1. HTML5 is a major development in web technology that will transform web development and influence both technical and non-technical aspects of content management.
2. It is designed to make all web content accessible across devices by reducing the need for separate site versions. There is an emphasis on backwards compatibility.
3. HTML5 was developed as browsers continued to be flexible with code even when strict XHTML standards were introduced, and aims to build on the way web pages are actually served by browsers.