricing across segments.
Marketing Strategy
Maruti launched the Versa MPV in 2001 but it failed to gain significant market share. It was positioned as a luxury family vehicle but was overpriced at 5-6 lakhs, competing with sedans. Low mileage of 11 kmpl and lack of a diesel option also hindered sales. Though price cuts in 2003-04 boosted sales temporarily, Versa was eclipsed by the success of the lower priced Wagon R. Recommendations included lower initial pricing, exterior and feature updates during relaunch, focusing on appearance to compete with rivals, and introducing a diesel variant for better economic value. However, Versa's large MPV body-type and high price positioning remained barriers to widespread acceptance
Marketing strategy of maruti suzuki
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
Strategy Management of Ford Motor Company.
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The company produces automobiles, commercial vehicles, and automobile parts worldwide. Ford aims to provide personal mobility while reducing emissions through strategies like increasing production of hybrid and fuel-efficient vehicles. It also aims to stabilize the climate by reducing long-term emissions and expanding alternative fuel infrastructure.
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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- 1. Hyundai’s Success & Lifecycle Stages of Santro and Creta in India Jerin Mathew Alex S2 MBA (2021-23) Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST) Kerala, India www.macfast.org
- 2. Hyundai Motor India Ltd. Is a wholly owned subsidiary of the Hyundai Motor Company in India. It is the 2nd largest automobile manufacturer in India. HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India It currently has 11 car models across segments. It got established in 1996. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality, and testing capabilities. Mr. Unsoo Kim is the Managing Director and Chief Executive Officer of Hyundai Motor India Limited.
- 3. Reasons for Hyundai Success in India Brand Name Large Distribution Network Wide Product offerings at different price points Cheapest cars in corresponding segments Increased Exports Rise in economical technology Executing information system by using SAS Targeting System Followed Marketing Strategy
- 4. Strategy in Evolution of Hyundai Positioning statement is very unique Emerging Market Luxury growth in market Target segmentation Geographical Focus through India, Brazil, China and Russia Advertising terms of Campaign
- 5. Hyundai Santro The Hyundai Santro has a mileage of 20.3 kmpl to 30.48 km/kg . The original Santro redefined how people perceived family cars in India by bringing terms such as refinement, technology, reliability etc. Santro continues to be the 2nd largest selling car in its sector and the most preferred brand in India. The Santro is genial, has decent equipment, is easy, reliable and stress-free to drive. This is a safe car, whether it be for a mundane city commute or fun-filled weekend trips.
- 6. Life Cycle stages of Hyundai Santro INTRODUCTION MATURITY DECLINE GROWT H TIME SALE S
- 7. 1. Introduction Stage Sales grew slowly High Production Cost Skimming Pricing High Failure Rate Minimal Amount of Profit Stimulation Trial Limited Product Models Penetration Pricing Little Competition 2. Growth Stage Sales grow at an increasing rate Large companies may acquire small pioneering firms Many competitors enter the market Profits are High in Rise
- 8. 3. Maturity Stage Sales continue to increase, but at a decreasing rate Annual models of many products Product lines are widened or extended Heavy promotions to both the dealers and consumers are required The market place is approaching saturation Competitors started dropping out of the market 4. Decline Stage Signaled by a long run drop in sales The rate of decline is governed by a) Consumer taste changes b) Substitute products adoption Falling demand forces many competitors out of the market Prices and Profits begin to fall Products were stopped.
- 9. Hyundai Creta Creta is a diverse and vibrant land packed with ancient ruins, buzzing cities and breathtaking beaches. Creta comes with features like an electrically adjustable driver's seat, cruise control, fully digital instrument cluster, drive modes, a panoramic sunroof, a large 10.25-inch touchscreen infotainment system, connected car tech, etc. that make it a top choice amongst modern buyers. Creta is one of the largest selling SUV’s in the Indian Market.
- 10. Life Cycle Stage of Hyundai Creta