10 Pioneering Out-of-Home Predictions 2016:
Driving direct response… payment
A beacon of new consumer engagement
Real time service
The truth about programmatic OOH
Ad blocking challenges ahead...
The connected content consumer
Advertising for the good of society
Art vs. Science… The winner is…
The Experience Economy
Personalisation @ scale
10 Pioneering Out-of-Home Predictions 2016:
Driving direct response… payment
A beacon of new consumer engagement
Real time service
The truth about programmatic OOH
Ad blocking challenges ahead...
The connected content consumer
Advertising for the good of society
Art vs. Science… The winner is…
The Experience Economy
Personalisation @ scale
How Wireless Technology is Changing RetailMarcoMuzzi
We recently spoke at the 5th Annual Canadian Wireless Trade Show in Toronto. In our presentation, titled “How Wireless Technology is Changing Retail”, we identified consumer trends that are creating an environment for wireless technologies to change how advertisers reach consumers. We also explained which technologies are having the biggest impact and how to use each one, as well as outlined their pros and cons. Check out the slides for actionable insights and strategies that will help you take your marketing to the next level.
How is changing retail landscaper for Telco? What are the opportunities and threats? What the challenges?
A glimpse in the future of Telco Retail and some international case studies (Verizon, Apple, Three, O2).
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey.
This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers.
What's your consumer loyalty strategy? Do share your thoughts.
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
For companies to be successful today, they have to plan for customer journeys not just customer experiences. In the digital age where engaging with customers across the entire purchase process, the experience with the brand can as important - if not more so - than the product itself. The best companies are aligned on their customer journey strategy, are truly omnichannel, get and keep the right talent, know what their return on marketing investment is, have campaigns tailored to their customers, and are agile. David Edelman made this presentation at the Financial Times Future of Marketing Summit.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Global consumer discretionary: 2016 outlookBloomberg LP
Apparel retailers cannot ignore online shopping as the transition from stores accelerates and mobile browsing becomes the starting point for many purchases.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
How Wireless Technology is Changing RetailMarcoMuzzi
We recently spoke at the 5th Annual Canadian Wireless Trade Show in Toronto. In our presentation, titled “How Wireless Technology is Changing Retail”, we identified consumer trends that are creating an environment for wireless technologies to change how advertisers reach consumers. We also explained which technologies are having the biggest impact and how to use each one, as well as outlined their pros and cons. Check out the slides for actionable insights and strategies that will help you take your marketing to the next level.
How is changing retail landscaper for Telco? What are the opportunities and threats? What the challenges?
A glimpse in the future of Telco Retail and some international case studies (Verizon, Apple, Three, O2).
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey.
This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers.
What's your consumer loyalty strategy? Do share your thoughts.
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
For companies to be successful today, they have to plan for customer journeys not just customer experiences. In the digital age where engaging with customers across the entire purchase process, the experience with the brand can as important - if not more so - than the product itself. The best companies are aligned on their customer journey strategy, are truly omnichannel, get and keep the right talent, know what their return on marketing investment is, have campaigns tailored to their customers, and are agile. David Edelman made this presentation at the Financial Times Future of Marketing Summit.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Global consumer discretionary: 2016 outlookBloomberg LP
Apparel retailers cannot ignore online shopping as the transition from stores accelerates and mobile browsing becomes the starting point for many purchases.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
De nederlandse automobielbranche in tijden van grote veranderingenMark van Ringelestijn
Veel van de verkooppunten binnen de autobranche ontlenen hun bestaansrecht aan historische verkoopaantallen. Maar diezelfde ondernemingen staan midden in een wereld die onomkeerbaar verandert. Dat leidt tot hoofdbrekens bij veel ondernemers!
De digitale wereld verandert continu, met data en technologie in het middelpunt van de ontwikkelingen. Het digitale marketing kanaal is voor steeds meer organisaties een vitaal onderdeel van de waardeketen. Dat vraagt om onderbouwde strategische beslissingen. Keuzes gemaakt vanuit de zekerheid die data biedt en gebruikmakend van innovatieve technologie om die data te activeren.
We helpen organisaties als Heineken en Roche Diagnostics om in dit speelveld competitief voordeel te ontwikkelen. Met doordachte data gedreven strategieën en ook creativiteit, gebruikmakend van innovatie technologieën. Alles gericht op de vergroting van waarde voor als de waarde van de klanten van onze opdrachtgevers in het digitale kanaal.
Rachel van Staalduinen vertelt welke innovaties bij de klanten Heineken en Roche Diagnostics op het gebied van data, marketing en technologie als groeiversneller werken!
Op Shopping Today van Thuiswinkel.org is de presentatie: 'De impact van mobile op direct marketing' gegeven. Met aansprekende cases heb ik geïllustreerd hoe mobile succesvol ingezet kan worden als direct marketing instrument en welke impact mobile heeft op de klant relatie: nu en in de toekomst.
