SlideShare a Scribd company logo
http://italiansoccernet.blogspot.com




Anthony Veneziano
12/12/2011
MKTG 404 – 1M
 Search Engine Optimization
 Pay Per Click
 Email Marketing
 Social Media
 Mobile Marketing
 Display Ads
 Affiliate Marketing
 Driving Traffic
 Web Sites
 Etc
1.   Blog
2.   Persona/Target Market
3.   Blog Posts
4.   Social Media
5.   Website Performance Summary
Goals of Website:
• To connect with people worldwide
• Communicating Serie A action
• Enhance reputation of Italian soccer
Who is it that we are targeting?

Demographics                             Geographics
Age: 16 – 25 (Teens, Adults)             Toronto and GTA
Gender: Males and Females
Education: High School, Post Secondary


Psychographics                           Behavioristics
People that enjoy Italian soccer         People that play soccer
                                         and watch Italian soccer
1.  Midweek Roundup
       2. Ranieri new Inter Milan coach
                 3. Weekend Roundup
              4. Stars in Milan Injured
                     5. Juventus go top
             6. Lazio win Rome Derby
     7. Juventus defeat Inter at San Siro
8. Cassano has successful heart surgery
 9. Luciano Moggi Jailed for Calciopoli
   10. Juventus beat Lazio to stay on top
    11. Juventus on top as Milan close in
Social Networking Websites:

• www.facebook.com/ItalianSoccernet
• www.twitter.com/#!/AnthVeneziano


Coming Soon:

• Youtube Channel
 Twitter Grader
     •   Current Grade: 13%
 Blog Grader
     •   Current grade: 50%
 Hubspot Blog Rank
     •   Current blog rank: 375550
 Ice Rocket
     •   Current blog rank: 3903
 Facebook
     •   32 Fans
1. Blog
2. Facebook
3. Twitter
Blog Results
 Communicates Italian Serie A
    news to public
•   Main website dominated visits
 Reached People in Different Countries
 Gender
     •   Dominated by Males
 Largest Target Market Presence
     •   Ages 18 – 24
 Tweets to communicate blog
  information to followers
 High quality, low quantity
•   Will improve in 2012
 Continue to write
 newsworthy content in blog
    Install feedburner into
                     system
 Add pictures to blog posts
   Improve look of website
 Monthly Email Newsletter

o Provides information about website
          o Provides URL to website
Humber Internet Marketing
                Recommendation
                    http://italiansoccernet.blogspot.com




Anthony Veneziano
12/12/2011
MKTG 404 – 1M

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Humber internet marketing recommendation

  • 2.
  • 3.  Search Engine Optimization  Pay Per Click  Email Marketing  Social Media  Mobile Marketing  Display Ads  Affiliate Marketing  Driving Traffic  Web Sites  Etc
  • 4.
  • 5. 1. Blog 2. Persona/Target Market 3. Blog Posts 4. Social Media 5. Website Performance Summary
  • 6. Goals of Website: • To connect with people worldwide • Communicating Serie A action • Enhance reputation of Italian soccer
  • 7. Who is it that we are targeting? Demographics Geographics Age: 16 – 25 (Teens, Adults) Toronto and GTA Gender: Males and Females Education: High School, Post Secondary Psychographics Behavioristics People that enjoy Italian soccer People that play soccer and watch Italian soccer
  • 8. 1. Midweek Roundup 2. Ranieri new Inter Milan coach 3. Weekend Roundup 4. Stars in Milan Injured 5. Juventus go top 6. Lazio win Rome Derby 7. Juventus defeat Inter at San Siro 8. Cassano has successful heart surgery 9. Luciano Moggi Jailed for Calciopoli 10. Juventus beat Lazio to stay on top 11. Juventus on top as Milan close in
  • 9. Social Networking Websites: • www.facebook.com/ItalianSoccernet • www.twitter.com/#!/AnthVeneziano Coming Soon: • Youtube Channel
  • 10.  Twitter Grader • Current Grade: 13%  Blog Grader • Current grade: 50%  Hubspot Blog Rank • Current blog rank: 375550  Ice Rocket • Current blog rank: 3903  Facebook • 32 Fans
  • 12. Blog Results  Communicates Italian Serie A news to public • Main website dominated visits
  • 13.  Reached People in Different Countries  Gender • Dominated by Males  Largest Target Market Presence • Ages 18 – 24
  • 14.  Tweets to communicate blog information to followers  High quality, low quantity • Will improve in 2012
  • 15.
  • 16.  Continue to write newsworthy content in blog  Install feedburner into system  Add pictures to blog posts  Improve look of website
  • 17.  Monthly Email Newsletter o Provides information about website o Provides URL to website
  • 18. Humber Internet Marketing Recommendation http://italiansoccernet.blogspot.com Anthony Veneziano 12/12/2011 MKTG 404 – 1M