This document discusses the role of HR in utilizing and guiding organizational adoption of social media. It notes that social media is an inevitable part of changing business environments and employee behaviors. For HR, it recommends taking on roles as a user of social media to engage employees, a business partner to advise on the impact of social media, and a change agent to help the organization transition. The document emphasizes that HR should start small with social media use and focus on understanding why certain tools would address organizational needs before implementing strategic social media plans.