Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd

A
PROJECT REPORT
ON

MARKET SURVEY ON DATA CARDS
&
PROMOTION OF RELIANCE NETCONNECT DATA CARD
OF

IN
Allahabad
A report submitted to Delhi Business School, New Delhi
as a part fulfillment of
MBA+PGP Graduate program (industry integrated) in entrepreneurship and business

Submitted to:- Submitted
by:-
Director Academics
Delhi business school
New Delhi

Internal guide : University : Punjab Technical
University
Delhi business school
New Delhi

B-II/M.C.I.E.,Mathura Road,New Delhi

Website-www.dbs.edu.in

PREFACE

“Learning categorizes you and practicing on that learning specializes you”.

Theoretical concepts taught and discussed in the classroom prove useful if they
have to remain relevant. Practice orientation of management student is must
generating competence to deal with issues at grass root level it is for this reason
that one month training project study is prescribed as apart of syllabus for MBA
Degree.

This training is the mode of imparting practical training to the student. The
objective is to provide a deep insight into practical aspects of the functioning of
the organization. The train apprises the student to the actual function,
responsibility and problem faced by an organization. It provides him with the
knowledge of the various kind of problem that crop up in the day to day
functioning of the organization .The way they are solved by the departments and
appraisal of the crucial decision taken by the manager at the crucial time.

I got the opportunity to join Reliance Communications Ltd as a summer
trainee.I was fortunate enough to complete my marketing training at Reliance
Communications Ltd Allahabad, Uttar Pradesh.The experience that I have
gathered during the period of training has certainly give me a lot of courage to
face the challenges in future.

2

ACKNOWLEDGEMENT
I wish to acknowledge my specific indebtness to director “Delhi Business
School New Delhi”, who made this opportunity to perform summer training
as a part of MBA degree Course.

My heart full thanks to my respected Faculty namely ………………… Without
her continuous help the project would not have been materialized in the present
form. His valuable suggestions helped me at every step.

I wish to extend my Sincere Gratitude towards “……………………. (project
head) Reliance Communications Ltd for accepting me as a summer trainee and
assigning this project to me.

I express my sincere thanks to ………………… (Cluster data card lead
Reliance Communications Allahabad) for their valuable guidance and best
possible help during course of study and helping me in giving me all relevant
information about the product and services.

I would like to express my thanks to ……………… (Cluster Marketing head),
who gave me necessary instruction. He was very supportive during the whole
training period & guided me at every steps.

My heart full thanks to the whole staff and customers of Reliance
Communications Ltd, who spared their busy schedule and gave me continuous
support in every possible manner to gain practical knowledge in Industry.

Thanks to other summer trainees for their co-operation and suggestions through
out this project. Finally I would like thank all my friends and my family for the

3

kind of support and to all who directly or indirectly helped me in preparing this
project report.

DECLARATION

I ……………. student of Jan.(09-11) batch of Delhi Business School, New
Delhi hereby declare that project work “Market Survey on data cards and
promotion of reliance net connect data card of Reliance Communications
Ltd” is an honest attempt, to put entire finding on actual data gathered
through personal investigation with the managers ,employee, customers and
market report of the Company, is a bonafide work and is neither submitted to
Delhi Business School at any point of time nor to any other
University/Institution for fulfillment of the requirement of the course of study

The work presented is my original piece of work ,I also declare that all
information gathered by me during the course of project at RELIANCE
COMMUNICATIONS LTD. Allahabad U.P.

Place-
Date-

4

TABLE OF CONTENTS
Executive Summary

Chapters -

1. Introduction

2. Objective of the study
3 .Research Methodology-
 Research Problem
 Sources of data
 Type of research
 Method of data collection
 Analysis of collected data

4. Company Profile-

 About the Company
 Company’s Product and its Features
 Marketing Strategies
 Competitors
 Govt Policies
 Achievements
 Mission
 Vission
 National and International Image
 Share Market Position
 Conclusion
5. Project-
 Introduction of the topic

 ADVERTISING & PROMOTION STRATIGIES

5

EXECUTIVE SUMMARY

The Internet has grown tremendously during the past years. It radically changes
the way people live, work and consume .Growth of the Data Cards, Especially
happen when business travelers,academicians as well as other professionals
need to access emails and corporate applications as well as personal
requirements during urgent trips and travels.Now, what kind of a company
enters an industry with competitors already entrenched? Which ones actually
succeed? The answer to both the questions is Reliance Infocomm now known as
Reliance Communication. Reliance Infocomm is a confident and smart
company that was able to enter a saturated and highly competitive industry, and
emerge at the top. When Late Dhirubhai Ambani charted out the mission for
Reliance Infocomm in late 1999 he had a clear game plan to position itself on
the platform of affordable as well as world class information and
communication service highlighting unparalleled value to create customer
delight and enhance business productivity.
In my study I have conducted market survey on data cards and promote the
Reliance Netconnect in Allahabad . For this I had to go to different Retailers to
collect informations about data cards of various companies and tell them the
features,plans and other informations about Reliance Netconnect and I also go
to different customers of reliance netconnect to check their satisfaction level.
Similarly as a part of my schedule, I not only promote Reliance Netconnect but
also got a chance to meet different retailers and know what are the problems
they are facing and how we can solve their problems. I also analyzed the
Channel distribution and got to know how communication flow from retailer to
consumer. The whole task was manual and interactive, giving me a chance to
have a word with the customers.

6

CHAPTER -1

Introduction

Indian Telecom industry is one of the fastest growing telecom markets in the
World .Telecom in real sense means transfer of information between two or
more persons situated at distant places through radio electric signals.The
popular meaning of telecom always involve making dialogue through electric
signals with the help of electronic device.Now a days people have come more
accustomed to telecommunication facility in place of old postal system or any
other methods of exchange of communication.With its high population and
development potential India is having one of the fastest growing telecom
networks in the world.India’s public sector telecom company BSNL is the 7th
largest telecom company in the world . Reliance, Vodafone, Airtel, Idea ,Virgin
Mobile ,Tata indicom,Aircel,Uninor etc are other major operators in India .

The Indian telecommunications industry is one of the fastest growing in the
world and India is projected to become the second largest telecom market
globally by 2010.India added 113.26 million new customers in 2008, the largest
globally. In April 2008,India had already overtaken the US as the second largest
wireless market. With an average 9.5 million customers added every month. The
telecom penetration is over 33.6%.This means that 1/3 Indians has a telephone
connection.

Telecommunication sector in India can be divided into two segments: Fixed
ServiceProvider (FSPs), and Cellular Services. Fixedline services consist of
basic services, national or domestic long distance and international long
distance services. Private services focuson the business/corporate sector, and

7

offerreliable, high- end services, such as leasedlines, ISDN, closed user group
and videoconferencing. Cellular services can be further divided into two
categories: Global System for Mobile Communications (GSM) and Code
Division Multiple Access (CDMA). The GSM sector is dominated by Airtel and
Vodafone, while the CDMA sector is dominated by Reliance and TataIndicom.
Opening up of international and domestic long distance telephony services are
the major growth drivers for cellular industry.Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on
airtime, which along with rental was the main source of revenue.
The reduction in tariffs for airtime, national long distance, international long
distance, andhandset prices has driven demand.

