This document outlines an upcoming presentation for the HSMAI Phoenix Chapter on converging revenue management, marketing, sales, and digital practices. The presentation will cover defining goals and audiences for different efforts, developing timelines, and using various online tools for strategies, content creation, and tracking. It provides an agenda with several segments, including discussing current practices, case studies, and methods for integrating different areas. Feedback from audience members will be gathered during the presentation using an online platform.
HSAMI EU Lunch Series Convergence of Revenue Management and Marketing for Hot...Loren Gray, CHDM
The document summarizes Loren Gray's presentation at the HSMAI EU conference on converging revenue and marketing practices. The presentation covers: defining the goals and audiences for different marketing efforts; setting timelines for content creation, distribution, and tracking; and reviewing tools that can be used for marketing strategy and implementation, including analytics, social media, graphics, and scheduling tools. The presentation aims to provide guidance on effectively combining revenue management, marketing, sales, and other practices through real-world case studies and processes.
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
The document discusses branding chapters of the Hospitality Sales and Marketing Association International (HSMAI) to become industry icons. It covers defining the purpose, demographics, timeline, content creation process, approval process, and channels for chapter efforts and events. Marketing tools are listed that can be used for strategy, including social media research and management tools, graphics and video creation tools, analytics tools, and tools for contests, surveys, appointments and more. The overall goal discussed is helping HSMAI chapters stand out as icons in their industry through effective branding and marketing.
Directi Case Study Contest 2010- IIMB AspirersDirecti Group
The document outlines various features and marketing strategies for catchme.com, a proposed location-based social network in India, including innovative features like future check-ins, virtual gifts, location-based trivia and games, a travelogue feature, and incentives for users to provide tips and reviews. It also analyzes the scope and target market for location-based social networks in India and provides examples of how catchme.com could generate revenue through various monetization strategies.
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Group
Directi is analyzing the market opportunity for a new social networking application called CatchUp focused on location-based check-ins and activities. CatchUp would allow users to check-in at locations, share updates and media, participate in games and challenges, and earn rewards. The product design incorporates features like profile pages, live sharing, alerts, itinerary planning, chatting and gaming to meet the needs of mobile users and incentivize use of the application. Business partnerships are also envisioned to provide offers and promotions to monetize the platform.
Chris Hart of Lindex was the speaker for MnSearch's 1st Quarter 2014 Marquee Event. He had a great presentation describing some of the SEO Tools of the Trade. Here is his presentation.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
HSAMI EU Lunch Series Convergence of Revenue Management and Marketing for Hot...Loren Gray, CHDM
The document summarizes Loren Gray's presentation at the HSMAI EU conference on converging revenue and marketing practices. The presentation covers: defining the goals and audiences for different marketing efforts; setting timelines for content creation, distribution, and tracking; and reviewing tools that can be used for marketing strategy and implementation, including analytics, social media, graphics, and scheduling tools. The presentation aims to provide guidance on effectively combining revenue management, marketing, sales, and other practices through real-world case studies and processes.
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
The document discusses branding chapters of the Hospitality Sales and Marketing Association International (HSMAI) to become industry icons. It covers defining the purpose, demographics, timeline, content creation process, approval process, and channels for chapter efforts and events. Marketing tools are listed that can be used for strategy, including social media research and management tools, graphics and video creation tools, analytics tools, and tools for contests, surveys, appointments and more. The overall goal discussed is helping HSMAI chapters stand out as icons in their industry through effective branding and marketing.
Directi Case Study Contest 2010- IIMB AspirersDirecti Group
The document outlines various features and marketing strategies for catchme.com, a proposed location-based social network in India, including innovative features like future check-ins, virtual gifts, location-based trivia and games, a travelogue feature, and incentives for users to provide tips and reviews. It also analyzes the scope and target market for location-based social networks in India and provides examples of how catchme.com could generate revenue through various monetization strategies.
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Group
Directi is analyzing the market opportunity for a new social networking application called CatchUp focused on location-based check-ins and activities. CatchUp would allow users to check-in at locations, share updates and media, participate in games and challenges, and earn rewards. The product design incorporates features like profile pages, live sharing, alerts, itinerary planning, chatting and gaming to meet the needs of mobile users and incentivize use of the application. Business partnerships are also envisioned to provide offers and promotions to monetize the platform.
Chris Hart of Lindex was the speaker for MnSearch's 1st Quarter 2014 Marquee Event. He had a great presentation describing some of the SEO Tools of the Trade. Here is his presentation.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
This document outlines a progressive mobile strategy for developing mobile solutions at WVU University. It discusses starting with basic mobile websites in 2009 and gradually expanding offerings over time to include native apps and responsive designs. The strategy focuses on understanding audience needs, prioritizing content for those audiences, and implementing appropriate platform solutions in an iterative process. Key aspects include taking an audience-first approach, focusing on tangible utility over just content delivery, breaking down silos, and emphasizing the mobile web through responsive designs and templates to maximize discovery and access to existing content.
SearchLove Boston 2016 | Will Critchlow | The Emerging Future of SearchDistilled
Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
Create and Convert Mobile Moments of TruthGreg Hickman
This document discusses the importance of optimizing the customer journey and website for mobile users. It emphasizes that the customer journey now often begins on mobile via sources like Facebook, YouTube, or email. It provides examples of how desktop-optimized websites can frustrate mobile users and hurt conversion rates. The key takeaways are to ensure your site is fully mobile responsive, test it across devices, map out all mobile touchpoints and sources of traffic, make your content easily consumable on mobile, and use mobile-friendly payment solutions.
