Hyc digital capabilites q4 2013

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The document contrasts digital capabilities in the past ("then") and present ("now"). In the past, capabilities were design driven, had a narrow perspective, and were segregated. Now, capabilities are experience driven, have a broad perspective, and are integrated. It then outlines the company's strategy, user experience, creative development and design, social media, and data capabilities.

Marketing Business Technology

DIGITAL CAPABILITIES
(THEN)

• Design Driven
• Narrow Perspective
• Segregated

1

DIGITAL CAPABILITIES
(NOW)

• Experience Driven
• Broad Perspective
• Integrated

STRATEGY

USER
EXPERIENCE

CREATIVE
DEVELOPMENT
& DESIGN

Technology Solutions

2

SOCIAL
MEDIA

DATA

STRATEGY

• Research
• Positioning
• Insights
• Analysis
• Emerging Tech

3

USER EXPERIENCE

• Usability Testing
• User Journey Planning
• Multi-device Experience
• Physical to Digital
• Accessibility

4

CREATIVE

• Web & Mobile Development
• Digital Advertising
• Content Creation
• Content Marketing

5

SOCIAL MEDIA

• Social Strategy
• Real Time Marketing
• Engagement Strategy
• Community Management
• Social Advertising

6

DATA

• Analysis
• Evaluation
• Optimization

7

DIGITAL CAPABILITIES

STRATEGY

USER
EXPERIENCE

• Research
• Positioning
• Insights
• Analysis
• Emerging Tech

• Usability Testing
• User Journey
• Accessibility
• Multi-device
• Physical to Digital

CREATIVE
DEVELOPMENT
& DESIGN

• Web & Mobile Dev
• Content Creation
• Digital Advertising
• Content Marketing

• Social Strategy
• Real Time Marketing
• Engagement Strategy
• Community
Management

• Social Advertising

Technology Solutions

8

SOCIAL
MEDIA

DATA

• Analysis
• Evaluation
• Optimization

My talk at TDWG 2013 showing our work on linking different biodiversity information systems to improve the quality of the data on both sides. We enabled an interoperability workflow between data aggregators, such as GBIF or VertNet, and other biodiversity information aggregators, like Map Of Life, with information such as IUCN expert range maps, regional checklists or gridded surveys. Although this was a work in progress at the time of the presentation (therefore the "warning" sign), we were able to show that intercommunication between both systems allowed us to detect spatio-taxonomic biases and issues in both sources. We also explored the possible causes for those errors and tried to model the error rates, finding that new data, published through new mechanisms showed better error rates. We concluded that even though we still lack more work to get a deeper understanding, we believe that we are getting into a new age of biodiversity information sharing, where quality, and not that much quantity, is becoming the key feature. We also believe that the Integrated Publishing Toolkit (IPT), developed by GBIF, might be the banner of this new movement towards a better quality data sharing and that it might be because it is an easier-to-use tool, because building auxiliary tools and mechanisms for improving the quality is easier, or simply because people are getting aware of the importance of having a good quality data set.

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Spindle Communications is based in Johannesburg, South Africa and specialises in green PR, cleantech PR, life sciences PR, healthcare PR, mining PR, ITCE PR, private equity / venture capital PR, infrastructure & construction PR. We also arrange events for our own account (e.g. www.viridisafrica.com, www.lifesparks.co.za, www.madiniafrica.com) or on behalf of clients. We work on an ad hoc or retainer basis. Visit us at www.spindlecommunications.com, www.facebook.com/SpindleCommunications or join us at @SpindleComms on Twitter.

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Hyc digital capabilites q4 2013

1. DIGITAL CAPABILITIES (THEN) • Design Driven • Narrow Perspective • Segregated 1

2. DIGITAL CAPABILITIES (NOW) • Experience Driven • Broad Perspective • Integrated STRATEGY USER EXPERIENCE CREATIVE DEVELOPMENT & DESIGN Technology Solutions 2 SOCIAL MEDIA DATA

3. STRATEGY • Research • Positioning • Insights • Analysis • Emerging Tech 3

4. USER EXPERIENCE • Usability Testing • User Journey Planning • Multi-device Experience • Physical to Digital • Accessibility 4

5. CREATIVE • Web & Mobile Development • Digital Advertising • Content Creation • Content Marketing 5

6. SOCIAL MEDIA • Social Strategy • Real Time Marketing • Engagement Strategy • Community Management • Social Advertising 6

7. DATA • Analysis • Evaluation • Optimization 7

8. DIGITAL CAPABILITIES STRATEGY USER EXPERIENCE • Research • Positioning • Insights • Analysis • Emerging Tech • Usability Testing • User Journey • Accessibility • Multi-device • Physical to Digital CREATIVE DEVELOPMENT & DESIGN • Web & Mobile Dev • Content Creation • Digital Advertising • Content Marketing • Social Strategy • Real Time Marketing • Engagement Strategy • Community Management • Social Advertising Technology Solutions 8 SOCIAL MEDIA DATA • Analysis • Evaluation • Optimization

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