Wipro is an Indian multinational corporation that provides IT, consulting and business process services. Some key points:
- Founded in 1945 as Western India Vegetable Products, it shifted focus to IT in the 1970s-80s when the industry was emerging in India.
- Chaired by Azim Premji, considered an icon in Indian business. He took over the family business in 1966 at age 21.
- Today Wipro is one of the largest IT services companies in India with over 1.3 million employees worldwide. It provides software solutions, BPO services, consumer care products and other offerings.
- Known for its values of human focus, integrity and innovation. Aims to deliver
Here are the key methods of social media marketing:
- Social networks - Reaching customers through popular social networks like Facebook, Twitter, LinkedIn, Instagram, etc. and engaging with them.
- Blogging - Creating a company blog to share useful information, thought leadership and build trust with customers over time.
- Video marketing - Using videos on YouTube, Facebook, Instagram to tell brand stories in an engaging visual format.
- Podcasting - Creating audio shows to share expertise on specific topics to attract loyal listeners.
- Social sharing/referrals - Encouraging customers to share brand content or recommend the company to others.
- Influencer marketing - Partnering with popular influencers/personalities in
Consumer buying behaviour for laptop’sNitesh Wadia
The document summarizes the stages of the consumer buying process. It discusses the key stages as:
1) Problem recognition, where a consumer identifies an unmet need. An example is a student needing a laptop for college assignments.
2) Information search, where the consumer searches for information about products that could meet their need. This includes internal memory and external sources like friends.
3) Evaluation of alternatives, where the consumer evaluates different products based on criteria like price, quality and features. The student evaluates laptop brands.
4) Purchase decision, where the consumer decides on a product, brand, store. The student chooses an HP laptop.
5) Post-purchase evaluation, where the consumer is satisfied and
This document provides information about the online apparel retailer Myntra. It states that Myntra was founded in 2007 in Bangalore, India by Mukesh Bansal, Vineet Saxena and Ashutosh Luvanaia. Myntra operates exclusively through its mobile app and offers over 150,000 products from over 1000 brands. The document outlines Myntra's portfolio of brands, awards received, social media presence and strategies for online promotions.
Summer internship report at ifortis corporate VenkatasaiMalla
The document discusses Sandesh Andavarapu's summer internship report at IFortis Corporate. It provides an overview of IFortis, describing its evolution from an IT services company to establishing its own headquarters in India. It outlines IFortis' vision of providing dedicated client service and mission of creating employment opportunities. It also describes AaramBh 3.0, IFortis' virtual youth festival to be held in August 2021 featuring various digital events. Sandesh discusses sales and marketing funnels, the sales process, overcoming objections, and provides Netflix as a case study of an effective sales funnel.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
Nykaa was started in 2012 by Falguni Nayar to address irregularities in the beauty industry in India. It provides a one-stop shopping platform for both domestic and international beauty brands. Nykaa uses social media marketing and collaborations to promote brands and reach customers across India. It has seen strong revenue growth and became profitable in 2021. Nykaa's IPO in 2021 was oversubscribed and saw an 89% rise in share price on listing day, making it one of the most valuable companies on the stock exchange.
Wipro is an Indian multinational corporation that provides IT, consulting and business process services. Some key points:
- Founded in 1945 as Western India Vegetable Products, it shifted focus to IT in the 1970s-80s when the industry was emerging in India.
- Chaired by Azim Premji, considered an icon in Indian business. He took over the family business in 1966 at age 21.
- Today Wipro is one of the largest IT services companies in India with over 1.3 million employees worldwide. It provides software solutions, BPO services, consumer care products and other offerings.
- Known for its values of human focus, integrity and innovation. Aims to deliver
Here are the key methods of social media marketing:
- Social networks - Reaching customers through popular social networks like Facebook, Twitter, LinkedIn, Instagram, etc. and engaging with them.
- Blogging - Creating a company blog to share useful information, thought leadership and build trust with customers over time.
- Video marketing - Using videos on YouTube, Facebook, Instagram to tell brand stories in an engaging visual format.
- Podcasting - Creating audio shows to share expertise on specific topics to attract loyal listeners.
- Social sharing/referrals - Encouraging customers to share brand content or recommend the company to others.
- Influencer marketing - Partnering with popular influencers/personalities in
Consumer buying behaviour for laptop’sNitesh Wadia
The document summarizes the stages of the consumer buying process. It discusses the key stages as:
1) Problem recognition, where a consumer identifies an unmet need. An example is a student needing a laptop for college assignments.
2) Information search, where the consumer searches for information about products that could meet their need. This includes internal memory and external sources like friends.
3) Evaluation of alternatives, where the consumer evaluates different products based on criteria like price, quality and features. The student evaluates laptop brands.
4) Purchase decision, where the consumer decides on a product, brand, store. The student chooses an HP laptop.
5) Post-purchase evaluation, where the consumer is satisfied and
This document provides information about the online apparel retailer Myntra. It states that Myntra was founded in 2007 in Bangalore, India by Mukesh Bansal, Vineet Saxena and Ashutosh Luvanaia. Myntra operates exclusively through its mobile app and offers over 150,000 products from over 1000 brands. The document outlines Myntra's portfolio of brands, awards received, social media presence and strategies for online promotions.
Summer internship report at ifortis corporate VenkatasaiMalla
The document discusses Sandesh Andavarapu's summer internship report at IFortis Corporate. It provides an overview of IFortis, describing its evolution from an IT services company to establishing its own headquarters in India. It outlines IFortis' vision of providing dedicated client service and mission of creating employment opportunities. It also describes AaramBh 3.0, IFortis' virtual youth festival to be held in August 2021 featuring various digital events. Sandesh discusses sales and marketing funnels, the sales process, overcoming objections, and provides Netflix as a case study of an effective sales funnel.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
Nykaa was started in 2012 by Falguni Nayar to address irregularities in the beauty industry in India. It provides a one-stop shopping platform for both domestic and international beauty brands. Nykaa uses social media marketing and collaborations to promote brands and reach customers across India. It has seen strong revenue growth and became profitable in 2021. Nykaa's IPO in 2021 was oversubscribed and saw an 89% rise in share price on listing day, making it one of the most valuable companies on the stock exchange.
Siemens provides various training and development programs to help identify skills gaps and ensure employees have the necessary skills to achieve business objectives. Workforce planning enables Siemens to assess current employee skills and future needs in order to develop targeted training programs. Siemens offers apprenticeships, commercial academies, and graduate programs for entry-level employees to gain qualifications and experience. The effectiveness of training is measured through performance reviews where goals are set and progress is evaluated. Training helps employees gain new skills and adapt to changes, improves productivity, ensures long-term commitment, and attracts new talent, thereby allowing Siemens to achieve its strategic business goals.
Major Project on Consumer Perception of Patanjali ProductsAvinash Pandey
This document is a project report submitted by Avinash Pandey for the degree of Bachelor of Business Administration. The report provides an introduction to Patanjali, including its founding, vision, product range, organizational structure, revenues, production facilities, and mission. A SWOT analysis is also included, identifying Patanjali's strengths as rapid growth, marketing, brand ambassador, and employees, and weaknesses as too many products and issues with advertising councils. Key factors in Patanjali's success are identified as media attention, lower prices, retail outlets, and variety of products.
The marketing mix of ICICI Bank uses the 7Ps framework. The main products are savings accounts, current accounts, and demat accounts. ICICI Bank has over 1900 branches across India to provide services. Pricing considers interest rates and fees charged based on RBI guidelines. Promotion uses advertisements, campaigns, and the slogan "Hum Hai Naa". Employees represent the bank and define the customer experience. Core processes aim to reduce paperwork and customize services. Physical locations and evidence aim to provide a modern customer experience through technology and customer focus.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
This document summarizes a study on customer satisfaction with MY CAR vehicle service center. It includes the objectives to study customer satisfaction strategies of Maruti Udhyog Ltd. and analyze satisfaction levels. A questionnaire was administered to 50 MY CAR customers in Bhopal to assess satisfaction with various aspects of service like communication, wait times, staff interaction, service quality and charges. Data analysis found most customers received service reminders, had wait times of 2-5 minutes, and rated cleanliness and staff interactions positively. However, over half desired better settlements and claims. Most were convinced of on-time vehicle delivery and reasonable repair charges. The study aims to help MY CAR identify strengths and weaknesses to improve customer satisfaction.
Project report on consumer behavior towards digital marketingArhaam Ansari
A study of consumer behavior towards Digital Marketing. It means what is the factors which influence the consumer behavior in making purchasing decisions and also increase repeat purchasing.
SIP Report: Understanding Brand Awareness for ClicktoFameZaheer Sayyed
The document presents a study on understanding brand awareness for ClicktoFame, a professional photography studio in Bangalore, India. It outlines the objectives of determining awareness levels, interest based on demographics, and competitor brands. An exploratory research design is proposed to collect primary data through questionnaires from 100 respondents in Bangalore to analyze awareness and make recommendations.
The internship opportunity with FLIPKART was a great chance for learning and professional development. Increasingly, supply chain management is being recognized as the management of key business process that comprises the supply chain. Flipkart is one the e-commerce company in India has been contributing to the economy by providing quality consumer product in a comparatively reasonable price. If the winning factor for Flipkart has been investigated, the result would be its outstanding supply chain procedure.
Positioning involves placing a brand in customers' minds in a way that occupies a distinctive place in the target market. It is defined as what is done to the mind of the customer rather than what is done to the product. Effective positioning differentiates a brand in a way that delivers a valued, distinctive, superior, preemptive, and affordable benefit to buyers. Principles of positioning include being first to market or creating a new category. Positioning errors can occur if a brand is under positioned, over positioned, confused, or doubtful in customers' minds. Strategies include positioning by attributes, benefits, use, competitors, product category, quality, price, or target market. Perceptual mapping involves understanding customers' ideal product
The document is a project report on a study of consumer buying behavior regarding office automation and administration systems for schools and colleges in Mumbai, with a focus on the Digimkey system. It includes an introduction, chapters on the company/organization profile, research methodology, data analysis, suggestions and recommendations, and conclusions. The project was completed to fulfill the requirements for an MBA degree from Savitribai Phule Pune University under the guidance of Dr. Prashant Kalaskar.
Internship Project - Digital Marketing and BrandingRitesh Kotian
As a part of my Summer internship curriculum I analyzed and designed various digital marketing and branding techniques for Earlypad Consulting Services Pvt. Ltd to increase brand awareness thereby create brand differentiation for upcoming leaders with startups
A study on marketing strategies in mba infosoft pvt. ltdPrateek Gahlot
This document discusses marketing strategies and provides an overview of MBA-Infosoft Pvt. Ltd. It begins with an introduction to enterprise resource planning (ERP) solutions and how they allow for efficient business processes. It then discusses the importance of multi-channel marketing plans for technology companies. The document also provides details on MBA-Infosoft, a Microsoft Certified Partner that provides IT consulting and solutions. It describes their offerings and goals to be a turnkey solutions provider through advisory services, application development, ERP implementations, and hosting solutions.
This document is a study on customer satisfaction towards products and services of Axis Bank in Chennai, India. It was submitted by Vijendra Kumar in partial fulfillment of the requirements for a Master's degree in Business Administration at Sathyabama University under the guidance of Krishna Priya. The study examines customer satisfaction with Axis Bank's products and services and provides a comparison with other banks. It includes chapters on the company profile, literature review, research methodology, data analysis, findings, suggestions, and conclusions.
This document is a report on customer satisfaction analysis for Reliance Securities Ltd conducted by Shubham Dasgupta. It includes an authorization from the company guide and faculty guide. It also acknowledges those who contributed to the project. The report contains an executive summary, industry analysis using Porter's five forces model, company profile of Reliance Securities, research methodology adopted, data collection details, results and findings of the analysis, gap analysis, additional analysis, conclusions and recommendations. The major findings indicate that relationship managers are key but gaps exist in technology usage and process time which affect customer satisfaction. Recommendations focus on addressing these gaps.
This document provides a list of potential project report titles for an MBA in sales and marketing. It then outlines a 9-step process for assisting students in writing their project reports. This includes selecting a topic, developing a proposal, conducting research, drafting the report, and providing feedback. The document notes fees are dependent on the scope of the project. Overall, the document provides students with title ideas and describes one company's process for helping to write MBA project reports.
recruitment and selection policy of reliancebunnysharma
This document provides details about Neha Goyal's summer training project on the recruitment and selection policies of Reliance Infrastructure Ltd. It includes an introduction, company profile describing Reliance Infrastructure and its business segments, and sections on the project profile describing the recruitment and selection process, market analysis, SWOT analysis, and research methodology for the project. The project was undertaken as a partial fulfillment of the BBM program at IIS University under the guidance of Vandana ma'am.
