This document is Sean Leigh's digital copywriting portfolio from 2014-2016. It includes examples of social media posts he authored for Henry Schein Medical and blog posts highlighting the success of solutions like USA Rx prescription assistance with free clinics. One post profiles Mike Clawson who helped a Texas clinic save over $9,000 for patients using USA Rx. The portfolio also contains perspectives from a veteran and rookie medical sales consultant on their approaches to selling solutions.

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S E A N L E I G H
C O N T E N T D E V E L O P M E N T 2 0 1 4 - 2 0 1 6
DIGITAL COPYWRITING
PORTFOLIO
A collated selection of recent multi-platform content, pushing engagement and brand management.
S E A N L E I G H
D I G I T A L C O P Y W R I T E R A N D C O M M U N I C A T I O N S A S S O C I A T E
F E B R U A R Y 2 0 1 6

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Table of Contents
1. Social Media Posts
2. HUBBUB: Changing the Way You go to Market
3. Community News #4: Success and Responsibility
4. USA Rx and Free Clinics Success: Mike Clawson
5. Perspectives on Solutions: Veterans and Rookies
6. Henry Schein Medical “About Us” section
7. Henry Schein Medical and Cardinal Health: Where we've been, where we're going, and what it
means for you

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Title: Social Media Posts
Publication: Henry Schein Medical Facebook and Twitter
Author: Sean Leigh
Date: 2014-2016
Description: Examples of social media content posted on the Facebook and Twitter accounts of Henry
Schein Medical.
Location: Twitter URL: https://twitter.com/HScheinMedical Facebook URL:
https://www.facebook.com/HenryScheinMedical/
Danish study: Mothers who took newer #antidepressants while pregnant didn’t increase risk of #asthma
in their children http://bit.ly/1AIYurI via the #xchange http://bit.ly/1Matl1B
The #NationalKidneyFoundation has a new campaign! https://youtu.be/y165Gv_SBd4 #EverybodyPees
via @nkf http://bit.ly/1T7ce5i
Study: Adding #tetanus shot to vaccine for a form of #BrainCancer dramatically extended some patients'
survival http://wb.md/1JnMzB5 via the #xchange http://bit.ly/1Matl1B
.@NAFClinics will receive over $25,000 in supplies from @HScheinMedical to help fund free clinic event
in Madison, WI.
The CDC has released recommendations for Infection Prevention and Control for patients with known or
suspected Ebola exposure. Read Here: http://bit.ly/1oMQb0V
#HenryScheinCares about helping to patients in need receive quality health care and are proud partners
of @NAFClinics
The VA is increasing referrals of veterans to private MD’s after scandal over long patient waiting times
and falsified appt. records http://wapo.st/VG9929
Extreme #medicine: The search for new antibiotics in the guts of insects http://reut.rs/1usEXEN
August was National Immunization Awareness Month! #NIAM Learn why vaccines are important all year
long: http://bit.ly/WP9D6W via the #xchange http://bit.ly/XChangeAug14

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Title: HUBBUB: Changing the Way You go to Market
Publication: Hubbub: Your Source for Solutions News and Insights
Author: Sean Leigh
Date: September 04, 2015
Description: A monthly Solutions-focused newsletter highlighting success, sales advice, and news.
Location: Web URL: http://eepurl.com/bw3n7v
SolutionsHub Newsletter #7: August 2015 View this email in your browser
Sales Success
Veteran and Rookie FSCs use solutions
to expand their business. Click Here!
Solutions Success
Mike Clawson brings USA Rx to Texas
free clinics. Read More Here!

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Expert Advice
How to demonstrate the six dimensions
of a trusted advisor. Click Here!
SolutionsHub Facebook Twitter Instagram Email Website
Copyright © 2015 Henry Schein Medical, All rights reserved.
As a member of the sales team at Henry Schein, you are receiving this solutions newsletter to keep you up to date on customer
success, sales thinkpeices, and solutions scripts.
Our mailing address is:
Henry Schein Medical
80 Baylis Road
Melville, NY 11747
Add us to your address book
unsubscribe from this list update subscription preferences
All content, unless otherwise stated, is developed by Sean Leigh, Market Development, Henry Schein Medical.

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Title: Community News #4: Success and Responsibility
Publication: Community News: Helping you grow your Community Health Center Business
Author: Sean Leigh
Date: October 23, 2016
Description: A newsletter highlighting CHC success, sales advice, and Community Health Center news.
Location: Web URL: http://eepurl.com/bl52bv
Community News #4: Success and Responsibility View this email in your browser
Sales Success
Congrats to Rachel Dowdy on her success in
Memphis! Early this month, she received two
signed PO's from Memphis Health (FQCHC). The
first was for $115k in sales at $15k in GP (Set-up),
and the second was for $169k sales at $13k in GP
(X-ray), totaling in over $284k in sales and $28k in
HHS Grant
New Funds Now
Available
HHS Secretary Sylvia M.
Burwell announced new
Affordable Care Act
funding of almost $500
million to support health
centers nationwide. This
Health Center Expanded
Services funding includes
grants to increase access
to care and funding for
facility improvement.
Read more here!

