IBM Mobile Quality Assurance study group - round 2 - see the links in the presentation for pre-requisities and follow on materials.

1. MQA Study Group - New Q4 client
value features in 20 minutes or less!
© 2014 IBM Corporation
November 6, 2014
Roger Snook, RCSnook@us.ibm.com,
WW Mobile/ADC Community/Enablement Leader
Sanji Alwis, Applause, salwis@applause.com
Vice President of Business Development
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PRE-REQUISITE: This and Prior Study Group Link

2. © 2014 IBM Corporation
Mobile Quality Assurance – Quick Recap
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Mobile
Services
IBM Mobile Quality
Assurance service on
www.Bluemix.net
(SaaS)
IBM MobileFirst Platform
Quality Assurance
(On-Premise)
SaaS vs. On-Premise
1. Same features (including
Rational Team Concert or
DevOps Services integration)
2. Different delivery methods and
routes to market (customer
choice!)
3. Different consumption models
and charge metrics
4. Require separate entitlements
1
2
Steer
DevOps
Continuous
Feedback
Operate Develop/
Name Change – formerly
Worklight Quality Assurance
Test
Deploy

3. © 2014 IBM Corporation
Mobile Quality Assurance – Quick Recap
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part of a DevOps practice…..
Continuous Delivery of
Quality Mobile Apps and
Steer
DevOps
Continuous
Feedback
Operate Develop/ Rapid Response to feedback
Test
Deploy

4. Tangerine Bank embraces “MobileFirst in a box” solution featuring
IBM Mobile Quality Assurance for Bluemix (Public Case Study)
Benefits:
•Further differentiate their market leading
position in mobile banking
•Reduce end-to-end development time from 6
to 2 weeks
•Stand up an operational hardware and
software stack in 30 minutes
“IBM Mobile Quality
Assurance for Bluemix allows
Tangerine to provide a
proactive customer
experience that is relevant
and contextual. A ‘shake to
feedback’ feature is
embedded in our mobile app,
allowing customers to provide
direct feedback about our
mobile features and giving us
insight into their mobile
experience. We will continue
to leverage IBM Bluemix and
Watson to further engage our
customers and deliver
innovative mobile solutions
based on their direct input.”
Charaka Kithulegoda, CIO,
Tangerine
Key accomplishments:
• Deploy and run mobile applications
based on customer insights
• Proactively monitors site and mobile
processes to resolve usage issues faster
• Speeds response times to feedback to
increase customer satisfaction
Solution components:
IBM DevOps for Bluemix (Mobile Quality Assurance)
IBM Worklight with IBM API management with DP XG45 (security gateway),
IBM Tealeaf,
IBM PureApplication System
Reference link
4 © 2014 IBM Corporation

5. © 2014 IBM Corporation
New MQA Features in 2014 Q4
New feature highlights:
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• Support sentiment analysis in UK, Canada and Australia
• Compare your competitors’ mobile apps
• Improved “at-a-glance” dashboards
Trends, clusters - Turn reviews into actions with rich contextual analysis

6. IBM Mobile Quality Assurance for Bluemix
IBM MobileFirst Platform Quality Assurance
User Sentiment Analysis –Compare Apps
Your homework: compare your (or your clients’)
© 2014 IBM Corporation
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apps with top competitors.

7. © 2014 IBM Corporation
New MQA Features in 2014 Q4
New feature highlights:
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Support sentiment analysis in UK, Canada and Australia
Compare your competitors’ mobile apps
Improved “at-a-glance” dashboards
Trends, clusters - Turn reviews into actions with rich contextual
analysis

8. © 2014 IBM Corporation
User Sentiment Score (PRIOR Bluemix Version)
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9. Enhanced: Get the details behind app sentiment score at a glance
© 2014 IBM Corporation
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App category, app quality score, # of reviews & daily average, trend
Quality attribute, # of reviews & daily
average, trend, and signals

10. © 2014 IBM Corporation
Attributes, signals, and reviews (Prior Bluemix version)
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11. © 2014 IBM Corporation
Enhanced: Quality attribute scorecard
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12. Enhanced: Analyze user sentiment trend with rich contextual
data and turn reviews into actions
© 2014 IBM Corporation
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13. © 2014 IBM Corporation
Enhanced: Group similar reviews into clusters
Current
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Review clusters (based on phrase
commonality, recency and frequency) which
are having a strong recent effect on your app's
ratings.
Enhanced
You can click a cluster to see the
associated reviews and learn which
attributes of your app are being
affected.

14. New: Discover what’s trending with top review clusters
© 2014 IBM Corporation
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15. Q&A and Reference Material for Further Study
Videos:
• IBM Worklight Quality Assurance overview by Rich Ralston
• Getting Started with IBM Mobile Quality Assurance for Bluemix by Colleen Anderson, Gabriel Indik, and
© 2014 IBM Corporation
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Joel Cayne
• Build Great Mobile Apps with IBM Mobile Quality Assurance by Yan (Tina) Zhuo
• IBM Mobile Quality Assurance Demo by Leigh Williamson
• DevOps for Mobile in Action by Leigh Williamson
Articles:
• Add IBM Mobile Quality Assurance to your mobile quality regimen by Leigh Williamson
• Build mobile apps that work: Five tips from an expert panel by Yan (Tina) Zhuo, Leigh Williamson, and
Dennis Schultz
• Build a mobile app that isn't perfect by Chris Brealey
• DevOps for mobile apps challenges and best practices by Leigh Williamson and Sanjeev Sharma
• The value of over the air app distribution to engage with mobile app testers by Ian He
Next Study Group Session: 20 November 2014
• Your homework:
• Compare your (or your clients’) apps with top competitors.
• Explore Dashboard tabs

16. Teşekkür ederim
© 2014 IBM Corporation
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Thank You
Merci
Grazie
Gracias
Obrigado
Danke
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Roger Snook
Mobile, Agile, SOA, Design
RCSnook@us.ibm.com