This document is a dissertation submitted by Ankit Yadav in 2009 analyzing Reliance Communication's strategy and its impact on the Indian mobile telecommunications industry. It begins with an acknowledgements and declaration section. The abstract indicates that the dissertation will examine Reliance Communication's vision, pricing strategies including major offers, and sales/marketing strategies that helped grow India's mobile penetration rate. It will also discuss the challenges Reliance faced in shaping their vision into reality and establishing themselves in the industry.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
Siemens provides various training and development programs to help identify skills gaps and ensure employees have the necessary skills to achieve business objectives. Workforce planning enables Siemens to assess current employee skills and future needs in order to develop targeted training programs. Siemens offers apprenticeships, commercial academies, and graduate programs for entry-level employees to gain qualifications and experience. The effectiveness of training is measured through performance reviews where goals are set and progress is evaluated. Training helps employees gain new skills and adapt to changes, improves productivity, ensures long-term commitment, and attracts new talent, thereby allowing Siemens to achieve its strategic business goals.
Major Project on Consumer Perception of Patanjali ProductsAvinash Pandey
This document is a project report submitted by Avinash Pandey for the degree of Bachelor of Business Administration. The report provides an introduction to Patanjali, including its founding, vision, product range, organizational structure, revenues, production facilities, and mission. A SWOT analysis is also included, identifying Patanjali's strengths as rapid growth, marketing, brand ambassador, and employees, and weaknesses as too many products and issues with advertising councils. Key factors in Patanjali's success are identified as media attention, lower prices, retail outlets, and variety of products.
The marketing mix of ICICI Bank uses the 7Ps framework. The main products are savings accounts, current accounts, and demat accounts. ICICI Bank has over 1900 branches across India to provide services. Pricing considers interest rates and fees charged based on RBI guidelines. Promotion uses advertisements, campaigns, and the slogan "Hum Hai Naa". Employees represent the bank and define the customer experience. Core processes aim to reduce paperwork and customize services. Physical locations and evidence aim to provide a modern customer experience through technology and customer focus.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
This document summarizes a study on customer satisfaction with MY CAR vehicle service center. It includes the objectives to study customer satisfaction strategies of Maruti Udhyog Ltd. and analyze satisfaction levels. A questionnaire was administered to 50 MY CAR customers in Bhopal to assess satisfaction with various aspects of service like communication, wait times, staff interaction, service quality and charges. Data analysis found most customers received service reminders, had wait times of 2-5 minutes, and rated cleanliness and staff interactions positively. However, over half desired better settlements and claims. Most were convinced of on-time vehicle delivery and reasonable repair charges. The study aims to help MY CAR identify strengths and weaknesses to improve customer satisfaction.
Project report on consumer behavior towards digital marketingArhaam Ansari
A study of consumer behavior towards Digital Marketing. It means what is the factors which influence the consumer behavior in making purchasing decisions and also increase repeat purchasing.
SIP Report: Understanding Brand Awareness for ClicktoFameZaheer Sayyed
The document presents a study on understanding brand awareness for ClicktoFame, a professional photography studio in Bangalore, India. It outlines the objectives of determining awareness levels, interest based on demographics, and competitor brands. An exploratory research design is proposed to collect primary data through questionnaires from 100 respondents in Bangalore to analyze awareness and make recommendations.
The internship opportunity with FLIPKART was a great chance for learning and professional development. Increasingly, supply chain management is being recognized as the management of key business process that comprises the supply chain. Flipkart is one the e-commerce company in India has been contributing to the economy by providing quality consumer product in a comparatively reasonable price. If the winning factor for Flipkart has been investigated, the result would be its outstanding supply chain procedure.
Positioning involves placing a brand in customers' minds in a way that occupies a distinctive place in the target market. It is defined as what is done to the mind of the customer rather than what is done to the product. Effective positioning differentiates a brand in a way that delivers a valued, distinctive, superior, preemptive, and affordable benefit to buyers. Principles of positioning include being first to market or creating a new category. Positioning errors can occur if a brand is under positioned, over positioned, confused, or doubtful in customers' minds. Strategies include positioning by attributes, benefits, use, competitors, product category, quality, price, or target market. Perceptual mapping involves understanding customers' ideal product
The document is a project report on a study of consumer buying behavior regarding office automation and administration systems for schools and colleges in Mumbai, with a focus on the Digimkey system. It includes an introduction, chapters on the company/organization profile, research methodology, data analysis, suggestions and recommendations, and conclusions. The project was completed to fulfill the requirements for an MBA degree from Savitribai Phule Pune University under the guidance of Dr. Prashant Kalaskar.
Internship Project - Digital Marketing and BrandingRitesh Kotian
As a part of my Summer internship curriculum I analyzed and designed various digital marketing and branding techniques for Earlypad Consulting Services Pvt. Ltd to increase brand awareness thereby create brand differentiation for upcoming leaders with startups
A study on marketing strategies in mba infosoft pvt. ltdPrateek Gahlot
This document discusses marketing strategies and provides an overview of MBA-Infosoft Pvt. Ltd. It begins with an introduction to enterprise resource planning (ERP) solutions and how they allow for efficient business processes. It then discusses the importance of multi-channel marketing plans for technology companies. The document also provides details on MBA-Infosoft, a Microsoft Certified Partner that provides IT consulting and solutions. It describes their offerings and goals to be a turnkey solutions provider through advisory services, application development, ERP implementations, and hosting solutions.
This document is a study on customer satisfaction towards products and services of Axis Bank in Chennai, India. It was submitted by Vijendra Kumar in partial fulfillment of the requirements for a Master's degree in Business Administration at Sathyabama University under the guidance of Krishna Priya. The study examines customer satisfaction with Axis Bank's products and services and provides a comparison with other banks. It includes chapters on the company profile, literature review, research methodology, data analysis, findings, suggestions, and conclusions.
This document is a report on customer satisfaction analysis for Reliance Securities Ltd conducted by Shubham Dasgupta. It includes an authorization from the company guide and faculty guide. It also acknowledges those who contributed to the project. The report contains an executive summary, industry analysis using Porter's five forces model, company profile of Reliance Securities, research methodology adopted, data collection details, results and findings of the analysis, gap analysis, additional analysis, conclusions and recommendations. The major findings indicate that relationship managers are key but gaps exist in technology usage and process time which affect customer satisfaction. Recommendations focus on addressing these gaps.
This document provides a list of potential project report titles for an MBA in sales and marketing. It then outlines a 9-step process for assisting students in writing their project reports. This includes selecting a topic, developing a proposal, conducting research, drafting the report, and providing feedback. The document notes fees are dependent on the scope of the project. Overall, the document provides students with title ideas and describes one company's process for helping to write MBA project reports.
recruitment and selection policy of reliancebunnysharma
This document provides details about Neha Goyal's summer training project on the recruitment and selection policies of Reliance Infrastructure Ltd. It includes an introduction, company profile describing Reliance Infrastructure and its business segments, and sections on the project profile describing the recruitment and selection process, market analysis, SWOT analysis, and research methodology for the project. The project was undertaken as a partial fulfillment of the BBM program at IIS University under the guidance of Vandana ma'am.
This document is a dissertation submitted by Ankit Yadav in 2009 analyzing Reliance Communication's strategy and its impact on the Indian mobile telecommunications industry. It begins with an acknowledgements and declaration section. The abstract indicates that the dissertation will examine Reliance Communication's vision, pricing strategies including major offers, and sales/marketing strategies that helped grow India's mobile penetration rate. It will also discuss the challenges Reliance faced in shaping their vision into reality and establishing themselves in the industry.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
This document appears to be a project report submitted for an academic course. It includes sections on introduction, objectives, methodology, data analysis and interpretation, conclusions, and suggestions. The main findings are that Reliance Communication's customers reported the lowest satisfaction levels for after-sales service compared to other providers. The top concerns for RCom customers were service level issues. Suggestions to improve customer retention and sales within the limited territory are provided.
Prouct, Price and PLC of reliance communication Shaneel Patodi
Reliance Communication offers mobile and landline services at different price points under various schemes and plans. The price must correspond to the customer's perceived value of the service to attract customers and generate revenue. Value pricing aims to capture what customers perceive as the value of a product rather than just recovering costs, by providing high quality at fairly low prices to gain loyal customers. Reliance adopted value pricing years ago by significantly lowering telecommunication prices through reengineering operations to become more cost efficient without compromising quality.
The document provides background information on the Indian telecommunications industry. It discusses key milestones such as the introduction of telephone service in India in 1881 and the privatization of the industry in the 1990s. It also outlines the major players in both the fixed line and wireless segments, with BSNL, MTNL and VSNL as the major public players and Reliance Communications, Airtel, Hutch, Idea and Tata as leading private players. The telecom industry is growing rapidly in India and is poised to continue its strong growth trajectory.
This document provides information about Reliance Communications' market survey and product promotion project. It includes an introduction to Reliance Communications, their mission, vision, products, plans, research methodology used in the project, findings, and recommendations. The project aimed to help Reliance Communications develop marketing strategies by gaining insights into customer preferences and the competitive landscape.
Reliance Jio aims to usher in a digital revolution in India by building an extensive 4G network and creating a digital ecosystem. It plans to provide affordable internet access, smartphones, and digital services across India to bridge the rural-urban divide. Reliance Jio has invested over $10 billion to acquire wireless spectrum and build fiber optic infrastructure to cover 100% of India's population by 2018. It offers affordable 4G-enabled smartphones and plans to provide services like digital payments, cloud storage, telemedicine, education and more to empower individuals and businesses across India.
Reliance presenation, Full company Profile, History and FutureMahim Srivastava
The presentation provides an overview of Reliance Group, India's largest private sector enterprise founded by Dhirubhai Hirachand Ambani. It discusses Reliance's vision to create value for the nation and help spearhead India as a global leader. It also summarizes recent developments like partnerships between Reliance and Dalian Wanda Group and Bharti Airtel, as well as Reliance's achievements and product portfolio in telecommunications, retail, and power generation. The presentation concludes by thanking the audience.
Reliance Industries Ltd (RIL) is an Indian conglomerate founded in 1966. It is India's largest private sector company, with businesses in energy, petrochemicals, textiles, natural resources and retail. RIL offers over 100 products and services under different divisions including petroleum refining, petrochemicals, textiles, retail, and oil and gas exploration and production. It has received several awards and recognition for its operations and contributions but also faces some issues related to gas pricing disputes and regulatory investigations.
Reliance Industries Chairman Mukesh Ambani announced plans to launch 4G services in India under the Jio brand, including free voice calls, zero roaming charges, and affordable data plans priced well below competitors. Jio will aim to cover 90% of India's population by March 2017. Ambani announced several attractive introductory offers for Jio customers, including free data services for the first four months. Jio also plans to launch affordable smartphones under the LYF brand starting at Rs. 2,999. The launch of Jio's low-cost 4G services posed a major competitive threat to existing telecom companies like Airtel and Idea in India.
25310916 project-on-customer-satisfaction-towards-mobile-service-providersHiral Shah
This document appears to be a project report on customer satisfaction with mobile service providers in India. It includes an introduction, theoretical background on topics like customer satisfaction and the telecom industry, research objectives and limitations. It also outlines the research methodology, data analysis and interpretation, and conclusion. The report was submitted in partial fulfillment of requirements for a postgraduate diploma in business management.
Reliance Jio is preparing to launch 4G services in India and the report analyzes the market potential in the Dahisar East area of Mumbai. Retailers were surveyed about customers' preferences, awareness of Jio, and willingness to sell Jio plans. Most customers prioritize connectivity and many retailers are likely to sell Jio plans. However, Jio needs to improve its network reputation and offer better margins to retailers to succeed in this market.
Project Report And Market Survey of McDonald’s- Cbse class 12 Entrepreneurshi...Dan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
project on reliance communication anil gautamanilpimr
The document provides background information on Reliance Communications, including its history, leadership, vision, and operations. Some key details:
- Reliance Communications is India's largest integrated telecom company with over 80 million customers. It offers a range of telecom services including mobile, fixed line, broadband, and long distance.
- Founded by Dhirubhai Ambani, the company launched its mobile services in 2002. It has expanded rapidly under the leadership of chairman Anil Ambani to become a major player in India's telecom industry.