In 1990s the telecom sector was opened up by the Government for private
investment as a part of Liberalisation-Privatization-Globalisation policy.
Therefore it become necessary to separate the Govt’s policy of DOT on October
01,2000 and named it as Bharat Sanchar Nigam Ltd.Many private operators
such as Reliance Idia mobile, Hutch, Airtel, Idea ,Tata indicom,BPL,Bharti etc
successfully entered the high potential Indian telecom market

The mobile services were commercially launched in August 1995 in India.In
present scenario Bsnl and Mtnl are the incumbents in their respective areas of
operation and continue to enjoy the dominant service provider status in the
domain of fixed line services. Reliance, Vodafone, Airtel, Idea ,Virgin Mobile
Tata indicom,Aircel,Uninor ,Tata docomo etc are other major operators in India

8

Companies in Telecom Sector

9

CHAPTER -2

OBJECTIVE OF THE STUDY
How many companies data cards are available in the Allahabad market ?What is
the image of Reliance Communication in Allahabad city? Whether the
customers are satisfied.Are they facing any problem in using Reliance data
cards and their problems being solved? There were several questions in my
mind before going for the survey.Infact this was not a simple job,as there were
some implications on the way.After considering each and every factor of the
survey,the objective of the survey can be highlighted as:

• To collect the information of data cards of various companies
• To know the price, offers ,plans, speed of various companies data cards
• To check the satisfaction of customers of Reliance Netconnect.
• To identify the company position among competitors
• To determine those factors which persuade customers for use of RCOM
product
• To find out which type of schemes retailers prefer and why?
• To study the effect of irregular supply on the sale of the product
• To identify the Market share of RCOM
• To find out the basic problems of retailers
• To promote the Reliance netconnect in Allahabad Market

10

Beside these prior objective there were some other objectives such as to study
whether the retailers have full knowledge of prepaid and postpaid plans of
Reliance Netconnect or not?.Are they also selling the data cards of other
companies, if yes then what are the plans of others or what are the pitfalls?

CHAPTER- 3

RESEARCH METHODOLOGY

A Research Design is the framework or plan for a study which is used as a guide
in collecting and analyzing the data collected. It is the blue print that is followed
in completing the study. The basic objective of research cannot be attained
without a proper research design. It specifies the methods and procedures for
acquiring the information needed to conduct the research effectively. It is the
overall operational pattern of the project that stipulates what information needs
to be collected, from which sources and by what methods.

RESEARCH PROBLEM

 Collection of Data of other companies –Tata indicom, Airtel, Vodafone, idea
& BSNL
 Retailers some time gives wrong data

TYPE OF RESEARCH- Descriptive research

SOURCES OF DATA

• Primary data (Data collected from the Company outlet, & customers)
• Secondary Data

11

• Internet
• Retailers
• Distributor
• Other Trainees (Runner)

METHOD OF DATA COLLECTION

The data collection method was primary in nature.A direct retailer and customer

survey was done through personal contacts.The respondents themselves filled

the questionnaire as per their free and frank responses.The reason for using the

direct method of interview was the accuracy of personal interview.The filled

questionnaire was later analysed and interpreted to draw conclusions.

 MARKET VISITING & SURVEY

 APPROACH FOR NEW RETAIL COUNTER

 Research Instrument - Questionnaires

 Type of Questionnaire - Structured

 Sampling Unit - Retailer, customers

 Sampling Method - Judgmental

 Contact Method - Personal Interview

Analysis of the collected data

12

After the collection of required data,the statistical data have been analyzed in
tabular form so that it may systematically describe the characteristics of the
variables. The analysed data is then represented by means of pie charts.

13

Company profile
 ABOUT THE COMPANY
 COMPANY’S PRODUCT & ITS FEATURES
 MARKETING STRATEGIES
 COMPETITORS
 GOVT POLICIES
 TAXATION ASPECT
 ACHIEVEMENTS
 MISSION
 VISSION
 SHARE MARKET POSITION
 NATIONAL AND INTERNATIONAL IMAGE
 CONCLUSION

“Think big, think fast, think ahead.
Ideas are no one’s monopoly.”
- Dhirubhai H. Ambani

14

ABOUT THE COMPANY
FOUNDER - Shri Dhirubhai H. Ambani
Reliance Communications Limited (formerly Reliance
Infocomm) founded by the late Shri. Dhirubhai H Ambani
(1932-2002)in the year 1966 is the flagship company of the Reliance Anil
Dhirubhai Ambani Group .Few men in history have made as dramatic a
contribution to their country’s economic fortunes as did the founder of Reliance,
Shri. Dhirubhai H Ambani. Under Dhirubhai’s extraordinary vision and
leadership, Reliance scripted one of the greatest growth stories in corporate
history anywhere in the world, and went on to become India’s largest private
sector enterprise.

As with all great pioneers, there is more than one unique way of describing the
true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the
proud patriot, the leader of men, the architect of India’s capital markets, the
champion of shareholder interest. But the role Dhirubhai cherished most was
perhaps that of India’s greatest wealth creator. In one lifetime, he built, starting
from the proverbial scratch, India’s largest private sector enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of
barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he
converted this fledgling enterprise into a Rs 60,000 crore colossus—an
achievement which earned Reliance a place on the global Fortune 500 list, the
first ever Indian private company to do so.

His corporate philosophy was short: Think big,think differently,think fast,think
ahead,ideas are no one’s monopoly.

15

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977,
when Reliance Textile Industries Limited first went public, the Indian stock
market was a place patronised by a small club of elite investors which dabbled
in a handful of stocks .Undaunted, Dhirubhai managed to convince a large
number of first-time retail investors to participate in the unfolding Reliance
story and put their hard-earned money in the Reliance Textile IPO, promising
them, in exchange for their trust, substantial return on their investments.

Dhirubhai was clear that education alone can empower people.A great
communicator himself he communicated to inspire ,guide and
motivate.Dhirubhai knew the power of information and communication and
how it can be harnessed to achieve these goals and to make time and distance
irrelevant.Though rooted the traditional Indian values,Dhirubhai was a
quintessential man-a man of the New Millennium.This was reflected in his
passion for mega sized projects,state of the art technology and high
productivity.

Reliance infocomm is the outcome of the late visionary Dhirubhai Ambani’s
dream to herald a digital revolution in India by bringing affordable means of
information and communication to the doorsteps of india vast population.

Though the company's oil-related operations forms the core of its business, it
has diversified its operations in recent years. After severe differences between
the founder's two sons, Mukesh and Anil Ambani, the group was divided
between them in 2006.