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GP. This once again proves how much money
there is in CHC's and that if they are not spending
it with you, they are spending it with the
competition.
If you have any questions about selling to CHC's,
contact Paul Whitaker or Rob Irwin.
Click Here for more Sales Success!
Healthy Lifestyles, Healthy Communities
Morris Heights Health Center
Henry Schein volunteers and employees partner with Morris Heights Health Center in
the Bronx to help health happen in underserved communities.

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Sun Life Family Health Center’s Healthy Family Fun Fair was a
tremendous success. We were able to provide health screenings to 60 people
and health education information to more than 100 community members. The
event was a huge community effort with multiple community agencies, including
the city police and fire department. Many participants were extremely
appreciative of the opportunity to receive a free health screening, as most did
not have insurance. The event also gave people looking for a new primary care
physician a chance to meet providers in their community and to establish a
relationship to help develop more continuous care. With more than 30
volunteers dedicating their time to help make this event a success, Sun Life
was able to provide 54 diabetes screenings, 53 dental screenings, 28 vision
screenings, 42 breast screenings, 30 asthma screenings, 53 blood pressure
checks and 60 BMI scores. Thanks to Henry Schein Cares we are able to Make
Health Happen in Arizona.
Paul Whitaker - East
Rob Irwin - West
Find a Health Center
Copyright © 2016 Henry Schein Medical, All rights reserved.
As a member of the sales team at Henry Schein, you are receiving this solutions newsletter to keep you up to date on customer
success, sales thinkpeices, and solutions scripts.
Our mailing address is:
Henry Schein Medical
80 Baylis Road
Melville, NY 11747
Add us to your address book
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list
All content, unless otherwise stated, is created and developed by Sean Leigh, Market Development.

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Title: USA Rx and Free Clinics Success: Mike Clawson
Publication: The Henry Schein Success Blog
Author: Sean Leigh
Date: August 24, 2015
Description: A blog post highlighting the success of our USA Rx solution with Free Clinics.
Location: Web URL: https://solutionshubnewsletter.wordpress.com/2015/08/24/usa-rx-and-
community-health-center-success/
Text:
Free Clinics are often at the front lines of medical service to lower-income patients. It is unfortunately
common for a doctor at clinic to write a prescription and the patient to be unable to afford to fill it. In
order to assuage the burden of cost and to help patients stay healthy, Free Clinics across the country
have begun using the USA Rx Prescription Card program, through the Henry Schein Medical
SolutionsHub. This particular success story comes to us from Mike Clawson, who helped a Clinic in Texas
save its patients thousands of dollars.
Doris Scales is the Director of the Christian Community Action Adult Healthcare Clinic in Lewisville, TX,
and is a valued subscriber to our USA Rx Solution Program. Recently, we asked her to lead a discussion
with her peers in the NAFC (National Association of Free & Charitable Clinics) during our webinar with
USA Rx, opening the topic of success while providing help to save the lives of those in need. Director
Scales has used the program to great effect, with her clinic servicing 400 claims to the USA Rx program,
with patient savings in excess of $9,000.
Director Scales’ input during the webinar discussion was extremely valuable; especially her hands-on
knowledge of the welcome assistance the program brings to those who cannot afford medication
otherwise. USA Rx provides prescription claims at a fraction of the cost, and currently has serviced more
than 4,000 claims with over $100k in patient savings with the NAFC. Helping those in need is why we do
what we do, and why we consider USA Rx one of our flagship solutions.

