Data is the new currency and everyone wants to steal it. Next generation data security/privacy challenges require next-generation solutions with the great user experience. Seemingly every day, a new onslaught of fresh challenges to data security arise. This is, in part, because of the increasing proliferation of sensitive data in the cloud and mobile environments, data lakes and other big data repositories. Security breaches are still on the rise because most organizations are having issues with detecting and protecting their sensitive data. Uniquely unified, data-centric security that empowers organizations to quickly and accurately assess where they need to focus investments and resources to reduce the escalating risk of data breaches and misuse. User experience (UX) design plays a critical role in empowering people to protect their privacy by controlling their data. This is all about the 4 powers of UX which helped security analysts to analyze, recommend, prioritize and protect data risks and viable in a business and regulatory context. A human-centered design approach to security can bring together what’s desirable to people, possible with technologies like Machine Learning / Artificial Intelligence.

1. Human With Machine:
Harnessing the power of
UX for Securing Data
Ranjeet Tayi
Segment UX lead - Data Security & Catalog Products
Informatica, USA
@ranzeeth

2. Dealing with fear and badly
managed risk
and many more data breaches…

3. Data 3.0
Data 2.0Data 1.0
Specific business
applications
Enterprise wide
business processes
Digital Transformation

4. Machine
Learning/AI
1 billion workers
will be assisted by
machine learning
or AI
15.3 zettabytes
per year
in global data
center traffic
Explosion
in Data Volume
20 billion
connected devices
New Data Types
(mobile, social, IoT)
325 million
business data
users and growing
New
Users
Over 92% of data
center traffic
will come from
the Cloud
Data in
the Cloud
Data 3.0 – Trending by 2020

5. Regulations
Growing regulations

6. Security is more important than ever
Perimeter Defense Isolated Data Security Data Centric
10 Years ago 5 Years ago Current & Future

7. Social:
155-120-2189
DOB:
05-04-1985
Visa
1232 8232 4389Exp: 10May 2020
Where is your sensitive data?

8. Discover Detect Protect

9. UX Challenges
• New Market Category
• No users / limited access to users
• Unsolved problem
• Dealing with Fear Factor
• Designing Intelligence
Security Challenges
• Lack of Visibility
• Slow inaccurate detection
• Inability to prioritization
• In-adequate Protection
• Managing policies
UXSecurity
Security vs UX
Security
Privacy
User
Experience
Challenges are ingredients of UX

10. 4 UX Super Powers
• UX Research & Co-Design
• Art of Data & Intelligence
• Design-Led Innovation
• Dealing with rapid UX

11. UX
DevPM
QA
Doc
Seller
Buyer
User

13. 9

14. Everyone is a designer.
Actively involve all stakeholders in the design process

15. Data Visual
Story
Actionable
Insights
UX is all about telling powerful actionable
stories with trust worthy data.

18. Automation
?
Risk of deskilling skills

19. AI +Human
Fully automated had high risk of failure of machine critical
Mixed Initiative

20. AI-driven Data Privacy & Protection
Data Discovery
Data Parsing
Data Classification
Data Matching
Anomaly DetectionRecommendations
Structure Discovery
User Behavior Analytics

21. Sensitive Records
Observed: 6.2K | Expected 120
Sensitive Fields
Observed: 113 | Expected 20
Data Domains
Observed: 17 | Expected 3
Location
Observed: Boston, USA
Sensitive Events
Observed: 28 | Expected 1
Time of Day
Observed: 10:10PM
Day of Week
Observed: Sunday
Data Stores
Observed: 2 | Expected 1
Adam Smith
Director, Sales
Redwood City, USA
80 Unexpected Data Store
Observed: Oracle_CRM
Risk Score: Anomaly Detection:80
Jan Feb Mar Apr May Jun Jly Aug Sept Oct Nov Dec 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
User behavior analytics

22. 20%
80%
Hidden Risk
Production
Non Production
Sensitive
Data
Hidden Risk

23. Dynam
ic Masking
***-**-1120
JOHN DOE
912-67-6345
ADAM SMITH
Persistent Masking
bgfassrasdk
133wert562t
Encryption
SOCIAL SECURITY
081-05-1120
JOHN DOE
Protection Method

24. Design-led innovation

25. Novel Innovations

26. Risk Simulation Plan
Human in the loop.
Tell me what to Protect?

27. Creating concept UX using AI by Design

28. The rapid UX… Quickly Build, Land and Expand
Think
Make
Check
Discover
Detect
Protect
Privacy and Protect
1+ 2+ 3+ 4+
Version / Time

29. Its ok to do new mistakes

30. Don’t jump into design solution without knowing
where these user stories are coming from.
?

31. Everyone is a designer.
Engage all stakeholders and facilitate.

32. UX should take a front seat to drive
innovation, don’t hide behind monitors.

33. Useful
Credible
DesirableUseable
AccessibleFindable
UXValuable
Security is a new design principle not a requirement.
Secure
Security + Privacy

34. We always design for
user persons, why not
an evil persona?
Evil Persona Name:
Occupation:
Location:
Age:
Goals:
Unknown
Hacker
Unknown
25-45 Years
Hack the systems to
steal the sensitive information.
Look for loopholes so that he can break
things easily.
Fear:
Motivation:
Get arrested and go to Jail
To remain anonymous and illegally access
confidential systems to make money or
defame organizations
Skills: Expert in hacking complex systems
Experiments on various systems and
technologies.
Expert in hiding his identity & being
anonymous.
Tools: Multiple computers, hacking tools, debug
tools, cheat code, virus generators, etc.

35. Ranjeet Tayi
www.ranjeeth.com
@ranzeeth
Thanks!
Lets design this world secure...
Images:Pexels