Learn what skills and talents are in hot demand for a changing economy. Discover how journalists can transition to new career tracks in communications and PR. Presentation given by Lynn Hazan at National Federation of Press Women (NFPW) National Conference, Chicago, IL (August, 2010)
54. PR Agency Model Write: Press Release, Q & A, Letter to Editor, Pitch Letter, Bio Client Projects: Press Tour, Video News Release, Press Conference, Media Kit, SM Strategy Media: Pitch & Place, Establish Relationships, SM Write PR Media Client Projects/ Manage Client Relations
55. PR Specialties Reputation Management Crisis Communications Public Affairs/Community Relations Government Affairs/Political Issues Management Product Publicity Investor Relations/Financial Communications
56. Do You Have What it Takes for PR Agency Jobs? Superb writing skills on deadline Quick learner: client business, e.g. Client focus Results oriented--Metrics Bottom up learning Relationship building
57. Do You Have What it Takes for PR Agency Jobs? Hierarchical structure: AAE to Sr. VP Fast paced Long hours
58. Government Executive Communication Corporate Communication 1 Voice 1 Company PR/Media Community Relations Employee/ Internal IR / Financial Issues Management Corporate Communication
59. Not-For-Profits Cause (American Cancer Society) Issue (Mothers Against Drunk Driving) Professional Association (American Bar Association) High commitment Lower salary Multitask Jack of all trades
60.
61. Corporate: minimum 3-5 years’ experience, small departments, fewer large companies