16

Reliance communications ltd was incorporated on the 15th july,2004 under the
companies act 1956 under the name Reliance Infrastructure Developers Pvt ltd
with effect from 25th july 2005 the company was converted into a public limited
company and the word private was deleted from the name of the company.
Subsequently the name of Reliance Infrastructure Developers ltd was changed
to Reliance communication ventures ltd with effect from 3rd August 2005 and
further the name was changed to its present name i.e.Reliance Communication
ltd with effect from 7th june 2006.

Reliance Communications is the flagship company of the Anil Dhirubhai
Ambani Group (ADAG) of companies. Listed on the National Stock Exchange
and the Bombay Stock Exchange, it is India’s leading integrated
telecommunication company with over 35 million customers.Its business
encompasses a complete range of telecom services covering mobile and fixed
line telephony. It includes broadband, national and international long distance
services and data services along with an exhaustive range of value-added
services and applications. Its constant endeavor is to achieve customer delight
by enhancing the productivity of the enterprises and individuals we serve.

Reliance Communications Limited founded by the late Shri. Dhirubhai H
Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai
Ambani Group. It is India's foremost truly integrated telecommunications
service provider. With a customer base of over 36 million including close to one
million individual overseas retail customers, Reliance Communications ranks
among the top ten Asian Telecom companies. Its corporate clientele includes

17

600 Indian, 250 multinational corporations and over 200 global carriers and
owns and operates the world's largest next generation, IP enabled connectivity
infrastructure, comprising over 150,000 kilometers of fiber optic cable systems
in India, USA, Europe, Middle East and the Asia Pacific region.

RELIANCE COMMUNICATIONS LIMITED, a company incorporated
under the provisions of the Companies Act, 1956 and having its registered
office situated at H Block,1st Floor,Dhirubhai Ambani Knowledge City,Navi
Mumbai-400710 India

Chairman’s profile -

Reliance Communications Limited founded by the late
Shri. Dhirubhai H. Ambani (1932-2002) is the flagship
company of the Reliance Anil Dhirubhai Ambani Group.
Regarded as one of the foremost corporate leaders of India,
Anil Dhirubhai Ambani is the chairman of all listed companies of Reliance
ADA group namely Reliance communication,Reliance capital,Reliance
energy,and reliance natural resources.

An MBA from the Wharton School of the University of Pennsylvania, Shri
Ambani is credited with pioneering several financial innovations in the Indian
capital markets. He spearheaded the country’s first forays into overseas capital
markets with international public offerings of global depositary receipts,
convertibles and bonds. Under his chairmanship, the constituent companies of
the Reliance ADA group have raised nearly US$ 3 billion from global financial
markets in a period of less than 15 months.

18

Anil Ambani: Telecom person of the year 2007
NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent
professionals from the telecom field, met in Delhi in June to choose the
Telecom Person of the Year 2007. The jury had to select one from three CEOs,
who had made it to the final list through nominations from the industry and the
initial scrutiny. Among the three, one of the main contenders was a young CEO.
The jury decided that he should come back next year to try and win the coveted
award. The list now had two names-both CEOs of two well-known companies.
The pivotal difference between the two: one is an entrepreneur and the other is
not so popular, as his credit is shared among a number of his big daddies.

Following a five-hour closely held, hotly debated discussion, the name was
announced: Anil Dhirubhai Ambani, chairman of Reliance Communications.
Anil Ambani joined Reliance Industries (currently promoted by his brother
Mukesh Ambani, following their split) in 1983 as co-chief executive officer.
Forbes ranked him number 104 among the World's Richest People in 2006. The
Ambani family faced criticism when it announced its ambitious plans to build a
countrywide telecom network, as its prior expertise lay in commodities-textiles

and petrochemicals-business only.

Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by
Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private
sector business houses in terms of net worth. The group has business interests
that range from telecommunications (Reliance Communications Limited) to
financial services (Reliance Capital Ltd) and the generation and distribution of
power (Reliance Energy Ltd).

19

He is currently a member of :-

 Wharton Board of Overseers, The Wharton School, USA
 Board of Governors, Indian Institute of Management (IIM), Ahmedabad

 Board of Governors, Indian Institute of Technology (IIT), Kanpur
 Executive Board, Indian School of Business (ISB), Hyderabad
 In June 2004, Shri Ambani was elected as an Independent member of the
Rajya Sabha – Upper House, Parliament of India, a position he chose to
resign voluntarily on March 25, 2006.
 president of the Dhirubhai Ambani Institute of Information and
Communications Technology, Gandhinagar

Select Awards and Achievements -

 Voted ‘the Businessman of the Year’ in a poll conducted by The Times of
India – TNS, December 2006
 Voted the ‘Best role model’ among business leaders in the biannual Mood
of the Nation poll conducted by India Today magazine, August 2006
 Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards
 Conferred 'The Entrepreneur of the Decade Award' by the Bombay
Management Association, October 2002
 Awarded the First Wharton Indian Alumni Award by the Wharton India

Economic Forum (WIEF) in recognition of his contribution to the
establishment of Reliance as a global leader in many of its business areas,
December 2001

20

 Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in
Business and Finance' and was introduced as the only 'new hero' in Business
and Finance from India, June 1999

Other major ada group companies —

21

ORGANITIONAL SET UP -

22

CHAIRMAN

PRESIDENT PRESIDENT PRESIDENT
(PERSONAL (ENTERPRISES (HOME BUSINESS)
BUSINESS) BUSINESS)

SENIOR VICE
PRESIDENT

VICE PRESIDENT

GENERAL MANAGER

DEPUTY GENERAL
MANAGER

ASSISTANT GENERAL
MANAGER

SENIOR MANAGER

MANAGER

DEPUTY MANAGER

ASST.MANAGER

MGT TRAINING

Company’s products-

23

 Reliance Base Phone
 Reliance Mobile

 Reliance Data Card

 Reliance Voucher, E-Recharge

 Reliance PCO

 Reliance Broad Band

RELIANCE POSTPAIDS FIXED WIRELESS PHONES-

RELIANCE MOBILES-

24

COLOUR HANDSETS-

25

VEDIO CAMERA PHONE-

26

BIG TV
DTH SerVIce
BLACKBERRY HANDSETS

BlackBerry Pearl 8130 BlackBerry Tour 9630
BlackBerry 8703e

CURRENT NEW HANDSETS MODELS-

LG 10000 CDMA LG 3100 CDMA LG 3500 CDMA
.Touch screen One touch fm radio Speaker
.2mp camera .Reliance M. world plyphonic ringtone
.Push mail 6500 Colour display Reliance M. world

Speaker Speaker Speaker
plyphonic ringtone plyphonic ringtone plyphonic ringtone
Reliance mobile world Reliance mobile world Reliance M. world

27

6500 Colour display 6500 Colour display 6500 Colour display

Plyphonic ringtone 6500 Colour display VGA camera
Reliance mobile world Reliance mobile world Speaker
6500 Colour display plyphonic ringtone FM radio
FM radio FM radio hindi sms

LG 6150 CDMA LG 6200 CDMA
LG 6300 CDMA
MP3 Player 1.3MP Camera 2MP camera
FM radio FM radio internet browser
Bluetooth mp3 player MP3 Player
Exp. memory up to 4GB e mail Exp. memory up to 4GB

RELIANCE NETCONNECT USB MODEM

28

Huawei EC 1260 Huawei EC 168 C

ZTE MG880 Huawei EC 121 LG LXU 800

Features
 Uninterrupted high-speed wireless Internet connectivity, across 24000

towns, 6 lakh villages and counting

 Better surfing speeds, with download speeds up to 144 kbps

 Upto four times faster speeds than dial up.