This document summarizes key findings from a survey of over 4,500 Digital Hispanic respondents about their online language use and behavior. Some of the main findings include:
- While 28% of Digital Hispanics are Spanish dominant at home, only 16% use Spanish most of the time online, showing they are comfortable consuming content in both English and Spanish digitally.
- Search engines are the top online source used by Digital Hispanics to gather information about purchases, with 86% using search. Entertainment purchasers showed the highest use of search at 90%.
- Cultural relevance, through inclusion of Hispanic topics, visuals, entertainment and influencers, is important for engaging Digital Hispanics regardless of language
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
The document discusses the rise of mobile marketing and provides strategies for businesses to engage mobile users. It notes that mobile usage and ownership are exploding, and B2B marketers are increasing their mobile marketing budgets in response. The document then provides tips for businesses on mobile strategies, including building mobile-optimized websites or apps, using technologies like QR codes and text messaging to engage customers, and leveraging opportunities around mobile that were previously unseen on desktop.
Apps for Financial Literacy - Understanding the ApportunitiesJenni Brand
A basic understanding of mobile apps - what they are, how big the marketplace is, what the rate of adoption is, what are financial literacy apps, why your organization may want one, and a sample marketing plan if you decide to build an app for your organization.
Jenni Brand, Bastille Marketing
jenni@bastillemarketing.com
202-714-0071
This document summarizes mobile trends and technologies relevant for libraries. It discusses the growth of mobile data usage and devices. Common mobile library uses include circulation, finding content from catalogs and databases, reference via SMS, and programming. Considerations for mobile websites and apps include whether to use a web or app approach, which platforms to support, navigation and branding, and testing frameworks. Emerging areas discussed are augmented reality, implicit search, and dual screen devices. The future will be increasingly mobile-focused.
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
The document discusses the current state of conversational interfaces such as chatbots and voice assistants, noting that while early versions were limited, recent advances in artificial intelligence, data availability, and user expectations have created new opportunities for conversational interfaces to become more useful. However, conversational interfaces still have limitations and work best when focused on simple, well-defined tasks rather than attempting to replace more complex interactions or functions better suited to humans. Designing effective conversational interfaces requires keeping interactions simple, clearly setting user expectations, and in some cases, involving human assistance.
The document provides an overview of mobile search trends and best practices for SEO and SEM according to a presentation by Prashant Puri, CEO of AdLift.com. It discusses the growth of smartphones and mobile searches. Key trends include mobile search volume surpassing desktop by 2015 and mobile ad spending reaching 50% of total search ad spending by 2017. The document also summarizes user search behaviors and recommendations for mobile site design, including responsive designs versus dedicated mobile sites. It highlights trends in mobile paid search clicks and lower CPCs on smartphones and tablets.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
7 Lessons from Established Online Video Viewers Ogilvy
This document discusses key findings from a survey of nearly 2,400 established online video viewers about their consumption habits. Some of the main findings include:
- Most respondents expect online streaming to be their sole source of video within a few years and they see traditional TV as becoming obsolete.
- Session viewing, where viewers engage with online videos for extended periods of 30+ minutes multiple times a week, dominates online behavior rather than single video views.
- Session viewing is common across all age groups, not just young viewers. Most viewing sessions occur in the evening prime time hours that compete with television.
- Irrelevant or poorly placed advertising is a major reason viewers abandon viewing sessions, undermining the monetization abilities of
The document discusses the future of content marketing. It notes that changes in technology and digital accessibility have forever changed consumerism and marketing. Specifically, it highlights the growth of smartphones and mobile usage, increased online searches and social media participation. It also explores how this shift has impacted the consumer decision journey. The document then examines how these changes have disrupted traditional media companies and journalism. It discusses several emerging trends in content marketing, including the rise of big data and its applications in profiling, programmatic advertising, native advertising, retargeting, and the convergence of online and offline activities. Brands adopting content marketing strategies and the growing role of influencers are also covered.
The survey results showed that the target audience values honesty and loyalty the most in personal values. Their main interests are music, movies, gaming, technology, food/cooking, and travel. When asked about their most passionate interests, gaming was the top response followed by music and movies. The results indicated that gaming appeals more to males while music, movies, and travel were equally popular among both males and females. This provides insight into designing a platform that promotes honesty and transparency while featuring content in broadly popular categories like gaming, music, and movies.
Digital Assistants and Chatbots - a Brands best friend?David Wright
The document discusses digital assistants (DAs) and chatbots, and whether they can be considered a brand's best friend. It summarizes research conducted to test this hypothesis, including a usability test of how people interact with DAs, an analysis of DA and messenger usage data, and an examination of brand page interactions on Facebook. The research found that while DAs are useful for simple tasks, they currently lack the ability to have deeper, more conversational interactions or fully understand brands. Therefore, DAs cannot yet be considered a brand's best friend.
This document discusses opportunities for the Australian travel and tourism industry in 2015 and beyond based on emerging technology trends. Key points discussed include:
1. The growth of online travel markets and how search engines and social media will influence travel research and planning.
2. Emerging technologies like augmented reality, electronic publishing, and remote robotics that could impact the travel experience.
3. How search engines like Google and Bing are analyzing traveler behavior and customizing travel search results and tasks.
