Jack in the Box Worldwide Credentials

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Jack in the Box Worldwide Credentials

  1. 1. Jack In The Box Worldwide COMMUNICATIONS & ENGAGING CONTENT for the ALWAYS-ON Ecosystem A Part of the The 120 Media Collective
  2. 2. Jack’s Beliefs Brand Communications is fast evolving from ‘Product Advertising’ to ‘Meaningful Content’. You’re exposed to almost 5,000 product messages every day. How many do you remember?
  3. 3. Jack’s Beliefs Brands need to define a Clearer Purpose than ever before. What is the role you want to play in the every day lives of people? How can you go beyond a transactional relationship?
  4. 4. Jack’s Beliefs A Cohesive Content Strategy defines your Channel Strategy, not Vice-Versa. With a multiplicity of devices and channels, are you able to deliver consistent and impactful messages?
  5. 5. Jack’s Beliefs Brands need their own Newsrooms, not just Campaign Management teams. Do you’ve a stated strategy and the right partners to compete with real-time content? Have you clearly defined your extended competitive landscape?
  6. 6. Jack’s Beliefs Not Consumers but People. Are you trying to sell to them every single time? Imagine a nagging sales man who tries to sell his stuff every time he sees you. Would you even entertain him?
  7. 7. Jack’s Key People Roopak Saluja, Founder & CEO, The 120 Media Collective Abhishek Razdan, SVP & Business Head Jack In The Box WW, Mumbai Mairu Gupta, VP & Business Head Jack In The Box WW, Delhi Ashish Patkar, Creative Director - Copy Jack In The Box WW, Mumbai Jasleen Gupta, Chief Editor Jack In The Box WW, Mumbai
  8. 8. Jack’s Services Strategy & Planning Multi- Platform Content Campaigns & Activations Media Planning & Buying Tech & Analytics SEM & SEO ORM Digital Video Production
  9. 9. Jack’s Clients
  10. 10. Jack’s Awards
  11. 11. Jack’s Case Studies
  12. 12. 1.5 million visits since May ‘14 3.7 million page views 800,000 organic visits “Making beauty attainable to the everyday girl” Media & Search Social Media Content Platform 300,000 visits through social media
  13. 13. Click to view the case study
  14. 14. Click to view the case study
  15. 15. Click to view the case study
  16. 16. Click to view the case study
  17. 17. Click to view the case study
  18. 18. WHY THIS KOLAVERI DI? Click to view the case study
  19. 19. Click to view the case study
  20. 20. Smart Experiential Travel portal To be launched (WIP) Online travel experience Research Content Bookings
  21. 21. Group Companies
  22. 22. Thank You

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