Hunter Boots Case Study
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Quantcast helped a global retailer acquire new customers by analyzing user behavior data to identify the retailer's ideal online customer profile. Quantcast matched this profile against its real-time view of the web to precisely target potential customers. This approach delivered measurable results for the retailer, including a 10:1 return on ad spend and prospects that converted 3 times the average site conversion rate.
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Overview of Causata's Customer Experience Management platform and applications, including case studies. For more info visit http://Causata.com
5_Case_Study_Retail_Insights_jewelry
A national jewelry retailer wanted to improve the performance of its seasonal campaign promoting holidays in February and March. By using real-time data and analytics provided by the Turn Digital Hub, the retailer's marketers were able to continuously optimize the campaign parameters. This led to a 78% increase in revenue, a 487% increase in clicks, and a 64% increase in actions compared to the previous year's campaign. The insights also helped the retailer improve subsequent marketing campaigns.
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Hunter Boots Case Study
- 1. © 2014 Quantcast. All Rights Reserved. RETAIL CASE STUDY Quantcast-driven prospects converted 3x more than the average site conversion rate. THE CHALLENGE As a global retailer in a highly competitive and saturated market, Hunter was looking to acquire new customers for its seasonal and core products. It was important for the retailer to work with a display partner who could bring new customers into the funnel. Enter Quantcast. THE SOLUTION Quantcast worked with Hunter to tag key conversion events, including the shopping cart and confirmation pages, throughout the online purchase process. Quantcast analyzed the users’ behaviors and built a unique audience profile based on the retailer’s ideal online converter. Combining its Beyond Big data set and Predictive Intelligence, Quantcast then matched the unique profile against its real-time view of the web, and through data pass-back was able to predict the likelihood and expected value of a conversion in order to tailor ad delivery to even more potential high-value consumers. THE RESULTS Quantcast’s predictive machine learning delivered high-value customers and measurable results for Hunter: • 10:1 ROAS, 2x the campaign benchmark. • 25% of all Q2 conversions were attributable to Quantcast. • Quantcast-driven prospects converted 3x more than the overall average site conversion rate. ““The ability to make sense out of Big Data and apply it directly to advertising solutions allowed Quantcast to be a top performer for us, efficiently prospecting high-quality new customers and growing our business.” Deepak Joshi Head of Online, Hunter QUANTCAST DRIVES NEW CUSTOMERS FOR HUNTER AND A 10:1 ROAS