4. The increasing importance of social networks like Facebook and review sites in influencing travel decisions and sharing travel experiences.
5. Possible future scenarios for inbound international tourism in Australia in 2015 based on key technology and social
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
Artificial Intelligence and Marketing: Hype and reality - Opportunities for I...Hugues Rey
The document discusses artificial intelligence and its opportunities and applications in marketing. It covers several key areas where AI can be used, including chatbots, conversional marketing to generate leads and close deals, speech recognition, image recognition, recommendations, content generation, and dynamic pricing. While consumers are still unclear or fearful of AI, integrating it with human expertise can improve the customer experience. The conclusion is that AI is already being used in many marketing functions and that testing it now is important, as full productivity may be 10 years away, and AI can help free up human marketers to focus on strategy and creativity.
The document discusses customer relationship management (CRM) and how it has evolved with the rise of social media and more informed, connected customers. CRM used to focus on moving customers through a sales funnel, but now emphasizes engaging with customers through conversations on social platforms. Effective CRM requires listening to customers, responding to their needs, and providing value through collaborative, trusted discussions across online and offline channels.
Ron jones - Keyword Intelligence: Keyword Research for Search, Social and BeyondMediabistro
Ron Jones of Symetri Internet Marketing provides a presentation on keyword intelligence. The presentation covers picking the right keywords, relevant destination content, keyword research tools and analytics, understanding user intent and sentiment, and points of engagement on social media. The goal is to determine customer needs through keyword data to improve marketing strategy, branding, conversions, and drive traffic to websites.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
This document outlines a progressive mobile strategy for developing mobile solutions at WVU University. It discusses starting with basic mobile websites in 2009 and gradually expanding offerings over time to include native apps and responsive designs. The strategy focuses on understanding audience needs, prioritizing content for those audiences, and implementing appropriate platform solutions in an iterative process. Key aspects include taking an audience-first approach, focusing on tangible utility over just content delivery, breaking down silos, and emphasizing the mobile web through responsive designs and templates to maximize discovery and access to existing content.
SearchLove Boston 2016 | Will Critchlow | The Emerging Future of SearchDistilled
Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
Create and Convert Mobile Moments of TruthGreg Hickman
This document discusses the importance of optimizing the customer journey and website for mobile users. It emphasizes that the customer journey now often begins on mobile via sources like Facebook, YouTube, or email. It provides examples of how desktop-optimized websites can frustrate mobile users and hurt conversion rates. The key takeaways are to ensure your site is fully mobile responsive, test it across devices, map out all mobile touchpoints and sources of traffic, make your content easily consumable on mobile, and use mobile-friendly payment solutions.
This document summarizes key findings from a survey of over 4,500 Digital Hispanic respondents about their online language use and behavior. Some of the main findings include:
- While 28% of Digital Hispanics are Spanish dominant at home, only 16% use Spanish most of the time online, showing they are comfortable consuming content in both English and Spanish digitally.
- Search engines are the top online source used by Digital Hispanics to gather information about purchases, with 86% using search. Entertainment purchasers showed the highest use of search at 90%.
- Cultural relevance, through inclusion of Hispanic topics, visuals, entertainment and influencers, is important for engaging Digital Hispanics regardless of language
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
The document discusses the rise of mobile marketing and provides strategies for businesses to engage mobile users. It notes that mobile usage and ownership are exploding, and B2B marketers are increasing their mobile marketing budgets in response. The document then provides tips for businesses on mobile strategies, including building mobile-optimized websites or apps, using technologies like QR codes and text messaging to engage customers, and leveraging opportunities around mobile that were previously unseen on desktop.
Apps for Financial Literacy - Understanding the ApportunitiesJenni Brand
A basic understanding of mobile apps - what they are, how big the marketplace is, what the rate of adoption is, what are financial literacy apps, why your organization may want one, and a sample marketing plan if you decide to build an app for your organization.
Jenni Brand, Bastille Marketing
jenni@bastillemarketing.com
202-714-0071
This document summarizes mobile trends and technologies relevant for libraries. It discusses the growth of mobile data usage and devices. Common mobile library uses include circulation, finding content from catalogs and databases, reference via SMS, and programming. Considerations for mobile websites and apps include whether to use a web or app approach, which platforms to support, navigation and branding, and testing frameworks. Emerging areas discussed are augmented reality, implicit search, and dual screen devices. The future will be increasingly mobile-focused.
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
The document discusses the current state of conversational interfaces such as chatbots and voice assistants, noting that while early versions were limited, recent advances in artificial intelligence, data availability, and user expectations have created new opportunities for conversational interfaces to become more useful. However, conversational interfaces still have limitations and work best when focused on simple, well-defined tasks rather than attempting to replace more complex interactions or functions better suited to humans. Designing effective conversational interfaces requires keeping interactions simple, clearly setting user expectations, and in some cases, involving human assistance.
The document provides an overview of mobile search trends and best practices for SEO and SEM according to a presentation by Prashant Puri, CEO of AdLift.com. It discusses the growth of smartphones and mobile searches. Key trends include mobile search volume surpassing desktop by 2015 and mobile ad spending reaching 50% of total search ad spending by 2017. The document also summarizes user search behaviors and recommendations for mobile site design, including responsive designs versus dedicated mobile sites. It highlights trends in mobile paid search clicks and lower CPCs on smartphones and tablets.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
7 Lessons from Established Online Video Viewers Ogilvy
This document discusses key findings from a survey of nearly 2,400 established online video viewers about their consumption habits. Some of the main findings include:
- Most respondents expect online streaming to be their sole source of video within a few years and they see traditional TV as becoming obsolete.