- Anil Ambani's strategic vision and aggressive pricing strategies have helped Reliance Communications grow substantially and bring affordable connectivity to millions of Indians. It
This document outlines the details of a calling service provider opportunity, including:
- Signing up directly with clients and providing 50-100 seats initially on 1-2 shifts expanding to 24/7 operations after 1-2 months
- Monthly payout of 20k per agent with a 5 lakh rupee consultancy charge
- Agents are responsible for calling people in India to sell prepaid or monthly calling/VAS plans and are expected to make 10 sales per day
- Ongoing commissions are provided for new connections, prepaid to postpaid transfers, connection transfers, and VAS activations
- Interested call centers should send their company profile to info@parttimeonwork.com with the subject line
Vodafone Spacetel Limited offers Ashish Kumar Pandey a position as Executive - Sales in Bhopal Zone. The letter outlines the terms of the offer, including a starting date of no later than April 29, 2013. Ashish will be on a six-month probation period and must submit various documents at joining like educational qualifications and a resignation acceptance letter from his current employer. The compensation package for the band is enclosed and confidentiality of compensation is stressed. Ashish must sign to accept the terms within three working days.
Reliance communication analysis of services to retailers and contribution of ...IIBM
This document is a project report submitted by Abhilash, a student at the Indian Institute of Business Management, as part of the requirements for a Post Graduate Diploma in Management. The report analyzes the services provided by Reliance Communications to retailers in Patna, India. Through visiting 250 retailer points, Abhilash identified key problems retailers faced including slow activations, network issues, and documentation problems. He also found common customer problems like unexpected balance deductions and costly plans. The report analyzes the reasons for Reliance's lower market activation share compared to competitors and provides solutions to address retailer and customer problems.
The document provides a bibliography of books, journal articles, and websites related to the topic of sales promotion. Several journal articles from the 1970s to 1990s are cited from the Journal of Marketing and Marketing Science that studied the effects of promotional deals and patterns on consumer perceptions and purchasing behavior. Other sources included examine the long-term impact of promotion and advertising on brand choice and the role of retail promotion in determining future brand loyalty. The websites provide additional information on sales promotion strategies in the fast moving consumer goods sector.
A marketing project on bling telecom pvt. ltd.,Projects Kart
This document provides an overview of a training report submitted by a student for their Master's degree in Business Administration from Gauhati University. The report discusses a training project completed at Bling Telecom Pvt. Ltd. and covers various topics related to the telecommunications industry in India such as the history and growth of telecom in India, major players, regulatory bodies, technologies used, and the present state and future of the industry. The document also includes sections on the introduction of Bling Telecom, the student's work experience during the training, and their research analysis and findings from the project.
“A STUDY ONFACTORS REQUIRED TO ENHANCE THE EFFICIENCY AND SATISFACTION OF REL...Janak Secktoo
This Summer Training project report is based on telecom sector as the telecom sector is
growing at a very good pace.
This project titled on “A study on Factors required to Enhance the Efficiency and
Satisfaction of Reliance JIO Retailers and Customers in the region Baddi (H.P)”is being
conducted to identify factors and provide revolutionary 4G LTE coverage and high speed Wi-
Fi services of Reliance JIO at all parts of Baddi city.
The aim of the study is to identify the factors which required enhancing the scope,
productivity, efficiency and satisfaction of distributors, retailers and customers to prefer the
reliance jio products and services in Baddi region. This study is carried out through a pilot
survey from 40 customers, 20 device retailers, and 40 connectivity retailers’ respondents. The
results of the survey are analyzed using pie chart, bar chart and statics. The study makes
efforts to ascertain the satisfaction level of retailers and customers of reliance jio. It helps to
enhance the scope of jio retailers by finding the new retailers in Baddi region it also called
expansion plan. It also help to increase the productivity of jio services and products by
increasing the satisfaction levels of jio distributors, retailers &customers and it also help to
enhance the efficiency of jio distributors, retailers, beat boy(market beat boy/FOS) by
preparing the daily beat plan and road map. Give information to the jio customers and
retailers about the jio plans and schemes. It helps to resolve the quick feedback problem of
retailers by making the whatsaap group. The findings revealed that the maximum distributors,
retailers &customers are satisfied but few are unsatisfied due to bad performance of beat boy,
delay in feedback, and take long time for resolve the problem and networking problem.
Vice President
General Manager
Deputy General Manager
Manager
Assistant Manager
Supervisor
Executive
Trainee
The management structure of Airtel is very flat and empowering. The employees
are given a lot of freedom and responsibility. The focus is on performance and
results rather than process. There is a culture of openness, transparency and
meritocracy. The top management is highly approachable and encourages
feedback and ideas from all levels.
The key to Airtel's success has been its ability to attract, retain and motivate top
talent. It provides a challenging and learning environment where people are
given opportunities to take on higher responsibilities.
0601057 analysis of customer feedback for the study of Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Prashant Gorhe SIP project on Digital Marketing Strategies.pdfPrashantGorhe
"Analyzing Digital Marketing strategies on the Educational sector" Pune University Summer Internship Project at BitCode Technologies Pvt Ltd By Mr. Prashant Gorhe
STUDY ON CONSUMER BEHAVIOUR TOWARDS RELIANCE JIO.pdfdaxterlaboratory
This document provides an overview of Reliance Jio, a telecommunications company in India. It discusses Jio's products and services including 4G broadband, pan-India spectrum access, and WiFi services. It also covers Jio's partnerships with other companies, challenges in gaining market share, and upcoming commercial launch. The document examines Jio's role in transforming India's telecom industry through large investments in 4G infrastructure and affordable services.
Project Report Format for Final Year Engineering Studentscutericha10
Project report is a written evidence of tasks, processes and activities that are undertaken and accomplished by the students while pursuing their projects and implementing it.
This report is an official document that reflects precise and concrete information about the different aspects of the project ranging from the overview, requirements, practical aspects, theoretical considerations, tasks furnished, outcomes gained, objectives listed, reports attached, abstracts, experiments and results, conclusions and recommendations to the implementation and scope of the project.
This document provides a summary of a project report on Reliance Communications. It discusses the company's vision to provide affordable communication services across India. The report outlines Reliance Communication's products and services, competitors, marketing strategies, financial performance and role of management. It also describes the research methodology, objectives, key findings and limitations of the project. The summary highlights that the project aimed to understand Reliance Communication's training procedures and employee satisfaction. It provided insights into the telecom industry and competition through interviews with customers and employees.
Internet Marketing Strategies Project - Dhanraj KambleDhanraj Kamble
Evolution of Internet Marketing has been one of the most important and influential trends in the field of business, marketing and information technology over the recent years. It is the process of marketing a brand using the mode of Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
Business Analysis Of E-Commerce CompaniesPawan Dubey
Hello everyone, I am completed my summer training project in the topic of "Business analysis of e-commerce companies. In this topic i am given to all knowledge about e-commerce companies worldwide. This is help for knowledge about e-commerce sector. ,
It is a report which correlate you with your work done in an Industrial level. This report consist of my project overview, methodologies of approaching project, company profile where i have undergone through training, about tools used.
Prince Kumar submitted a research project report on studying digital marketing in Delhi NCR as a partial fulfillment of his Master of Business Administration degree. The report was conducted under the guidance of Mr. Nitin Tripathi. It includes an introduction to digital marketing and its growing role in marketing. It also outlines the objectives, scope and introduction to the project, which examines digital marketing strategies and their future potential in Delhi NCR.
The study also surveyed external construction companies on their digital learning initiatives. It found that companies are adapting to technology for future operations and learning. While digital learning is necessary now, a blended model
ABSTRACT
The Bharat Sanchar Nigam Limited located in Sakkardhara Telephone Exchange, Nagpur, BSNL is India’s oldest and largest communication Service Provider. Currently BSNL has a customer base of 64.8million (basic and mobile telephony). It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL.
Objectives of the study are to find out the satisfaction level of the performance appraisal system, to analyze the level of achievement, to estimate the benefit of the performance appraisal system to the organization and to the individual.
The study is conducted by survey method using structured questionnaire with five point rating scale. Total population study was adopted. Data was analyzed using simple percentage and chi-square test.
The study had been conducted to analyze the effectiveness of performance Appraisal system on the managerial employees of the Bharat Sanchar Nigam Limited.
Effective performance appraisal method encourages employees in work and it also helps in improving their individual responsibility which in turn improves profitability of the organization.
This document provides an overview of the Indian telecom industry and discusses a study on consumer buying behavior and the impact of channels on consumer decisions to purchase data connections from Aircel Mobile. The study aims to understand consumer pre-purchase, in-purchase, and post-purchase behavior, perceptions, and attitudes toward Aircel data connections. The researcher conducted a survey of 100 respondents in Agartala and surrounding areas to analyze how attributes and referrals influence purchasing intentions. The analysis revealed that consumers are generally satisfied with Aircel's data connections and attributes, and that Aircel has performed well in attracting customers concerned about internet connection costs and pricing plans.
0601002 survey of corporate customers for various telecom products & servicesSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
The document appears to be a project report submitted by Neha Jain for her Master's degree in International Business from the University of Jaipur. The report analyzes and compares the cellular services of Vodafone and Airtel in the Jaipur region of India. It includes sections on the cellular industry profile in India, company profiles of Airtel and Vodafone, research methodology used including data collection and analysis, findings and conclusions. The objective is to understand which brand, Vodafone or Airtel, is more strongly positioned in the Jaipur market based on factors like customer loyalty, awareness, satisfaction levels, and perceptions of users of both networks.
This document appears to be a research project report submitted by Piyush Jain for their Bachelors of Business Administration degree. The report focuses on comparing the marketing strategies of Airtel and Idea cellular companies in India. The report includes an introduction, sections on each company's background and strategies, the objectives and methodology of the study, an analysis and findings section, and conclusions. It also lists various contents like acknowledgements, preface, and references that would typically be included in a research report.
This internship report summarizes Abrar Mahmood's internship experience at Dotlines Bangladesh LTD. The report includes 4 chapters: an introduction to Dotlines' profile, vision, services, and operations; a description of Abrar's internship responsibilities and observations in the Brand Marketing department; an analysis of the e-learning industry and Dotlines' competitors; and a discussion of learning theories applied through Ghoori Learning. The internship provided insight into digital marketing strategies and allowed Abrar to apply classroom knowledge of governance and learning theories to a real-world business context.
This document discusses the rural marketing strategies of various telecom companies in India with a focus on Tata Indicom. It provides an overview of the key players in the Indian telecom market including Reliance Infocom, Bharat Sanchar Nigam Limited (BSNL), and Tata Indicom. The document analyzes the rural marketing position and strategies of these companies. It aims to study the impact of rural penetration on Tata Indicom's strategies with the goal of increasing their rural market and designing innovative rural marketing approaches.
This document provides information about ThinkNEXT Technologies Pvt. Ltd., an ISO certified software development company. It details the company's profile, services offered, management team, clients, industrial training programs, and placements assistance. ThinkNEXT provides solutions using technologies like smart cards, NFC, biometrics, SMS, Android and offers services including ERP software, web development, database solutions and training. The company aims to provide industry-ready training and 100% placement assistance to students through its Cloud Campus programs.
Similar to Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd (20)
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region.
world health, who, carcinogen, caffeine, cancer, health benefits, MBA mini projects, projectskart, short projects, summer internship project,
The document provides information about Nirani Sugars Limited, an Indian sugar company. It discusses [1] the history and background of the company, including its establishment in 1997 and expansion plans; [2] the key promoters and board of directors; and [3] the various departments within the organization. The company aims to efficiently utilize local resources to produce sugar and by-products, support farmers, and develop the local community.
The sugar industry is one of the important Ago-based industry of the country India is the fourth major sugar production in the world. The first three is Russia, Brazil and Cuba. Sugar industry provides direct employment to nearly 3lakh persons this industry supports about 25 million agriculturists. It pay’s both to the central government and the state government about Rs.350 crores by way of different taxes. The capital employed in the industry is of the order of Rs.780 crores. There are about 414 mills producing sugar, which are spread all over the country.
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region. It is usually grown in hill stations with adequate amount of rainfall and such places which are high above sea level. Therefore in India, Karnataka is such a place, especially South Karnataka which produces the highest amount of coffee in whole India. Most parts of Karnataka such as Chikmagalur district and many parts in Hassan District, and also Coorg.
A Study on Sugar Industry at Chamundeshwari SugarProjects Kart
The document provides information about sugar production in India. It discusses the history of sugar cultivation in India and how it was introduced from other parts of the world. It then describes the sugar production process, from sugarcane cultivation and transportation to factories for processing. It also discusses the sugar industry in India, including key statistics on production levels, number of factories, role in the rural economy, and government policies regulating the industry.
Study on Inventory Management at Reid & Taylor (India) LtdProjects Kart
Inventory is a list of goods and materials, or those goods and materials themselves, held available in stock by a business. Inventory management is primarily about specifying the size and placement of stocked goods. Inventory management is required at different locations within a facility or within multiple locations of a supply network to protect the regular and planned course of production against the random disturbance of running out of materials or goods. The scope of inventory management also concerns the fine lines between replenishment lead time, carrying costs of inventory, asset management, inventory forecasting, inventory valuation, inventory visibility, future inventory price forecasting, physical inventory, available physical space for inventory, quality management, replenishment, returns and defective goods and demand forecasting.
