The document discusses the role of social media in human resources and organizational culture. It notes that social media is part of a larger transition and behavioral/cultural change. The essential elements of social media are described as connections, conversations, content, context, and continuity. The document then outlines how social media can be applied in areas like recruitment/employer branding, internal communication, learning/development, flexibility, change management, and more. It stresses that an active social media plan and presence is important but not enough on its own to make a company truly "social".