How Web Content Influnces Buying Process

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jennyhuang601

An Ignite presentation summarizing Chapter 13 of David Scott's The New Rules of Marketing & PR

Education

HOW WEB
CONTENT
INFLUENCES THE
BUYING PROCESS
Jenny Huang | October 20th, 2010
Presidio Graduate School | SUS6060: Managerial Marketing (S2)

Determine Site Personality: S e r i o u s

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Top 25 by Genre:
Action & Adventure Top 25
Anime & Animation Top 25
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Classics Top 25
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Drama Top 25
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Foreign Top 25…

Tying it all together
 Understand the BUYERS
 Understand the SALES CYCLES
 SHORT
 LONG
 Develop CONTENT and
ORGANIZATION

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