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Hunger-Free Minnesota - Introduction
- 1. A Collaborative Campaign to Fight Hunger Fall 2013
- 2. Hunger in Minnesota is Widespread But it’s not evenly distributed • • • 600,000 food insecure Statewide food insecurity at 11.5% Highest food insecurity occurs in the Twin Cities and northern Minnesota Food insecurity rate 2.4% – 6.5% 6.5% – 8.0% 8.0% – 9.8% 9.8% – 12.8% 12.8% – 47.9% Source: Analysis performed by Professor Craig Gunderson (University of Illinois); Boston Consulting Group analysis (2012) 2
- 3. But food insecurity % alone doesn’t tell you how much food they need 3
- 4. Missing Meals Gap Number of Meals Needed After Assistance • Supply: Calculated supply of emergency food and government programs • Demand: Calculated the number of meals needed annually by food insecure people • Net: Calculated net missing meals gap for each neighborhood Neighborhood (St. Paul) The Family Place Supply : Food shelves Meal programs SNAP NSLP/SBP WIC CACFP SFSP Demand : Meals needed annually by food insecure people Health Care for the Homeless Main Street Housing Partnership Safe Zone Face to Face Health Net missing meals gap Dorothy Day Center Emergency Food Shelf Downtown St. Paul (Census tract #2712302300) 4
- 5. 600,000 Minnesotans Are Missing 100 Million Meals Annually • • • Our gap is knowable Our gap is addressable Minnesota can work together toward addressing this knowable gap Total number of missing meals 8,530 – 42,791 42,792 – 59,241 59,242 – 77,979 77,980 – 105,525 105,526 – 609,631 Source: Analysis performed by Professor Craig Gunderson (University of Illinois); Boston Consulting Group analysis (2012) 5
- 6. Our Approach: Hunger as a Distribution Issue SUPPLY DEMAND Food production Programs that enable acquisition of food 100 million missing meals 600,000 food insecure 6
- 7. Our Finish Line: Add 100 Million Meals by 2015 7
- 8. How We Built Our Action Plan Partnered with Boston Consulting Group Defined the missing meals gap Identified growth initiatives Estimated level of confidence for completion 500 Quantified the meal impact 250 0 Init. 1 Init. 2 Init. 3 Init. 4 Total Built the action plan 8
- 9. ACTION PLAN Developed in partnership with Boston Consulting Group 50 30 20 TARGETS: Million Meals Million Meals Million Meals EMERGENCY FOOD SYSTEM SNAP Agricultural Surplus OUR INITIATIVES: CHILD HUNGER School Breakfast After-School Meals Women, Infants, & Children Program Retail Food Rescue SNAP Demand Generation Prepared Food Rescue System Capacity 9
- 10. How Do We Get This Done? 10
- 11. Hunger-Free Minnesota Statewide Leadership Ken Powell, Chairman & CEO Terry Scully, President, Financial Services Greg Page, Chairman & CEO Pat Donovan, President & CEO Jack Larsen, CEO, Medicare & Retirement Sarah Caruso, President & CEO Jeff Ettinger, Chairman & CEO Rob Zeaske, CEO 11
- 12. Hunger-Free Minnesota Key Community Implementation Partners (selected examples) 12
- 13. Our Minnesota Model Investing in Transformational Solutions Driving a Common Agenda Catalyzing Collective Action Creating Shared Performance Measurement Changing the trajectory of hunger-relief in Minnesota Building shared understanding of the problem and a collective approach for solving it Cross-sector stakeholders undertake specific activities that are supported and coordinated under an overarching plan of action All goals and activities are measured and reported with one metric = meals Redefining Hunger as a Solvable Problem Through education, awareness, and data Supporting Backbone Org Structure Dedicated team to drive leadership, coordinate activities, and raise new funds 13
- 14. Investing in Transformational Solutions Investment Approach • Within our Action Plan parameters, and by working closely with other public and private funders, we focus our investments in three areas: 1. Targeted statewide initiatives to increase the # of meals provided for hungerrelief 2. Fostering community innovation using data-driven and collaborative methods to create new meals 3. Promising models enabling greater access to meals 4. Redefine the conversation around hunger: it’s a solvable problem 14
- 15. Driving a Common Agenda Data-driven methods Data-driven methods help us: 1. Build a better understanding of our problems 2. Identify highly effective and transformational solutions 15