- Session viewing, where viewers engage with online videos for extended periods of 30+ minutes multiple times a week, dominates online behavior rather than single video views.
- Session viewing is common across all age groups, not just young viewers. Most viewing sessions occur in the evening prime time hours that compete with television.
- Irrelevant or poorly placed advertising is a major reason viewers abandon viewing sessions, undermining the monetization abilities of
The document discusses the future of content marketing. It notes that changes in technology and digital accessibility have forever changed consumerism and marketing. Specifically, it highlights the growth of smartphones and mobile usage, increased online searches and social media participation. It also explores how this shift has impacted the consumer decision journey. The document then examines how these changes have disrupted traditional media companies and journalism. It discusses several emerging trends in content marketing, including the rise of big data and its applications in profiling, programmatic advertising, native advertising, retargeting, and the convergence of online and offline activities. Brands adopting content marketing strategies and the growing role of influencers are also covered.
The survey results showed that the target audience values honesty and loyalty the most in personal values. Their main interests are music, movies, gaming, technology, food/cooking, and travel. When asked about their most passionate interests, gaming was the top response followed by music and movies. The results indicated that gaming appeals more to males while music, movies, and travel were equally popular among both males and females. This provides insight into designing a platform that promotes honesty and transparency while featuring content in broadly popular categories like gaming, music, and movies.
Digital Assistants and Chatbots - a Brands best friend?David Wright
The document discusses digital assistants (DAs) and chatbots, and whether they can be considered a brand's best friend. It summarizes research conducted to test this hypothesis, including a usability test of how people interact with DAs, an analysis of DA and messenger usage data, and an examination of brand page interactions on Facebook. The research found that while DAs are useful for simple tasks, they currently lack the ability to have deeper, more conversational interactions or fully understand brands. Therefore, DAs cannot yet be considered a brand's best friend.
This document discusses opportunities for the Australian travel and tourism industry in 2015 and beyond based on emerging technology trends. Key points discussed include:
1. The growth of online travel markets and how search engines and social media will influence travel research and planning.
2. Emerging technologies like augmented reality, electronic publishing, and remote robotics that could impact the travel experience.
3. How search engines like Google and Bing are analyzing traveler behavior and customizing travel search results and tasks.
4. The increasing importance of social networks like Facebook and review sites in influencing travel decisions and sharing travel experiences.
5. Possible future scenarios for inbound international tourism in Australia in 2015 based on key technology and social
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
Artificial Intelligence and Marketing: Hype and reality - Opportunities for I...Hugues Rey
The document discusses artificial intelligence and its opportunities and applications in marketing. It covers several key areas where AI can be used, including chatbots, conversional marketing to generate leads and close deals, speech recognition, image recognition, recommendations, content generation, and dynamic pricing. While consumers are still unclear or fearful of AI, integrating it with human expertise can improve the customer experience. The conclusion is that AI is already being used in many marketing functions and that testing it now is important, as full productivity may be 10 years away, and AI can help free up human marketers to focus on strategy and creativity.
The document discusses customer relationship management (CRM) and how it has evolved with the rise of social media and more informed, connected customers. CRM used to focus on moving customers through a sales funnel, but now emphasizes engaging with customers through conversations on social platforms. Effective CRM requires listening to customers, responding to their needs, and providing value through collaborative, trusted discussions across online and offline channels.
Ron jones - Keyword Intelligence: Keyword Research for Search, Social and BeyondMediabistro
Ron Jones of Symetri Internet Marketing provides a presentation on keyword intelligence. The presentation covers picking the right keywords, relevant destination content, keyword research tools and analytics, understanding user intent and sentiment, and points of engagement on social media. The goal is to determine customer needs through keyword data to improve marketing strategy, branding, conversions, and drive traffic to websites.
Presentation by GrowthVine, LLC on mobile technology for associations and nonprofits. Includes look at mobile web, mobile apps, QR codes, text messaging, RFID, NFC, etc.
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
1. The ecommerce industry is experiencing strong double-digit growth globally, driven by increased online shopping on mobile devices and social media platforms.
2. Emerging digital trends in 2023 include the rise of social commerce, new payment methods like digital wallets and cryptocurrencies, the development of web3 technologies, and expanded use of artificial intelligence in areas like personalized advertising and virtual product try-ons.
3. Key takeaways are that social media is revolutionizing online shopping, digital and biometric payments will pave the way for a cashless economy, and artificial intelligence will become ubiquitous in driving innovation across ecommerce and marketing.
This document provides an overview of web marketing strategies presented by Rosey Broderick. It discusses conducting market research to understand target markets and competitors. It emphasizes setting clear business objectives and outlines steps to analyze an existing website, devise an action plan to drive traffic, and measure results. The presentation covers various online marketing tactics like search engine optimization, social media, email marketing, and viral marketing. It provides examples of successful campaigns and encourages developing a measurable strategy to effectively achieve business goals through the web.
The document discusses how brands need to manage their vulnerability on social media as customer consumption shifts to new digital platforms. It emphasizes that marketers must research emerging technologies, develop a social media strategy that integrates with all customer touchpoints, and actively participate in social media by continually monitoring conversations and addressing issues that arise in order to effectively engage customers in online communities.
