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#SOCIETY30<br />
RONALD VAN DEN HOFF<br />#SOCIETY30<br />
€<br />OVERHEID &<br />POLITIEK<br />PRODUCENTEN<br />ZOMBIE<br />ECONOMY<br />CONSUMENT<br />FINANCIALS<br />REGENTEN –<b...
	ZOMBIE BLOOPERS<br />
“A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work ...
“WE PROBEREN WERKGELEGENHEID TE<br /> REDDEN AAN BOORD VAN DE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“A...
1.0<br />Organisaties<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
simple<br />
simple<br />
smart<br />
smart<br />
sharing<br />
sharing<br />
MONEY<br />
smart<br />
& BEYOND<br />
GEVEN = <br />ONTVANGEN<br />SOCIALE STRUCTUUR<br />ASYNCHRONE WEDERKERIGHEID<br />WEGGEVEN:<br />WEG=WEG<br />sustainable...
sharing<br />CROWD COLLABORATION <br />
sharing<br />!<br />CROWD COLLABORATION <br />
VALUE<br />NETWORK<br />22 RETWEETS<br />19.000 CONTACTS<br />
VALUE<br />NETWORK<br />11.000 downloads<br />  3.000 traditioneel<br />22 RETWEETS<br />19.000 CONTACTS<br />
INTERDEPENDENTE ECONOMIE<br />verbondenheid<br />duurzaamheid<br />wederkerigheid<br />OVERHEID<br />PRODUCENTEN<br />CO-W...
PRODUCENTEN<br />VALUE NETWORKS<br />PROSUMER<br />
sustainable<br />VALUE NETWORKS<br />COLLABORATIVE LIFESTYLE<br />
VALUE NETWORKS<br />COLLABORATIVE LIFESTYLE<br />
smart<br />
LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />P...
THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />VALUE NETWORKS ...
GOOGLE MAX<br />STRATEGY<br />
GOOGLE MAX<br />STRATEGY<br />
.<br />.<br />.<br />.<br />S2M LAYAR<br />LOCATION FINDER<br />
MOBILE<br />CHECK IN<br />
SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok...
MONDAY            TUESDAY                 WEDNESDAY              THURSDAY              FRIDAY                      SATURDA...
REAL TIME<br />ON DEMAND<br />RELEVANCE<br />CONTENT<br />CURATION<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br ...
VALUE CHAIN<br /><br />VALUE NETWORK<br />RESULTS<br />MARKETING<br />SALES<br />PR<br />RESERVATIONS<br />3 FTE NOW,<br ...
LESSONS & BLOOPERS<br />pleaserobme.com<br />
Aiiiiiiiiiiiiiii<br />	ZOMBIE BLOOPERS<br />
	ZOMBIE BLOOPERS<br />
	ZOMBIE BLOOPERS<br />“…Beetje flauw om Transavia de schuld te geven.<br />In ieder geval kun je daar beter mee vliegen da...
	ZOMBIE BLOOPERS<br />
	ZOMBIE BLOOPERS<br />
DESIGN<br />
SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />
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Hospitality Solutions & Society30

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Keynote Society30.
Hospitality Solutions Social Friday Meet-up. Hoofddorp, The Netherlands. June 2011

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Hospitality Solutions & Society30

  1. 1. #SOCIETY30<br />
  2. 2. RONALD VAN DEN HOFF<br />#SOCIETY30<br />
  3. 3. €<br />OVERHEID &<br />POLITIEK<br />PRODUCENTEN<br />ZOMBIE<br />ECONOMY<br />CONSUMENT<br />FINANCIALS<br />REGENTEN –<br />QUANGO’S<br />
  4. 4. ZOMBIE BLOOPERS<br />
  5. 5.
  6. 6. “A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  7. 7. “WE PROBEREN WERKGELEGENHEID TE<br /> REDDEN AAN BOORD VAN DE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  8. 8. 1.0<br />Organisaties<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  9. 9. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  10. 10. simple<br />
  11. 11. simple<br />
  12. 12. smart<br />
  13. 13. smart<br />
  14. 14. sharing<br />
  15. 15. sharing<br />
  16. 16. MONEY<br />
  17. 17. smart<br />
  18. 18. & BEYOND<br />
  19. 19. GEVEN = <br />ONTVANGEN<br />SOCIALE STRUCTUUR<br />ASYNCHRONE WEDERKERIGHEID<br />WEGGEVEN:<br />WEG=WEG<br />sustainable<br />
  20. 20. sharing<br />CROWD COLLABORATION <br />
  21. 21. sharing<br />!<br />CROWD COLLABORATION <br />
  22. 22. VALUE<br />NETWORK<br />22 RETWEETS<br />19.000 CONTACTS<br />
  23. 23. VALUE<br />NETWORK<br />11.000 downloads<br /> 3.000 traditioneel<br />22 RETWEETS<br />19.000 CONTACTS<br />
  24. 24. INTERDEPENDENTE ECONOMIE<br />verbondenheid<br />duurzaamheid<br />wederkerigheid<br />OVERHEID<br />PRODUCENTEN<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTEN<br />
  25. 25. PRODUCENTEN<br />VALUE NETWORKS<br />PROSUMER<br />
  26. 26. sustainable<br />VALUE NETWORKS<br />COLLABORATIVE LIFESTYLE<br />
  27. 27. VALUE NETWORKS<br />COLLABORATIVE LIFESTYLE<br />
  28. 28. smart<br />
  29. 29. LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  30. 30. THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />VALUE NETWORKS & VALUE CONSTELLATIONS<br />
  31. 31. GOOGLE MAX<br />STRATEGY<br />
  32. 32. GOOGLE MAX<br />STRATEGY<br />
  33. 33. .<br />.<br />.<br />.<br />S2M LAYAR<br />LOCATION FINDER<br />
  34. 34. MOBILE<br />CHECK IN<br />
  35. 35. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
  36. 36.
  37. 37. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  38. 38. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  39. 39. REAL TIME<br />ON DEMAND<br />RELEVANCE<br />CONTENT<br />CURATION<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br />WEBMASTER<br />PURCHASING<br />FOOD & BEVERAGE<br />
  40. 40. VALUE CHAIN<br /><br />VALUE NETWORK<br />RESULTS<br />MARKETING<br />SALES<br />PR<br />RESERVATIONS<br />3 FTE NOW,<br />USED TO BE 20!<br />PROFITABILITY<br />3X HIGHER,<br />SOCIAL CAPITAL NOT EVEN COUNTING<br />FROM 2 TO<br />20 S2M LOCATIONS<br />WITHIN THE YEAR<br />WE ARE GOING INTERNATIONAL!<br />
  41. 41.
  42. 42. LESSONS & BLOOPERS<br />pleaserobme.com<br />
  43. 43. Aiiiiiiiiiiiiiii<br /> ZOMBIE BLOOPERS<br />
  44. 44. ZOMBIE BLOOPERS<br />
  45. 45. ZOMBIE BLOOPERS<br />“…Beetje flauw om Transavia de schuld te geven.<br />In ieder geval kun je daar beter mee vliegen dan <br />met Turkish Airways, want die landen soms <br />ongeveer op Schiphol…”.<br />
  46. 46. ZOMBIE BLOOPERS<br />
  47. 47. ZOMBIE BLOOPERS<br />
  48. 48. DESIGN<br />
  49. 49. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />

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