This document discusses successfully integrating open source solutions like WordPress with large marketing technology stacks. It begins by introducing the speaker and their experience with WordPress in the enterprise. The rest of the document covers questions from enterprise clients about marketing tech stacks and digital experiences. It discusses challenges with delivering omni-channel experiences and the limitations of today's content management systems. The document proposes a composable open source approach using WordPress as a hub that is highly integrated with features and extensible through open source. It breaks down the necessary components of a marketing technology platform and argues this can be achieved through WordPress in an open way.
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Whats All The Fuss About DXPs and Why Should I Care?Karim Marucchi
This document discusses digital experience platforms (DXPs) and why they are important. It notes that while content management systems (CMS) were useful, they did not provide the integrated experiences that customers now expect across online and offline channels. A DXP goes beyond a CMS to offer an integrated experience for content management, marketing automation, commerce, and other capabilities. The document also discusses the state of the DXP market and different software models. It argues that a DXP powered by an open source platform like WordPress could benefit the community by trickling down complex enterprise-level features to more users.
The document discusses 10 must-haves for a SEO-first CMS. It outlines that discovery and experience are key for winning in digital marketing. The top 10 must-haves include semantic web capabilities, best-in-class content authoring, enterprise-grade features, omnichannel publishing, voice readiness, digital asset management, industry integrations, full-funnel analytics, compliance and security, and artificial intelligence features. The CMS needs to optimize content for discovery, deliver engaging experiences, integrate across channels, and measure performance and conversions.
Marketing Transformation: Implementing Eloqua at an Enterprise CompanyAlp Mimaroglu ★
Oracle Modern Marketing Experience Vegas 2015
Alp Mimaroglu, Senior Marketing Automation & Demand Generation, Symantec
Implementing Eloqua in a large enterprise company like Symantec to replace Marketo and over 10 other legacy marketing automation systems brings complex challenges. Eloqua is very powerful gateway into marketing with Preference Center, Program Builder, Insight Reporting, Lead Scoring, Advanced Form Processing, Multi-Channel Nurturing and seamless integration between other applications. Using these Eloqua Tools with a proper strategy and planning will lead to a marketing transfomation. Join to learn about how Eloqua is leveraged to solve complex challenges and is used to create a marketing transformation for Symantec.
This document discusses an omni-channel marketing cloud solution called the DigitalFactory. The DigitalFactory aims to help companies deliver consistent, positive customer experiences across all channels by providing capabilities for customer experience management, digital operations management, and underlying integrations. It discusses key challenges companies face in customer engagement and how the DigitalFactory addresses these through modules for content management, audience management, analytics, automation, security and more.
Engaging Today's Consumer: Make Commerce BeautifulAcquia
This document discusses how commerce is being disrupted and the challenges brands face in engaging customers through unified digital experiences. It notes that marketing and commerce teams often operate separately ("two-site syndrome") and content is key to driving connections. Some challenges include IT dependencies, content workflows, differentiation, managing non-product content, and reacting quickly across complex global ecosystems. The document promotes Acquia's platform and solutions for overcoming these challenges by integrating business and technical teams to build and deliver extraordinary digital experiences.
Kloudrac Softwares was founded in 2014 and provides software products and services including Salesforce implementation, custom application development, and digital marketing. It has a team of over 120 experts across fields like software engineering, domain expertise, and project management. Kloudrac aims to offer innovative and cost-effective solutions to clients through their focus on having the right people, processes, technology, attitude and innovation.
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Whats All The Fuss About DXPs and Why Should I Care?Karim Marucchi
This document discusses digital experience platforms (DXPs) and why they are important. It notes that while content management systems (CMS) were useful, they did not provide the integrated experiences that customers now expect across online and offline channels. A DXP goes beyond a CMS to offer an integrated experience for content management, marketing automation, commerce, and other capabilities. The document also discusses the state of the DXP market and different software models. It argues that a DXP powered by an open source platform like WordPress could benefit the community by trickling down complex enterprise-level features to more users.
The document discusses 10 must-haves for a SEO-first CMS. It outlines that discovery and experience are key for winning in digital marketing. The top 10 must-haves include semantic web capabilities, best-in-class content authoring, enterprise-grade features, omnichannel publishing, voice readiness, digital asset management, industry integrations, full-funnel analytics, compliance and security, and artificial intelligence features. The CMS needs to optimize content for discovery, deliver engaging experiences, integrate across channels, and measure performance and conversions.
Marketing Transformation: Implementing Eloqua at an Enterprise CompanyAlp Mimaroglu ★
Oracle Modern Marketing Experience Vegas 2015
Alp Mimaroglu, Senior Marketing Automation & Demand Generation, Symantec
Implementing Eloqua in a large enterprise company like Symantec to replace Marketo and over 10 other legacy marketing automation systems brings complex challenges. Eloqua is very powerful gateway into marketing with Preference Center, Program Builder, Insight Reporting, Lead Scoring, Advanced Form Processing, Multi-Channel Nurturing and seamless integration between other applications. Using these Eloqua Tools with a proper strategy and planning will lead to a marketing transfomation. Join to learn about how Eloqua is leveraged to solve complex challenges and is used to create a marketing transformation for Symantec.
This document discusses an omni-channel marketing cloud solution called the DigitalFactory. The DigitalFactory aims to help companies deliver consistent, positive customer experiences across all channels by providing capabilities for customer experience management, digital operations management, and underlying integrations. It discusses key challenges companies face in customer engagement and how the DigitalFactory addresses these through modules for content management, audience management, analytics, automation, security and more.