A deck I put together to present to member-based partners, building on a short content piece from the Member Experience Network. Stats are relevant for 2019.
How Customer Intelligence Will Future Proof Your Event PortfolioBear Analytics
Virtual events provide event organizers with valuable customer data that can be used to future-proof their event portfolios. Collecting the right data at registration and through various engagement metrics allows organizers to understand attendee demographics, interests, and behaviors. This customer intelligence enables organizers to personalize messaging, showcase program impact to sponsors, and identify new markets. While virtual events are disruptive, those who leverage customer data to their advantage can differentiate their offerings and position themselves for success.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile search is increasingly important, with 100 billion monthly searches occurring on mobile devices. 62% of organic searches display different results between desktop and smartphone. Half of local mobile searches lead to in-store visits within a day. To optimize for mobile, sites must be responsive, fast-loading, and consider features like rich snippets, AMP, and voice search. Emerging technologies like augmented and virtual reality will also impact mobile search.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
This document discusses strategies for digital marketing success. It covers topics such as search engine optimization, paid search marketing, video advertising, and using digital technologies like podcasts and webinars. The document also discusses how digital marketing is influencing companies today and provides an overview of emerging technologies like widgets, feeds, and customizing communications through multiple online channels.
The document provides tips on implementing digital marketing in 2017. It discusses creating videos, live streaming, search engine optimization (SEO), social media ads, analytical data, prioritizing mobile, and creating creative content. Specific tips include using tools like KeywordTool.io for videos, planning for live streams, optimizing websites for search engines, setting daily budgets for social media ads, measuring results with analytics, ensuring mobile-friendly websites, and producing long-form content like eBooks and blog posts. The overall message is that digital marketing requires an integrated approach across multiple channels to be effective.
Similar to HSMAI Phoenix Chapter "Make It Work' Presentation by Loren Gray (20)
Vancuver bc hsmai tool deck presentation jan 2021Loren Gray, CHDM
This document provides tools and methods for businesses to find revenue growth opportunities and maximize their marketing budgets. It discusses assessing customer wants through surveys, communicating with guests using messaging and video apps, monitoring competitors and trends, creating rich media, and tools for research, translations, and getting a business found online. Specific tools are suggested for scenario simulation, guest feedback, offline tracking, special needs travelers, and live streaming events. The overall message is that there are free and low-cost strategies businesses can pursue to dynamically adapt their marketing.
This document proposes an "Ironclad Direct Channel Budget" and summarizes tools for simulating a digital marketing budget and calculating a direct channel transient revenue budget. It introduces Loren Gray as the presenter of the "Great Minds of Marketing" September program and provides links to online budget simulators and calculators for estimating revenue contribution from different marketing channels based on conversion rates and costs. The presentation aims to help identify expected revenue and conversion costs to achieve revenue goals from various contributing marketing segments.
Wright investments Convergence Presentation -- by Loren GrayLoren Gray, CHDM
The document discusses strategies for effective collaboration between revenue management, marketing, and sales teams. It provides an overview of key considerations like establishing common goals and metrics, ensuring data integrity, building trust between teams through transparency, and emphasizing continuous improvement. Additionally, the document describes different tools and resources used by each area as well as scenarios demonstrating how collaboration can significantly impact business performance.
This document provides an overview of how revenue management and digital marketing can converge to create a symbiotic relationship. It discusses how analyzing customer data can help optimize pricing, forecasting, and marketing strategies. Various digital marketing tactics are also summarized like using custom audiences on Facebook and isolating underperforming opportunities. The document emphasizes collaborating across teams to establish common goals and KPIs, ensure data integrity, and make informed business decisions through analytics.
Rocet toronto nov 18 - Convergence of Revenue Management and Digital MarketingLoren Gray, CHDM
This document provides an overview of how revenue management and digital marketing can converge to create a symbiotic relationship. It discusses how analyzing customer data can help optimize pricing, forecasting, and marketing strategies. Various digital marketing tactics are also examined, like custom audiences on Facebook and isolating underperforming opportunities. The document emphasizes collaborating across teams to establish common goals and KPIs, ensure data integrity, and make informed business decisions through analytics.
Nevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren GrayLoren Gray, CHDM
The document discusses how revenue management and digital marketing can converge to create a symbiotic relationship. It provides examples of how analyzing data can help optimize pricing, forecasting, customer targeting, and distribution. It also addresses challenges like consumers becoming smarter and the codependent relationship with online travel agencies. The document suggests revenue and marketing teams can work together by sharing data, using common metrics, and continuously improving their combined efforts to maximize profits.
This is the presentation deck used by Loren Gray for the HSMAI British Columbia Chapters Presentation on Digital Marketing and Revenue Management Convergence in Hospitality
This document summarizes a presentation about bringing together revenue management and digital marketing. It discusses how the two areas can have a symbiotic relationship through analysis, optimization, forecasting, pricing, marketing to customers, distribution, and addressing challenges. The presentation also provides examples of how to use customer data and digital strategies to acquire guests and examples of using Facebook for marketing like custom audiences. It emphasizes collaboration, common goals and terminology, data integrity, transparency, and continuous improvement to successfully analyze data.
The document discusses how revenue management and digital marketing can create a symbiotic relationship through collaboration, using common metrics and KPIs, integrating data sources, and enabling continuous improvement. It provides examples of how to optimize marketing mix based on channel economics and understand the ecosystems of the revenue and marketing teams. The goal is to move from siloed reporting to integrated analytics that support holistic business decision making.