 SMS and voice services.

29

 One-time installation of the software without the

need to change the dial-up configuration

 Hassle-free connection

 Connect instantly (No line busy / waiting tone)

 Easy to remember username / password (your phone / card

number).

 No roaming charges for data connectivity.

Marketing Strategies

 Reliance target the rural India

The main targeted customers of Rim are from rural India. By offering cheap and
light mobile sets Reliance attracts most of the customers Of small villages and
towns.
 Offering cheap handsets

Reliance offers cheap and free connections to all customers. The cost for
Rs-700set and onward.
 Free support and services

In every district and big towns rim opens its service centers to provide better
support and services.
 Strong logistics and supply chain

30

Reliance has a strong logistict and supply all over India. In every small town the
potential costumers can easily purchase the rim sets.
 Targeting youngsters in metropolitans

Reliance attracts youngsters by offering colorful handset at lower prices

 Marketing mix

Price : low price strategy
Place : maximum outlets and service centres
Product : varities available for various groups
Promotion: various schemes for pre-paid and post-paid

31

GOVT. POLICIES

Access to telecommunications is of utmost importance for achievement of the
country's social and economic goals. Availability of affordable and effective
communications for the citizens is at the core of the vision and goal of the
telecom policy

 Strive to provide a balance between the provision of universal service to all
uncovered areas, including the rural areas, and the provision of high-level
services capable of meeting the needs of the country’s economy;
 Encourage development of telecommunication facilities in remote, hilly and

tribal areas of the country;
 Create a modern and efficient telecommunications infrastructure taking into
account the convergence of IT, media, telecom and consumer electronics
and thereby propel India into becoming an IT superpower;
 Convert PCO’s, wherever justified, into Public Teleinfo centres having
multimedia capability like ISDN services, remote database access,
government and community information systems etc.
 Transform in a time bound manner, the telecommunications sector to a
greater competitive environment in both urban and rural areas providing
equal opportunities and level playing field for all players;
 Strengthen research and development efforts in the country and provide an
impetus to build world-class manufacturing capabilities
 Achieve efficiency and transparency in spectrum management
 Protect the defence & security interests of the country
 Enable Indian Telecom Companies to become truly global players

32

COMPETITORS OF RELIANCE COMMUNICATIONS

33

Achievements

2007
January 10
Reliance Communications adds a record 1.4 million subscribers in December06
January 18
Say Hello on Reliance ‘Simply 2030’
January 30
Reliance joins Lenovo and Intel for "Internet on the Move"
February2
Reliance Communications’ market capitalization tops Rs 1 lakh crore
( 1 trillion rupees or 24.39 billion US dollars) on Bombay Stock Exchange
February 16
Reliance Communications offers best value on roaming
March 23
Govt’s Rural Telephone Scheme(RDEL)through Reliance Communications
successfully closes by March 31,2007
April 6
Reliance Communications acquires 1.2 million subscribers in March 2007.
May 2
A Classic Bonanza – Reliance Communications unveils handsets @ Rs 777
May 10
Reliance sets a new record, one million Classic handsets sold in just one week
May 14
Reliance Communications launches Classic Color Bonanza - Color handsets
@ Rs 1234
June 6
Reliance Communications adds 1.4 million new mobile subscribers in
May2007
June 6
Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888

2006
January01
Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance
India Mobile prepaid users to call anywhere in India at Re one per minute.
March06
Reliance Communications Ventures Ltd.India's leading integrated

35

telecommunications company, a member of the Reliance – ADA group, lists
on the Bombay Stock Exchange and National Stock Exchange.
June22
Reliance Communications ties up with Disney to offer on Reliance Mobile
World India's first 3D animation on mobile.
November 17
Reliance Communications launches Free Group Term Life Cover for its
CDMA subscribers
December 28
Reliance Communications’ FLAG Telecom announces FLAG Next Gen to
cover 60 countries

2005
January 04
Reliance introduces first e-recharge facility in CDMA in India.

January 24
Reliance India Mobile announces mega rural plan to cover 4 lakh villages and
65 crore Indians by December 2005.

June 26
Anil Ambani appointed Chairman of Reliance Infocomm

July 30
Air Deccan and Reliance Web World join hands to offer air ticket booking
facility at Reliance Web World.

August18
Reliance Infocomm rolls out international roaming facility across several
countries to become the first Indian CDMA operator to offer its customers
such a service.

September21
Apollo Hospital and Reliance Infocomm join hands to provide top class
healthcare service to millions of Indians in over a hundred Indian cities.

December 12
Reliance Infocomm and China Telecom sign agreement for telecom services
to provide direct telecommunication service, including a global hubbing
service, to subscribers in the two countries.

36

2004
January 12
International wholesale telecommunications service provider, FLAG Telecom
amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance
Infocomm
February 9
Launches RIM Prepaid with attractive offer - For Rs 3500 get a Motorola
C131 mobile phone and Rs 3240 worth of recharge vouchers instantly and
stay connected for 1 year
February 17
Reliance subsidiary Flag Telecom announces FALCON Project - a major new
Middle East Loop Terabits Submarine Cable System with links to Egypt and
Hong Kong via India

June 8
Reliance Infocomm introduces World Card - a Prepaid International calling
card for affordable and convenient ISD calls from India.
August 5
launches the first regional Customer Contact Centre in Chennai

2003
February 14
Launches Reliance Web World in top 16 cities
March 31
Launches International Long Distance Services
April 25
Introduces colour handsets
May 1
Launches Reliance India Mobile Service commercially in top 92 cities
with one million customers.
June 10
Launches India's first wireless Point of Sale (POS)
July 3
Launches R Connect Internet connection cable
Aug 26
Introduces Reliance India Phone Fixed Wireless Phone and Terminal
October 6
Launches integrated broadband centre at Reliance Web World, Bangalore

37

October 30
Reliance becomes India's largest mobile service provider within 7 months of
commercial launch
November 3
Customer base touches 5 million
November 16
Launches National Roaming

2002
February 25
Obtains International Long Distance License from Govt. of India
December 22
Commissions 1st Optic Fibre Backbone ring
December 24
Establishes 1st Point of Interconnect (POI) in New Delhi

2001
May 10
Optic fibre laying process commences in Gujarat, Andhra Pradesh &
Maharashtra

2000

"Make a phone call cheaper than a postcard and you will usher in a
revolutionary transformation in the lives of millions of Indians" - Dhirubhai
Ambani

1999
The Reality, November 15
Reliance Infocomm begins Project Planning

38

MISSION OF RELIANCE
COMMUNICATIONS

Excellence in Communication initiatives

 To attain global best practices and become a world-class communication
service provider – guided by its purpose to move towards greater degree of
sophistication and maturity.
 To work with vigour, dedication and innovation to achieve excellence in
service, quality, reliability, safety and customer care as the ultimate goal.
 To earn the trust and confidence of all stakeholders, exceeding their
expectations and make the Company a respected household name.
 To consistently achieve high growth with the highest levels of
productivity.
 To be a technology driven, efficient and financially sound organization.
 To contribute towards community development and nation building.
 To be a responsible corporate citizen nurturing human values and concern
for society, the environment and above all, the people.
 To promote a work culture that fosters individual growth, team spirit and
creativity to overcome challenges and attain goals.
 To encourage ideas, talent and value systems.
 To uphold the guiding principles of trust, integrity and transparency in all
aspects of interactions and dealings.