Engaging Today's Consumer: Make Commerce BeautifulAcquia
This document discusses how commerce is being disrupted and the challenges brands face in engaging customers through unified digital experiences. It notes that marketing and commerce teams often operate separately ("two-site syndrome") and content is key to driving connections. Some challenges include IT dependencies, content workflows, differentiation, managing non-product content, and reacting quickly across complex global ecosystems. The document promotes Acquia's platform and solutions for overcoming these challenges by integrating business and technical teams to build and deliver extraordinary digital experiences.
Kloudrac Softwares was founded in 2014 and provides software products and services including Salesforce implementation, custom application development, and digital marketing. It has a team of over 120 experts across fields like software engineering, domain expertise, and project management. Kloudrac aims to offer innovative and cost-effective solutions to clients through their focus on having the right people, processes, technology, attitude and innovation.
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
The document introduces CommPower, an innovative platform for building customized recruitment and career management portals. It provides an overview of the services offered, including online strategy assistance, technical implementation, custom development, and ongoing support. CommPower's features include personalized career management tools, search and networking capabilities, and modules to help job seekers, employers, and recruiters. The platform is built using .NET on Microsoft technologies and has potential for additional career-related extensions.
This document describes a website collaboration solution and internet advertisement platform called I-Ad Solution Group. The solution allows businesses to collaborate their websites for advertising purposes to increase traffic, visibility and earn money. It provides features like search engine optimization, Google AdWords campaigns, and publishing ads through AdSense. The solution is built on cloud computing infrastructure using technologies like Google App Engine and can analyze website traffic, optimize ad campaigns, and generate reports. Implementation takes 4-6 weeks and costs Rs. 30,000 per site.
The document discusses the need for digital transformation in businesses. It notes that while most organizations see digital transformation as important, many are in denial about the need to transform. The document outlines key aspects of digital transformation like improving the customer experience, creating new markets, and improving operational efficiency. It also discusses inhibitors to digital transformation. The document advocates that both business and technology aspects must be addressed for successful digital transformation.
Advanz Knowledge Systems is a software development company founded in 2009 with development centers in Bangalore and Hyderabad, India and offices in India, the US, and UK. They provide services including web development, social media marketing, mobile app development, enterprise applications/integration including SugarCRM, cloud services, and analytics. They specialize in customizing, developing modules for, integrating, and hosting the SugarCRM platform. They follow agile development practices and provide SugarCRM consulting, implementation, hosting and support services.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
This document discusses how edynamic helps companies realize return on investment from their digital marketing investments using the Sitecore Experience Platform. It outlines edynamic's Time to Value methodology, a structured workshop and delivery offering designed to quickly harness Sitecore's capabilities. The methodology involves 4 steps - Engagement Analytics, Rules Based Personalization, Profiling & Predictive Personalization, and A/B Testing. It is intended to rapidly enable marketing optimization and deliver quick wins within 30 days to see maximum benefit and ROI from a Sitecore investment. The outcomes include a scope for marketing success, digital goals, personalization opportunities, profile definitions, and suggestions for A/B tests.
Prometheas Technologies Private Limited Company ProfileJitendra Gautam
We are into Web Designing, Software Development, Android App Development and iOS Development services. We also have our products friendHRM HR and Payroll Software (www.friendhrm.com) and Reckon Bill GST Ready Billing Software (www.reckonbill.com).
The document provides an overview and comparison of the top 10 marketing automation software solutions. It describes each solution's key features, pricing, customers, and technology model. The marketing automation software solutions can help companies better manage marketing campaigns, track leads, optimize communications, and integrate with other systems like CRM. Prior to choosing a solution, companies should evaluate features such as list and database management, communication abilities, lead tracking, and reporting.
Quadsimia is an Internet technology company that provides a range of services including website design and development, software development, and search engine optimization. They have extensive experience developing custom solutions for businesses of all sizes. Their goal is to work with each client individually to understand their online goals and propose solutions that maximize their return on investment.
Harness the Power of Your Digital Marketing Tool BoxPerficient, Inc.
Core to any digital transformation effort are the tools used to create, manage, and deliver a digital experience. This foundation helps you create great experiences that stand out from your competition, gain brand recognition, and improve interactions with customers.
Our experts demonstrated how web content management tools are being used to deliver amazing digital experiences across web, mobile, commerce and social that support your overall digital transformation strategy.
Discover how best-in-class companies are harnessing the power of these tools and learn:
-Key components in a digital transformation toolbox from web content management, user analytics and personalized content, to marketing tools and social interactions
-How this tool box helps to attract, engage, and enable customer feedback
-How web content management tools support your digital transformation efforts through content marketing and publishing, content tagging, search engine optimization, and more
-Ways that companies are integrating these transformative tools to provide a wealth of information so you can continually improve the digital experience
Aapna Infotech - A web development company- Corporate PresentationAapna Infotech
AAPNA Infotech is a web development company. With dedicated individual teams for website design, web application development, testing and online marketing specializations, AAPNA offers a range of services spanning from basic websites to high-end applications.
CodeScience webinar - Product Management and GTM for Work.com's Command CenterCodeScience
For ISVs to leverage the Work.com Command Center for commercial success, product leaders need to move beyond thinking about only the technical considerations and focus on how to make your customers AND the Salesforce team successful. Creating a holistic approach that aligns product management, technical execution, and go to market positioning - at tremendous speed - is what will generate the biggest outcomes.
In this webinar, you will learn how to:
- Define the negative space in the Work.com Command Center
- Solve the correct problems for your customers
- Create early success stories
- Align with Salesforce RVPs to make your product essential for Salesforce to sell Work.com
Download Now: https://learn.codescience.com/work-com-salesforce-success.html
The art of IT Outsourcing, Business Process Outsourcing, Graphic Designing & Web Development Services
AL-Rehman Technologies (ART) is a leading Information and Communications Technology provider. The company offers state-of-the-art web development & web designing, Business Process Outsourcing (BPO), IT outsourcing and graphic designing services. Combining our business domain experience, technical expertise, knowledge of latest industry trends and quality-driven delivery model, we offer progressive end-to-end web solutions. ART offices are located in Pakistan, the United Kingdom and the United States.
