1. Video brainstorming
Rósa Guðjónsdóttir

2. • To generate ideas
and prototypes

3. • Four groups
• Five participants each
• A mix of subject experts, target audience
and designers
• One moderator per group
• Duration 3-4 hours

4. • Procedure
• Participants tell
fresh, relevant
and specific
anecdotes
• Decide which
issue to solve

5. • Procedure
• Decide on a
solution
• Write a scenario
• Prototype the
solution

6. • Procedure
• The solution is
recorded on
video
• No editing

7. • Procedure
• All groups gather
and watch the
videos

8. • Procedure
• The solutions are
discussed
• Criticism is only
allowed at the
end

9. • Drawback
• Can be
interpreted as
hogwash

10. • Drawback
• It can be a
challenge to
involve all
participants

11. • Advantage
• Subject experts,
target group and
designers interact

12. • Advantage
• The result is
tangible
• Cannot be
interpreted as
the real thing

13. • Advantage
• It is fun