39

VISION OF RELIANCE

COMMUNICATIONS

 “We will leverage our strengths to execute complex global-scale projects
to facilitate leading-edge information and communication services
affordable to all individual consumers and businesses in India.

 We will offer unparalleled value to create customer delight and enhance
business productivity.

 We will also generate value for our capabilities beyond Indian borders
and enable millions of India's knowledge workers to deliver their services
globally.”

National and International Image

Reliance Industries ltd has entered in the list of Forbes International 500
Companies.Reliance Industries ltd is the first private sector company from india
to feature in this list.The term international companies denotes the biggest
foreign companies outside USA in terms of revenues.From India only four
companies made it to the Forbes list.Of these three are from the public sector
(Indian Oil Corporation, Bharat petroleum, and State Bank of India group) and
one is from the private sector –Reliance Industries ltd.Reliance Industries is the
India’s largest private sector company in terms of profits.Reliance
Communications (formerly Reliance Communications Ventures) is one of
India's largest providers of integrated communications services. Today, Reliance
Communications is revolutionizing the way India communicates and networks,
truly bringing about a new way of life.

40

Introduction

Growing businesses in all segments, necessity to access emails and corporate
applications during urgent business trips and the urge for some entertainment
while on the move are some drivers increasing the demand for data card usage.
Apart from these factors, as the name of Tata Indicom's data card,'Plug 2 Surf',
suggests,ease of use with plug and play factor is also a driver for growth.
My project guide Mr. Ahmad Asif, Cluster data card lead, Reliance Communications
Allahabad, says that “Faster surfing and higher download speeds, convenience of surfing
the Internet while on the move, simple to use, and affordable tariffs are among the key
reasons for the data card growth, in both the laptop and desktop segments. As the data
card growth increases, speed evolves and prices come down, affordability will go up and
more users can begin to think of data card as an affordable solution”.

Wireline broadband connections are yet to penetrate the vast semi-urban and
rural parts of the country where entrepreneurs, officials, students, etc have the
need to surf the Internet for various purposes. Though the laptop penetration in
these areas has not made a significant mark, desktop penetration is
comparatively more.With data cards offering convenient access to the Internet, a
number of companies have started to tie up with service providers to avail bulk
network connections for their employees on the go and allow them to utilize
their time during business travels. Since data cards can be used with desktop
also, it cuts down the office infrastructure costs as well. With the data card
segment witnessing steady growth, affordability will go up, which, in turn, will
drive growth. And growth of mobile telephony in India has created users with
specific needs like m-commerce that require wireless Internet, driving the
wireless data card growth.
42

Once the concept of mobile wallet and its applications hit the market in India
in the near future, the wireless data card segment is also expected to witness an
exponential growth.Apart from this, Internet charges in costly hotels are very
high. With the availability of data cards and USB modems, frequent business
travelers who stay in costly star hotels can access the Internet and corporate
applications on their laptops and avoid using the Internet facility at hotels,
saving on high Internet charges.

People wants to stay connected anytime, anywhere-whether on a train or bus,
in a hotel or conference hall, within India or abroad. Meeting this need of
business travelers are data cards and USB modems that have become the
preferred solution, even before wireless mobile broadband is introduced in the
country. At present, there are many data cards, USB modems, and
Internetenabled mobile phones available in the Indian market.

In this already competitive market, it becomes essential for Internet data card
players to understand the different factors that affect people using the Internet
data card as a new wireless device for internet connection There are many
benefits that attract people to choose internet data card for access to the internet
as convenience, time saving, wireless connectivity and possibly affordable
however, many people are often hold back as fear of low speed, high usage
charges and using issues in relation to internet data card usage.

43

About the project

( Market survey on data cards and promotion of Reliance Netconnect data card )

5th May 2010 was my first day of summer training in Reliance communications

in Allahabad , I met to Mr.Ahmad Asif sir, who guides me in summer training.

Through him I got all the information about the Allahabad market and knew

that how they work and how increase the goodwill of Reliance Communication.

They give the regular information about current scheme & plan.Second day he

told me to conduct a market survey on data cards .The basic purpose behind the

market survey was to know how many companies data cards are available in the

Allahabad market and collect all the information about those data cards and

check satisfaction of customers of reliance netconnect .He said go to the market

and meet different retailers and also visit the different companies outlet to

collect the information about data cards. For this I had to go to different

Retailers and find out the information about data cards of different

companies in Allahabad market. In today time there is a big competition

between telecom companies. All are providing better services for satisfaction of

the customer and good feed back of customers. Whether the customers of

Reliance Netconnect are satisfied or not?.Are they facing any problem in using

Reliance data cards and their problems being solved? There were several

44

questions in my mind before going for the survey.Infact this was not a simple

job,as there were some implications on the way.I have completed my project in

three phases .The objective of each phases is highlighted as-

Phase I – Market survey on data cards

Objective -
 To know how many companies data cards are available in Allahabad

market.
 To collect the information about price,plans,speed,offers of different
companies data cards.

Phase II – Market survey on data cards

Objective -
 To check the satisfaction of customers of Reliance Netconnect.

 To understand the requirements of individual & the corporate clients

Phase III –

 Promotion of Reliance Netconnect data card in Allahabad market.

45

Phase I-

Collection of information about data cards of different companies

For collection of information about data cards of different companies I had to

go to different retailers and different telecom companies outletsAfter meeting

many retailers and visiting different telecom companies outlets in Allahabad

market, to know about price ,plans, speed, connectivity, features, availability

of data cards,the informations I have collected is given below. The whole task

was manual and interactive, giving me a chance to have a word with the

different retailers.

Companies whose data cards are available in the Allahabad Market-

 Reliance

 Tata Indicom

 Idea

 BSNL

 Airtel

 Vodafone

46

Idea Cellular has launched the new Net Setter EG612 USB Modem (usable with
both desktops & Laptops) with data, & SMS facility. It is a conveniently slim &
stylish solution for internet access on the move. USB modem is a dedicated data
access (GPRS) device to be used with desktops / laptops for wireless internet
(GPRS) access.Its data card is available in the Allahabad Market

Key Features of 3G NetSetter

 High-speed up to 3.6 Mbps EDGE enable

 Plug & Play function (No CD Installation required)
 Works on both Laptops & desktops
 SIM-lock function
 SMS services allowed (Group SMS to max 10 people)

 It allows you to track your daily/monthly/yearly usage (prepaid balance)

 GSM/GPRS/EDGE 850 MHz/900 MHz/1800 MHz/1900 MHz
 Multiple operating systems, such as Windows 2000, XP, Vista

47

Now at
only
Rs.