Web Development & Web Designing Services
Our definition of web development & web designing services comprise of a one-stop solution including planning, analysis, design, and implementation. We also offer e-commerce business development, web content development, client-side/server-side coding, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Web Hosting.
Graphic Designing
Experience from a vast array of creative disciplines including fine art, graphic design, and typography as well as a high level of technical capability allows ART to produce top quality designs. Our distinct designing packages are the highest selling services, encompassing Graphic Designing - logo & stationery designing, marketing collaterals (brochures, leaflets / flyers, etc.); Digital Media - multimedia company profiles, service / product portfolios, video presentations and Flash tutorials.
Business Process Outsourcing (BPO)
At ART, we help reduce overheads and cut costs. Our BPO services enable you to outsource non-core functions to ART where off non-core functions.
This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.
The document discusses big data and artificial intelligence (AI). It describes how AI and machine learning are being applied to solve problems in various domains like advertising, e-commerce, and media. Amaris.AI is presented as a company that provides full-stack AI solutions and services. They have expertise in areas like deep learning, natural language processing, and intelligent process automation. The document emphasizes how AI can drive efficiency, increase productivity and profitability for businesses. It positions Amaris.AI as a partner that can help companies leverage AI and data to gain competitive advantages.
The company provides full-service digital marketing solutions including marketing cloud, digital consultancy, media operations, creative production, data analytics, and tech development. It has over 20 years of experience and a global team that provides digital resources and expertise to help clients achieve their business goals.
Acquia is a company that provides support and services for Drupal, an open source content management system. The document discusses how Drupal can be used for web experience management (WEM), allowing organizations to consolidate their digital experiences onto a single platform. It provides examples of large companies using Drupal for WEM. The document also advertises an upcoming Drupal conference and promotes Acquia's ability to help organizations implement WEM using Drupal.
Search to Sale: Marketing in a 2.0 WorldScott Abel
Presented by Rob Lamb, Clickability at Web Content 2008 Chicago, June 17-18, 2008.
Marketing professionals have access to a variety of new tools and techniques to leverage a complete online sales process from web search to sale. Learn how marketers are generating more visitors, leads and revenue and most importantly tracking the metrics and constantly refining the process.
Web Sensation World is a web design and development company located in Kolkata, India that provides services such as web design, development, hosting, and more. The company aims to add value to customers' businesses through quality services and solutions. It offers services like website design, development, ecommerce solutions, content management systems, and search engine optimization using technologies like PHP, MySQL, AJAX and open source platforms. The company focuses on quality control throughout the development process to ensure high accuracy levels.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
The document introduces CommPower, an innovative platform for building customized recruitment and career management portals. It provides an overview of the services offered, including online strategy assistance, technical implementation, custom development, and ongoing support. CommPower's features include personalized career management tools, search and networking capabilities, and modules to help job seekers, employers, and recruiters. The platform is built using .NET on Microsoft technologies and has potential for additional career-related extensions.
This document describes a website collaboration solution and internet advertisement platform called I-Ad Solution Group. The solution allows businesses to collaborate their websites for advertising purposes to increase traffic, visibility and earn money. It provides features like search engine optimization, Google AdWords campaigns, and publishing ads through AdSense. The solution is built on cloud computing infrastructure using technologies like Google App Engine and can analyze website traffic, optimize ad campaigns, and generate reports. Implementation takes 4-6 weeks and costs Rs. 30,000 per site.
The document discusses the need for digital transformation in businesses. It notes that while most organizations see digital transformation as important, many are in denial about the need to transform. The document outlines key aspects of digital transformation like improving the customer experience, creating new markets, and improving operational efficiency. It also discusses inhibitors to digital transformation. The document advocates that both business and technology aspects must be addressed for successful digital transformation.
Advanz Knowledge Systems is a software development company founded in 2009 with development centers in Bangalore and Hyderabad, India and offices in India, the US, and UK. They provide services including web development, social media marketing, mobile app development, enterprise applications/integration including SugarCRM, cloud services, and analytics. They specialize in customizing, developing modules for, integrating, and hosting the SugarCRM platform. They follow agile development practices and provide SugarCRM consulting, implementation, hosting and support services.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
This document discusses how edynamic helps companies realize return on investment from their digital marketing investments using the Sitecore Experience Platform. It outlines edynamic's Time to Value methodology, a structured workshop and delivery offering designed to quickly harness Sitecore's capabilities. The methodology involves 4 steps - Engagement Analytics, Rules Based Personalization, Profiling & Predictive Personalization, and A/B Testing. It is intended to rapidly enable marketing optimization and deliver quick wins within 30 days to see maximum benefit and ROI from a Sitecore investment. The outcomes include a scope for marketing success, digital goals, personalization opportunities, profile definitions, and suggestions for A/B tests.
Prometheas Technologies Private Limited Company ProfileJitendra Gautam
We are into Web Designing, Software Development, Android App Development and iOS Development services. We also have our products friendHRM HR and Payroll Software (www.friendhrm.com) and Reckon Bill GST Ready Billing Software (www.reckonbill.com).
The document provides an overview and comparison of the top 10 marketing automation software solutions. It describes each solution's key features, pricing, customers, and technology model. The marketing automation software solutions can help companies better manage marketing campaigns, track leads, optimize communications, and integrate with other systems like CRM. Prior to choosing a solution, companies should evaluate features such as list and database management, communication abilities, lead tracking, and reporting.
Quadsimia is an Internet technology company that provides a range of services including website design and development, software development, and search engine optimization. They have extensive experience developing custom solutions for businesses of all sizes. Their goal is to work with each client individually to understand their online goals and propose solutions that maximize their return on investment.
