The document discusses shifting trends in mobile platforms and their implications for mHealth. It notes that smartphones have reached 50% market share in major markets and that 84% of US doctors will have smartphones by 2011. It analyzes usage and market shares of platforms like iOS, Android, Windows Phone and Blackberry. It also discusses design trends in consumer mobile apps that will influence mHealth apps and challenges of user retention for mobile apps.

1. SHIFTING MOBILE LANDSCAPES:
HOW PLATFORMS AND CONSUMER BEHAVIOR
WILL SHAPE mHEALTH
CHIA HWU CEO, QUBOP INC.
@CHIAH
@QUBOPINC
MIHEALTH, BARCELONA, MAY 25, 2012
MAY 25, 2012 - WWW.QUBOP.COM

2. THE MOBILE MARKET
MAY 25, 2012 - WWW.QUBOP.COM

3. SMARTPHONES REACHING 50% OF US & EU MARKET
MAY 25, 2012 - WWW.QUBOP.COM

4. CUMULATIVE USERBASE, LATE 2011
MAY 25, 2012 - WWW.QUBOP.COM

5. CLINICIAN SMARTPHONE PLATFORMS
84%
OF U.S. DOCTORS
WILL HAVE A
SMARTPHONE BY THE
END OF 2011
SOURCE: APTILON, MANHATTAN RESEARCH
MAY 25, 2012 - WWW.QUBOP.COM

6. CLINICIAN TABLET PLATFORMS
62%
US DOCTORS HAVE A
TABLET IN 2012
>50%OF DOCTORS WITH A
TABLET HAVE USED
IT AT POINT OF CARE PREFERRED TABLET PLATFORM
SOURCE: APTILON, MANHATTAN RESEARCH
MAY 25, 2012 - WWW.QUBOP.COM

7. EU CLINICIAN TABLET PLATFORMS
26%
OF EU DOCTORS
HAVE AN IPAD BY THE END
OF 2011
40%
OF EU DOCTORS
PLANNED TO BUY AN IPAD
IN 2012
25%
OF PHYSICIAN PROFESSIONAL TIME
SPENT ON THE IPAD
MAY 25, 2012 - WWW.QUBOP.COM

8. THE MOBILE PLATFORMS
MAY 25, 2012 - WWW.QUBOP.COM

9. MOBILE: MOST OF APPLE’S REVENUE, VERY LITTLE OF GOOGLE’S
TOTAL: $25B TOTAL: $10B
MAY 25, 2012 - WWW.QUBOP.COM

10. MOBILE HARDWARE PROFIT SHARE: NOW MOSTLY APPLE
SOURCE: ASYMCO.COM
MAY 25, 2012 - WWW.QUBOP.COM

11. IOS
iPhone: 55% iPod Touch: 32% iPad: 13%
MAY 25, 2012 - WWW.QUBOP.COM

12. IPHONE DOMINATES APPLE SALES, IPAD IS GROWING RAPIDLY
40M
30M
20M
10M
2007 2008 2009 2010 2011 2012
SOURCE: FRNCS.CO/APPLE
MAY 25, 2012 - WWW.QUBOP.COM

13. ANDROID
MOSTLY PHONES, VERY FEW TABLETS SOLD
MAY 25, 2012 - WWW.QUBOP.COM

14. AMAZON KINDLE FIRE
54%
OF THE ANDROID
TABLET MARKET
AFTER 6 MONTHS
MAY 25, 2012 - WWW.QUBOP.COM

15. AS OF APRIL 2012: MOST DEVICES STILL 2.2 OR 2.3
PERCENTAGE OF DEVICES ACCESSING GOOGLE PLAY IN PREVIOUS 14-DAY PERIOD
SOURCE: RON AMADEO, WWW.ANDROIDPOLICE.COM
MAY 25, 2012 - WWW.QUBOP.COM