(Free 1 month unlimited downloading)

Tariff Plan s-
Prepaid
Tariff Plan Recharge Validity Usage
Amount (days)
Net Value Rs. 699 30 Unlimite
699 d
369 d
188 d
Net Value Rs.399 30 1 GB
399
Net Value Rs. 250 30 512 MB
250

Postpaid
Tariff Monthly Free Usage charges Special offer
Plan Renta l Usage beyond free (for first 3 bill
(Rs) usage cycles)

48

Net Setter 299 512 MB Rs.2/MB Free use 1GB
299
Net Setter 399 1 GB Rs.2/MB Free use
399 2GB
Net Setter 599 Unlimite NA
599 d --
* Rs.500 security for Postpaid connection *50% rental free for 1 st
three months

Tata photon whiz USB modem brings speeds up to 153 kbps.This device
function as a wirless network ,mobile phone and modem.Simply plug it and start
surfing. Using CDMA 1x technology, Tata-Indicom data cards offer wireless
internet access. The recently launched Plug 2 Surf Whiz fits into a standard
USB port available in most desktops and laptops.

Key Features-
 Plug n play
 Quick and easy installation process with no CD requirement
 Speed up to 153 kbps
 Voice and sms enabled
 Compitable with PC and laptop

49

 CDMA 1x technology

 Multiple operating systems, such as Windows 2000, XP, Vista

TATA

Photon Whiz

Now @
Rs.

Tariff Plans
Prepaid- Time Based

Plan Name Highlight Fixed Free usage Additional
charges usage
Budget 150 Lowest rental Rs. 150/ 300 min. 50p/min
month
Value 325 Free 1 hr./day Rs. 325/ 1800 min. 8am-12am: 50p/
month min

12am-8am:
25/min
Value 525 Free 2 hr./day Rs. 525/ 3600 min. 8am-12am: 50p/
month min

12am-8am:
25/min
Night 400 Night Rs. 400/ Unlimited 7am-11pm: 50p/
unlimited month from min
11pm-7am

Data Based

50

ME unlimited Unlimited Rs. 799/ Unlimited NA Rs.2/MB
usage month
ME economy Always on Rs. 500/ 1GB Rs.2/MB
month
ME jumbo For heavy Rs. 650/ 1.5 GB --
users month

Postpaid Time Based
Plan Name Subscription Rental (Rs ) Free monthly Additional
period usage usage
(months)
Value 325 12 3311 30 hrs 8am-12am: 50p/
min

12am-8am:
25/min
Value 525 12 4811 60 hrs 8am-12am: 50p/
min

12am-8am:
25/min

Unlimited plan
Plan 799* 6 5288 unlimited Rs 2/Mb
above 20 GB

51

Reliance Netconnect 1x gives you the freedom of mobile surfing anywhere in
the country. Slip the Reliance Netconnect Data Card into your laptop and you're
ready to go. This pocket-size wonder packs quite a punch — it works both as a
modem and a mobile phone, so you can surf at high speeds as well as make and
receive calls and SMSes from your laptop.

Key Features-
 Uninterrupted high-speed wireless Internet connectivity, across 24000
towns, 6 lakh villages and counting
 Better surfing speeds, with download speeds up to 144 kbps
 Upto four times faster speeds than dial up.
 SMS and voice services.
 One-time installation of the software without the need to change the dial-up
configuration
 Hassle-free connection

• Connect instantly (No line busy / waiting tone)
• Easy to remember username / password (your phone / card number).
• No roaming charges for data connectivity.

Now @
Rs. 1499/-

52

Tariff Plans
Prepaid-
5 Hour Pack 10 Hour Pack 25 Hour Pack Unlimite
d pack
Prepaid Data RCV 111 202 404 801
( in Rs. Including taxes)
Validity (in Days) 30 30 30 30
Free Local SMS 50 100 300 300
Minutes of usage (If entire 300 600 1500 unlimited
usage is in Peak Hours)
Hours)
6 AM to 10 PM
Minutes of usage (If entire 600 1200 3000 unlimited
usage is in Off Peak Hours)
10 PM to 6 AM

Postpaid-
Tariff plan Monthly rental Free usage Usage charges
Rs. beyond free
usage
Swift 30 300 15 hrs.day,30 50p/min
hrs.night
Swift 40+ 400 40 hrs.day,40 50p/min
hrs.night
Freedom @ night 400 Night unlimited 50p/min
Freedom 650 1GB/month Rs.2/MB
Platinum 20 GB 799 20GB/month Rs.2/MB
Platinum 1500 unlimited

*N
ight hours 10 pm to 6am

53

Hi Speed 1X

1499

54

Get lighting fast wireless internet access ,anytime anywhere with BSNL 3G data
card.BSNL data card offers postpaid as well as prepaid plans. Its latest data card
model MMX 300G is supplied by Micromax Informatics Ltd.

Key Features –
 High speed 3G USB modem

 speed up to 3.6 Mbps

 USB 2.0 full speed
 Plug n play –auto install software
 SMS and PHB support
 Automatic network selection
 T flash memory reader (up to 2GB)
 Compitable with windows 2000/XP/Vista

55

Tariff Plans
Prepaid-
Plan MBV MBV MBV MBV
Rs.3500 MBV
Price (service tax extra) 250 400 650 (with normal
1000 3001
sim)
Free data use in GB 0.30 1.00 2.00 5.00
Rs.3300
UNLIMITED

Validity 30 30 30 (with 3G30
sim) 30
Data charges/MB 2.0 2.0 2.0 2.0 --

*Pack 274 - 1 month unlimited

56

With the Airtel Data Card, you have the freedom to access the internet anytime,
anywhere across the Pan Indian Airtel Network. The Airtel Data Card, which is
EDGE and GPRS enabled, has the features of a SIM card, which enables you to
send and receive SMS. What's more is that the Airtel Data Card is much faster
than a GPRS connection and is compatible with Windows 2000/XP/XP Tablet/
XP Pro & Mac operating systems. The latest model is the “MMX 200G” USB
modem, supplied by Micromax Informatics Ltd.