The document provides a presentation template for the Two Roads Summit. It includes different slide variations that presenters can use and customize for their topics. The template includes title slides, section break slides, and content slides. The content slides are tagged for whether they relate to sales, revenue, or marketing topics. The presentation encourages presenters to update, edit, and personalize the slides for their specific purposes. It also provides instructions for choosing different slide layouts and using the notes section.
Hoteliers are under pressure to extract insights from vast data to enhance strategies and optimize the customer experience. Revenue management and digital marketing need to collaborate more closely by sharing and utilizing data in real time through predictive analytics. This session aims to discuss how to better integrate revenue management and digital marketing analytics by exploring what data should be shared, how systems can seamlessly exchange data, and how predictive analytics can drive profits across the customer journey.
Hoteliers are under pressure to extract insights from vast amounts of customer data to optimize strategies and experiences. While marketing and revenue management collaborate better when sharing data, questions remain around what data to share, how to share it in real-time, and how predictive analytics can drive profits. This session aims to address these questions and advance the intersection of revenue management and digital marketing analytics.
The document discusses how revenue management and digital marketing are converging. It provides examples of how customer data from sources like Facebook can be used to target digital advertising campaigns. The document also discusses emerging technologies like augmented reality, virtual reality, 360 degree videos and live streaming video and how they are being used in digital marketing. It emphasizes the importance of data analysis and testing different digital marketing strategies and channels to drive sales and optimize revenue.
This document discusses the importance of storytelling for hotels. It identifies problems such as not understanding guests, lack of differentiation, failure to communicate, and not having a profitable business model. It stresses defining the guest journey from acquisition to post-stay. Various calendars are recommended to collaborate across departments and share marketing strategy. Timing content is as important as the content itself. Storytelling should be an ongoing process of measuring, adapting and adding to the overall story to keep guests engaged over time.
Marcus hotels facebook : Facebook Social media & YOU day 2 session 5 vs1Loren Gray, CHDM
This document discusses using social media, content, and digital strategies to drive sales, revenue, and marketing. It provides examples of how businesses can use custom Facebook audiences and look-alike audiences to target specific customer demographics. It also discusses how social media engagement does not occur in isolation and emphasizes integrating social, search, and content strategies. The document advocates combining sales, revenue, and marketing approaches and using digital marketing data and tools to define new strategies.
Titled, "These Are The Good Old Days" we explore the major changes that happened in 2016 that will fundamentally change how Revenue Managment for the Hospitality Industry will change.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
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INCLUDED FRAMEWORKS/MODELS:
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To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
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HSMAI Phoenix Chapter "Make It Work' Presentation by Loren Gray
1. HSMAI
The Hospitality Sales and Marketing
Association International
PhoenixChapter
Breakfast Series
Bit.ly/phoenixsb1
Bit.ly/phoenixwb1
2. HSMAI Phoenix Chapter –
Convergence of Revenue &
Marketing ‘Making it Work’
LOREN GRAY
CHDM
FOUNDER / CEO
HOSPITALITY DIGITAL MARKETING
3. What are we
talking about?
In today's world, we
constantly hear about
convergence. The
combining of Revenue
Management practices
with Marketing practices
as well as Sales, but how
exactly do you do that?.
Are we really
aware of what
we are dealing
with?
Lets define where we are
both in tech and it’s use.
What can you do
with all of’ it’?
Case studies on real use-
abilities and a definition
of workflow.
How can you
make ‘it’ work?
Methods, tools and
processes.
01 02 03 04
What’s Happening In The Next Hour
The HSMAI Phoenix Chapter
Bit.ly/hsmaiphoenix
4. 4
Lets Take a moment.
Open your phone | Tablet | Laptop and go
to www.Menti.com
01
Se the Code 47 96 94
02
Enter you selection
03
The HSMAI ConferenceThe HSMAI Phoenix Chapter
5. WHAT’S NEXT…
Section 1
Segment 1 – What are we talking about?
Segment 2 – Are we really aware
of what we are dealing with?
Feedback
Segment 3 – What can you do with all of’ it’?
Feedback
Segment 4 – How can you make ‘it’ work?
Final Q/A
@LORENGRAY
@HSMAI
#MakeItWork
The HSMAI Phoenix Chapter
6. The HSMAI Phoenix Chapter
LETS GET WARMED UP
Open your iPhone’s “Settings” menu, select “Privacy”, then
“Location Services”, then scroll all the way down to “System
Services”.
In System Services scroll all the way down to the bottom,
press “Significant Locations” and look at the “History”
section. Click on one of the area names to see where you’ve
been.
7. 2:51 Hours A DAY
The average time spent
on smartphones is 171 minutes a
day (2hrs 51mins)
4:33 Hours A DAY
The average time spend
on smartphones AND tablets is
261 minutes a day (4hrs 33mins)
1:16 Hours on Social Media
The average user spends 76
minutes a day (1hr 16mins) on
the top 5 social media apps
1
2
3
Massive interaction
The average user will tap, swipe,
click their phone 2,617 times a
day
Massive Daily Attention
The average smartphone user
checks their device 47 times a
day / 17,155 a year.
Daily Addiction
80% of smartphone users check
their phone within 1 hour of
waking or going to sleep, 35% of
which will do within 5 minutes.
