Pinterest is a virtual bulletin board where users can organize images and content by topic on pinboards. The document provides instructions on how businesses can use Pinterest to market their products and drive customers to their website. It explains how to set up a Pinterest account, create pinboards, and pin or repin images using the browser button. The goal is to engage customers by pinning visually appealing, topic-relevant content and including hashtags and links back to the business website.

1. www.go2tmsusa.com
How to use Pinterest® to marketing and
direct customers to your website.
TOTAL MARKETING SOLUTIONS USA CAN HELP
YOU WITH ALL YOUR MARKETING NEEDS
CHECK OUT ALSO
WWW.PROMOHUBUSA.COM FOR ALL YOUR CORPORATE
GIFTS AND PROMOTIONAL ITEMS

2. What is ?
Pinterest is a
virtual bulletin
board or collage
of imagery found
on the internet.
WWW.GO2TMSUSA.COM

3. What is ? (cont.)
• Pinterest lets you easily organize and share images by
topic. All pins are completely public and are a fun way
to share new things and get inspiration from people who
share your common interests.
• People use pinboards to plan their weddings or other
social events, decorate their homes, and organize their
favorite recipes.
• Pinterest crosses other social media platforms. Members
can comment, repin, like and share pins on Facebook,
Twitter or via e-mail.
WWW.GO2TMSUSA.COM
888-760-8974

4. Common Terminology WWW.GO2TMSUSA.COM
• in – an image added to Pinterest.
P
• inboard or just “board” – a set of theme based pins.
P
• inning – the act of creating or sharing visual content on
P
the Pinterest website.
• epin – To repost previously pinned content on Pinterest.
R
• ashtag - a word or phrase preceded by a hash mark (#).
H
When used within a message on a website or social media
site, it helps identify a keyword or topic of interest and
facilitate a search for it.
Please note that imagery shown in this tutorial is from accessing
the Pinterest website on a computer. Pinterest does have a
mobile app which appears and operates slightly differently.

5. WWW.GO2TMSUSA.COM
How do I get started on ?
• Pinterest is currently invite-only. You can request an
invitation from Pinterest or you can be invited by a
current member of Pinterest.
• When you receive an invitation, you must register via a
Facebook or Twitter account.
• Please note that you are not able to link Pinterest
accounts to business Facebook accounts. We suggest
linking your Pinterest to your business Twitter account.
VISIT OUR WEBSITE AT WWW.GO2TMSUSA.COM

6. Now that I have a
WWW.GO2TMSUSA.COM
account, what do I do next?
• Become familiar with the Terms of Service,
especially focusing on the content and
copyright section.
• As a business, you don’t want to expose
yourself legally to copyright infringement issues.
• Learn about basic Pin Etiquette.
• Start browsing. Research topics that are
related to your business such as; weddings,
invitations, parties, printing or even your
company name.

7. Now that I have a WWW.GO2TMSUSA.COM
account, what do I do next?
• Manage your account settings to
add a website (URL) address to your
Pinterest account.
• Add a short company description and
upload a logo or photo.
• Link your business Twitter account. If you don’t
have have a Twitter account for your business,
consider creating one.
• Please remember that you will not be able to
link Facebook business accounts at this time, so
without a Twitter account you would need to link
your personal Facebook account.

8. How do I create a board?
• Every Pinterest account comes with default boards.
This will show you how to create your own board.
• First, in the upper portion of your Pinterest page, you will
see the below bar. Click on the “Add +” button.
• This box will appear, click
on “Create a Board.”
WWW.GO2TMSUSA.COM

9. How do I create a board?
(cont.)
• Enter a name for your
board.
• Select the category
that best describes
what will be pinned on
this board.
• If you want another
person to be able to
pin to this board, enter
their name where it says
“Add another pinner.”
Your board has now been created and you can start pinning to it.

10. How do I create a board?
(cont.)
Click on your name in the upper right hand corner to
navigate back to your Pinterest page. Here you will see
your new and existing boards.
Your boards will
appear here.

11. How do I pin? WWW.GO2TMSUSA.COM
There are multiple ways to pin an image. You can
click on the “Add +” button at the top of the page to
manually add or upload an image.
The below box will appear, click on “Add a Pin.”
But…there are two,
much easier and more
fun ways to pin.

12. Repin WWW.GO2TMSUSA.COM
Repining an image from
another user is the easiest way
to pin.
Simply:
1. erify that the image you want
V
to pin is properly linked.
2. lick the Repin button
C
on an image.
3. elect your board that
S
you want the image
pinned to.
4. nter a description.
E
5. lick “Pin It.”
C

13. WWW.GO2TMSUSA.COM
Pin it browser button
We’ve found that the easiest way to pin an image from
a website is to use the “Pin It” browser button.
You can download the button on
your Pinterest page by hovering on
the word “About” and clicking on
the “Pin It Button” on the drop down
menu that appears.

14. Pin it browser button
WWW.GO2TMSUSA.COM
(cont.)
Pinterest directions on how to add the button to your
internet browser toolbar are very simple to follow.

15. WWW.GO2TMSUSA.COM
Pin it browser button (cont.)
Now that you have added the Pin It button to your
toolbar, it is very easy to pin any image you find on the
internet to your Pinterest website.
When pinning from the internet, keep in mind:
• Pin from original sources.
• Pin from permalinks.
• Be aware of any copyright issues and give credit for
content.
• Be descriptive of your pins with hashtags (#), links to
websites, dollar amounts ($) or label people (@).

16. Pin from your website (cont.)
• Select your board that
you want the image
pinned to.
• Enter a description.
(don’t forget to use
hashtags and prices if
you want.)
• Click “Pin It.”
• Note: you can also
publish this pin to your
linked Twitter and/or
Facebook accounts.
WWW.GO2TMSUSA.COM

17. VISIT OUR WEBSITE AT WWW.GO2TMSUSA.COM
OR
ONLINE SHOWROOM: WWW.PROMOHUBUSA.COM
FOR ALL YOUR PROMOTIONAL PRODUCTS,
CORPORATE GIFTS, BUSINESS AWARDS AND MORE.
EMAIL: INFO@GO2TMSUSA.COM
CALL: 888-760-8974