This document provides tips for structuring blog posts to attract search engines and generate more leads for a real estate business. It recommends using relevant titles that incorporate location-specific keywords and questions. The content should provide answers to consumer questions, tools to help them reach their goals, and showcase expertise. Images, lists, and links can break up the text. Posts should be categorized broadly and tagged with specific keywords to aid discoverability. The conclusion should summarize key points and include calls to action like contact forms. Following these guidelines can help posts appeal to both consumers and search engines.

1. How to Structure a Blog Post to Attract Google and Create More LeadsLeverage Your Blogging Efforts to Enhance Your Real Estate BusinessMariana Wagnerwww.MarianaWagner.com

2. How to Structure a Blog Post to Attract Google and Create More LeadsThis class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog. From there you can add all the other elements that make your blog more “you”.

4. What Do Consumers Want?Information - Answers to Their QuestionsService - Tools to Help Them Reach Their Goals Business – Hire You to Help Them Buy or Sell a Property

6. What Does Google Want?Relevancy – Real Answers to InquiriesConsistency – Updated InformationHonesty – No Spam

8. Elements of an Effective Post Title Incorporate keyword phrases

9. Target longer phrases if they're relevant

10. Target searcher intent

11. Must be relevant

12. Must Be Area Specific

13. Use questions as titles

14. Repeat in the headline/title in your blog posts

15. Cute or Clever Don’t CountEffective Posts TitlesMarket Report for March 2010 = Aurora Real Estate Market Report for March 2010Tips for Home Sellers = 5 Easy Tips to Sell Your Cherry Creek Home Quickly Short Sales = Understanding Pueblo Short SalesThe Tax Credit is Almost Over = Buy a Denver Condo Before the $8,000 Tax Credit Expires!Avoiding Foreclosure= How to Avoid Foreclosure on Your Castle Rock Town HomeOh No You Didn’t! = How to Sell Your Ft. Collins Home When You Have Bad Neighbors

16. Effective Posts Titles

17. Effective Posts TitlesAppeal to Consumers:Information & Answers Decision to Read Further

18. Effective Posts TitlesAppeal to Google:RelevancyImportant Factor in Search Engine Rankingwww.seomoz.org/blog/best-practices-for-title-tags

20. Elements of an Effective PostStay on topic – Be relevant

21. Use your keywords

22. It’s NOT about YOU

23. Break up your post:

24. White space

25. Bulleted lists

26. Photos

27. Short, sweet and to the point

28. Incorporate linksColoradoSpringsRealEstateConnection.com (by Wordle.net)

29. Miamism.com (by Wordle.net)

30. ActiveRain.com (by Wordle.net)

33. Housechick.com

34. Effective Post IdeasCreate Your Own Content:Frequently Asked QuestionsMarket ReportsNeighborhood ProfilesBuyer/Seller TipsCommunity InformationArea and Event Photos & VideosPurchase/Licensed ContentBringTheBlog.comEffective Post Ideasbudurl.com/REBlogIdeas1budurl.com/REBlogIdeas2budurl.com/REBlogIdeas3budurl.com/REBlogIdeas4

35. Blog Post ImagesWhere to Get Images:Do Not Use Images From Search Engines or Microsoft ClipartTake Your Own PicturesCreate Your Own Graphs/ChartsiWork 2009 (MAC)MS Word/Excel 2007 (PC)Buy ImagesiStockPhoto123RF.comBorrow Images LEGALLYFlickr.comLocal Photographers

36. Effective PostsAppeal to Consumers:Information & Answers Service – Links to More InformationShows you ARE the expert

37. Effective PostsAppeal to Google:Relevancy - Your Post is Relevant to Your AudienceConsistency - Regular Updates/Market ReportsHonesty - Your Post Matches Your Title

39. Effective ConclusionsSummarize your postLink to another postUse effective Calls to ActionIDX & CMAContact Informationhttp://budurl.com/CallToActionButtons

40. Effective Conclusions - Signature

41. Effective Post ConclusionsAppeal to Consumers:Service – Links to Tools (IDX/CMA)Business - Ability to Contact You

42. Effective Post ConclusionsAppeal to Google:Relevancy - Opportunity for More Keywords & Links

43. Categories“Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.netRead More: Using Categories and Tags Effectively on Your Bloghttp://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/

44. Categories LifestyleDenver.com WoodlandParkRealEstateConnection.com

45. Categories vs. TagsCategories = BROWSING = broadTags = SEARCHING = specific

46. TAG“A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.”Read more: http://technorati.com/tag/#ixzz0kofx0ddE

47. Tags

48. How to Structure a Blog Post to Attract Google and Create More LeadsCreate a Relevant Title

49. Write Effective Content

50. Wrap it Up With a Good Conclusion

51. Categorize it Appropriately

52. Tag it as Neededwww.MarianaWagner.com