Study on Working Capital Management at PNBProjects Kart
The prime objective of any business is to maximize the value of the company and to maximize the wealth of its shareholders. Working capital management has its own role to play in attaining this goal. Working capital is the funds required for day to day working in a business concern. The working capital management involves deciding upon the amount and composition of current assets and how to finance those assets. There should be a proper trade off between risk and profitability in each decision relating to it. This project work has been undertaken to know the procedures involved in the working capital management in PUNJAB NATIONAL BANK. An attempt is made to study the factors contributing towards working capital and the sources on which the company is depending for funds. The research study was also conducted to derive working capital ratios, to know the performance and efficiency of working capital management and to know the kind of policy adopted in this part of the management. For analyzing the factors and conditions influencing working capital tables and graphs were drawn based on the study. pubjab national bank mba project, summer internship 2017, project reprot, punjab national bank pdf, risk, project report pdf, project report, customer satisfaction in punjab national bank
Study on Mutual Fund is the Better Investment PlanProjects Kart
Mutual funds have become a hot favorite of millions of people all over the world. The driving force of mutual fund is the ‘safety of the principal’ guaranteed, plus the added advantage of capital appreciation together with the income earned in the form of interest or dividend. People prefer Mutual Funds to bank deposits, life insurance and even bond because with a little money, they can get into the investment game. One can own string blue chips like ITC, TISCO, Reliance etc., through mutual funds. Thus, mutual funds act as a gateway to enter into big companies hitherto inaccessible to an ordinary investor with his small investment.
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Initial Public Offers and Due DiligenceProjects Kart
This document is a project report submitted to the University of Mysore in partial fulfillment of an MBA degree. It discusses initial public offers (IPOs) and the role of investment bankers. The report was conducted as a case study at Hassan Kotak Securities Ltd and guided by Harish Kumar. It includes an introduction, industry and company profiles, literature review on topics like IPOs and due diligence, data collection and findings. The investment banker plays an important fiduciary role in coordinating the IPO process between the company, regulators, and investors.
Influence of ADR on Underlying Stock PricesProjects Kart
Globalization has opened the door for the investors to avail various investment avenues across the globe. American Depository Receipt (ADR) is one such opportunity to the investing community. The ADR is a proxy for the Indian shares to enable them to be traded in the American stock exchanges. Various studies conducted on Depository Receipts (DRs) have shown that the trading on the DR sin the foreign market has its influence in the home country’s stock in terms of price, volatility and volume. This interested me and this project is concerned about studying “Whether the price fluctuations of ADR affect the corresponding Indian share prices?”
After the liberalization of the economy in 1991, the corporatist started sourcing their capital from both domestic and foreign markets. The Indian shares cannot be directly listed in the American stock exchanges. ADRs have been very helpful in this purpose. So a custodian bank receives the shares as deposit and issues receipt to the market. These receipts are issued in appropriate ratio to the shares deposited with the depository. The market players in the stock exchanges trade these receipts.
Impact of ERP on Organizational Functions in Retail SectorProjects Kart
The business environment has changed more in the last five years than it did in the previous five decades. Winning in today’s business climate requires more than just providing high-quality, low-cost products to customers, when and how the customers want them. The ability to respond to new customer needs and seize market opportunities as they arise, without compromising on the profitability of the firm is critical for the success of any organization. Competitive pressures frequently force manufacturers to decrease prices in spite of the fact that their internal costs continue to rise. Enterprises are continuously striving to improve themselves in the areas of quality, time to market, customer satisfaction, performance and profitability. Making informed business decisions in this manner would enable organizations to accomplish their business growth and at the same time enable them to utilize the information to competitive advantage. To make it possible for the companies to execute this vision, there is a need for an infrastructure that will provide information across all functions and locations within the organization and this is the Enterprise Resource Planning (ERP) solution available in the market today.
The Impact of Creativity and Wow Factor in AdvertisingProjects Kart
The approach used in this report is a case study approach. It essentially deals with two aspects; creativity and WOW factor. These two terms have been defined and the impact they have in advertising has been studied. The objectives of doing such a study were to understand creativity, to define it and to find factors that elicit a WOW response from viewers.
Impact of Advertisements on Investors at HDFC Standard Life InsuranceProjects Kart
This project is managing study on “Impact of advertisement on Investors – A case study in HDFC Standard Life Insurance” The scope of study is regarding the advertisements and therefore the presence of HDFC SLIC with relation to in door advertisements and their advertisements & their effectiveness & out door advertisements, however the folks wish to watch them. to understand the notice within the public like better to watch the ads and medium.
Impact of Advertising on Customers in Tata MotorsProjects Kart
The consumer durable market in India has been very competitive in the recent years, with opening up of market for international players due to liberalization; the domestic players are facing a tough competition. So it‟s time for domestic companies to frame new strategies for their production and marketing activities. An evaluation of the effectiveness of the past activities of a company will enable the company in framing these new strategies. Such an effort has been made through this market research to know the http://www.projectskart.com/ on Customers in TATA MOTORS (A case study in AUTO MATRIX, HASSAN).
Recruitment and Selection at Aviva Life InsuranceProjects Kart
The MBA project titled “RECRUITMENT AND SELECTION” Undertaken in AVIVA life insurance.
AVIVA is a UK based insurance group. It has a long history dating back to 1834 and has a joint venture with DABUR groups. Aviva holds a 26 per cent stake in the joint venture and the Dabur group holds the balance 74 per cent share.
It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world.
The project report is about recruitment and selection process that‟s an important part of any organization. Which is considered as a necessary asset of a company? In fact, recruitment and selection gives a home ground to the organization acumen that is needed for proper functioning of the organization.
Financial Freedom through Reverse MortgageProjects Kart
The world population structure shows that population worldwide is ageing owing to exaggerated longevity of older folks and small birth rates in developed and most developing countries. Visit www.projectskart.com for more information. In Asian nation alone, statistics show that variety of older as a proportion of population can show a 107% growth, from 113 million in 2016 and 179 million by 2026 severally.
Financial Analysis on Recession Period at M&M TractorsProjects Kart
Financial ANalysis (also stated as financial plan analysis or accounting analysis) refers to an assessment of the viability, stability and profitable of a business, sub-business or project. Visit www.projectskart.com for more information. It is performed by professionals World Health Organization prepare reports exploitation ratios that create use of data taken from monetary statements and different reports. These reports area unit typically given to prime management mutually of their bases in creating business selections.
Effective Supply Chain Management as a Strategic AdvantageProjects Kart
This document provides an overview of supply chain management and the arecanut industry in India. Some key points:
1. It introduces the topic of effective supply chain management as a strategic advantage at TSS (The Totagar‘s Co-operative Sale Society Ltd), located in Sirsi, Karnataka.
2. India accounts for 59% of global arecanut production, with Karnataka producing 46% of India's arecanut. Within Karnataka, Uttara Kannada district accounts for 11% of production.
3. TSS procures arecanut and acts as the main nodal agency. Major Indian markets for arecanut include Mumbai, Ahmadabad, Indore, and
Brand Awareness of Spencer's and Comparative Analysis with Big BazaarProjects Kart
By 2004 the retail industry was growing rapidly in India, and Spencer's Retail decided to pursue an aggressive expansion strategy. The company had the customers, the products, and the employees to make it happen. It just needed an IT infrastructure that could support rapid growth. Visit http://www.projectskart.com/p/contact-us.html for more information. Current servers were at capacity, and the company needed to upgrade before adding new stores. Amit Mukerjee, Group CIO of the RPG Group, describes the challenge as part of the learning curve for retail development in India. ―Retailing is a new business in this country. As the business matures, the process matures, and IT systems must evolve accordingly. The company also needed an enterprise resource planning (ERP) solution to handle critical processes such as supply-chain management. It decided to implement mySAP ERP, now called SAP ERP, and realized the solution needed to run on high-performance servers. Spencer's Retail evaluated several possibilities, including servers from HP, IBM, and Sun Microsystems. It decided to build its IT infrastructure on Sun systems for several reasons. Sun SPARC Enterprise Servers had the performance and scalability needed to sustain its business, and they delivered higher performance at less cost. Sun's knowledge of the retail space in India, as well as its long history with RGP Enterprises, were also deciding factors.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd
1. A
PROJECT REPORT
ON
MARKET SURVEY ON DATA CARDS
&
PROMOTION OF RELIANCE NETCONNECT DATA CARD
OF
IN
Allahabad
A report submitted to Delhi Business School, New Delhi
as a part fulfillment of
MBA+PGP Graduate program (industry integrated) in entrepreneurship and business
Submitted to:- Submitted
by:-
Director Academics
Delhi business school
New Delhi
Internal guide : University : Punjab Technical
University
Delhi business school
New Delhi
B-II/M.C.I.E.,Mathura Road,New Delhi
2. Website-www.dbs.edu.in
PREFACE
“Learning categorizes you and practicing on that learning specializes you”.
Theoretical concepts taught and discussed in the classroom prove useful if they
have to remain relevant. Practice orientation of management student is must
generating competence to deal with issues at grass root level it is for this reason
that one month training project study is prescribed as apart of syllabus for MBA
Degree.
This training is the mode of imparting practical training to the student. The
objective is to provide a deep insight into practical aspects of the functioning of
the organization. The train apprises the student to the actual function,
responsibility and problem faced by an organization. It provides him with the
knowledge of the various kind of problem that crop up in the day to day
functioning of the organization .The way they are solved by the departments and
appraisal of the crucial decision taken by the manager at the crucial time.
I got the opportunity to join Reliance Communications Ltd as a summer
trainee.I was fortunate enough to complete my marketing training at Reliance
Communications Ltd Allahabad, Uttar Pradesh.The experience that I have
gathered during the period of training has certainly give me a lot of courage to
face the challenges in future.
2
3. ACKNOWLEDGEMENT
I wish to acknowledge my specific indebtness to director “Delhi Business
School New Delhi”, who made this opportunity to perform summer training
as a part of MBA degree Course.
My heart full thanks to my respected Faculty namely ………………… Without
her continuous help the project would not have been materialized in the present
form. His valuable suggestions helped me at every step.
I wish to extend my Sincere Gratitude towards “……………………. (project
head) Reliance Communications Ltd for accepting me as a summer trainee and
assigning this project to me.
I express my sincere thanks to ………………… (Cluster data card lead
Reliance Communications Allahabad) for their valuable guidance and best
possible help during course of study and helping me in giving me all relevant
information about the product and services.
I would like to express my thanks to ……………… (Cluster Marketing head),
who gave me necessary instruction. He was very supportive during the whole
training period & guided me at every steps.
My heart full thanks to the whole staff and customers of Reliance
Communications Ltd, who spared their busy schedule and gave me continuous
support in every possible manner to gain practical knowledge in Industry.
Thanks to other summer trainees for their co-operation and suggestions through
out this project. Finally I would like thank all my friends and my family for the
3
4. kind of support and to all who directly or indirectly helped me in preparing this
project report.
DECLARATION
I ……………. student of Jan.(09-11) batch of Delhi Business School, New
Delhi hereby declare that project work “Market Survey on data cards and
promotion of reliance net connect data card of Reliance Communications
Ltd” is an honest attempt, to put entire finding on actual data gathered
through personal investigation with the managers ,employee, customers and
market report of the Company, is a bonafide work and is neither submitted to
Delhi Business School at any point of time nor to any other
University/Institution for fulfillment of the requirement of the course of study
The work presented is my original piece of work ,I also declare that all
information gathered by me during the course of project at RELIANCE
COMMUNICATIONS LTD. Allahabad U.P.
Place-
Date-
4
5. TABLE OF CONTENTS
Executive Summary
Chapters -
1. Introduction
2. Objective of the study
3 .Research Methodology-
Research Problem
Sources of data
Type of research
Method of data collection
Analysis of collected data
4. Company Profile-
About the Company
Company’s Product and its Features
Marketing Strategies
Competitors
Govt Policies
Achievements
Mission
Vission
National and International Image
Share Market Position
Conclusion
5. Project-
Introduction of the topic
ADVERTISING & PROMOTION STRATIGIES
5
6. EXECUTIVE SUMMARY
The Internet has grown tremendously during the past years. It radically changes
the way people live, work and consume .Growth of the Data Cards, Especially
happen when business travelers,academicians as well as other professionals
need to access emails and corporate applications as well as personal
requirements during urgent trips and travels.Now, what kind of a company
enters an industry with competitors already entrenched? Which ones actually
succeed? The answer to both the questions is Reliance Infocomm now known as
Reliance Communication. Reliance Infocomm is a confident and smart
company that was able to enter a saturated and highly competitive industry, and
emerge at the top. When Late Dhirubhai Ambani charted out the mission for
Reliance Infocomm in late 1999 he had a clear game plan to position itself on
the platform of affordable as well as world class information and
communication service highlighting unparalleled value to create customer
delight and enhance business productivity.