16. WINDOWS PHONE
FAR BEHIND IOS/ANDROID IN SALES, BUT
NOKIA COMMITMENT IS HELPING
MAY 25, 2012 - WWW.QUBOP.COM

17. DISTINCTIVE MICROSOFT “HOUSE STYLE”
MAY 25, 2012 - WWW.QUBOP.COM

18. BLACKBERRY
RAPIDLY LOSING ITS TRADITIONAL VERTICALS
TO IOS AND ANDROID
MAY 25, 2012 - WWW.QUBOP.COM

19. APPS FOR PROVIDERS
MAY 25, 2012 - WWW.QUBOP.COM

20. MOBILE MIM
FIRST FDA-APPROVED DIAGNOSTIC RADIOLOGY
APPLICATION FOR MOBILE DEVICES (IPHONE/IPAD)
MAY 25, 2012 - WWW.QUBOP.COM

21. APPS FOR PATIENTS
MAY 25, 2012 - WWW.QUBOP.COM

22. VITAL SIGNS CAMERA
MEASURES HEART RATE (VIA MICRO-BLUSHES) AND
BREATHING RATE USING IPAD CAMERA
MAY 25, 2012 - WWW.QUBOP.COM

23. MOBILE APPS
VS.
MOBILE WEB
MAY 25, 2012 - WWW.QUBOP.COM

24. MOBILE WEB
CHEAPER THAN APP DEVELOPMENT
USES AVAILABLE SKILLS (JAVASCRIPT, HTML)
CAN TARGET MANY PLATFORMS AT ONCE
DOES NOT REQUIRE APP STORE APPROVALS
DOES NOT REQUIRE REVENUE SPLIT
MOBILE WEB BROWSERS NOW MORE
STANDARDIZED THAN DESKTOP BROWSERS
MAY 25, 2012 - WWW.QUBOP.COM

25. MOBILE APPS
PRESENCE IN APP STORES
RICHER USER EXPERIENCE
HIGHER PRODUCTION VALUE
EASIER TO MONETIZE (ESPECIALLY ON IOS)
BETTER ACCESS TO BUILT-IN FEATURES (CAMERA,
GPS, MICROPHONE, TWITTER ON IOS, ETC.)
BETTER USER ENGAGEMENT
MAY 25, 2012 - WWW.QUBOP.COM

26. CURRENT DESIGN TREND:
CONSUMER APPS:
WHAT PATIENTS (AND
PROVIDERS ARE USING EVERY
DAY
MAY 25, 2012 - WWW.QUBOP.COM

27. THE 5-TAB SOCIAL APP WITH CENTER ICON
INSTAGRAM PATH (VERSION 1) EVERNOTE
MAY 25, 2012 - WWW.QUBOP.COM

28. FOURSQUARE (PREVIOUS) FOURSQUARE (NOW)
MAY 25, 2012 - WWW.QUBOP.COM

29. NEW FOR 2012:
DEATH OF THE TAB BAR?
MAY 25, 2012 - WWW.QUBOP.COM

30. HIDDEN NAVIGATION: REPLACING TAB BARS
FACEBOOK PATH V2 DOLPHIN NEWS 360
BROWSER
MAY 25, 2012 - WWW.QUBOP.COM

31. CONSUMER MOBILE APP USER LIFE CYCLE
-38% 1 DAY
-50% 1 WEEK
-90% 6 MONTHS
PERCENTAGE OF USERS WHO USE A MOBILE APP
AFTER DOWNLOAD OVER TIME
SOURCE: FLURRY
MAY 25, 2012 - WWW.QUBOP.COM

32. HOW TO DESIGN FOR IPAD:
DESIGN FOR IPHONE,
ADD BREATHING ROOM
MAY 25, 2012 - WWW.QUBOP.COM

33. FACEBOOK (IPHONE)
FACEBOOK (IPAD)
MAY 25, 2012 - WWW.QUBOP.COM

34. THANKS!
CHIA HWU, CEO
CHIA@QUBOP.COM
TWITTER: @CHIAH
@QUBOPINC
WWW.QUBOP.COM