Harness the Power of Your Digital Marketing Tool BoxPerficient, Inc.
Core to any digital transformation effort are the tools used to create, manage, and deliver a digital experience. This foundation helps you create great experiences that stand out from your competition, gain brand recognition, and improve interactions with customers.
Our experts demonstrated how web content management tools are being used to deliver amazing digital experiences across web, mobile, commerce and social that support your overall digital transformation strategy.
Discover how best-in-class companies are harnessing the power of these tools and learn:
-Key components in a digital transformation toolbox from web content management, user analytics and personalized content, to marketing tools and social interactions
-How this tool box helps to attract, engage, and enable customer feedback
-How web content management tools support your digital transformation efforts through content marketing and publishing, content tagging, search engine optimization, and more
-Ways that companies are integrating these transformative tools to provide a wealth of information so you can continually improve the digital experience
Aapna Infotech - A web development company- Corporate PresentationAapna Infotech
AAPNA Infotech is a web development company. With dedicated individual teams for website design, web application development, testing and online marketing specializations, AAPNA offers a range of services spanning from basic websites to high-end applications.
CodeScience webinar - Product Management and GTM for Work.com's Command CenterCodeScience
For ISVs to leverage the Work.com Command Center for commercial success, product leaders need to move beyond thinking about only the technical considerations and focus on how to make your customers AND the Salesforce team successful. Creating a holistic approach that aligns product management, technical execution, and go to market positioning - at tremendous speed - is what will generate the biggest outcomes.
In this webinar, you will learn how to:
- Define the negative space in the Work.com Command Center
- Solve the correct problems for your customers
- Create early success stories
- Align with Salesforce RVPs to make your product essential for Salesforce to sell Work.com
Download Now: https://learn.codescience.com/work-com-salesforce-success.html
The art of IT Outsourcing, Business Process Outsourcing, Graphic Designing & Web Development Services
AL-Rehman Technologies (ART) is a leading Information and Communications Technology provider. The company offers state-of-the-art web development & web designing, Business Process Outsourcing (BPO), IT outsourcing and graphic designing services. Combining our business domain experience, technical expertise, knowledge of latest industry trends and quality-driven delivery model, we offer progressive end-to-end web solutions. ART offices are located in Pakistan, the United Kingdom and the United States.
Web Development & Web Designing Services
Our definition of web development & web designing services comprise of a one-stop solution including planning, analysis, design, and implementation. We also offer e-commerce business development, web content development, client-side/server-side coding, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Web Hosting.
Graphic Designing
Experience from a vast array of creative disciplines including fine art, graphic design, and typography as well as a high level of technical capability allows ART to produce top quality designs. Our distinct designing packages are the highest selling services, encompassing Graphic Designing - logo & stationery designing, marketing collaterals (brochures, leaflets / flyers, etc.); Digital Media - multimedia company profiles, service / product portfolios, video presentations and Flash tutorials.
Business Process Outsourcing (BPO)
At ART, we help reduce overheads and cut costs. Our BPO services enable you to outsource non-core functions to ART where off non-core functions.
This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.
The document discusses big data and artificial intelligence (AI). It describes how AI and machine learning are being applied to solve problems in various domains like advertising, e-commerce, and media. Amaris.AI is presented as a company that provides full-stack AI solutions and services. They have expertise in areas like deep learning, natural language processing, and intelligent process automation. The document emphasizes how AI can drive efficiency, increase productivity and profitability for businesses. It positions Amaris.AI as a partner that can help companies leverage AI and data to gain competitive advantages.
The company provides full-service digital marketing solutions including marketing cloud, digital consultancy, media operations, creative production, data analytics, and tech development. It has over 20 years of experience and a global team that provides digital resources and expertise to help clients achieve their business goals.
Acquia is a company that provides support and services for Drupal, an open source content management system. The document discusses how Drupal can be used for web experience management (WEM), allowing organizations to consolidate their digital experiences onto a single platform. It provides examples of large companies using Drupal for WEM. The document also advertises an upcoming Drupal conference and promotes Acquia's ability to help organizations implement WEM using Drupal.
Search to Sale: Marketing in a 2.0 WorldScott Abel
Presented by Rob Lamb, Clickability at Web Content 2008 Chicago, June 17-18, 2008.
Marketing professionals have access to a variety of new tools and techniques to leverage a complete online sales process from web search to sale. Learn how marketers are generating more visitors, leads and revenue and most importantly tracking the metrics and constantly refining the process.
Web Sensation World is a web design and development company located in Kolkata, India that provides services such as web design, development, hosting, and more. The company aims to add value to customers' businesses through quality services and solutions. It offers services like website design, development, ecommerce solutions, content management systems, and search engine optimization using technologies like PHP, MySQL, AJAX and open source platforms. The company focuses on quality control throughout the development process to ensure high accuracy levels.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Successfully Marrying Open Source and Large MarTech Stacks.pdf
1. Elevating the Future
of Digital Experience
Successfully Marrying Open Source
& Large Marketing Technology Stacks
Digital Strategy • Open-Source Integration • OSS Web Development • Digital Support Services
2. Why Am I Up Here?
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
§ I Love Open Source & Want it to Succeed
§ 29 Years Working in the Enterprise Agencies
§ Have the Privilege of Working With One
of the Historic Teams & Brands in the
WordPress Community.
3. 16 Years of Scaling WordPress in the Enterprise…
…By Integrating Open-Source Solutions for Complex MarTech
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
5. “Websites For Use Cases,
Not Features…”
Alberto Medina
-Google
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
6. I Want To Talk
To You From
The Enterprise
Clients POV
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
7. Our # 1 most asked question : § What Are the Differences in
MarTech Stacks, SaaS Apps, &
Digital Experience Platforms?
