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Charlas N: Experiencias de ciudades en transformación - HP in Colombia - Brian Humphries
- 1. HP in Colombia BrianHumphries Growth Markets Organization October 2011 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 2. HP overview Industry’s broadest, most diversified FY10 REVENUE FY10 REVENUE portfolio BY SEGMENT BY REGION Imaging & Services EMEA Printing Group 27% 42% 20% Enterprise Storage and Servers Personal 14% APJ Systems Group HP Software Americas 20% 32% 38% HPFS & Other 3% 4% 2 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 3. HP overview #1 or #2 in all core markets Market leadership across consumer, SMB and enterprise Winning portfolio Unique IP for hybrid cloud and connected world Innovation & Investments in research and development technology and new acquisitions Global brand & reach Expanding coverage in 170 countries Scale/supply chain Best-in-class cost structure Financial strength Balance sheet and recurring profits People 300,000+ talented people 3 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 4. The emerging marketsopportunity Contributing 40% of HP’s Total Addressable Market growth HP TAM (2010) Share of HP TAM growth 100% = 1.2 T 2010-2013 (forecast) 10% Emerging Markets Emerging CAGR Markets HP in FY10 19% 40 % ($0.23T) (~$75B) • Emerging Markets represented 21% of HP’s total revenues but 40% of HP’s revenue growth • HP revenues in Emerging Markets grew Developed Developed Markets ~3x Developed Markets Markets 81% (~$0.99T) 60% (~$110 4% B) CAGR 4 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 5. Growth Markets Organization(GMO) HP has established the Growth Markets Organization to facilitate growth in emerging markets 5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 6. Growth Markets Organization(GMO) Leadership enablement Commercial enablement Talent development; Graduate Hiring Multi-year business planning Talent rotation Large deal sales support Population pyramid management Solution & portfolio development 20% (2x market) growth from FY12-15 Requisition process simplification Optimized functional support Total rewards for emerging markets New entity openings and expansions Small country operational model Coordination of efforts Process enablement Infrastructure enablement
- 7. Global Location Strategy(GLS) HP hired 50,000 new employees in 2010, of which 7,000 were placed in GMO countries Global Talent Cost Structure Talent availability Labor costs Education levels Facility costs Universities Incentives value Operations and Risk Business Opportunity Political environment Economic strength / IT market Labor relations Partnerships with public Stability and security sector Customer demand
- 8. The road toMedellin HP’s location investment decision in Medellin was based on a precise selection process that creates new economic value both for HP and Medellin Country • 3rd largest economy in Latin America (~USD $285 Billion in 2010) Growth • Favorable economic climate; GDP growing ~4.5% over next 5 years Potential • Large IT Market of ~$4.5B growing at ~9% annually • Market leader in printing, personal computers and IT services HP Market businesses Position • Broadest portfolio among competitors • Strong partner ecosystem across alliances, channels & distributors Fit With • Sizable country operations currently; poised for growth GMO • Key market in Latin America Strategy • Strong country leadership and talent base 8 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 9. Early value andbenefits HP’s partnership with Medellin and Colombia FOR EMPLOYEES FOR THE COMMUNITY Medellin IT reputation boosted by HP Continuous education and development presence Opportunity for significant job creation World-class working environment University programs and graduate placement Exposure to high-end technology Investment initiatives to support regional and national economic development Competitive compensation and benefits Local engagement to benefit Medellin package community 9 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 10. What’s possible Building fromHP’s Costa Rica experience 2008-2011 Maturation • HP total capital investment 2004-2007 through August 2011 is $91 Growth million USD • HP starts R&D 2003 operations in 2009 • HP employment has injected Startup • Voted ‘Services over $150 million USD into • HP starts BPO Exporter of the operations in 2004 the local economy since Year’ in 2010 • Holds first HP Job • HP Shared Fair in 2005 • Grows to 7,000 2005 Delivery Services employees by July started in Costa • Grows to 5,500 2011 • HP has created considerable Rica with 123 employees by Oct employees 2007 additional employment in the broader IT ecosystem and support services 10 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 11. HP and Medellin– Partnering for the Future Customers Business Partners Combined Solutions elements create economic impact Competitors and value Knowledge Reputation 11 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 12. Thank you © Copyright2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.