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Title: Perspectives on Solutions: Veterans and Rookies
Publication: The Henry Schein Success Blog
Author: Sean Leigh
Date: September 3, 2015
Description: A blog post examining the differences and similarities between new and experienced sales
consultants. One of our most popular posts to date.
Location: Web URL: https://solutionshubnewsletter.wordpress.com/2015/09/03/perspectives-on-
solutions-veterans-and-rookies/
Text:
We write a lot about the power of solutions, and the success they can achieve, for both the customer
and the Sales Rep. When solutions are a consultants primary focus, we see a great deal of recurring
success, and we hope to expand that success to all of our Sales team. In order to highlight the successes
that our consultants achieve, we asked two consultants to give us their opinion on the subject. Tyler
Brown is a rookie FSC in Nashville, and Brad Hankey is a 15-year veteran FSC in the Maryland area. Both
of them had unique takes on what it means to sell solutions and how they found success in doing so.
As a longtime FSC, Brad Hankey has seen the business change drastically, and in order to set himself
apart in a growing field, he chose to highlight solutions. In his own words: “Offering my customers
solutions to their practices real problems is a major factor in my success. I am now able to sit with
administrators and discuss more pressing issues like billing, credentialing, and negotiating insurance
contracts. Meetings like these minimize some of the focus on ‘the nickel on a box of Band-Aids’.”
Brad uses the SolutionsHub brochures to build relationships and communication with high level
decision-makers, like financial managers, at business review meetings in order to help open doors for
further capital opportunities. “It is as easy as sitting with an administrator and flipping through the
brochure explaining each solution we offer and watching as their eyes light up. These solutions help to
make me a value to their practices.”
Tyler Brown has been an FSC since January, and in that relatively short time he’s already learned to
parlay his knowledge of Solutions into a strong relationship with his customers. “As a new rep, I am
constantly looking for ways to rapidly expand my business, and solidify my position with my existing
customer base. Solutions do both and are much easier to learn than 190k items. Initiating a dialogue
about utilizing the supply budget to take advantage of our innovative brand of solutions moves the sale
process along faster and intensifies our value proposition across the board.”
Tyler’s recent win with Capstone Pediatrics is demonstrative of the success of his method. After a
complete GPO pricing analysis and $50k in med/surg savings, Tyler has them considering a MedPro
contract, Ops Assure task management, eCat, and a proposal from Practice Builders. “Our first
conversations were centered on vaccines, and we worked very hard to get their pricing right, but we
hardly ever discuss it now. Instead, we discuss all of the revenue generating improvements we can

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provide to their practice. When Capstone encounters a business problem, even if it has nothing to do
with medical supplies, my phone rings, and I wouldn’t have it any other way.”
Both FSC’s capably utilize their knowledge of solutions to highlight quality options for their customers,
and showcase themselves as knowledgeable and trusted advisors. In building relationships with
decision-makers and showcasing yourself as a source of knowledge and a money-saving resource, the
SolutionsHub is an excellent and proven tool.

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Title: Henry Schein Medical “About Us” section
Publication: Henry Schein Medical website
Author: Sean Leigh
Date: August, 2014
Description: In August of 2014, we undertook a project to create a more cohesive and comprehensive
picture of who we are as a company. As part of this revamp project, we wanted to recreate the way we
spoke about the company to those who are not familiar with us. To that end, I wrote a comprehensive
summary of the division.
Location: Web URL: https://www.henryschein.com/us-en/medical/Default.aspx?did=medical
Welcome to Henry Schein Medical
Who we are:
Henry Schein, Inc. is the world's largest provider of health care products and services to office-
based dental, animal health and medical practitioners with more than 83 years of experience. A
Fortune 500 ® Company and a member of the NASDAQ 100® Index, Henry Schein employs more
than 18,000 Team Schein Members and serves more than 1,000,000 customers with operations or
affiliates in 33 countries.
Henry Schein Medical, the Company's Medical Division, services some of the largest health care
organizations in the country and is dedicated to providing customers with expert guidance and turnkey
solutions that enable the best quality patient care and increased efficiency and productivity. Our
customers rely on us to help them operate better businesses and attain their goals in a rapidly
changing healthcare landscape.
What we do:
As a network of trusted advisors, our team delivers on this commitment by providing integrated
technology solutions, including unsurpassed supply-chain and e-commerce systems, electronic health
records, and practice management software. We also provide a broad range of financial services and
other business solutions that focus on improving the bottom-line. Our comprehensive product offering
consists of medical and surgical supplies, diagnostic tests, equipment, pharmaceuticals and
injectables, Henry Schein brand items, office supplies, and more.

