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Action For Healthy Kids

Building a Movement for Children's Health from Harvard Pilgrim's Growing Up Healthy conference (11/4/09)

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Action For Healthy Kids

  1. 1. 2009 Action for Healthy Kids
  2. 2. The Child Health Crisis <ul><li>32% of American children (12 million+) are overweight or obese </li></ul><ul><li>Over the last 30 years, the percentage of overweight children has nearly tripled </li></ul><ul><li>Only 2% of school-age children consume the recommended daily servings from all food groups </li></ul><ul><li>Only 4% of elementary schools offer daily PE </li></ul><ul><li>Today’s youth may become the 1 st generation in 100 years to have a lower projected life expectancy than their parents </li></ul>
  3. 3. The Impending Economic Crisis <ul><li>During 2006, medical spending attributable to obesity was estimated at $86 billion and the annual medical burden of obesity could be as high as $147 billion per year (in 2008 dollars) </li></ul><ul><li>Medical spending for the obese is $1,429 higher per year (42% higher) than for someone with normal weight </li></ul><ul><li>Dating back to 1995, it was estimated that 39.3 million workdays were lost annually to obesity-related causes </li></ul><ul><ul><li>In addition, obesity was responsible for 239.0 million restricted-activity days, 89.5 million bed-days, and 62.7 million physician visits </li></ul></ul><ul><li>According to the CDC, chronic diseases account for 70% of the $1 trillion in annual U.S. healthcare expenditures </li></ul>
  4. 4. The School Opportunity <ul><li>Improve the quality of school foods; </li></ul><ul><li>Enhance nutrition education; </li></ul><ul><li>Improve and increase physical education; and </li></ul><ul><li>Increase physical activity for kids. </li></ul>Action for Healthy Kids helps school districts and schools, especially those in underserved communities : 16 th U.S. Surgeon General David Satcher AFHK Founder
  5. 5. Action for Healthy Kids Model <ul><li>Last year, we reached 1,100 school districts, 8,000 schools and 3.7 million kids! </li></ul>
  6. 6. Building a Nationwide Movement > 11,800 Volunteers in 51 Teams Successful Programs across the U.S. 65 National Partner Organizations
  7. 7. Our Development & Growth Action for Healthy Kids started with a handful of members in 2002. We’re now more than 11,800 strong, including 19% growth during 2008-2009. This grassroots network is the only one its kind in the U.S.
  8. 8. Campaigning for School Wellness by Building Family-School-Community Partnerships Campaigning for School Wellness School Stakeholders Students Community Stakeholders Parents
  9. 9. Programs, Services and Resources <ul><li>Programs </li></ul><ul><ul><li>Game On! The Ultimate Wellness Challenge </li></ul></ul><ul><ul><li>Students Taking Charge </li></ul></ul><ul><ul><li>ReCharge! Energizing After-School </li></ul></ul><ul><li>Services </li></ul><ul><ul><li>Coaching to schools, teams and communities </li></ul></ul><ul><li>Resources </li></ul><ul><ul><li>Mini-grants direct to schools </li></ul></ul><ul><ul><li>Expert reports </li></ul></ul>
  10. 10. Game On! The Ultimate Wellness Challenge Evidence demonstrates that Game On! improves knowledge, behavior and attitudes for eating healthy food and being physically active. A year-long program that challenges America’s youth, their families and schools to incorporate healthy food choices and physical activity into their daily lives.
  11. 11. Students Taking Charge <ul><li>Engages youth leaders in high schools </li></ul><ul><li>Introduces youth leaders to the power of advocacy and empower them as effective change agents in school communities </li></ul><ul><li>Drives real and sustainable change in the school health environment </li></ul>
  12. 12. ReCharge! Energizing AfterSchool <ul><li>Four core concepts: </li></ul><ul><ul><li>Energy In </li></ul></ul><ul><ul><li>Energy Out </li></ul></ul><ul><ul><li>Teamwork </li></ul></ul><ul><ul><li>Goal-setting </li></ul></ul><ul><li>2009-2012 plans: </li></ul><ul><li>Expand distribution with 7,500 kits over next 3 years </li></ul><ul><li>Will Reach 50,000 2 nd - 6 th graders and their families </li></ul>
  13. 13. Local Teams <ul><li>New Hampshire </li></ul><ul><ul><li>Annual trade show for school nutrition services </li></ul></ul><ul><ul><li>ReCharge! training </li></ul></ul><ul><ul><li>Run, Pedal, Paddle </li></ul></ul><ul><ul><li>Fuel Up to Play 60 </li></ul></ul><ul><li>Maine </li></ul><ul><ul><li>Network connecting statewide work </li></ul></ul><ul><li>Massachusetts </li></ul><ul><ul><li>Students Taking Charge </li></ul></ul><ul><ul><li>ReCharge! </li></ul></ul><ul><ul><li>Parent outreach </li></ul></ul><ul><ul><li>Annual legislative breakfast </li></ul></ul>
  14. 14.
  15. 15. New England Regional Network <ul><li>Spring 2009 Kick-off </li></ul><ul><ul><li>Advisory Council </li></ul></ul><ul><li>Six New England State Teams </li></ul><ul><ul><li>CT, NH, RI, ME, MA, VT </li></ul></ul><ul><li>Creating an infrastructure and movement </li></ul><ul><ul><li>Sharing resources and networking </li></ul></ul><ul><ul><li>Volunteer recruitment </li></ul></ul><ul><ul><li>Parent outreach </li></ul></ul><ul><ul><li>Spring 2010 event </li></ul></ul>
  16. 16. Action For Healthy Kids Goals <ul><li>From 2009-2012, Action for Healthy Kids will support… </li></ul><ul><ul><li>4,500 school districts </li></ul></ul><ul><ul><li>25,000 schools </li></ul></ul><ul><ul><li>10,000,000 kids </li></ul></ul><ul><li>… with resources, programs and services to improve nutrition and physical activity policies, practices and outcomes. That’s 1 out of every 5 schools. </li></ul>
  17. 17. Our Strategic Plan <ul><li>Support school wellness nationwide, especially in underserved communities </li></ul><ul><li>Raise awareness of issue and advocate for change </li></ul><ul><li>Expand needed infrastructure to promote sustainable change </li></ul><ul><li>Deliver quality programs and services through our school health model </li></ul><ul><li>Conduct effective fundraising and resource stewardship </li></ul>
  18. 18. <ul><li>“ Action for Healthy Kids is unique because it zeros in on schools’ needs at a local and district level, and helps schools individualize their efforts according to the needs presented.” </li></ul><ul><li>Mindy Frejkowski, school nurse, Chillicothe, OH </li></ul>Why Our Model Works