In my study I have conducted market survey on data cards and promote the
Reliance Netconnect in Allahabad . For this I had to go to different Retailers to
collect informations about data cards of various companies and tell them the
features,plans and other informations about Reliance Netconnect and I also go
to different customers of reliance netconnect to check their satisfaction level.
Similarly as a part of my schedule, I not only promote Reliance Netconnect but
also got a chance to meet different retailers and know what are the problems
they are facing and how we can solve their problems. I also analyzed the
Channel distribution and got to know how communication flow from retailer to
consumer. The whole task was manual and interactive, giving me a chance to
have a word with the customers.
6
7. CHAPTER -1
Introduction
Indian Telecom industry is one of the fastest growing telecom markets in the
World .Telecom in real sense means transfer of information between two or
more persons situated at distant places through radio electric signals.The
popular meaning of telecom always involve making dialogue through electric
signals with the help of electronic device.Now a days people have come more
accustomed to telecommunication facility in place of old postal system or any
other methods of exchange of communication.With its high population and
development potential India is having one of the fastest growing telecom
networks in the world.India’s public sector telecom company BSNL is the 7th
largest telecom company in the world . Reliance, Vodafone, Airtel, Idea ,Virgin
Mobile ,Tata indicom,Aircel,Uninor etc are other major operators in India .
The Indian telecommunications industry is one of the fastest growing in the
world and India is projected to become the second largest telecom market
globally by 2010.India added 113.26 million new customers in 2008, the largest
globally. In April 2008,India had already overtaken the US as the second largest
wireless market. With an average 9.5 million customers added every month. The
telecom penetration is over 33.6%.This means that 1/3 Indians has a telephone
connection.
Telecommunication sector in India can be divided into two segments: Fixed
ServiceProvider (FSPs), and Cellular Services. Fixedline services consist of
basic services, national or domestic long distance and international long
distance services. Private services focuson the business/corporate sector, and
7
8. offerreliable, high- end services, such as leasedlines, ISDN, closed user group
and videoconferencing. Cellular services can be further divided into two
categories: Global System for Mobile Communications (GSM) and Code
Division Multiple Access (CDMA). The GSM sector is dominated by Airtel and
Vodafone, while the CDMA sector is dominated by Reliance and TataIndicom.
Opening up of international and domestic long distance telephony services are
the major growth drivers for cellular industry.Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on
airtime, which along with rental was the main source of revenue.
The reduction in tariffs for airtime, national long distance, international long
distance, andhandset prices has driven demand.
In 1990s the telecom sector was opened up by the Government for private
investment as a part of Liberalisation-Privatization-Globalisation policy.
Therefore it become necessary to separate the Govt’s policy of DOT on October
01,2000 and named it as Bharat Sanchar Nigam Ltd.Many private operators
such as Reliance Idia mobile, Hutch, Airtel, Idea ,Tata indicom,BPL,Bharti etc
successfully entered the high potential Indian telecom market
The mobile services were commercially launched in August 1995 in India.In
present scenario Bsnl and Mtnl are the incumbents in their respective areas of
operation and continue to enjoy the dominant service provider status in the
domain of fixed line services. Reliance, Vodafone, Airtel, Idea ,Virgin Mobile
Tata indicom,Aircel,Uninor ,Tata docomo etc are other major operators in India
8
10. CHAPTER -2
OBJECTIVE OF THE STUDY
How many companies data cards are available in the Allahabad market ?What is
the image of Reliance Communication in Allahabad city? Whether the
customers are satisfied.Are they facing any problem in using Reliance data
cards and their problems being solved? There were several questions in my
mind before going for the survey.Infact this was not a simple job,as there were
some implications on the way.After considering each and every factor of the
survey,the objective of the survey can be highlighted as:
• To collect the information of data cards of various companies
• To know the price, offers ,plans, speed of various companies data cards
• To check the satisfaction of customers of Reliance Netconnect.
• To identify the company position among competitors
• To determine those factors which persuade customers for use of RCOM
product
• To find out which type of schemes retailers prefer and why?
• To study the effect of irregular supply on the sale of the product
• To identify the Market share of RCOM
• To find out the basic problems of retailers
• To promote the Reliance netconnect in Allahabad Market
10
11. Beside these prior objective there were some other objectives such as to study
whether the retailers have full knowledge of prepaid and postpaid plans of
Reliance Netconnect or not?.Are they also selling the data cards of other
companies, if yes then what are the plans of others or what are the pitfalls?
CHAPTER- 3
RESEARCH METHODOLOGY
A Research Design is the framework or plan for a study which is used as a guide
in collecting and analyzing the data collected. It is the blue print that is followed
in completing the study. The basic objective of research cannot be attained
without a proper research design. It specifies the methods and procedures for
acquiring the information needed to conduct the research effectively. It is the
overall operational pattern of the project that stipulates what information needs
to be collected, from which sources and by what methods.
RESEARCH PROBLEM
Collection of Data of other companies –Tata indicom, Airtel, Vodafone, idea
& BSNL
Retailers some time gives wrong data
TYPE OF RESEARCH- Descriptive research
SOURCES OF DATA
• Primary data (Data collected from the Company outlet, & customers)
• Secondary Data
11
12. • Internet
• Retailers
• Distributor
• Other Trainees (Runner)
METHOD OF DATA COLLECTION
The data collection method was primary in nature.A direct retailer and customer
survey was done through personal contacts.The respondents themselves filled
the questionnaire as per their free and frank responses.The reason for using the
direct method of interview was the accuracy of personal interview.The filled
questionnaire was later analysed and interpreted to draw conclusions.
MARKET VISITING & SURVEY
APPROACH FOR NEW RETAIL COUNTER
Research Instrument - Questionnaires
Type of Questionnaire - Structured
Sampling Unit - Retailer, customers
Sampling Method - Judgmental
Contact Method - Personal Interview
Analysis of the collected data
12
13. After the collection of required data,the statistical data have been analyzed in
tabular form so that it may systematically describe the characteristics of the
variables. The analysed data is then represented by means of pie charts.
13
14. Company profile
ABOUT THE COMPANY
COMPANY’S PRODUCT & ITS FEATURES
MARKETING STRATEGIES
COMPETITORS
GOVT POLICIES
TAXATION ASPECT
ACHIEVEMENTS
MISSION
VISSION
SHARE MARKET POSITION
NATIONAL AND INTERNATIONAL IMAGE
CONCLUSION
“Think big, think fast, think ahead.
Ideas are no one’s monopoly.”
- Dhirubhai H. Ambani
14
15. ABOUT THE COMPANY
FOUNDER - Shri Dhirubhai H. Ambani
Reliance Communications Limited (formerly Reliance
Infocomm) founded by the late Shri. Dhirubhai H Ambani
(1932-2002)in the year 1966 is the flagship company of the Reliance Anil
Dhirubhai Ambani Group .Few men in history have made as dramatic a
contribution to their country’s economic fortunes as did the founder of Reliance,
Shri. Dhirubhai H Ambani. Under Dhirubhai’s extraordinary vision and
leadership, Reliance scripted one of the greatest growth stories in corporate
history anywhere in the world, and went on to become India’s largest private
sector enterprise.
As with all great pioneers, there is more than one unique way of describing the
true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the
proud patriot, the leader of men, the architect of India’s capital markets, the
champion of shareholder interest. But the role Dhirubhai cherished most was
perhaps that of India’s greatest wealth creator. In one lifetime, he built, starting
from the proverbial scratch, India’s largest private sector enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of
barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he
converted this fledgling enterprise into a Rs 60,000 crore colossus—an
achievement which earned Reliance a place on the global Fortune 500 list, the
first ever Indian private company to do so.
His corporate philosophy was short: Think big,think differently,think fast,think
ahead,ideas are no one’s monopoly.
15
16. Dhirubhai is widely regarded as the father of India’s capital markets. In 1977,
when Reliance Textile Industries Limited first went public, the Indian stock
market was a place patronised by a small club of elite investors which dabbled
in a handful of stocks .Undaunted, Dhirubhai managed to convince a large
number of first-time retail investors to participate in the unfolding Reliance
story and put their hard-earned money in the Reliance Textile IPO, promising
them, in exchange for their trust, substantial return on their investments.
Dhirubhai was clear that education alone can empower people.A great
communicator himself he communicated to inspire ,guide and
motivate.Dhirubhai knew the power of information and communication and
how it can be harnessed to achieve these goals and to make time and distance
irrelevant.Though rooted the traditional Indian values,Dhirubhai was a
quintessential man-a man of the New Millennium.This was reflected in his
passion for mega sized projects,state of the art technology and high
productivity.
Reliance infocomm is the outcome of the late visionary Dhirubhai Ambani’s
dream to herald a digital revolution in India by bringing affordable means of
information and communication to the doorsteps of india vast population.
Though the company's oil-related operations forms the core of its business, it
has diversified its operations in recent years. After severe differences between
the founder's two sons, Mukesh and Anil Ambani, the group was divided
between them in 2006.
16
17. Reliance communications ltd was incorporated on the 15th july,2004 under the
companies act 1956 under the name Reliance Infrastructure Developers Pvt ltd
with effect from 25th july 2005 the company was converted into a public limited
company and the word private was deleted from the name of the company.
Subsequently the name of Reliance Infrastructure Developers ltd was changed
to Reliance communication ventures ltd with effect from 3rd August 2005 and
further the name was changed to its present name i.e.Reliance Communication
ltd with effect from 7th june 2006.
Reliance Communications is the flagship company of the Anil Dhirubhai
Ambani Group (ADAG) of companies. Listed on the National Stock Exchange
and the Bombay Stock Exchange, it is India’s leading integrated
telecommunication company with over 35 million customers.Its business
encompasses a complete range of telecom services covering mobile and fixed
line telephony. It includes broadband, national and international long distance
services and data services along with an exhaustive range of value-added
services and applications. Its constant endeavor is to achieve customer delight
by enhancing the productivity of the enterprises and individuals we serve.
Reliance Communications Limited founded by the late Shri. Dhirubhai H
Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai
Ambani Group. It is India's foremost truly integrated telecommunications
service provider. With a customer base of over 36 million including close to one
million individual overseas retail customers, Reliance Communications ranks
among the top ten Asian Telecom companies. Its corporate clientele includes
17
18. 600 Indian, 250 multinational corporations and over 200 global carriers and
owns and operates the world's largest next generation, IP enabled connectivity
infrastructure, comprising over 150,000 kilometers of fiber optic cable systems
in India, USA, Europe, Middle East and the Asia Pacific region.
RELIANCE COMMUNICATIONS LIMITED, a company incorporated
under the provisions of the Companies Act, 1956 and having its registered
office situated at H Block,1st Floor,Dhirubhai Ambani Knowledge City,Navi
Mumbai-400710 India
Chairman’s profile -
Reliance Communications Limited founded by the late
Shri. Dhirubhai H. Ambani (1932-2002) is the flagship
company of the Reliance Anil Dhirubhai Ambani Group.
Regarded as one of the foremost corporate leaders of India,
Anil Dhirubhai Ambani is the chairman of all listed companies of Reliance
ADA group namely Reliance communication,Reliance capital,Reliance
energy,and reliance natural resources.
An MBA from the Wharton School of the University of Pennsylvania, Shri
Ambani is credited with pioneering several financial innovations in the Indian
capital markets. He spearheaded the country’s first forays into overseas capital
markets with international public offerings of global depositary receipts,
convertibles and bonds. Under his chairmanship, the constituent companies of
the Reliance ADA group have raised nearly US$ 3 billion from global financial
markets in a period of less than 15 months.
18
19. Anil Ambani: Telecom person of the year 2007
NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent
professionals from the telecom field, met in Delhi in June to choose the
Telecom Person of the Year 2007. The jury had to select one from three CEOs,
who had made it to the final list through nominations from the industry and the
initial scrutiny. Among the three, one of the main contenders was a young CEO.
The jury decided that he should come back next year to try and win the coveted
award. The list now had two names-both CEOs of two well-known companies.
The pivotal difference between the two: one is an entrepreneur and the other is
not so popular, as his credit is shared among a number of his big daddies.
Following a five-hour closely held, hotly debated discussion, the name was
announced: Anil Dhirubhai Ambani, chairman of Reliance Communications.
Anil Ambani joined Reliance Industries (currently promoted by his brother
Mukesh Ambani, following their split) in 1983 as co-chief executive officer.
