The Business Model Canvas has proven to be a very useful tool for capturing ideas and solutions for various projects. It has been applied successfully to help align organizations, design new business models, and clarify current models. The Canvas allows stakeholders to think holistically and ensure all aspects of a business are addressed.

1. The public sector is often challenged I´m using the Business Model Canvas in I wish I had known the Canvas years Imagine 60 students, 1st year of We were asked to redesign the language
The Business We used 15’000 The Business Model Canvas has proven
HOW
to implement private sector principles. Brazil to help artists, cultural producers ago! With a particular tough and graduation, knowing nothing about service of an international NGO. The
Model Canvas has post-its and to be very useful tool to capture ideas
I have used the Canvas to assist a and game designers to envision innova- complicated print-to-digital project entrepreneurship. In less than 5 days, Business Model Canvas was especially more than and solutions for e-commerce projects.
department to view itself as a service- tive business models for the Cultural within the publishing industry it would thanks to the Business Model Canvas, helpful to show the links between allowed me to 100 meters of Most of my clients are SMEs and the
oriented business,
establishing exter-
and Creative Industries. I apply it in the
Cultural Production MBA at FGV and in
have been so helpful to
show all project
they were able to pitch a viable pitch
idea with conviction and clarity. They
the needs of people’s day-to-day
work and a service that was felt establish a com- broWn paper Canvas helps them to
clarify their current
dO YOU
nalized as-is and to- the Innovation Games Lab at COPPE/
members in this used it as a tool to cover all the startup- too specialized, considered only as an mon language and to design a future organizational struc-
ture in a global manufacturing company. business models
be business models.
UFRJ Business Incubator.
Claudio D'Ipolitto, Brazil visual way both
building dimensions.
Guilhem Bertholet, France
afterthought and far away from their
priorities.
framework with The key of all activities was, however, and understand and focus on the impact
It has created a whole new conversa-
the big picture, Paola Valeri, Spain colleagues. the Business Model Canvas. It convinced
us by its practical applicability, simplicity
of e-commerce on their organizations.
Marc Castricum, Netherlands
tion on how they operate their business.
their (important) I've used the Canvas to explore new
USE THE
Mike Lachapelle, Canada When you typically think of a business The Business Model Canvas has helped and logic cause effect relations.
growth opportunities, assess uses
model, the conclusion is that it is a 'for own role in it and several health care organizations in the As a startup-coach I support teams to of new business models by com-
Daniel Egger, Brazil
I applied the Canvas to help a company
I consult small companies on using the
profit' business. However, I found that
the Canvas to be also very effective in
the interdepen- Netherlands to make the move from
a budget driven governmental
create new products and design their
business. The Business Model Canvas
petitors and to communicate across the align the key staff in order to determine
freemium business model. This model dencies. organization how we could accelerate
I used the Canvas to do a the company’s shared goals and strate-
reality
the non-profit sector. We used it to institution to an entrepreneurial does a great job assisting me to technology, market and business model
CANVAS?
gic priorities, which were used during
DESIGN
involves giving core products away for Hours of explaining, arguing and misun- value-adding organization.
remind the teams innovations. the planning process and incorporated
check
free, which is very counterintuitive to derstanding could have been saved. Huub Raemakers, Netherlands Bruce MacVarish, U.S.
to think holistically with the BSC. It also ensured that the
+ ALIGN
most business people. Thanks to the Jille Sol, Netherlands
chosen initiatives were clearly driven by
Business Model Canvas, I can
about their busi- the new strategic priorities.
easily illustrate members of the leadership team during
A close friend was looking for a new
I used the Canvas with senior managers
of a public company to help them ness and prevents
I have used the canvas with a co-
founder to design a business plan
for my new startup Mupps, a platform Martin Fanghanel, Bolivia
how it makes the formation of a new non-profit pro-
gram. The Canvas was flexible enough
job. I used the Business Model
Canvas in order to assess her
restructure their value chain due to
changes in sector regulation. The key
them to stick on for a national level contest held by The
where artists can make their own music
apps for iPhone and Android phones in
financial sense.
Economic Times, India. The Canvas
to take into account the goals of this
social entrepreneurial venture, and bring
personal business model. Her core
competences and value proposition
success factor was to understand which details. enabled me to think through all the
minutes. You know what? The Canvas
made me even surer of the possible
Peter Froberg, Denmark new value propositions could be offered This helps to make their new venture a aspects of the startup and put together
clarity to the true value proposition success! So I gotta go, work to do!
were outstanding but she failed to to their clients and then translated into success. a plan that VC's might find well thought
of the business and how to make it Erwin Blom, Netherlands
leverage her strategic partners and internal operations. Christian Schüller, Germany out and attractive to fund.
sustainable.
I help business owners plan their transi- develop appropriate customer relation- Leandro Jesus, Brazil Praveen Singh, India
Kevin Donaldson, U.S.
tion and exit from their companies. ships. This adjusted focus opened new
Success depends on sustaining long- opportunities.
term company viability and growth. Key Daniel Pandza, Mexico
to this is a business model innovation
program. The Canvas helps us identify
and innovate their business model.
Nicholas K. Niemann, U.S.