The document discusses surveys of the effectiveness of a documentary, radio advertisement, and print advertisement. For the documentary, most people would watch the full 30 minutes, though some found issues with sound quality. The radio advertisement was well-received, with no ratings of 1 or 2 out of 5. Opinions on the print ad were more mixed, with similar numbers liking and disliking aspects of the design and messaging.

1. Wouldyouwillinglywatchthisdocumentary for thefull 30 minutes? Thescatter diagram indicatesthatmajority of peoplewouldwatchourdocumentarywhichis a success for us. Howevertwopeopledid not founditenoughenjoyable to watchtherest of it and andthreepeoplegavetheoverallmark of threebecause, as theysaid, theywouldwatch as thecontent was veryinformative but a big disappointment for them was thequality of soundwhichmadeithard to understand. For peoplewhowouldlike to watchit, itwould not be a problem as theycouldincreasethevolume (threepeopleratedit as a ‘5’ and twogave a ‘4’)

2. Do youthinkour radio advertiseffective? Thisscattergraphpresentstheeffectiveness of our radio trailer. Itshowsthatthemajority of peopleliked and appreciatedoureffortintocombiningthis piece of worktogetherand this was rated as very high because no one voted for one ortwo. Peoplewholikedit most saidtheyenjoyedthevoiceover’svoice and thewholethingappearedveryprofessional and natural. Somesaidthevoicesoundsveryenthusiasticwhich was a goodthing as thiswouldengageouraudiencemore.

3. Do youthinkourprintadvertiseffective? Thescatter diagram representstheeffectiveness of ourprintadvert on thescale 1 to 5 rated by theaudience. A similarnumber of peopleliked (four) and disliked (three) theprintadvert. Peoplethatlikeditsaidit was easy to understand and to guesswhatthedocumentary will be about, theyalsosaidtheworld on the top was a clever idea,whereaspeoplewhodislikeditsaidtheimage was not lookingenoughprofessional for themand theydid not evenmentionanythingaboutchocolatesprinkles on the top creating an image of theworld (indicatingthatcoffeeis a worldwidebeverage and affectseveryone).