§ How Do We Look at the
Actual Total Cost of Ownership?
§ What are the Factors in Reducing
Wasted Cycles in Digital Workflows?
§ What First Steps Should We
Think About When Looking at a
MarTech Stack?
§ Courtesy of Crowd Favorite
“How Do We Move From
Pushing Content
to Delivering a
True Omni Channel
Experience?”
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
8. The 360° Customer Focused
Omni Channel Concept
§ Every interaction with your Brand
should be part of a singular experience,
in a word: Personalized.
§ A genuinely seamless interaction
centered on the customer & their
perspective.
§ Focus on the Customer Journey:
Leveraging your Brand & content across
many mediums.
Customer
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
9. Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
The Rise of the API in WordPress
eCommerce
/ Offsite Code
API
API
API
API
API
SaaS & 3rd
Party Systems
3rd Party Data
Personalization
Media
Outbound
API
WordPress Based
Agile CMS
The Promise of Multi-Channel
Customer
10. Marketing Editorial Workflow Level of Effort
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
0
Isolated System
Architecture
• WordPress out of
the box with Plug-Ins
• Brochureware
Marketing sites,
no connections
or data sharing
11. Marketing Editorial Workflow Level of Effort
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
0
Isolated System
Architecture
• WordPress out of
the box with Plug-Ins
• Brochureware
Marketing sites,
no connections
or data sharing
1
Single Pipeline
Architecture
• CMS with SaaS
data import streams
• Simple Marketing
site with one
direction data stream
12. The Limitations of Todays Agile CMS Model
CMS
API
API
API
API
API
SaaS and 3rd Party Systems
3rd Party Enterprise Systems
Admin
Admin
Admin Admin Admin Admin
Admin
Admin Admin Admin Admin Admin Admin
Admin
Admin
Admin Admin Admin
Login
Admin Admin Admin
Login Login Login Login Login Login
Login Login Login Login Login Login Login
With Growth:
Editorial Process and Scale becomes Complex
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
13. @KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
eCommerce
/ Offsite Code
API
API
API
API
API
SaaS & 3rd
Party Systems
3rd Party Data
Personalization
Media
Outbound
API
WordPress Agile CMS
WordPress Based
Agile CMS
14. @KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
eCommerce
/ Offsite Code
API
API
API
API
API
SaaS & 3rd
Party Systems
3rd Party Data
Personalization
Media
Outbound
API
WordPress Agile CMS DXP Approach - True Digital Experience
WordPress Based
Agile CMS
15. Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
The Promise of Multi-Channel…
eCommerce
/ Offsite Code
API
API
API
API
API
SaaS & 3rd
Party Systems
3rd Party Data
Personalization
Media
Outbound
API
WordPress Based
Agile CMS
Customer
16. Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
The Problem Created by The Rise of the API in WordPress
eCommerce
/ Offsite Code
API
API
API
API
API
SaaS & 3rd
Party Systems
3rd Party Data
Personalization
Media
Outbound
API
The Promise of Multi-Channel
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Login Login Login
Login Login Login
The Non-Scaling
Editorial Process
Admi
n
Admi
n
Admi
n
Login Login Login
WordPress Based
Agile CMS
Customer
17. Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
eCommerce
/ Offsite Code
API
API
API
API
API
SaaS & 3rd
Party Systems
3rd Party Data
Personalization
Media
Outbound
API
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Admi
n
Login Login Login
Login Login Login
The Non-Scaling
Editorial Process
Admi
n
Admi
n
Admi
n
Login Login Login
WordPress Based
Agile CMS
Customer
The Reality of Omni Channel
18. Marketing Editorial Workflow Level of Effort
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
0
Isolated System
Architecture
• WordPress out of
the box with Plug-Ins
• Brochureware
Marketing sites,
no connections
or data sharing
1
Single Pipeline
Architecture
• CMS with SaaS
data import streams
• Simple Marketing
site with one
direction data stream
2
Duplex Data Stream
Architecture
• Two-way data stream
• Ability to pass
information from
CRM etc. back & forth
to the marketing site
19. The Rush to Add
Multi/Omni Channel
§ Most Brands & Enterprises settled
for far less than the promise
§ 15 % were functionally broken
§ 70% got by with slow &
painful manual processes
§ ONLY 15% were delivering
well & meeting business goals
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
Admin
CX & Marketing Teams
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
20. So What Became
The Problem
For Brands?
&
What Are Other
Choices Available
For Marketing
Teams?
