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Video brainstorming - Rosa Gudjonsdottir

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A short presentation about a great method - Video brainstorming.

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Video brainstorming - Rosa Gudjonsdottir

  1. 1. Video brainstorming Rósa Guðjónsdóttir
  2. 2. • To generate ideas and prototypes
  3. 3. • Four groups • Five participants each • A mix of subject experts, target audience and designers • One moderator per group • Duration 3-4 hours
  4. 4. • Procedure • Participants tell fresh, relevant and specific anecdotes • Decide which issue to solve
  5. 5. • Procedure • Decide on a solution • Write a scenario • Prototype the solution
  6. 6. • Procedure • The solution is recorded on video • No editing
  7. 7. • Procedure • All groups gather and watch the videos
  8. 8. • Procedure • The solutions are discussed • Criticism is only allowed at the end
  9. 9. • Drawback • Can be interpreted as hogwash
  10. 10. • Drawback • It can be a challenge to involve all participants
  11. 11. • Advantage • Subject experts, target group and designers interact
  12. 12. • Advantage • The result is tangible • Cannot be interpreted as the real thing
  13. 13. • Advantage • It is fun

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