4
5
6
Perpetually Tethered
Conversation killer! 85% of
smartphone users will check their
device while speaking with
friends and family
Hard Habit
47% of smartphone users have
attempted to limit their usage in
the past – only 30% of which feel
they were successful
We keep them close by
94% surveyed keep there
mobile phone within 3 ft at all
times even while sleeping
7
8
9
Smart Phones and Mobile
The epicenter of communication opportunity every day
8. The HSMAI Phoenix Chapter
In an American Express survey commissioned last year,
consumers illustrated their demand for more enriched
lives and personal fulfilment through experience and
learning. Over 72 per cent of respondents said they
would rather spend money on experiences than things.
Further, 88 per cent said travel is the number one
dream on their life’s bucket list, ranking higher than
family or wealth.
9. WHAT’S NEXT…
Section 1
Segment 1 – What are we talking about?
Segment 2 – Are we really aware
of what we are dealing with?
Feedback
Segment 3 – What can you do with all of’ it’?
Feedback
Segment 4 – How can you make ‘it’ work?
Final Q/A
@LORENGRAY
@HSMAI
#MakeItWork
The HSMAI Phoenix Chapter
10. 10
Lets Take a moment
for Some Feedback.
Open your phone | Tablet | Laptop and go
to www.Menti.com
01
Se the Code 47 96 94
02
Enter you selection
03
The HSMAI ConferenceThe HSMAI Phoenix Chapter
11. WHAT'S NEXT…
Section 1
Segment 1 – What are we talking about?
Segment 2 – Are we really aware
of what we are dealing with?
Feedback
Segment 3 – What can you do with all of’ it’?
Feedback
Segment 4 – How can you make ‘it’ work?
Final Q/A
@LORENGRAY
@HSMAI
#MakeItWork
The HSMAI Phoenix Chapter
12. Group dropped 14 days out for entire weekend (62% of Occ)
• Took arrivals list and made a custom audience
• Took last years in-house list same time made a custom
audience
• Made a custom audience based on a radius of 150
miles (drive market)
• Put all three together for an ad featuring those specific
dates, (making the arrivals list a negative)
Group Short Term Replacement
The HSMAI Phoenix Chapter
13. Stealing Market Share and Driving Local Business
Gender: Female
Age: 24 - 34
Relationship Status: Single
Interest: Live Music
Located: Within a 5-mile radius
Scheduled to Post: Friday @ 5 pm &
9 pm
Meeting Initiative F&B Initiative
The HSMAI Phoenix Chapter
14. WHAT’S NEXT…
Section 1
Segment 1 – What are we talking about?
Segment 2 – Are we really aware
of what we are dealing with?
Feedback
Segment 3 – What can you do with all of’ it’?
Feedback
Segment 4 – How can you make ‘it’ work?
Final Q/A
@LORENGRAY
@HSMAI
#MakeItWork
The HSMAI Phoenix Chapter
15. 15
Lets Take a moment
for Some Feedback.
Open your phone | Tablet | Laptop and go
to www.Menti.com
01
Se the Code 47 96 94
02
Enter you selection
03
The HSMAI ConferenceThe HSMAI Phoenix Chapter
16. WHAT’S NEXT…
Section 1
Segment 1 – What are we talking about?
Segment 2 – Are we really aware
of what we are dealing with?
Feedback
Segment 3 – What can you do with all of’ it’?
Feedback
Segment 4 – How can you make ‘it’ work?
Final Q/A
@LORENGRAY
@HSMAI
#MakeItWork
The HSMAI Phoenix Chapter
18. The HSMAI Phoenix Chapter
Define your purpose for each effort;
• Event
• Business Cycle
• Membership / Loyalty / frequency program
• Content
• Consumer sentiment
Define your demographics for each effort;
• Persona’s
• Position
• Company affiliation
• Geography
• Interests
• Behaviors
Define your timeline for each effort;
• When is the content to be distributed
• When is everything (content, images, links, tracking for all) is to be
ready for use
• What channels are to be used
• Who needs to be approving and when
19. The HSMAI Phoenix Chapter
Content
Creation
Approval
Process
Timeline
Creation
Tracking
Creative
Ideas
Channel
Choices
Live
AD
Schedule
EVENT
Live
Post
Schedule
20. MARKETING RESOURCE TOOLS
Google Analytics
Google Data Studio
Google Ads
Google My Business
Google Search Console
Google Trends
Google Training
Bing Analytics
Bing Ads
Bing Training
Linkedin
Insights
Organic
Paid Ads
Navigator
Training
Facebook
Business Manager
Blueprint Training
Twitter
Paid
Organic
Pinterest
Paid
Organic
Instagram
Paid
Organic
Retargeting
Proximity Marketing
CRM -- Emails
3rd Party Services
Primarily API’s
Software Services
The HSMAI Phoenix Chapter
21. TOOLS TO USE FOR STRATEGY
Albacrose - tracking
companies who visite your
site by filters
SocialInsider - Social
research of comps
Adobe Spark - free visual
graphics
Powtoons - animations and
presentations
SocialStudioFX - templated
social sized image creation
Doodly - sketch drawings
Vidyoze- custom cinema
graphics
Videoremix - custom
inserted email videos
Owox - AI forecasting
Snip.ly - make shared links
you gather data and ad a
link
Bit.ly- make custom short
links
WhatAGraph - make great
image-based reports
Stepshot (Xerox learning
fix)
Clipman-- may AI video Ad’s
Kingsumo - make contests
Fleeq
Promorepublic - social
content generator