Forbes ranked him number 104 among the World's Richest People in 2006. The
Ambani family faced criticism when it announced its ambitious plans to build a
countrywide telecom network, as its prior expertise lay in commodities-textiles
and petrochemicals-business only.
Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by
Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private
sector business houses in terms of net worth. The group has business interests
that range from telecommunications (Reliance Communications Limited) to
financial services (Reliance Capital Ltd) and the generation and distribution of
power (Reliance Energy Ltd).
19
20. He is currently a member of :-
Wharton Board of Overseers, The Wharton School, USA
Board of Governors, Indian Institute of Management (IIM), Ahmedabad
Board of Governors, Indian Institute of Technology (IIT), Kanpur
Executive Board, Indian School of Business (ISB), Hyderabad
In June 2004, Shri Ambani was elected as an Independent member of the
Rajya Sabha – Upper House, Parliament of India, a position he chose to
resign voluntarily on March 25, 2006.
president of the Dhirubhai Ambani Institute of Information and
Communications Technology, Gandhinagar
Select Awards and Achievements -
Voted ‘the Businessman of the Year’ in a poll conducted by The Times of
India – TNS, December 2006
Voted the ‘Best role model’ among business leaders in the biannual Mood
of the Nation poll conducted by India Today magazine, August 2006
Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards
Conferred 'The Entrepreneur of the Decade Award' by the Bombay
Management Association, October 2002
Awarded the First Wharton Indian Alumni Award by the Wharton India
Economic Forum (WIEF) in recognition of his contribution to the
establishment of Reliance as a global leader in many of its business areas,
December 2001
20
21. Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in
Business and Finance' and was introduced as the only 'new hero' in Business
and Finance from India, June 1999
Other major ada group companies —
21
23. CHAIRMAN
PRESIDENT PRESIDENT PRESIDENT
(PERSONAL (ENTERPRISES (HOME BUSINESS)
BUSINESS) BUSINESS)
SENIOR VICE
PRESIDENT
VICE PRESIDENT
GENERAL MANAGER
DEPUTY GENERAL
MANAGER
ASSISTANT GENERAL
MANAGER
SENIOR MANAGER
MANAGER
DEPUTY MANAGER
ASST.MANAGER
MGT TRAINING
Company’s products-
23
24. Reliance Base Phone
Reliance Mobile
Reliance Data Card
Reliance Voucher, E-Recharge
Reliance PCO
Reliance Broad Band
RELIANCE POSTPAIDS FIXED WIRELESS PHONES-
RELIANCE MOBILES-
24
27. BIG TV
DTH SerVIce
BLACKBERRY HANDSETS
BlackBerry Pearl 8130 BlackBerry Tour 9630
BlackBerry 8703e
CURRENT NEW HANDSETS MODELS-
LG 10000 CDMA LG 3100 CDMA LG 3500 CDMA
.Touch screen One touch fm radio Speaker
.2mp camera .Reliance M. world plyphonic ringtone
.Push mail 6500 Colour display Reliance M. world
LG 3510 CDMA LG 3530 CDMA LG 3540 CDMA
Speaker Speaker Speaker
plyphonic ringtone plyphonic ringtone plyphonic ringtone
Reliance mobile world Reliance mobile world Reliance M. world
27
28. 6500 Colour display 6500 Colour display 6500 Colour display
LG 3600 CDMA LG 3610 CDMA LG 6100 CDMA
Plyphonic ringtone 6500 Colour display VGA camera
Reliance mobile world Reliance mobile world Speaker
6500 Colour display plyphonic ringtone FM radio
FM radio FM radio hindi sms
LG 6150 CDMA LG 6200 CDMA
LG 6300 CDMA
MP3 Player 1.3MP Camera 2MP camera
FM radio FM radio internet browser
Bluetooth mp3 player MP3 Player
Exp. memory up to 4GB e mail Exp. memory up to 4GB
RELIANCE NETCONNECT USB MODEM
28
29. Huawei EC 1260 Huawei EC 168 C
ZTE MG880 Huawei EC 121 LG LXU 800
Features
Uninterrupted high-speed wireless Internet connectivity, across 24000
towns, 6 lakh villages and counting
Better surfing speeds, with download speeds up to 144 kbps
Upto four times faster speeds than dial up.
SMS and voice services.
29
30. One-time installation of the software without the
need to change the dial-up configuration
Hassle-free connection
Connect instantly (No line busy / waiting tone)
Easy to remember username / password (your phone / card
number).
No roaming charges for data connectivity.
Marketing Strategies
Reliance target the rural India
The main targeted customers of Rim are from rural India. By offering cheap and
light mobile sets Reliance attracts most of the customers Of small villages and
towns.
Offering cheap handsets
Reliance offers cheap and free connections to all customers. The cost for
Rs-700set and onward.
Free support and services
In every district and big towns rim opens its service centers to provide better
support and services.
Strong logistics and supply chain
30
31. Reliance has a strong logistict and supply all over India. In every small town the
potential costumers can easily purchase the rim sets.
Targeting youngsters in metropolitans
Reliance attracts youngsters by offering colorful handset at lower prices
Marketing mix
Price : low price strategy
Place : maximum outlets and service centres
Product : varities available for various groups
Promotion: various schemes for pre-paid and post-paid
31
32. GOVT. POLICIES
Access to telecommunications is of utmost importance for achievement of the
country's social and economic goals. Availability of affordable and effective
communications for the citizens is at the core of the vision and goal of the
telecom policy
Strive to provide a balance between the provision of universal service to all
uncovered areas, including the rural areas, and the provision of high-level
services capable of meeting the needs of the country’s economy;
Encourage development of telecommunication facilities in remote, hilly and
tribal areas of the country;
Create a modern and efficient telecommunications infrastructure taking into
account the convergence of IT, media, telecom and consumer electronics
and thereby propel India into becoming an IT superpower;
Convert PCO’s, wherever justified, into Public Teleinfo centres having
multimedia capability like ISDN services, remote database access,
government and community information systems etc.
Transform in a time bound manner, the telecommunications sector to a
greater competitive environment in both urban and rural areas providing
equal opportunities and level playing field for all players;
Strengthen research and development efforts in the country and provide an
impetus to build world-class manufacturing capabilities
Achieve efficiency and transparency in spectrum management
Protect the defence & security interests of the country
Enable Indian Telecom Companies to become truly global players
32
35. Achievements
2007
January 10
Reliance Communications adds a record 1.4 million subscribers in December06
January 18
Say Hello on Reliance ‘Simply 2030’
January 30
Reliance joins Lenovo and Intel for "Internet on the Move"
February2
Reliance Communications’ market capitalization tops Rs 1 lakh crore
( 1 trillion rupees or 24.39 billion US dollars) on Bombay Stock Exchange
February 16
Reliance Communications offers best value on roaming
March 23
Govt’s Rural Telephone Scheme(RDEL)through Reliance Communications
successfully closes by March 31,2007
April 6
Reliance Communications acquires 1.2 million subscribers in March 2007.
May 2
A Classic Bonanza – Reliance Communications unveils handsets @ Rs 777
May 10
Reliance sets a new record, one million Classic handsets sold in just one week
May 14
Reliance Communications launches Classic Color Bonanza - Color handsets
@ Rs 1234
June 6
Reliance Communications adds 1.4 million new mobile subscribers in
May2007
June 6
Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888
2006
January01
Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance
India Mobile prepaid users to call anywhere in India at Re one per minute.
March06
Reliance Communications Ventures Ltd.India's leading integrated
35
36. telecommunications company, a member of the Reliance – ADA group, lists
on the Bombay Stock Exchange and National Stock Exchange.
June22
Reliance Communications ties up with Disney to offer on Reliance Mobile
World India's first 3D animation on mobile.
November 17
Reliance Communications launches Free Group Term Life Cover for its
CDMA subscribers
December 28
Reliance Communications’ FLAG Telecom announces FLAG Next Gen to
cover 60 countries
2005
January 04
Reliance introduces first e-recharge facility in CDMA in India.
January 24
Reliance India Mobile announces mega rural plan to cover 4 lakh villages and
65 crore Indians by December 2005.
June 26
Anil Ambani appointed Chairman of Reliance Infocomm
July 30
Air Deccan and Reliance Web World join hands to offer air ticket booking
facility at Reliance Web World.
August18
Reliance Infocomm rolls out international roaming facility across several
countries to become the first Indian CDMA operator to offer its customers
such a service.
September21
Apollo Hospital and Reliance Infocomm join hands to provide top class
healthcare service to millions of Indians in over a hundred Indian cities.
December 12
Reliance Infocomm and China Telecom sign agreement for telecom services
to provide direct telecommunication service, including a global hubbing
service, to subscribers in the two countries.
36
37. 2004
January 12
International wholesale telecommunications service provider, FLAG Telecom
amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance
Infocomm
February 9
Launches RIM Prepaid with attractive offer - For Rs 3500 get a Motorola
C131 mobile phone and Rs 3240 worth of re- charge vouchers instantly and
stay connected for 1 year
February 17
Reliance subsidiary Flag Telecom announces FALCON Project - a major new
Middle East Loop Terabits Submarine Cable System with links to Egypt and
Hong Kong via India
June 8
Reliance Infocomm introduces World Card - a Prepaid International calling
card for affordable and convenient ISD calls from India.
August 5
launches the first regional Customer Contact Centre in Chennai
2003
February 14
Launches Reliance Web World in top 16 cities
March 31
Launches International Long Distance Services
April 25
Introduces colour handsets
May 1
Launches Reliance India Mobile Service commercially in top 92 cities
with one million customers.
June 10
Launches India's first wireless Point of Sale (POS)
July 3
Launches R Connect Internet connection cable
Aug 26
Introduces Reliance India Phone Fixed Wireless Phone and Terminal
October 6
Launches integrated broadband centre at Reliance Web World, Bangalore
37
38. October 30
Reliance becomes India's largest mobile service provider within 7 months of
commercial launch
November 3
Customer base touches 5 million
November 16
Launches National Roaming
2002
February 25
Obtains International Long Distance License from Govt. of India
December 22
Commissions 1st Optic Fibre Backbone ring
December 24
Establishes 1st Point of Interconnect (POI) in New Delhi
2001
May 10
Optic fibre laying process commences in Gujarat, Andhra Pradesh &
Maharashtra
2000
"Make a phone call cheaper than a postcard and you will usher in a
revolutionary transformation in the lives of millions of Indians" - Dhirubhai
Ambani
1999
The Reality, November 15
Reliance Infocomm begins Project Planning
38
39. MISSION OF RELIANCE
COMMUNICATIONS
Excellence in Communication initiatives
To attain global best practices and become a world-class communication
service provider – guided by its purpose to move towards greater degree of
sophistication and maturity.
To work with vigour, dedication and innovation to achieve excellence in
service, quality, reliability, safety and customer care as the ultimate goal.
To earn the trust and confidence of all stakeholders, exceeding their
expectations and make the Company a respected household name.
To consistently achieve high growth with the highest levels of
productivity.
To be a technology driven, efficient and financially sound organization.
To contribute towards community development and nation building.
To be a responsible corporate citizen nurturing human values and concern
for society, the environment and above all, the people.
To promote a work culture that fosters individual growth, team spirit and
creativity to overcome challenges and attain goals.
To encourage ideas, talent and value systems.
To uphold the guiding principles of trust, integrity and transparency in all
aspects of interactions and dealings.
39
40. VISION OF RELIANCE
COMMUNICATIONS
“We will leverage our strengths to execute complex global-scale projects
to facilitate leading-edge information and communication services
affordable to all individual consumers and businesses in India.
We will offer unparalleled value to create customer delight and enhance
business productivity.
We will also generate value for our capabilities beyond Indian borders
and enable millions of India's knowledge workers to deliver their services
globally.”
National and International Image
Reliance Industries ltd has entered in the list of Forbes International 500
Companies.Reliance Industries ltd is the first private sector company from india
to feature in this list.The term international companies denotes the biggest
foreign companies outside USA in terms of revenues.From India only four
companies made it to the Forbes list.Of these three are from the public sector
(Indian Oil Corporation, Bharat petroleum, and State Bank of India group) and
one is from the private sector –Reliance Industries ltd.Reliance Industries is the
India’s largest private sector company in terms of profits.Reliance
Communications (formerly Reliance Communications Ventures) is one of
India's largest providers of integrated communications services. Today, Reliance
Communications is revolutionizing the way India communicates and networks,
truly bringing about a new way of life.
40
42. Introduction
Growing businesses in all segments, necessity to access emails and corporate
applications during urgent business trips and the urge for some entertainment
while on the move are some drivers increasing the demand for data card usage.
Apart from these factors, as the name of Tata Indicom's data card,'Plug 2 Surf',
suggests,ease of use with plug and play factor is also a driver for growth.