Successfully Marrying Open Source & Large Marketing Technology Stacks
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Customer
21. Reasons Brands Dismiss WordPress as a DXP Foundation
Top 10 reasons quoted by prospective or experienced
WordPress Clients on why not WordPress for a DXP
§ Complete Lack of Task Orientation. “Hopscotch UX”
§ Feels like a hodgepodge of different products pulling in
different directions
§ Non scalable code – the more complex the
integrations, the slower it gets
§ Database limits/design/scale
§ Lack of scaled media management
§ Our Mission Critical 3rd party Integration “x” is not
data compatible
§ Lack of integrated personalization
§ 3rd party Integrations/Plug Ins are just data exports,
leading to multiple back-end systems and admins
§ Wildly different levels of code quality in plugins
§ Centralized support nonexistent - ecosystem’s lack of
understanding of enterprise needs
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
22. FEATURE SITECORE
ADOBE EXPERIENCE
MANAGER
WORDPRESS
Search Engine Optimization
Advanced Editorial Experience
Multilingual, Multinational
Enterprise Scale Search
Complex User Profiles and Security
Web Forms for Marketers
Advanced A/B and Multivariate Testing
Personalization / Artificial Intelligence
Brand Assumptions Assumption About DXP Features
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
23. All-in-One DXP’s The MarTech 10,000 + SaaS Choices
NICHE
PLAYERS
VISIONARIES
CHALLENGERS LEADERS
or
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
The Perceived Choices
24. All-in-One DXP’s Platform Features
Create
Optimize
Manage
Develop / Innovate
NICHE PLAYERS VISIONARIES
CHALLENGERS LEADERS
OUTSIDE FORESTER MQ
§Multi-Site Management
§Multilingual Module
§Publishing / Editorial Workflows
§Collaborative Team / Task Orchestration
§Complex User Profiles
§Ad Management
§SEO & Campaign Management
§Cross-Channel Campaign Management
§Personal Data Management
§Full Experiential Control
§No-Code / Low-Code Content Creation
§Advanced Page Building
§Atomic-Designed Template Architecture
§Omnichannel Publishing - Content as a Service
§Marketing Automation
§Advanced Campaign Tools
§Style Systems
§eCommerce
§Deep 3rd Party Integrations
§Personalization / Conditional Content
§Marketing Automation Tools & Integrations
§Native & Extendable Analytics
§Advanced Campaign Tools
§Customer Insight Conversion Optimization
§Artificial Intelligence BI Integrations
§Real-Time Customer Profiles
§Lead Management
§API First Architecture
§Innovate with Faster Time to Market Dev
§Headless Framework Available
§Artificial Intelligence BI Integrations
§Data Privacy / Ownership
§Application / Module Marketplace
§Version Control
§Rapid Development / Deployment
§Enterprise Sandbox Environments
§Strong Developer Community
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
25. Building Complex MarTech Solutions in SaaS
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
26. Building Complex MarTech Solutions in SaaS
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
27. Not ALL Composable MarTech Stacks are Equal
Black Box – Software Lock Out
§ Proprietary Software with Customization
and External Integration Limits.
SaaS Style Platform Lock-In
§ Expensive Closed Environment with
Workflow Lock-in, High Cost of
Customization & Slow External Integration.
Micro Open Source Project
§ Gateway Sale, Small Specialized Software
Evolved from a Product or Agency’s
Bespoke Solution not compatible with or
supported by a larger community.
Disguised Vendor Lock-in Within OSS
§ Customized Framework, originally built
on top of Open Source, but added code
and SaaS Features create Lock-in.
Vendor Lock-in
The Digital Future of Healthcare and a very long talk title that is to long for this bar @KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
28. Why use
Open Source
As For Your
MarTech Stack?
Do We in OSS
Have an
Advantage?
§ No Vendor Lock-in
§ No Licensing
§ Finite Control Over Data Ownership
§ Innovate Faster
§ Vast Modular Ecosystem
§ Customize Without Massive Regression Risks
§ Massive Install Base
§ Control Over Total Cost of Ownership Savings
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
§ The Future Is Open Image Courtesy of WPEngine
29. Let’s Discuss The
Technology Range
Available To
Marketing Teams
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
30. Code Framework
Code Libraries
Technology Range
Bespoke Code to Full MarTech Solutions
Bespoke Code
Modular Product
Frameworks
Foundational
Products Turnkey Product
Experience
Cloud & CMS
Bespoke
§ Custom architecture
and code, expensive,
but with control
but high TCO
Code
Frameworks
§ Scaffolding of common
code to save time but
still custom and unique
Code
Libraries
§ Complete code snippets
used to build functions
to speed development
Modular
Products
§ Solid base products that
require heavy
customizations to scale
?
Turn Key
Products
§ All in one Proprietary
solutions with high cost
of entry, TCO, and
limited control or
innovation paths
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
31. Code Framework
Code Libraries
Technology Range
Bespoke Code to Full MarTech Solutions
Bespoke Code
Modular Product
Frameworks
Foundational
Products Turnkey Product
Experience
Cloud & CMS
Bespoke
§ Custom architecture
and code, expensive,
but with control
but high TCO
Code
Frameworks
§ Scaffolding of common
code to save time but
still custom and unique
Code
Libraries
§ Complete code snippets
used to build functions
to speed development
Modular
Products
§ Solid base products that
require heavy
customizations to scale
Composable
OSS Hub
§ Composable Products
requiring workflow &
UX customizations
Turn Key
Products
§ All in one Proprietary
solutions with high cost
of entry, TCO, and
limited control or
innovation paths
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Foundational Composable
OSS Framework as a “Hub”
Highly Integrated Complete
Features with Open-Source
Extensibility & Ownership
32. All-in-One DXP’s / MarTech Platform Features
Create
Optimize
Develop / Innovate
NICHE PLAYERS VISIONARIES
CHALLENGERS LEADERS
OUTSIDE FORESTER MQ
§Full Experiential Control
§No-Code / Low-Code Content Creation
§Advanced Page Building
§Atomic-Designed Template Architecture
§Omnichannel Publishing - Content as a Service
§Marketing Automation
§Advanced Campaign Tools
§Style Systems
§eCommerce
§Deep 3rd Party Integrations
§Personalization / Conditional Content
§Marketing Automation Tools & Integrations
§Native & Extendable Analytics
§Advanced Campaign Tools
§Customer Insight Conversion Optimization
§Artificial Intelligence BI Integrations
§Real-Time Customer Profiles
§Lead Management
§API First Architecture
§Innovate with Faster Time to Market Dev
§Headless Framework Available
§Artificial Intelligence BI Integrations
§Data Privacy / Ownership
§Application / Module Marketplace
§Version Control
§Rapid Development / Deployment
§Enterprise Sandbox Environments
§Strong Developer Community
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Manage
§Multi-Site Management
§Multilingual Module
