This document discusses techniques for improving a website, including canonicalization to avoid duplicate content issues, monitoring trends on news and social sites, writing and promoting content regularly with patience, automatically redirecting broken links, and using various tools in Firefox and Google to analyze site performance. It also provides contact information for the author.

1. Embrace your inner nerd

2. cornerstone content

6. canonicalization

7. portentinteractive.com
www.portentinteractive.com
www.portentinteractive.com/index.html

8. site.com/contact/
site.com/contact.html
site.com/contact.html?from=home

9. http://www.target.com/ref=nav_2_t_logo

10. 2,070 results

11. http://www.target.com/
http://www.target.com/ref=nav_2_t_logo

12. http://www.target.com/
http://www.target.com/ref=nav_2_t_logo

13. rel=canonical, anyone?

14. QDF

18. QDF

19. Query Deserves

24. Watch the trends

25. News Sites
Social Sites
Search

33. Write

36. Promote

40. Patience

41. Redirect busted external links

42. Automate 301 redirection using
Levenshtein distance measurement.

43. Lurie > Laurie
=1

44. mysite.com/foo/blah.thml
mysite.com/foo/blah.html

47. 1,000 broken links
1,000 good ones
1,000,000 possible

48. http://www.conversationmarketing.com/archives/search_engines/000131.html >>
http://www.conversationmarketing.com/search_engines/
http://www.conversationmarketing.com/archives/000153.html >>
http://www.conversationmarketing.com/archives.html
http://www.conversationmarketing.com/2009/04/link& >>
http://www.conversationmarketing.com/blogging/

49. bit.ly/linklev

51. Tools

52. Google Webmaster Tools

53. opensiteexplorer.org

54. opensiteexplorer.org
+
xenu link sleuth

56. blekko.com

60. Firefox!!!!

61. web developer’s toolbar

65. Firebug
YSlow
Google Pagespeed

70. ian@portent.com
@portentint
www.conversationmarketing.com
www.portent.com