Key Features
 High speed internet connectivity
 High speed 3G USB modem
 speed up to 3.6 Mbps

 USB 2.0 full speed
 Plug n play –auto install software
 SMS and PHB support

Now @
Rs.3490/

micromax 3G USB modem

57

Tariff Plans

Prepaid-
Sim Base

plan usage validity
Rental 98 2GB 30 days
Rental 450 Unlimited 30 days

Postpaid
Pla usag vali Additional
n e dity data
usage/MB
Rs.35 500MB 30 days Rs.0.10p/10kb
0
Rs.5 1 GB free 30 days Rs.5
99
Rs.9 unlimit 30 days Rs.3
99 ed

58

Vodafone Mobile Connect 3G USB Stick
Now you can make the most of a mobile internet connection for your laptop or
desktop. With the Vodafone Mobile Connect 3G USB Stick you can work from
anywhere with real-time access to information. Without any installation hassles.
Just plug it into your laptop and get connected to the internet and even your
company server, at a speed that's faster than your traditional dial up connection.

Key Features-

 Gets you high-speed connectivity to the internet through the Vodafone
EDGE network.
 Is easy to install – just plug in and you are ready, no CDs required.
 Gives 3G Broadband speeds when you travel abroad.
 Saves you from high internet charges on your hotel bills.
 Supports SMS
 Supports Micro SD card upto 4 GB.

Now @
Rs.
2439/

Tariff Plans
Prepaid- Not comes

59

Postpaid-

Monthly rental 499 699 899
(Rs.)
Free data 500 MB 1GB UNLIMITED (30
days)
Usage charge 5P/10KB 5P/10KB UNLIMITED (30
days)

 Monthly rental+10.3% tax
 Security charges- Rs.500 for postpaid
 1 year rental free,after 1 year Rs.1199 per year will be
charge .

These are the information about various companies data cards
currently available in the Allahabad market. Different locations
in Allahabad that I have selected for collecting these
informations are-

 Civil line
 Katra
 Allapur
 Teliyarganj
 Prayag
 Chawk
 Elgin road
 Kardju road

60

Phase II –

To check the satisfaction of customers of Reliance Netconnect data cards

This task was based on survey method,the research method that was used

for collecting information about customer satisfaction was a well defined

questionnaire.The questionnaire is an important part of any

survey.Without a suitable questionnaire one can not think to gather the

required information.Preplanning is sine-quenon of any kind of

survey.There must be some preliminary preparation.First and foremost I

had required the data of users of reliance netconnect data cards,I ask to

Asif sir and he give the list of Reliance data card users to me.Finally ,I

framed the questionnaire consisting of relevant questions in sequence.The

one thing I specially cared in the preparation of the questionnaire is the

language.I used simple words and easy sentences to be fairly

understood.Since it was a customer survey hence there were certain

uncontrollable factors which can not be neglected nor manipulated hence

there effect may have creeped in to my study .Following were the

limitations,which this project may process-

 Due to limitation of time,sample size was limited.
 Many customers were not willing to answer the question
 Some refused to cooperate at all.

61

 Some respondents were biased

Questionnaire

Name-

Contact no-

Address –

1. Which service of Reliance data card you are using now days?

(a) Prepaid (b) No

2.Please rate the Reliance data card’s services.

(a) Best (b) good (c) average (d)
poor

3.Price of Reliance Netconnect

(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied

4.Speed of Reliance Netconnect data card


5.Tariff plans of Reliance Netconnect.

6.Are you satisfied with Reliance network?

7.Issue resolution regarding the problems in Reliance netconnect

8.Does Reliance communicate all the new offers of data card?
62

(a) Yes (b) No

9.Over all satisfaction with reliance netconnect data card


10.Any suggestion
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
………………………………………………………………………
……………………………………………………………………….

Thank
you

63

Data analysis and interpretation

Q.1- Which service of Reliance data card you are using?/

Service Respondent %
s
Prepaid 56 56
%
Postpaid 44 44
%

Interpretation-
During the survey, I found that most of the people are using
prepaid service of Reliance data card.The above given data
shows that 56% customers of Reliance data card are using

64

prepaid service and other 44% customers are using postpaid
service of Reliance data card.

Q.2.What about Reliance Netconnect data card services?

Scale Responde %
nts
Best 26 26 %
good 52 52 %
Average 14 14 %
Poor 8 8%

Interpretation-
According to collected data it was found that 52% customers says
best,26% customers says good,14% customers says average and 8%

65

customers says poor to services of reliance data card.Most of the users of
Reliance data card are satisfied with services of reliance data card.

Q.3- Price of Reliance Netconnet data card

Scale Respondents %
Fully satisfied 32 32
Satisfied 55 55
Dissatisfied 9 9
Fully dissatisfied 4 4

Interpretation-
Data collected during the survey reveals that only 32% customers are
fully satisfied with price of Reliance netconnect data card and 55%
customers are satisfied with its price they said its price is cheaper than

66

other data cards,but 9%customers are not satisfied with reliance data
card prices and 8% customers are fully dissatisfied with its price.

Q4. Speed of Reliance Netconnect data card

Scale Respondent %
s
Fully satisfied 26 26 %
Satisfied 58 58 %
Dissatisfied 10 10 %
Fully 6 6%
dissatisfied

Interpretation-
The above pie chart shows that only 26% users are fully satisfied with
speed of Reliance data card, most of the users of Reliance data are

67

satisfied with its speed and 10% user are dissatisfied and 6% users are
fully dissatisfied

68

Q.5-Tariff plans of Reliance Netconnect data card

Scale Respondent %
s
Satisfied 42 42
Dissatisfied 32 32
Fully Dissatisfied 0 0

Interpretation-
During the survey I found that only 27% users are fully satisfied with
tariff plans of Reliance data card,42% are satisfied but 32% user are fully
dissatisfied with its tariff plans,they says unlimited plan of prepaid is
costly than other companies data card.

69

Q.6-Are you satisfied with Reliance network?

Scale Respondent %
s
Satisfied 26 26
Dissatisfied 10 10

Interpretation-
The above pie chart shows that 62% users are fully satisfied with Reliance
network,26% are also satisfied but 10% are dissatisfied and 2% users are
fully dissatisfied with Reliance Network.

70

Q.7.Issue resolution regarding the problems in Reliance
netconnect

Scale Respondent %
s
Satisfied 48 48
Dissatisfied 12 12

Interpretation-
32% users are fully satisfied with resolution of any issue regarding data
card,48% are also satisfied but 12% users of Reliance data card are not
satisfied they says company does not solve the problem quickly and 8%
users are fully dissatisfied.

71

Q8.Does Reliance communicate all the new offers of data card?

Scale Respondent %
s
Yes 67 67
%
No 33 33
%

Interpretation-
According to data collected during the survey it is found that only 67%
users of reliance data card says that yes company communicate all the
new offers of data card but 33% users of data card says that company
does not communicate any new offer to them.

72

Q.9-Overall satisfaction with Reliance Netconnect data card

Scale Respondent %
s
Satisfied 20 20
Dissatisfied 10 10

Interpretation-
The above pie chart shows that 70% users are fully satisfied with Reliance
netconnect data card,20% are also satisfied but 10% are dissatisfied and
and no one is fully dissatisfied with Reliance Netconnect data card.