§Publishing / Editorial Workflows
§Collaborative Team / Task Orchestration
§Complex User Profiles
§Ad Management
§SEO & Campaign Management
§Cross-Channel Campaign Management
§Personal Data Management
33. If We Break Down Brand
Needs To Their Core
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
34. Breaking Down The MarTech Feature Architecture
Create
Optimize
Develop / Innovate
§Full Experiential Control
§No-Code / Low-Code Content Creation
§Advanced Page Building
§Atomic-Designed Template Architecture
§Omnichannel Publishing - Content as a Service
§Marketing Automation
§Advanced Campaign Tools
§Style Systems
§eCommerce
§Deep 3rd Party Integrations
§Personalization / Conditional Content
§Marketing Automation Tools & Integrations
§Native & Extendable Analytics
§Advanced Campaign Tools
§Customer Insight Conversion Optimization
§Artificial Intelligence BI Integrations
§Real-Time Customer Profiles
§Lead Management
§API First Architecture
§Innovate with Faster Time to Market Dev
§Headless Framework Available
§Artificial Intelligence BI Integrations
§Data Privacy / Ownership
§Application / Module Marketplace
§Version Control
§Rapid Development / Deployment
§Enterprise Sandbox Environments
§Strong Developer Community
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Manage
§Multi-Site Management
§Multilingual Module
§Publishing / Editorial Workflows
§Collaborative Team / Task Orchestration
§Complex User Profiles
§Ad Management
§SEO & Campaign Management
§Cross-Channel Campaign Management
§Personal Data Management
Content & Channel Management
Data &
Legacy Enterprise Integrations
SaaS &
Product Integrations
35. Looking At A Possible Solution
In The WordPress Way…
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
36. Custom Editorial Workflow with Unified Admin
Foundation Layer
§OSS CMS/Laravel /JS
Custom Modules & Plugins
Pre-integrated into the
Composable DXP PaaS
CMS & Omnichannel Modules
Enterprise Integrations
OSS Integration Layer
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Example of a Composable OSS
DXP Framework Architecture
37. Example of a Composable OSS
DXP Framework Architecture
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Custom Editorial Workflow with Unified Admin
Create
Optimize
Develop / Innovate
§Full Experiential Control
§No-Code / Low-Code Content Creation
§Advanced Page Building
§Atomic-Designed Template Architecture
§Omnichannel Publishing - Content as a Service
§Marketing Automation
§Advanced Campaign Tools
§Style Systems
§eCommerce
§Deep 3rd Party Integrations
§Personalization / Conditional Content
§Marketing Automation Tools & Integrations
§Native & Extendable Analytics
§Advanced Campaign Tools
§Customer Insight Conversion Optimization
§Artificial Intelligence BI Integrations
§Real-Time Customer Profiles
§Lead Management
§API First Architecture
§Innovate with Faster Time to Market Dev
§Headless Framework Available
§Artificial Intelligence BI Integrations
§Data Privacy / Ownership
§Application / Module Marketplace
§Version Control
§Rapid Development / Deployment
§Enterprise Sandbox Environments
§Strong Developer Community
Manage
§Multi-Site Management
§Multilingual Module
§Publishing / Editorial Workflows
§Collaborative Team / Task Orchestration
§Complex User Profiles
§Ad Management
§SEO & Campaign Management
§Cross-Channel Campaign Management
§Personal Data Management
38. Now Let’s Look At
What We Are Delivering
Once We Look at:
Marrying Open Source & MarTech Stacks
…In The Same Way, DXPs & SaaS Products Do
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
41. Digital Strategy
Consulting
Requirements &
Road Mapping
M
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S
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v
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s
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f
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w
&
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X
D
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s
i
g
n
SaaS & Open Source
Integrations Digital Experience
Platform Development
D
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Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
42. Personalization,
Optimization &
AI
eCommerce & Channel
Management
Real-World
Applications & Integrations
CRM &
Customer
Experience
DAM, Data
Warehousing &
PIM
Analytics Data
Integration Platforms
Digital Strategy
Consulting
Requirements &
Road Mapping
M
a
n
a
g
e
d
S
e
r
v
i
c
e
s
C
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o
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W
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f
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w
&
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X
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s
i
g
n
SaaS & Open Source
Integrations Digital Experience
Platform Development
D
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t
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l
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x
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P
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t
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g
r
a
t
i
o
n
s
Operations
& ERP
Marketing Automation
& Campaign
Management
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
43. Personalization,
Optimization &
AI
eCommerce & Channel
Management
Real-World
Applications & Integrations
CRM &
Customer
Experience
DAM, Data
Warehousing &
PIM
Analytics Data
Integration Platforms
Digital Strategy
Consulting
Requirements &
Road Mapping
M
a
n
a
g
e
d
S
e
r
v
i
c
e
s
C
u
s
t
o
m
W
o
r
k
f
l
o
w
&
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D
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s
i
g
n
SaaS & Open Source
Integrations Digital Experience
Platform Development
D
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r
a
t
i
o
n
s
Operations
& ERP
Marketing Automation
& Campaign
Management
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
44. Here Is A Quick Look At Some
Real-Life Examples Built On
A WordPress Foundation
As A Composable “Hub”
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
46. Academic Partnerships
You have successfully beaten
Adobe at their own game…
“Karmela Gaffney
CMO - Academic Partnerships
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
52. Marketing Editorial Workflow Level of Effort
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
0
Isolated System
Architecture
• WordPress out of
the box with Plug-Ins
• Brochureware
Marketing sites,
no connections
or data sharing
1
Single Pipeline
Architecture
• CMS with SaaS
data import streams
• Simple Marketing
site with one
direction data stream
2
Duplex Data Stream
Architecture
• Two-way data stream
• Ability to pass
information from
CRM etc. back & forth
to the marketing site
3
Digital Experience
Platform
• Start of Integrated
Editorial Workflows
• Complex Data
Integrations for CX
53. What Are The Challenges
We Are Solving Now,
As Brands See The Potential?