Awario -- influencer finder
and all things online
monitor
Visme.co - awesome
grpahics creator
Trendsmap -- live review of
whats being used in your
location
Plannable -approval based
social posting on one site
Designbold - great rich
media creator
Salesflare - great lead
tracker and contact follower
Rocketium -- make videos
Quriobot - custom bot and
logic creator for your
website
Newoldstamp - custom
signature creator
Bookafy - custom
appointment scheduler
24 sessions -- custom video
meetings planner with a
recorder
Dubb - for video email
inserts
Woven Calendar for multi-
person time picks
Brandzooka - actual video
commercials on sites and tv
stations
Engageform -- for contest
and surveys and quizzes
and live engagement
Banjo - social media
hunting by location
WebTextTool – amazing
page content writer
iSpionage – Compset tool
Spyfu – Online comp-set
tool
A360 – ADA compliance
service
ADA compliance tool
https://wave.webaim.org/
GDPR toolkit –
Findthatlead – monthly
draw of leads
Appsumo – refereal link
https://appsumo.com/r/kvc
xayt/
Product hunt – site for new
tools
The HSMAI Phoenix Chapter
22. TOOLS TO USE FOR STRATEGY
Albacrose - tracking companies
who visite your site by filters
SocialInsider - Social research of
comps
Adobe Spark - free visual
graphics
Powtoons - animations and
presentations
SocialStudioFX - templated
social sized image creation
Doodly - sketch drawings
Vidyoze- custom cinema
graphics
Videoremix - custom inserted
email videos
Owox - AI forecasting
Snip.ly - make shared links you
gather data and ad a link
Bit.ly- make custom short links
WhatAGraph - make great
image-based reports
Stepshot (Xerox learning fix)
Clipman-- may AI video Ad’s
Kingsumo - make contests
Fleeq– Training and
presentations
Promorepublic - social content
generator
Awario -- influencer finder and
all things online monitor
Visme.co - awesome graphics
creator
Trendsmap -- live Twitter of
what’s being used in your
location
Plannable -approval based
social posting on one site
Designbold - great rich media
creator
Salesflare - great lead tracker
and contact follower
Rocketium -- make videos
Quriobot - custom bot and logic
creator for your website
Newoldstamp - custom
signature creator
Bookafy - custom appointment
scheduler
24 sessions -- custom video
meetings planner with a
recorder
Dubb - for video email inserts
Woven Calendar for multi-
person time picks
Brandzooka - actual video
commercials on sites and tv
stations
Engageform -- for contest and
surveys and quizzes and live
engagement
Banjo - social media hunting by
location
WebTextTool – amazing page
content writer
iSpionage – Compset tool
Spyfu – Online comp-set tool
A360 – ADA compliance service
ADA compliance tool
https://wave.webaim.org/
GDPR toolkit –
Findthatlead – monthly draw of
leads
Appsumo – refereal link
https://appsumo.com/r/kvcxayt
/
Product hunt – site for new
tools
SOCIAL CREATIVE RESEARCH PRODUCTIVITY SALES MARKETING
The HSMAI Phoenix Chapter
27. The HSMAI Phoenix Chapter
TOOLS IN A FLOW
First Steps
1. Identify all platforms, channels, and resources (website,
affiliations etc.,)
2. Identify current tracking capabilities for all platforms used,
(FB Pixel, Twitter Pixel, Linkedin Insights pixel, Google GA
and GTM shell- all for website) Event tracking conversion
software
3. Define ‘point of truth’ scheduling and posting software and
who has access and authority.
28. The HSMAI Phoenix Chapter
TOOLS IN A FLOW
First Steps Continued..
4. Create a full calendar of all aspects all efforts, (events,
business cycle, membership / loyalty / frequency, Content,
consumer engagement)
5. Decide for each what channel is to used and by whom, who
creates what, with final authority of who pulls the trigger
6. Identify goals assigned to each effort, (Occupancy,/Revenue,
membership increase, community recognition, etc.,)
29. RESOURCES
Fuel Travel Podcast
This Week In Hospitality Digital Marketing Live Show
Tim Peter Podcast
Social Media Marketing Podcast
Search Talk Live
Koddi’s Blog
Flip.to’s Blog
HSMAI’s Blog and Newsletter
The HSMAI Phoenix Chapter
30. WRAP UP…
Section 1
Segment 1 – What are we talking about?
Segment 2 – Are we really aware
of what we are dealing with?
Feedback
Segment 3 – What can you do with all of’ it’?
Feedback
Segment 4 – How can you make ‘it’ work?
Final Q/A
@LORENGRAY
@HSMAI
#MakeItWork
The HSMAI Phoenix Chapter
31. Presentation replay, presentation deck,
links, resources and Webinar are at…
https://www.HospitalityDigitalMarketing.com/phoenix
OR
Bit.ly/hsmaiphoenix
The HSMAI Phoenix Chapter
32. THANK YOU
“For The Privilege of
your time” @LORENGRAY
Bit.ly/hsmaiphoenix
The HSMAI Phoenix Chapter
Editor's Notes
Don’t blitz anymore
Three types of data in a radius local / visitor / traveler take business out of your competitor.
Geofedia – calgary example
Twitter triggers for responses or unhappy guests at your competitors
Gravy targeting concert goes passing by your venue
Beacons
Messenger tools to push notify