HSE is a leading supplier of cables and electrical materials in the Gulf region, operating for over 40 years. It has a diverse product range and extensive regional coverage across the Middle East through multiple sales offices, warehouses and showrooms. HSE aims to establish a global presence in the coming years by opening new offices worldwide and replicating its business model in new territories.

1. HSE Strategic Business Profile Ragheb Madhoun

6. Group Structure

15. HSE Business Model Geographical Coverage – KSA Khamis Musheit Qassim Al Ahsa LEBANON Current Operations - ME Future Plans Current Operations - KSA

16. HSE Business Model Geographical Coverage – By Operations Sales Office Warehouse Showrooms = 10 = 9 (Over 80,000 m 2 of Warehousing space) = 14 Legend: HSE Total HSE Jeddah Branch Riyadh Branch Dammam Branch Yanbu / Medina Branch UAE Branch Qatar Branch Bahrain Branch Sales Office x 2 Warehouse x 1 Showrooms x 6 Sales Office x 1 Warehouse x 2 Showrooms x 4 Sales Office x 2 Warehouse x 2 Showrooms x 2 Sales Office x 2 Warehouse x 2 Showrooms x 2 Sales Office x 1 Warehouse x 1 Sales Office x 1 Warehouse x 1 Sales Office x 1

17. HSE Market Profile Aamer Abdullatif

20. HSE Product Profile

21. Cables & Wires

22. Switchgear

23. Lighting & Fixtures

24. Cable Management

25. Wiring Devices

26. Transformers & RMU

27. Cable Accessories

28. Other Electrical Materials

29. Our Facilities

30. Customer Snapshot

33. HSE Market Reach EPC Int’l Contractors = 10 Showrooms = 14 Traders, Whole-sellers Electricians, End-Users Dealers = 78 Projects > 500 Contractors, Government Industries, Factories

35. The Dealers Network Objective Better Market Coverage 1 Increased Market Share 2 Reduced Operational Cost 3 Increased Level of Loyalty 4 Lesser Impact of Localization 5 Extended Channels of Distribution 6 More Opportunities to Push New Products 7

36. The Dealers Network The 6-Star Offer Suitable Credit Limit Year-End Rebate System Dealer Sign Board Priority on Product Availability Basket of New Product Development Exclusive Dealer Account Engineer

40. HSE Business Model Package Offering Strategy MV Cable Ring Main Unit MV Cable Joints Package Sub-station LV Cable LV Cable Joints LV Switchgear Lighting Control Panel Earthing Rod Steel / Fiber Pole Fuse Box Street Light Fixture Lighting Gear Lamp Land Development Lighting Project