- 16. School Breakfast Program EXAMPLE: Performance Analysis by School District 13.1M Missing Meals 162 School Districts 25 school districts have at least 100k missing meals. Moving these districts to below 40% of missing meals nets 3.0M meals Source: Minnesota Dept. of Education (2011-12), HFMN analysis (2013) 16
- 17. SNAP Demand Generation EXAMPLE: 90% of SNAP Leakage from Two Barriers Demand Generation Opportunity 17
- 18. Driving a Common Agenda Cross-Sector Stakeholders Build Collective Solutions SNAP Marketing Awareness Agricultural Surplus Emergency Food System Capacity 18
- 19. Catalyzing Collective Action Align Investments & Strategies We drive action of our initiatives by coordinating and supporting mutuallyreinforcing activities Collect & Report Data Initiative Goal Research & Planning Experiment Pilot Programs Execution of Programs 19
- 20. Catalyzing Collective Action EXAMPLE: After-School Meals via CACFP 120,964 children eligible for 20.6 Raising Awareness After-School Program Networks Soliciting Sponsors Creating Meal Service Capacity Hunger-Free Minnesota Schools Youthprise Umbrella Not-for-Profits million CACFP after-school meals Sprockets UnitedHealth Group City Parks & Rec For-Profit Meal Providers Source: Minnesota Dept. of Education (2012-13), HFMN analysis (2013) Hunger-Free Minnesota Minnesota Dept of Education CKC Good Food CKC Good Food 20
- 21. Shared Performance Measurement One Measurement of Success = Meals We directly measure or convert all performance data into a “meals” metric Emergency Food System 10.7 million meals added This allows us to gauge success toward our goal of adding 100 million meals by 2015. SNAP 34 million meals added TOTAL 46 Million Meals Added Child Hunger 1.3 million meals added 21
- 22. Hunger: A Solvable Issue Redefining the Hunger Conversation Minnesota Public Radio statewide partnership Produced 100+ local stories on the issue of hunger and its solutions. 22
- 23. Hunger: A Solvable Issue Redefining the Hunger Conversation Our data and collective actions have created new local and national conversations 23
- 24. Backbone Organization Hunger-Free Minnesota Executive Staff Ellie Lucas, Chief Campaign Officer Email: elucas@hungerfreemn.org Twitter: @lucasellie Jason Reed, Director of Strategy & Corporate Partnerships Email: jreed@hungerfreemn.org Twitter: @jasonreedmn David Dayhoff, Director of Partnerships & Advocacy Email: ddayhoff@hungerfreemn.org Twitter: @daviddayhoff 24
Editor's Notes
- To get a sense for how to solve the problem, the first step is to understand its magnitude.
- U of M Missing Meals study61% own pockets22% SNAP/gov food programs5% EFS12% missing meals gap
- Missing meals
- No one should go hungry for the lack of an available meal
- No one should go hungry for the lack of an available mealWon’t close the gap the entire way – but it’ll make a big dent in it.
- As we looked across the universe of possibilities for filling the 100 million meal gap, our team developed a list of approximately 26 specific ideas. Each idea was carefully evaluated to assess the initiative's potential – in terms of the total number of meals it might provide when fully ramped up. We then used a grading scheme to assess the feasibility of bringing the initiative to fruition. This was converted to a discount factor, that we then used to come up with an "expected value"
- Arrived at 8 initiatives that would have the highest and best impact
- It’s starts with leadership, on both the corporate and community levels.
- In addition to increasing donations, we examined a huge and underutilized program: the Supplemental Nutrition Assistance Plan (SNAP) – formerly known as food stamps. This is a USDA program that is funded from general tax revenue, with eligibility criteria set out by the feds. In MN, our participation rate (i.e., participation as a % of eligible population) is the nation's 7th worst. Only ~40% of eligible Minnesotans participate – for 4 main reasons:Awareness – Especially true among working poor and seniors, but generally true across all groupsActivation – We make it hard. You have to appear for an in-person interview. There's a stigma attached to it.Application and Verification – Relatively few lost hereWe looked at specific initiatives to improve MN participation rates and came up with 6 broad suggestions. If implemented, we would expect to move from 4th quartile participation to top quartile – which would add another 40M meals and bring an estimated $210M positive impact to the local economy
- We are guiding collective action with entities that have experience with federally reimbursable meal programs