4. Business model of retail
Business drivers:
Profit on transactions
Bonus on sales
Profit on cash flow
Value of real estate
cor@cormolenaar.nl
5. m² Reshaping
cor@cormolenaar.nl
Decreasing floor productivity
Source: Locatus, HBD, Q&A Research 2012
60
70
80
90
100
110
120
130
140
2000 2005 2010 2015 2020
Development floor productivity
in the Netherlands (2000=100)
Retail Total
Food Retail
Non Food Retail
6. cor@cormolenaar.nl
Lower margens
Lower turnover
Decreasing loyality
Demanding customers
Well informed customers
Lack of knowledge and information governmen
Lack of skilled staff
Lack of “agile” organisations
Tunnel vision councels
Rapid development technology
New constraints and vision
New business models
Different objectives
New buying behavior
Different buying motives
Freedom of choice
Personalisation of demand
10. cor@cormolenaar.nl
Facebook Announces “Home”, A Homescreen Replacement
Android App Designed Around People
Facebook today announced a new apps called Facebook Home that replaces your standard
Android’s homescreen with an immersive Facebook experience featuring full-screen photos,
status updates, and notifications. Facebook also announced a special version of Home will
come pre-installed on the new HTC First phone on AT&T.
Home will launches on April 12th in the US, and will be available to users of Android Jelly Bean
and Ice Cream Sandwich, but not Gingerbread. The international rollout will come later. It
won’t require a forked or modified version of Android, though that’s what the HTC First runs.
Facebook will try to make Home available on tablets within a few months, and it’s supposed to
be a great experience there. Every month, Facebook will release a Home update to add new
features and make it accessible to new devices
April 5th 2013
12. cor@cormolenaar.nl
Het Britse supermarktconcern Tesco investeert dit jaar $750 mln in zijn digitale
activiteiten.
Met deze geldinjectie wil de onderneming zijn online verkopen versnellen. In het
Verenigd Koninkrijk voelt Tesco de druk van nieuwe concurrenten, zoals Amazon en
Netflix
'Om te kunnen concurreren in het nieuwe retailtijdperk geloof ik dat Tesco meer moet
zijn dan een detailhandelsbedrijf', aldus Tesco-ceo Philip Clarke vandaag vanuit
Singapore. 'We moeten ook een technologiebedrijf worden. Daarom investeren we in
2013 driekwart miljard dollar in technologie, oplopend tot het drievoudige binnen drie
jaar.'
Als voorbeeld gaf Clarke de snelle verschuiving van de omzet van boeken, films en dvd's
naar het online verkoopkanaal. In het Verenigd Koninkrijk daalden de verkopen van deze
producten het afgelopen jaar met 25%. Daar stond een groei van de online verkopen
met 150% tegenover.
Deze maand begon Tesco met een internet-tv-dienst voor de 16 mln leden van de eigen
bonuskaart. Zij kunnen hierop tv-shows en films bekijken met programma's speciaal voor
kinderen en families.
De zender 'Clubcard TV' biedt ruimte voor gerichte advertenties. Bij de introductie
hebben Kellogg, Johnson & Johnson, Colgate-Palmolive en Danone reclameblokken
gekocht.
FD 21-03-13
13. Oude technologie, oude structuur,
oud paradigma: afzet centraal
2000 2020
Parallele ontwikkeling
cor@cormolenaar.nl
14. Oude technologie, oude structuur,
oud paradigma: afzet centraal
Nieuwe technologie,
Nieuwe structuur,
Nieuw paradigma:
Klant, koopmoment centraal
Discontinuiteit
disruptie
Paradigma
verlamming
Individu/
behoefte
centraal
Markt/
Aanbod
centraal
1990 2000 2010 2020
cor@cormolenaar.nl
15. Oude technologie, oude structuur,
oud paradigma: afzet centraal
Nieuwe technologie,
Nieuwe structuur,
Nieuw paradigma:
Klant, koopmoment centraal
Discontinuiteit
disruptie
Paradigma
verlamming
Individu/
behoefte
centraal
Markt/
Aanbod
centraal
1990 2000 2010 2020
internet
cor@cormolenaar.nl
19. Turnover less costs is profit
Turnover is too low
Costs are too high
Results are negative!
Effectivity and efficiency
through technology and cooperation
26. Burberry’s New Look
As soon as e-commerce showed signs of eclipsing traditional store sales, retailers altered
design strategies, making stores smaller and replacing posters with digital signage. Then,
high tech POS systems linked supply chain to in-store customer service reps and roaming
Apple store attendants started completing transactions via iPhones. Now Burberry has
turned its Regent Street store, housed in a 192-year-old London building, into a futuristic
model.
The historic store, near renowned Savile Row and Bond Street, is a one-of-a-kind digitally
advanced operation that many consider emblematic of the next wave of stores to
compete in an online and increasingly mobile world.
cor@cormolenaar.nl
44. Klassieke
Retailers
Pure Players
Winkels met webshop
Traditional Sales/online sales in shop
Traditional Sales Internet Sales
Offline Online
Webshops met winkel/
pop-up stores
colenaar.nl