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
54. Smart
Connectors
250+ Data Sources
Local Data
Data Architecture At A Glance
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
56. Smart
Connectors
250+ Data Sources
Intelligent
Data Warehouse Ad-hoc Data
Explorations
App Development
Live Dashboards
and Alerts
Data Journey
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
57. Smart
Connectors
Intelligent
Data Warehouse Ad-hoc Data
Explorations
App Development
Live Dashboards
and Alerts
MarTech Map
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Data Journey As We Grow The Opportunities
58. This Is Leading To
A New Opportunity
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
59. Data Mart Infrastructure
Sales Marketing Product Financial Operations &
Logistics
SaaS or Legacy Data Sources
Business Unit Based Data Marts
Data Lake
CRM
Marketing
Automation eCommerce
Personalization &
Optimization Analytics Operations
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
60. Personalization,
Optimization &
AI
eCommerce & Channel
Management
Real-World
Applications & Integrations
CRM &
Customer
Experience
DAM, Data
Warehousing &
PIM
Analytics Data
Integration Platforms
Digital Strategy
Consulting
Requirements &
Road Mapping
M
a
n
a
g
e
d
S
e
r
v
i
c
e
s
C
u
s
t
o
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W
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f
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Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
61. Personalization,
Optimization &
AI
eCommerce & Channel
Management
Real-World
Applications & Integrations
CRM &
Customer
Experience
DAM, Data
Warehousing &
PIM
Analytics Data
Integration Platforms
Digital Strategy
Consulting
Requirements &
Road Mapping
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Operations
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Marketing Automation
& Campaign
Management
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
62. Personalization,
Optimization &
AI
eCommerce & Channel
Management
Real-World
Applications & Integrations
CRM &
Customer
Experience
DAM, Data
Warehousing &
PIM
Analytics Data
Integration Platforms
Digital Strategy
Consulting
Requirements &
Road Mapping
M
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Platform Development
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r
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n
s
Operations
& ERP
Marketing Automation
& Campaign
Management
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
63. Personalization,
Optimization &
AI
eCommerce & Channel
Management
Real-World
Applications & Integrations
CRM &
Customer
Experience
DAM, Data
Warehousing &
PIM
Analytics Data
Integration Platforms
Digital Strategy
Consulting
Requirements &
Road Mapping
M
a
n
a
g
e
d
S
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Integrations Digital Experience
Platform Development
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g
r
a
t
i
o
n
s
Operations
& ERP
Marketing Automation
& Campaign
Management
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
64. Personalization,
Optimization &
AI
eCommerce & Channel
Management
Real-World
Applications & Integrations
CRM &
Customer
Experience
DAM, Data
Warehousing &
PIM
Analytics Data
Integration Platforms
Digital Strategy
Consulting
Requirements &
Road Mapping
M
a
n
a
g
e
d
S
e
r
v
i
c
e
s
C
u
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W
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f
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Integrations Digital Experience
Platform Development
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s
Operations
& ERP
Marketing Automation
& Campaign
Management
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
65. So What Will This Achieve
For Brands In the Enterprise?
@KarimMarucchi
Successfully Marrying Open Source & Large Marketing Technology Stacks
66. Marketing Editorial Workflow Level of Effort
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
0
Isolated System
Architecture
• WordPress out of
the box with Plug-Ins
• Brochureware
Marketing sites,
no connections
or data sharing
1
Single Pipeline
Architecture
• CMS with SaaS
data import streams
• Simple Marketing
site with one
direction data stream
2
Duplex Data Stream
Architecture
• Two-way data stream
• Ability to pass
information from
CRM etc. back & forth
to the marketing site
3
Digital Experience
Platform
• Start of Integrated
Editorial Workflows
• Complex Data
Integrations for CX
4
Ease of Use “Tipping Point” for Branding Teams
Technical Workflow Starts to Ease Complexity
67. Marketing Editorial Workflow Level of Effort
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Ease of Use “Tipping Point” for Branding Teams
Technical Workflow Starts to Ease Complexity
0
Isolated System
Architecture
• WordPress out of
the box with Plug-Ins
• Brochureware
Marketing sites,
no connections
or data sharing
1
Single Pipeline
Architecture
• CMS with SaaS
data import streams
• Simple Marketing
site with one
direction data stream
2
Duplex Data Stream
Architecture
• Two-way data stream
• Ability to pass
information from
CRM etc. back & forth
to the marketing site
3
Digital Experience
Platform
• Start of Integrated
Editorial Workflows
• Complex Data
Integrations for CX
4
Fully Modular DXP
w/Custom Workflow
• Completely
Integrated Workflows
• Data Ownership &
Edge Processing
68. 0
Isolated System
Architecture
• WordPress out of
the box with Plug-Ins
• Brochureware
Marketing sites,
no connections
or data sharing
1
Single Pipeline
Architecture
• CMS with SaaS
data import streams
• Simple Marketing
site with one
direction data stream
2
Duplex Data Stream
Architecture
• Two-way data stream
• Ability to pass
information from
CRM etc. back & forth
to the marketing site
3
Digital Experience
Platform
• Start of Integrated
Editorial Workflows
• Complex Data
Integrations for CX
4
Fully Modular DXP
w/Custom Workflow
• Completely
Integrated Workflows
• Data Ownership &
Edge Processing
5
Phygital Intelligence
Platform
• Fully Transparent
Editorial Workflow
• Instantly Interactive
workflow w/ AI-Based
Real-Time Sync
Marketing Editorial Workflow Level of Effort
Mid to
Distant Future
Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Ease of Use “Tipping Point” for Branding Teams
Technical Workflow Starts to Ease Complexity
69. Karim Marucchi
@KarimMarucchi
CrowdFavorite.com
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Successfully Marrying Open Source & Large Marketing Technology Stacks @KarimMarucchi
Digital Strategy • Open-Source Integration • OSS Web Development • Digital Support Services