My project guide Mr. Ahmad Asif, Cluster data card lead, Reliance Communications
Allahabad, says that “Faster surfing and higher download speeds, convenience of surfing
the Internet while on the move, simple to use, and affordable tariffs are among the key
reasons for the data card growth, in both the laptop and desktop segments. As the data
card growth increases, speed evolves and prices come down, affordability will go up and
more users can begin to think of data card as an affordable solution”.
Wireline broadband connections are yet to penetrate the vast semi-urban and
rural parts of the country where entrepreneurs, officials, students, etc have the
need to surf the Internet for various purposes. Though the laptop penetration in
these areas has not made a significant mark, desktop penetration is
comparatively more.With data cards offering convenient access to the Internet, a
number of companies have started to tie up with service providers to avail bulk
network connections for their employees on the go and allow them to utilize
their time during business travels. Since data cards can be used with desktop
also, it cuts down the office infrastructure costs as well. With the data card
segment witnessing steady growth, affordability will go up, which, in turn, will
drive growth. And growth of mobile telephony in India has created users with
specific needs like m-commerce that require wireless Internet, driving the
wireless data card growth.
42
43. Once the concept of mobile wallet and its applications hit the market in India
in the near future, the wireless data card segment is also expected to witness an
exponential growth.Apart from this, Internet charges in costly hotels are very
high. With the availability of data cards and USB modems, frequent business
travelers who stay in costly star hotels can access the Internet and corporate
applications on their laptops and avoid using the Internet facility at hotels,
saving on high Internet charges.
People wants to stay connected anytime, anywhere-whether on a train or bus,
in a hotel or conference hall, within India or abroad. Meeting this need of
business travelers are data cards and USB modems that have become the
preferred solution, even before wireless mobile broadband is introduced in the
country. At present, there are many data cards, USB modems, and
Internetenabled mobile phones available in the Indian market.
In this already competitive market, it becomes essential for Internet data card
players to understand the different factors that affect people using the Internet
data card as a new wireless device for internet connection There are many
benefits that attract people to choose internet data card for access to the internet
as convenience, time saving, wireless connectivity and possibly affordable
however, many people are often hold back as fear of low speed, high usage
charges and using issues in relation to internet data card usage.
43
44. About the project
( Market survey on data cards and promotion of Reliance Netconnect data card )
5th May 2010 was my first day of summer training in Reliance communications
in Allahabad , I met to Mr.Ahmad Asif sir, who guides me in summer training.
Through him I got all the information about the Allahabad market and knew
that how they work and how increase the goodwill of Reliance Communication.
They give the regular information about current scheme & plan.Second day he
told me to conduct a market survey on data cards .The basic purpose behind the
market survey was to know how many companies data cards are available in the
Allahabad market and collect all the information about those data cards and
check satisfaction of customers of reliance netconnect .He said go to the market
and meet different retailers and also visit the different companies outlet to
collect the information about data cards. For this I had to go to different
Retailers and find out the information about data cards of different
companies in Allahabad market. In today time there is a big competition
between telecom companies. All are providing better services for satisfaction of
the customer and good feed back of customers. Whether the customers of
Reliance Netconnect are satisfied or not?.Are they facing any problem in using
Reliance data cards and their problems being solved? There were several
44
45. questions in my mind before going for the survey.Infact this was not a simple
job,as there were some implications on the way.I have completed my project in
three phases .The objective of each phases is highlighted as-
Phase I – Market survey on data cards
Objective -
To know how many companies data cards are available in Allahabad
market.
To collect the information about price,plans,speed,offers of different
companies data cards.
Phase II – Market survey on data cards
Objective -
To check the satisfaction of customers of Reliance Netconnect.
To understand the requirements of individual & the corporate clients
Phase III –
Promotion of Reliance Netconnect data card in Allahabad market.
45
46. Phase I-
Collection of information about data cards of different companies
For collection of information about data cards of different companies I had to
go to different retailers and different telecom companies outletsAfter meeting
many retailers and visiting different telecom companies outlets in Allahabad
market, to know about price ,plans, speed, connectivity, features, availability
of data cards,the informations I have collected is given below. The whole task
was manual and interactive, giving me a chance to have a word with the
different retailers.
Companies whose data cards are available in the Allahabad Market-
Reliance
Tata Indicom
Idea
BSNL
Airtel
Vodafone
46
47. Idea Cellular has launched the new Net Setter EG612 USB Modem (usable with
both desktops & Laptops) with data, & SMS facility. It is a conveniently slim &
stylish solution for internet access on the move. USB modem is a dedicated data
access (GPRS) device to be used with desktops / laptops for wireless internet
(GPRS) access.Its data card is available in the Allahabad Market
Key Features of 3G NetSetter
High-speed up to 3.6 Mbps EDGE enable
Plug & Play function (No CD Installation required)
Works on both Laptops & desktops
SIM-lock function
SMS services allowed (Group SMS to max 10 people)
It allows you to track your daily/monthly/yearly usage (prepaid balance)
GSM/GPRS/EDGE 850 MHz/900 MHz/1800 MHz/1900 MHz
Multiple operating systems, such as Windows 2000, XP, Vista
47
48. Now at
only
Rs.
(Free 1 month unlimited downloading)
Tariff Plan s-
Prepaid
Tariff Plan Recharge Validity Usage
Amount (days)
Net Value Rs. 699 30 Unlimite
699 d
Net Value Rs. 369 15 Unlimite
369 d
Net Value Rs. 188 7 Unlimite
188 d
Net Value Rs.399 30 1 GB
399
Net Value Rs. 250 30 512 MB
250
Postpaid
Tariff Monthly Free Usage charges Special offer
Plan Renta l Usage beyond free (for first 3 bill
(Rs) usage cycles)
48
49. Net Setter 299 512 MB Rs.2/MB Free use 1GB
299
Net Setter 399 1 GB Rs.2/MB Free use
399 2GB
Net Setter 599 Unlimite NA
599 d --
* Rs.500 security for Postpaid connection *50% rental free for 1 st
three months
Tata photon whiz USB modem brings speeds up to 153 kbps.This device
function as a wirless network ,mobile phone and modem.Simply plug it and start
surfing. Using CDMA 1x technology, Tata-Indicom data cards offer wireless
internet access. The recently launched Plug 2 Surf Whiz fits into a standard
USB port available in most desktops and laptops.
Key Features-
Plug n play
Quick and easy installation process with no CD requirement
Speed up to 153 kbps
Voice and sms enabled
Compitable with PC and laptop
49
50. CDMA 1x technology
Multiple operating systems, such as Windows 2000, XP, Vista
TATA
Photon Whiz
Now @
Rs.
Tariff Plans
Prepaid- Time Based
Plan Name Highlight Fixed Free usage Additional
charges usage
Budget 150 Lowest rental Rs. 150/ 300 min. 50p/min
month
Value 325 Free 1 hr./day Rs. 325/ 1800 min. 8am-12am: 50p/
month min
12am-8am:
25/min
Value 525 Free 2 hr./day Rs. 525/ 3600 min. 8am-12am: 50p/
month min
12am-8am:
25/min
Night 400 Night Rs. 400/ Unlimited 7am-11pm: 50p/
unlimited month from min
11pm-7am
Data Based
50
51. ME unlimited Unlimited Rs. 799/ Unlimited NA Rs.2/MB
usage month
ME economy Always on Rs. 500/ 1GB Rs.2/MB
month
ME jumbo For heavy Rs. 650/ 1.5 GB --
users month
Postpaid Time Based
Plan Name Subscription Rental (Rs ) Free monthly Additional
period usage usage
(months)
Value 325 12 3311 30 hrs 8am-12am: 50p/
min
12am-8am:
25/min
Value 525 12 4811 60 hrs 8am-12am: 50p/
min
12am-8am:
25/min
Unlimited plan
Plan 799* 6 5288 unlimited Rs 2/Mb
above 20 GB
51
52. Reliance Netconnect 1x gives you the freedom of mobile surfing anywhere in
the country. Slip the Reliance Netconnect Data Card into your laptop and you're
ready to go. This pocket-size wonder packs quite a punch — it works both as a
modem and a mobile phone, so you can surf at high speeds as well as make and
receive calls and SMSes from your laptop.
Key Features-
Uninterrupted high-speed wireless Internet connectivity, across 24000
towns, 6 lakh villages and counting
Better surfing speeds, with download speeds up to 144 kbps
Upto four times faster speeds than dial up.
SMS and voice services.
One-time installation of the software without the need to change the dial-up
configuration
Hassle-free connection
• Connect instantly (No line busy / waiting tone)
• Easy to remember username / password (your phone / card number).
• No roaming charges for data connectivity.
Now @
Rs. 1499/-
52
53. Tariff Plans
Prepaid-
5 Hour Pack 10 Hour Pack 25 Hour Pack Unlimite
d pack
Prepaid Data RCV 111 202 404 801
( in Rs. Including taxes)
Validity (in Days) 30 30 30 30
Free Local SMS 50 100 300 300
Minutes of usage (If entire 300 600 1500 unlimited
usage is in Peak Hours)
Hours)
6 AM to 10 PM
Minutes of usage (If entire 600 1200 3000 unlimited
usage is in Off Peak Hours)
10 PM to 6 AM
Postpaid-
Tariff plan Monthly rental Free usage Usage charges
Rs. beyond free
usage
Swift 30 300 15 hrs.day,30 50p/min
hrs.night
Swift 40+ 400 40 hrs.day,40 50p/min
hrs.night
Freedom @ night 400 Night unlimited 50p/min
Freedom 650 1GB/month Rs.2/MB
Platinum 20 GB 799 20GB/month Rs.2/MB
Platinum 1500 unlimited
*N
ight hours 10 pm to 6am
53
55. Get lighting fast wireless internet access ,anytime anywhere with BSNL 3G data
card.BSNL data card offers postpaid as well as prepaid plans. Its latest data card
model MMX 300G is supplied by Micromax Informatics Ltd.
Key Features –
High speed 3G USB modem
speed up to 3.6 Mbps
USB 2.0 full speed
Plug n play –auto install software
SMS and PHB support
Automatic network selection
T flash memory reader (up to 2GB)
Compitable with windows 2000/XP/Vista
55
56. Tariff Plans
Prepaid-
Plan MBV MBV MBV MBV
Rs.3500 MBV
Price (service tax extra) 250 400 650 (with normal
1000 3001
sim)
Free data use in GB 0.30 1.00 2.00 5.00
Rs.3300
UNLIMITED
Validity 30 30 30 (with 3G30
sim) 30
Data charges/MB 2.0 2.0 2.0 2.0 --
*Pack 274 - 1 month unlimited
56
57. With the Airtel Data Card, you have the freedom to access the internet anytime,
anywhere across the Pan Indian Airtel Network. The Airtel Data Card, which is
EDGE and GPRS enabled, has the features of a SIM card, which enables you to
send and receive SMS. What's more is that the Airtel Data Card is much faster
than a GPRS connection and is compatible with Windows 2000/XP/XP Tablet/
XP Pro & Mac operating systems. The latest model is the “MMX 200G” USB
modem, supplied by Micromax Informatics Ltd.
Key Features
High speed internet connectivity
High speed 3G USB modem
speed up to 3.6 Mbps
USB 2.0 full speed
Plug n play –auto install software
SMS and PHB support
Now @
Rs.3490/
micromax 3G USB modem
57
58. Tariff Plans
Prepaid-
Sim Base
plan usage validity
Rental 98 2GB 30 days
Rental 450 Unlimited 30 days
Postpaid
Pla usag vali Additional
n e dity data
usage/MB
Rs.35 500MB 30 days Rs.0.10p/10kb
0
Rs.5 1 GB free 30 days Rs.5
99
Rs.9 unlimit 30 days Rs.3
99 ed
58
59. Vodafone Mobile Connect 3G USB Stick
Now you can make the most of a mobile internet connection for your laptop or
desktop. With the Vodafone Mobile Connect 3G USB Stick you can work from
anywhere with real-time access to information. Without any installation hassles.
Just plug it into your laptop and get connected to the internet and even your
company server, at a speed that's faster than your traditional dial up connection.
Key Features-
Gets you high-speed connectivity to the internet through the Vodafone
EDGE network.
Is easy to install – just plug in and you are ready, no CDs required.
Gives 3G Broadband speeds when you travel abroad.
Saves you from high internet charges on your hotel bills.
Supports SMS
Supports Micro SD card upto 4 GB.
Now @
Rs.
2439/
Tariff Plans
Prepaid- Not comes
59
60. Postpaid-
Monthly rental 499 699 899
(Rs.)