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Title: Henry Schein Medical and Cardinal Health: Where we've been, where we're going, and what it
means for you
Publication: Becker’s Healthcare Review
Author: Sean Leigh
Date: November 02, 2015
Description: Advertorial Content provided by Henry Schein Medical
Location: Print, web URL: http://www.beckershospitalreview.com/hospital-transactions-and-
valuation/henry-schein-medical-and-cardinal-health-where-we-ve-been-where-we-re-going-and-what-
it-means-for-you.html
Text:
On November 21, 2014, Henry Schein Medical and Cardinal Health announced a strategic arrangement
to provide a unique, comprehensive product and service offerings to IDN health systems. The alignment
provides a complete solution for the IDN continuum of care, combining Cardinal Health's products and
services centered on acute health system needs, with Henry Schein's outstanding service capabilities
and long history serving office-based care settings.
The Cardinal Health physician office-sales organization has been consolidated into Henry Schein
Medical. This is providing customers with improved efficiency, a wider breadth of products, world-class
service and value for the ultimate benefit of the patient. In other words, the agreement creates
additional supply chain services and value for health systems as they focus on improving patient care.
This content is sponsored by Henry Schein Medical
Henry Schein is committed to being a reliable network of trusted advisors to office-based practitioners,
in both their traditional individual practice and IDN's.
"Our agreement with Cardinal Health furthers this commitment by offering customers access to Cardinal
Health's leading branded products and leveraging Cardinal Health's experience in serving healthcare
systems across multiple sites of care," says Stanley M. Bergman, Henry Schein's chairman of the board
and CEO.
This continuum of care partnership is the result of a detailed examination of the medical space, and the
essential needs of a changing market to have a total solution. Henry Schein's programs, services and
infrastructure are designed specifically for the non-acute care space. As Henry Schein Medical President
Dave McKinley says, "Our entire focus has been on the non-acute-care space. It was a matter of looking
into the mirror and asking, 'What are we good at, and how can we best support our customers going
forward?' We know that the continuity across points of care is important. This is a good way to address
it."
With over 80 years in the business of servicing physicians, dentists, and veterinarians, Henry Schein
brings the highest possible level of consistency and proficiency in delivering products and services to the
office-based practice. "This agreement is the first of its kind in the space," says Mr. McKinley.

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"Healthcare today is all about collaboration, and Cardinal Health and Henry Schein have taken a huge
leap forward in putting the customer first to deliver optimal service across the continuum."
Efficiency and reliability
A key strength of Henry Schein is its ability to deliver a low unit of measure efficiently. The strong
backbone of quality assurance, advanced supply distribution networks and a wide range of product and
solution offerings makes Henry Schein one of the most advanced distributors in the marketplace.
Customers also benefit from dedicated trusted advisors, who identify opportunities for enhancing
physician office efficiencies with Henry Schein Medical's unique solutions.
A key component of Henry Schein's value proposition is reliability. When a customer orders from Henry
Schein Medical, they can expect that order to be filled quickly, easily and on time. In fact, the company
currently delivers products and services with a 99.9 percent fill rate, with 99 percent of those orders
shipped the day they are received. As cold-chain experts, and as the largest distributor of vaccines and
injectables in the office-based setting, they can fill perishable orders with the same efficiency as they do
consumable healthcare products and capital equipment.
Practice efficiency is another key component of the Henry Schein value proposition, designed to help
practitioners solve problems, eliminate obstacles, increase office services and deliver improved patient
care. From medical waste disposal to electronic record-keeping, the Henry Schein SolutionsHub offers a
comprehensive solution portfolio to help offices improve revenue and lower costs.
Compliance and standardization
A significant challenge of managing offsite offices is assuring contract compliance and product
standardization. Inventory management and compliance can be a frustrating headache. Henry Schein
recognizes that, and has put together programs to manage contract access, utilizing GPO and direct local
contracts. Understanding the needs of non-acute sites, Henry Schein can execute a plan to help contract
compliance within offices as the single point of contact. In 90 days or less, Henry Schein can implement
programs that increase the utilization of contracts and facilitate product standardization for any size
practice. These programs are managed by a dedicated and centralized team who focus on the
coordination and execution of supply programs, and can increase contract compliance.
Henry Schein understands there are a wealth of options in selecting supplies and services for office-
based networks, and it can be challenging to pick the best. Henry Schein confronts this problem with a
focus on standardization, taking the cacophony of options and boiling them down to a clear and concise
selection, using the best product lines and the best value. Adding the Cardinal Health line of products to
Henry Schein's selection will only enhance the process.
Reputation performance
Henry Schein's exceptional customer service is not just a claim that the company makes, but rather a
clear and definite fact, which has been proven time and again by their commitment to world-class
service on the most competitive level. In addition to a reputation for quality service, the company is
invested in offering new technology solutions to provide improved patient healthcare plans.

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These patient plans address chronic conditions and general wellness. The physician may offer these
plans to their patients to maintain their highest quality of health, using technology solutions for chronic
and non-chronic conditions. These plans engage the patient in the healthcare process and help maintain
their quality of life. These services and solutions can lead to increased patient wellness and better scores
for value-based reimbursement models.
In essence, Henry Schein is committed to high-quality services focused on the non-acute office. These
services increase revenue and lower costs, making them the best option for a growing business. Their
partnership with Cardinal Health will only strengthen and expand their capabilities, and they are fully
committed to providing superior service to their customers in the years to come.