Advanced SEO - Huzzah seminar

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This document discusses techniques for improving a website, including canonicalization to avoid duplicate content issues, monitoring trends on news and social sites, writing and promoting content regularly with patience, automatically redirecting broken links, and using various tools in Firefox and Google to analyze site performance. It also provides contact information for the author.

portentinteractive.com
www.portentinteractive.com
www.portentinteractive.com/index.html

site.com/contact/
site.com/contact.html
site.com/contact.html?from=home

http://www.target.com/

http://www.target.com/ref=nav_2_t_logo

Automate 301 redirection using
Levenshtein distance measurement.

mysite.com/foo/blah.thml
mysite.com/foo/blah.html

1,000 broken links
1,000 good ones
1,000,000 possible

http://www.conversationmarketing.com/archives/search_engines/000131.html >>
http://www.conversationmarketing.com/search_engines/

http://www.conversationmarketing.com/archives/000153.html >>
http://www.conversationmarketing.com/archives.html

http://www.conversationmarketing.com/2009/04/link& >>
http://www.conversationmarketing.com/blogging/

ian@portent.com
@portentint
www.conversationmarketing.com
www.portent.com

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