HTML5New Possibilities for Publishing
Who is iFactory?A division of RDW Group, iFactory is an interactive design and development company with over 19 years experience.
Who is iFactory?A division of RDW Group, iFactory is an interactive design and development company with over 19 years experience.Among our staff:DesignersDevelopersInformation ArchitectsUsability ExpertsStrategic ConsultantsClients include: Academic Publishers Reference PublishersJournal PublishersLibraries…from Massachusetts to London
What is HTML?HyperText Markup LanguageThe “building blocks” of all web pagesTag format: <html></html>
Example<div class="content"> 	<h1>Title for a Page</h1> 	<p>Text for a paragraph here. Text for a paragraph here. Text for a paragraph here. Text for a paragraph here.</p> 	<imgsrc="images/face.jpg" alt="My face" /> 	<h2>Header Level Two Here</h2> <ul> 		<li><a href="page.html">Item One</a></li>		<li><a href="page.html">Item Two</a></li><li><a href="page.html">Item Three</a></li>	</ul> </div>
Why a new version?10 years since last update An open standard Consistency among an expanding number of devices Easier and less expensive to publish content
HTML 5 =HTML 5   +   CSS 3   +   JavaScript
A new logosource: w3.org/html/logo
What’s new in HTML 5?Five Points for Publishing
What’s new in HTML 5?1. Better Findability & Syndication
What’s new in HTML 5?1. Better Findability & SyndicationNew semantic tags
MicrodataNew semantic tags<article><aside><details><figure><figcaption><footer><header><hgroup><mark><menu><nav><section><summary><time>
Example<article>	<header>		<time datetime="2009-10-22" pubdate>October 22, 2009</time>		<h1>			<a href="page.html">Travel day</a>		</h1>	</header> 	<p>Loremipsum dolor sit amet…</p> </article>
MicrodataitemscopeitemtypeitempropEvent Organization Person Product Review BlogThing Creative Work Article Book Author ...and more
schema.org—Google, Bing, Yahoo
Example<div itemscopeitemtype="http://schema.org/Book"> <imgitemprop="image" src="catcher-in-the-rye-cover.jpg" /> 	<span itemprop="name">The Catcher in the Rye</span><link itemprop="bookFormat" href="http://schema.org/ Paperback">Mass Market Paperback by <a itemprop="author" href="/author/jd_salinger.html"> J.D. Salinger</a> 	<span itemprop="numPages">224</span> pages<span itemprop="publisher">Little, Brown, and Company</span> 	<meta itemprop="publishDate" content="1991-05-01"> May 1, 1991<span itemprop="inLanguage">English</span>ISBN-10: <span itemprop="isbn">0316769487</span></div>
We may soon see search results like this…source: diveintohtml5.org
What’s new in HTML 5?1. Better Findability & SyndicationOpportunities:
What’s new in HTML 5?1. Better Findability & SyndicationOpportunities:Better search results
Syndication & monetization
Embeddable content licensingWhat’s new in HTML 5?2. Richer Interactive Content
Native audio & video
Canvas & SVGsource: en.inforapid.org
CSS 3Dsource:apple.com
Drag & dropsource: my.picsengine.com
What’s new in HTML 5?2. Richer Interactive Content	 Opportunities:
What’s new in HTML 5?2. Richer Interactive Content	 Opportunities:Figures, diagrams, games
Data visualization
Learning applications
Collaboration
Search engine optimizationWhat’s new in HTML 5?3. Truer Design & Layout
Web fontssource: lostworldsfairs.com
Columnssource: tripleships.com/sample
Media queries & responsive layoutssource: 2011.uxlondon.com
What’s new in HTML 5?3. Truer Design & Layout	 Opportunities:
What’s new in HTML 5?3. Truer Design & Layout	 Opportunities:Closer brand adherence
Better legibility on screen
Nicer reading experience on mobile
Single site developmentWhat’s new in HTML 5?4. Geolocation
What’s new in HTML 5?4. GeolocationA user’s coordinates
Multiple ways of calculating (triangulation, GPS)
Handled with JavaScript
Currently a user opt-in featureExample: Twitter
Example: Sonar
Example: Constellationssource: nakshart.com
Example: Augmented realitysource:acrossair.com
What’s new in HTML 5?4. Geolocation	 Opportunities:
What’s new in HTML 5?4. Geolocation	 Opportunities:Social / sharing / collaboration
Location-based content
Augmented realityWhat’s new in HTML 5?5. Offline storage & applications
What’s new in HTML 5?5. Offline storage & applicationsMore like native apps
History management
Save user dataExample: Gmail
Example: Evernote
Example: Darkroom

HTML5: New Possibilities for Publishing