Free data 500 MB 1GB UNLIMITED (30
days)
Usage charge 5P/10KB 5P/10KB UNLIMITED (30
days)
Monthly rental+10.3% tax
Security charges- Rs.500 for postpaid
1 year rental free,after 1 year Rs.1199 per year will be
charge .
These are the information about various companies data cards
currently available in the Allahabad market. Different locations
in Allahabad that I have selected for collecting these
informations are-
Civil line
Katra
Allapur
Teliyarganj
Prayag
Chawk
Elgin road
Kardju road
60
61. Phase II –
To check the satisfaction of customers of Reliance Netconnect data cards
This task was based on survey method,the research method that was used
for collecting information about customer satisfaction was a well defined
questionnaire.The questionnaire is an important part of any
survey.Without a suitable questionnaire one can not think to gather the
required information.Preplanning is sine-quenon of any kind of
survey.There must be some preliminary preparation.First and foremost I
had required the data of users of reliance netconnect data cards,I ask to
Asif sir and he give the list of Reliance data card users to me.Finally ,I
framed the questionnaire consisting of relevant questions in sequence.The
one thing I specially cared in the preparation of the questionnaire is the
language.I used simple words and easy sentences to be fairly
understood.Since it was a customer survey hence there were certain
uncontrollable factors which can not be neglected nor manipulated hence
there effect may have creeped in to my study .Following were the
limitations,which this project may process-
Due to limitation of time,sample size was limited.
Many customers were not willing to answer the question
Some refused to cooperate at all.
61
62. Some respondents were biased
Questionnaire
Name-
Contact no-
Address –
1. Which service of Reliance data card you are using now days?
(a) Prepaid (b) No
2.Please rate the Reliance data card’s services.
(a) Best (b) good (c) average (d)
poor
3.Price of Reliance Netconnect
(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied
4.Speed of Reliance Netconnect data card
(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied
5.Tariff plans of Reliance Netconnect.
(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied
6.Are you satisfied with Reliance network?
(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied
7.Issue resolution regarding the problems in Reliance netconnect
(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied
8.Does Reliance communicate all the new offers of data card?
62
63. (a) Yes (b) No
9.Over all satisfaction with reliance netconnect data card
(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied
10.Any suggestion
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
……………………………………………………………………….
Thank
you
63
64. Data analysis and interpretation
Q.1- Which service of Reliance data card you are using?/
Service Respondent %
s
Prepaid 56 56
%
Postpaid 44 44
%
Interpretation-
During the survey, I found that most of the people are using
prepaid service of Reliance data card.The above given data
shows that 56% customers of Reliance data card are using
64
65. prepaid service and other 44% customers are using postpaid
service of Reliance data card.
Q.2.What about Reliance Netconnect data card services?
Scale Responde %
nts
Best 26 26 %
good 52 52 %
Average 14 14 %
Poor 8 8%
Interpretation-
According to collected data it was found that 52% customers says
best,26% customers says good,14% customers says average and 8%
65
66. customers says poor to services of reliance data card.Most of the users of
Reliance data card are satisfied with services of reliance data card.
Q.3- Price of Reliance Netconnet data card
Scale Respondents %
Fully satisfied 32 32
Satisfied 55 55
Dissatisfied 9 9
Fully dissatisfied 4 4
Interpretation-
Data collected during the survey reveals that only 32% customers are
fully satisfied with price of Reliance netconnect data card and 55%
customers are satisfied with its price they said its price is cheaper than
66
67. other data cards,but 9%customers are not satisfied with reliance data
card prices and 8% customers are fully dissatisfied with its price.
Q4. Speed of Reliance Netconnect data card
Scale Respondent %
s
Fully satisfied 26 26 %
Satisfied 58 58 %
Dissatisfied 10 10 %
Fully 6 6%
dissatisfied
Interpretation-
The above pie chart shows that only 26% users are fully satisfied with
speed of Reliance data card, most of the users of Reliance data are
67
68. satisfied with its speed and 10% user are dissatisfied and 6% users are
fully dissatisfied
68
69. Q.5-Tariff plans of Reliance Netconnect data card
Scale Respondent %
s
Fully satisfied 27 27
Satisfied 42 42
Dissatisfied 32 32
Fully Dissatisfied 0 0
Interpretation-
During the survey I found that only 27% users are fully satisfied with
tariff plans of Reliance data card,42% are satisfied but 32% user are fully
dissatisfied with its tariff plans,they says unlimited plan of prepaid is
costly than other companies data card.
69
70. Q.6-Are you satisfied with Reliance network?
Scale Respondent %
s
Fully satisfied 62 62
Satisfied 26 26
Dissatisfied 10 10
Fully Dissatisfied 2 2
Interpretation-
The above pie chart shows that 62% users are fully satisfied with Reliance
network,26% are also satisfied but 10% are dissatisfied and 2% users are
fully dissatisfied with Reliance Network.
70
71. Q.7.Issue resolution regarding the problems in Reliance
netconnect
Scale Respondent %
s
Fully satisfied 32 32
Satisfied 48 48
Dissatisfied 12 12
Fully Dissatisfied 8 8
Interpretation-
32% users are fully satisfied with resolution of any issue regarding data
card,48% are also satisfied but 12% users of Reliance data card are not
satisfied they says company does not solve the problem quickly and 8%
users are fully dissatisfied.
71
72. Q8.Does Reliance communicate all the new offers of data card?
Scale Respondent %
s
Yes 67 67
%
No 33 33
%
Interpretation-
According to data collected during the survey it is found that only 67%
users of reliance data card says that yes company communicate all the
new offers of data card but 33% users of data card says that company
does not communicate any new offer to them.
72
73. Q.9-Overall satisfaction with Reliance Netconnect data card
Scale Respondent %
s
Fully satisfied 70 70
Satisfied 20 20
Dissatisfied 10 10
Fully Dissatisfied 0 0
Interpretation-
The above pie chart shows that 70% users are fully satisfied with Reliance
netconnect data card,20% are also satisfied but 10% are dissatisfied and
and no one is fully dissatisfied with Reliance Netconnect data card.
73
74. 10.Suggestion by the customers of Reliance Netconnect data card
Performance appraisals help in increasing sales hence cunduct
surveys from time to time to get feedback from the customers
The complaints of the customers should be handled immediately as
it affect sales and also destroy brand image
Customer care should be more active and should be fully equipped
with the all relevant information
Physical verification of the customers should be necessary
Introduced some low tariff plans for both prepaid and postpaid.
74
76. Product promotion is a very complex process. Prior to doing any promotion,
you have to know your product, your competitors, and your target market.
Knowing these will enable you to determine the most appropriate marketing
76
77. plan. I think its also important that as well as showing that your product is up
to standard with the competition, you make it very obvious and exciting what
is different about your product A successful product or service means nothing
unless the benefit of such a service can be communicated clearly to the target
market. An organisations promotional strategy can consist of:
Sales are the lifeblood of a business, without sales there would be no business in
the first place; therefore it is very important that if a business wants to succeed,
it should have a sales promotion strategy in mind. The primary objective of a
sales promotion is to improve a company's sales by predicting and modifying
your target customer's purchasing behavior and patterns. Sales promotion is
very important as it not only helps to boost sales but it also helps a business to
draw new customers while at the same time retaining older ones.
High speed 1x
1499
In the third phase of my training I got opportunity to promote the Reliance
Netconnect data card in Allahabad market the target for opening new retail
outlets in the whole area that comes under in Mr. Asif sir. For promotion I had
to go to different retailers shop and tell them prepaid and postpaid plans and
other offers of Reliance Netconnect data card and also tell them how Reliance
data card is having better plans ,speed connectivity ,features than other
77
78. companies data card .I have visited many areas like Katra, Teliyarganj,
Karnelganj, Prayag. Chawk. Civil line ,Elgin road, Allapur, Pratapgarh,
Mutthiganj,Bai ka baag etc in Allahabad market and go to each and every
retailers shop to tell them about Reliance data card.I have also visited Transport
nagar and went different transport offices to promote and placement of
Reliance data card .Truly it was a very intresting job because it gave me a
ooportunity to meet different retailers and customers.Indirectly I have learned
how to sell a product ,this job develops selling skills in me. It was my marketing
visiting for the 30 days which was the great experienced work for me. In this
period I learnt some kinds of idea for increasing the sale, also I got familiarized
with those problems which generally come in the market for selling purpose.
For Opening of new retail outlet for Reliance data card I have to convenience
the retailers for the placement of Reliance netconnect data card at their shop.It
made me happy when I opened 4 new retail outlet just in one day.When I
communicate the profit amount which retailer can earn by selling Reliance data
card they happily agree to place the Reliance data card at their shop.For opening
and promotion of Reliance data card , I moved all around the area which comes
under in Mr. Asif sir. I was having the different kinds of plans and schemes
through which I could make the new retail outlets.For postpaid connection of
Reliance data card I have also generate the prospect of data card,for this I have
also visited Civil line because many of the companies offices ,institutes and big
shops are situated in Civil line and we get a good response,I generate many
prospects for Reliance data cards.I also visited Indira Bhawn ,one of the famous
building for IT outlets,Govt offices and I met many people at this place and tell
them the features, plans of Reliance data card. .Before ending my training I
opened Many retail outlets and generate many prospects of data card by
promoting Reliance Netconnect data card. It was the good achievement for me
78
79. and according to Mr. Asif sir it was the much appreciated work which was done
by me.
Sales promotion is one of the four aspects of promotional mix.Sales
promotions are non-personal promotional efforts that are designed to have an
immediate impact on sales. Media and non-media marketing communications
are employed for a pre-determined limited time to increase consumer demand,
stimulate market demand or improve product availability.
79
80. Sales promotions can be directed at the customer, sales staff, or distribution
channel members (such as retailers). Sales promotions targeted at the consumer
are called consumer sales promotions. Sales promotions targeted at retailers
and wholesale are called trade sales promotions. Some sale promotions,
particularly ones with unusual methods, are considered gimmick by many. I
have distributed the pamplates, door to door or company to company selling.
PROMOTION THROUGH THE CANOPY –
In the third phase of my training I have promoted the Reliance netconnect data
card through canopy.During the 7 days period of canopy we have to only
analyze the response of customer upon this offer. After that for the selling of
data card we have to provide this offer in the main location of city or in the
crowded area like opposite side of Big Bazaar, civil line etc, I got the target for
creating awareness about reliance data cards postpaid and prepaid plans and
generate prospects for Reliance data card.I got very good response from the
customer and I generate more than 40 prospects for data card in a single canopy.
That was also my good achievement and I knew how to sale and provide service
with product to customer
80
81. FULL NAME OF SOME KINDS OF SERVICES
LTV – Life Time Validity
CAF – Customer Application form
GSK – Get started Kit
FWP – Fix Wireless Phone
STV – Special Tariff voucher
OTAF – Over the Air Fulfillment
FRC – First Recharge Coupon
GSM – Global System of Mobility
CDMA – Code Dual Module Assessment
CHAPTER- 7
CONCLUSION
Reliance communication is a very big brand name and I am very thankful to
the Reliance people to help me in completing my project in Reliance
communication. Reliance communication provides me the good opportunities
81
82. to make my skills stronger in marketing. I am also very thankful to my project
guide Mr. Asif for giving me his useful guidelines and important time.
While doing this project I have talked with many people and came to know
about the market and I learnt that how the companies’ works and what they have
to do for retaining there position in the market.Reliance Communications has
trained me to face the challenges whatever in the market.
As RELIANCE COMMUNICATION is a telecom company the
project was totally a marketing project hence it helped me to
practically understand the telecommunication services.The company
helped to understand various schemes.
The company also helped me to understand every step of their
competitors in the market
During the survey it is observed that what are the real problems faced
by the customer.
Meeting different people in various segments, interviewing with
corporate and actual users helped me to learn the basics of telecom
industry.
During the survey I came to know the real competition between the
major players of telecom industry. It helped me to understand the
future of telecom industry with its opportunities and threats.
CHAPTER- 8
Suggestions
82
83. After completing my work of analyzing and creating customers for , Data
cards of Reliance communication I want to recommend some important
facts to the company about its products.
• Company should come with some good and effective plans to
make the customer satisfied.
• Company should move towards the good customer relations so
company should plan for the customer relationship management.
• Sales Executives are not getting proper guidance and support from
the seniors because of heavy workload on them so there is a need
to manage workload so managing manpower is also a big task to
do.
• Majority of respondents complain about the after sales services
like billings, and interruption in the network so the quality of after
sales services should be improved.
• Customer care services are very poor company should improve
that part also.
• Device installation and registration on site should be easier to work
so that customers need not to give more papers at the time of
purchasing a new connection.
• Reliance Communication should make such strategies which suits
the company’s name and brand. Reliance Communication is
already having a good brand image.
83