1. XSP Prime Program Value Proposition Keith Thake XSP Prime Program Manager EMEA
2. IBM’s strategy is to be an ENABLER for our ASP partners - in other words IBM will NOT be THE ASP. Hence partners wishing to work with IBM can leverage our broad customer base and the IBM brand, as well as our experience in service delivery, to help them become successful in the ASP Market. IBM has a very broad range of ASP programmes to offer our partners, including several free ASP workshops. In addition we offer a free service called IBM XSP Prime programme for enabling ISV Applications. IBM ASP Strategy