This document proposes a digital menu solution to help restaurants and customers with special dietary needs. It identifies the target market as people aged 22-35 with dietary restrictions, and suggests marketing directly to them through nutrition websites and social media. Customer feedback validated a need for digital menus with pictures, simple navigation, and filtering options. A survey of 179 people also supported testing the solution. The proposed business model charges restaurants $100/month, with the goals of increasing table turnover and sales. The large total addressable market is over $1 billion serving the over 1 million restaurants in the US.

2. MARIA
26
Gluten-Free
Difficulty navigating the menu

4. SOLUTION

5. TARGET MARKET
WHO:
HOW MANY:
HOW TO REACH THEM:
● 60% of Americans have at least one dietary restriction
● Men and women between the ages of 22 and 35 with special dietary needs
● Direct-to-consumer marketing using diet and nutrition websites and blogs, SEO,
and social network marketing
● Advertise with restaurants on tabletops and website

6. CONSUMER VALIDATION

7. WHAT THEY SAID...
“Think something I would like a lot is if there was a digital menu that had pictures of every single
item on the menu. Ever try going to a Mexican restaurant where the menu is flooded with food
names you can't pronounce, so you basically have no idea what they are?"
"I hate to hold and navigate through large bulky menus, would prefer clean simple menus. I
wish all menus highlight their signature dish better. If I spend the time looking at the options
and making a choice, to hear that it's not available today, is a big turn off."
"I liked the ideas of filters! If I could think of generally what I wanted and click a filter that let me
see options for what I was in the mood for, and filters my dietician needs that would be
amazing!"

8. SURVEY
179 respondents

9. “Would love to increase turnover on our
tables. Let’s please sit down to talk about
doing a beta at our restaurant.”
- Jason Morgan, Owner of JDI Bar & Grille
BUSINESS VALIDATION

10. GO-TO-MARKET STRATEGY
Go-to-market
● Use a combination of Menu APIs and
manual scraping in a targeted area
● Once, we’ve reached critical mass,
begin partnering directly with
restaurants
Social media campaign

11. BUSINESS MODEL
$100 per month per restaurant
● Improved customer experience
● Data on user behavior
● Real-time updates to menus and inventory
● Increase in revenue
○ Faster ordering = higher table turnover
○ Personalized recommendations = increase in sales per order
Approximately 7,000 restaurants in Chicago
5% penetration in Year 1 would translate to over $400,000 in revenue

12. COMPETITION
ISSUES
● Hardware
● Dehumanize
● Lack of personalization
Our solution is unique!

13. ● Build recommendation engine
● Add restaurants and menus to our growing database
● Build menu management system for restaurants
● Refine marketing strategy
● Point of Sale (POS) and kitchen management system integration
NEXT STEPS

14. Team

15. Thank you!

16. Total Addressable Market
● Number of restaurants in the US: 1 million
● Per Restaurant Per Month: $100
● TAM: $1.2 billion
Price Point
● National average revenue is $60k per month for a resturant
● We need to increase resturants revenue by 1.7% assuming 10% margin
● TAM: $1.2 billion
Appendix A