Presentation done @UX Open, October 13 2013

1. HELLO!
My name is Marcus Castenfors
I’m an Experience Designer
I work at SapientNitro

2. ARE YOU OVERWHELMED?

3. 1,800,000+
books on Amazon

4. 28,000,000+
songs in iTunes

5. 34,000+
cities on AirBnB

6. 40,000+
recipes on Allrecipes.com

7. 90%
of all data was generated in
the last two years
Source:
http://marciaconner.com/blog/data-on-big-data/

8. AAARGH!

9. WHERE DO I START?

10. “With so many options to
choose from, people find it very
difficult to choose at all.”
BARRY SCHWARTZ

12. CURATED CONTENT

16. “The solution to making sense of
the massive volume is a new
engaged partnership between
humans and machines.”
STEVEN ROSENBAUM

18. THANK
YOU!
Follow me on Twitter
@mcastenfors
or read my blog
mcastenfors.com