73

10.Suggestion by the customers of Reliance Netconnect data card

 Performance appraisals help in increasing sales hence cunduct

surveys from time to time to get feedback from the customers

 The complaints of the customers should be handled immediately as

it affect sales and also destroy brand image

 Customer care should be more active and should be fully equipped

with the all relevant information

 Physical verification of the customers should be necessary

 Introduced some low tariff plans for both prepaid and postpaid.

74

Phase III-
Promotion of Reliance netconnect data card in
Allahabad

75

Product promotion is a very complex process. Prior to doing any promotion,
you have to know your product, your competitors, and your target market.
Knowing these will enable you to determine the most appropriate marketing

76

plan. I think its also important that as well as showing that your product is up
to standard with the competition, you make it very obvious and exciting what
is different about your product A successful product or service means nothing
unless the benefit of such a service can be communicated clearly to the target
market. An organisations promotional strategy can consist of:

Sales are the lifeblood of a business, without sales there would be no business in
the first place; therefore it is very important that if a business wants to succeed,
it should have a sales promotion strategy in mind. The primary objective of a
sales promotion is to improve a company's sales by predicting and modifying
your target customer's purchasing behavior and patterns. Sales promotion is
very important as it not only helps to boost sales but it also helps a business to
draw new customers while at the same time retaining older ones.

High speed 1x

1499

In the third phase of my training I got opportunity to promote the Reliance
Netconnect data card in Allahabad market the target for opening new retail
outlets in the whole area that comes under in Mr. Asif sir. For promotion I had
to go to different retailers shop and tell them prepaid and postpaid plans and
other offers of Reliance Netconnect data card and also tell them how Reliance
data card is having better plans ,speed connectivity ,features than other

77

companies data card .I have visited many areas like Katra, Teliyarganj,
Karnelganj, Prayag. Chawk. Civil line ,Elgin road, Allapur, Pratapgarh,
Mutthiganj,Bai ka baag etc in Allahabad market and go to each and every
retailers shop to tell them about Reliance data card.I have also visited Transport
nagar and went different transport offices to promote and placement of
Reliance data card .Truly it was a very intresting job because it gave me a
ooportunity to meet different retailers and customers.Indirectly I have learned
how to sell a product ,this job develops selling skills in me. It was my marketing
visiting for the 30 days which was the great experienced work for me. In this
period I learnt some kinds of idea for increasing the sale, also I got familiarized
with those problems which generally come in the market for selling purpose.
For Opening of new retail outlet for Reliance data card I have to convenience
the retailers for the placement of Reliance netconnect data card at their shop.It
made me happy when I opened 4 new retail outlet just in one day.When I
communicate the profit amount which retailer can earn by selling Reliance data
card they happily agree to place the Reliance data card at their shop.For opening
and promotion of Reliance data card , I moved all around the area which comes
under in Mr. Asif sir. I was having the different kinds of plans and schemes
through which I could make the new retail outlets.For postpaid connection of
Reliance data card I have also generate the prospect of data card,for this I have
also visited Civil line because many of the companies offices ,institutes and big
shops are situated in Civil line and we get a good response,I generate many
prospects for Reliance data cards.I also visited Indira Bhawn ,one of the famous
building for IT outlets,Govt offices and I met many people at this place and tell
them the features, plans of Reliance data card. .Before ending my training I
opened Many retail outlets and generate many prospects of data card by
promoting Reliance Netconnect data card. It was the good achievement for me

78

and according to Mr. Asif sir it was the much appreciated work which was done
by me.

Sales promotion is one of the four aspects of promotional mix.Sales
promotions are non-personal promotional efforts that are designed to have an
immediate impact on sales. Media and non-media marketing communications
are employed for a pre-determined limited time to increase consumer demand,
stimulate market demand or improve product availability.

79

Sales promotions can be directed at the customer, sales staff, or distribution
channel members (such as retailers). Sales promotions targeted at the consumer
are called consumer sales promotions. Sales promotions targeted at retailers
and wholesale are called trade sales promotions. Some sale promotions,
particularly ones with unusual methods, are considered gimmick by many. I
have distributed the pamplates, door to door or company to company selling.

PROMOTION THROUGH THE CANOPY –

In the third phase of my training I have promoted the Reliance netconnect data
card through canopy.During the 7 days period of canopy we have to only
analyze the response of customer upon this offer. After that for the selling of
data card we have to provide this offer in the main location of city or in the
crowded area like opposite side of Big Bazaar, civil line etc, I got the target for
creating awareness about reliance data cards postpaid and prepaid plans and
generate prospects for Reliance data card.I got very good response from the
customer and I generate more than 40 prospects for data card in a single canopy.
That was also my good achievement and I knew how to sale and provide service
with product to customer

80

FULL NAME OF SOME KINDS OF SERVICES
 LTV – Life Time Validity
 CAF – Customer Application form
 GSK – Get started Kit
 FWP – Fix Wireless Phone
 STV – Special Tariff voucher
 OTAF – Over the Air Fulfillment
 FRC – First Recharge Coupon
 GSM – Global System of Mobility
 CDMA – Code Dual Module Assessment

CHAPTER- 7
CONCLUSION
Reliance communication is a very big brand name and I am very thankful to
the Reliance people to help me in completing my project in Reliance
communication. Reliance communication provides me the good opportunities

81

to make my skills stronger in marketing. I am also very thankful to my project
guide Mr. Asif for giving me his useful guidelines and important time.
While doing this project I have talked with many people and came to know
about the market and I learnt that how the companies’ works and what they have
to do for retaining there position in the market.Reliance Communications has
trained me to face the challenges whatever in the market.
 As RELIANCE COMMUNICATION is a telecom company the

project was totally a marketing project hence it helped me to
practically understand the telecommunication services.The company
helped to understand various schemes.
 The company also helped me to understand every step of their
competitors in the market
 During the survey it is observed that what are the real problems faced
by the customer.

 Meeting different people in various segments, interviewing with
corporate and actual users helped me to learn the basics of telecom
industry.

 During the survey I came to know the real competition between the
major players of telecom industry. It helped me to understand the
future of telecom industry with its opportunities and threats.

CHAPTER- 8

Suggestions

82

After completing my work of analyzing and creating customers for , Data
cards of Reliance communication I want to recommend some important
facts to the company about its products.
• Company should come with some good and effective plans to
make the customer satisfied.
• Company should move towards the good customer relations so
company should plan for the customer relationship management.
• Sales Executives are not getting proper guidance and support from
the seniors because of heavy workload on them so there is a need
to manage workload so managing manpower is also a big task to
do.
• Majority of respondents complain about the after sales services
like billings, and interruption in the network so the quality of after
sales services should be improved.
• Customer care services are very poor company should improve
that part also.
• Device installation and registration on site should be easier to work
so that customers need not to give more papers at the time of
purchasing a new connection.
• Reliance Communication should make such strategies which suits
the company’s name and brand. Reliance Communication is
already having a good brand image.

83

Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd

More Related Content

What's hot

Viewers also liked

Similar to Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd

More from Projects Kart

Recently uploaded

Market survey on data cards and promotion of reliance net connect data card with special reference to reliance communications ltd