2. 3
T
he Baobab Suite (www.baboabsuite.
com) is a digital toolset for publishers
which enables publishing, distribution
and monetisation of digital content across
multiple channels. It’s unique “Mobile Back-
end as a Service” architecture and open API’s
provide efficient and scalable management of
content and subscribers giving publishers the
flexibility required to support their transition
towards digital driven business models.
WHAT IS THE PRODUCT?
The Baobab Suite platform comprises of
cloud based content redistribution services
complemented by publishing modules such
as: entitlement, subscription management,
App Store Payment, Advertising, Edition and
Continuous based or single and multi titled
native mobile apps and web modules. The
true value with Baobab Suite is it’s open
standard plug-in architecture which lends
itself to multi team collaboration.
THE TEAM BEHIND BAOBAB SUITE
Afrozaar.com is a software development
company focussing on delivery of solutions
to the publishing and media sectors.
What is
Baobab
Suite?
THEPRODUCT
powered by
With it’s new head office in London (UK)
and product development in Cape Town
(South Africa) the Baobab Suite product line
is well positioned to provide a compelling,
competitive and cost effective. Afrozaar is
part of holding company www.aeei.co.za,
a diversified media holdings firm, based
in Cape Town, South Africa. Innovation
and professional service delivery defines
Afrozaar and their digital products and cloud
based service offerings.
Innovating new ways
to distribute content
Content
Aggregation
Responsive
websites
Digital Rights
Management
Native
Mobile Apps
Developer
APIs
Content
Archiving
100%
success
Contact us: www.baobabsuite.com • info@baobabsuite.com
Trusted by
Digital content distribution for
future-focused publishers
3. 54
• Example of a classic transition “print to digital” project
where over 20 newspaper titles to be available on a
newsstand type platform.
• Includes breaking news stream along with
preservation of traditional edition based titles
of existing print titles.
• Single user sign-on via preferred social accounts.
MORE INFO:
We work with
groups
international
media
OUR WORK
T
he Baobab Suite is a platform designed
by technologists and publishers for
the digital publishing industry. It has
been successfully deployed within a number
of leading news publishers, including the
Telegraph Media Group (UK) and Independent
Media, one of Africa’s largest print newspaper
groups, and most recently has been deployed
and customised to meet the high frequency
rigour of the African continent’s first newswire
syndication service, African News Agency
(ANA). Very soon the product team will add
one of Ireland’s leading business publications
to its client list.
EASY
ACCESS
TO 1000+
STORIES
IOL NEWS APP
Read the latest breaking news
from South Africa’s leading
newspapers in the IOL app
HANDSETS & TABLETS
Independent
Media
SLEEK
CAROUSEL
VIEW OF
TITLES
READ OVER
22 TITLES
EVERY DAY
4. 76
Complete digital replatforming
initiative across editorial,
subscription, web and
native mobile apps.
The Sunday
Business Post
• Flexible and configurable metering
content strategy
• Centrally curated and prioritised
scheduling of content
• Subscription management
• Video, galleries, social sharing features
MORE INFO:
HANDSETS & TABLETS
APPS & WEBSITE
CLEAN
MATERIAL
DESIGN
STYLE
SHARE
ARTICLES
WITH
FRIENDS
RESPONSIVE
WEBSITE
NEWS SERVICE
Africa’s first syndicated
wire news service
powered by Baobab Suite
DIGITAL FIRST & WEB MODULE
African
News Agency
• Content syndication to
newswire subscribers
• Speed and efficiency
critical for newswires
• Mobile reporting
capabilities
• Digital editorial
workflow
• Publishing editorial
platform integration
(NewsML)
MORE INFO:
CREATE
NEW ARTICLES
IN BAOBAB
UPLOAD
IMAGES
& MEDIA
ARTICLES
PUBLISHED
TO ANA
NEWSWIRE
FEED*
*Published along with other newswire
sources such as Xinhau, AP, DPA, etc.
SCHEDULE
PUBLISHING
DETAILS
& TIME
5. 98
Digital edition
distribution
since Oct 2012
EDITION BASED NEWS APP
TABLETS
The Telegraph
• The initial platform blueprint was based on
Telegraph digital needs 2012.
• Responsible for all TMG digital content
redistribution to apps.
• Multiple 3rd party app solutions integrate
with Baobab Suite.
• A clean, clear interface which makes actions
quick and easy to complete minimising time
away from the story.
• Submit articles directly to your email or via
Baobab Wire Service.
• Rolling out to Android handsets & tablets,
iPhones and iPads.
MORE INFO:
MORE INFO:
DAILY
EDITIONS
DELIVERED TO
YOUR DEVICE
DEVELOPED
USING
BAOBAB
SDK
PAYMENT
INTEGRATION
WITH APP
STORES
MANAGE
YOUR OWN
‘INBOX’OF
STORIES
UPLOAD
VIDEOS,
PHOTOS
& AUDIO
ADD A
LOCATION
TO YOUR
STORY
No more messy notes
and clutter! Quick
productive reporting
CREATE
ARTICLES
ON THE
GO
Become a mobile news
reporter anytime anywhere
The Reporter
BRAND
NEW
HANDSETS COMING SOON
6. 1110
Baobab
digital
roadmap?
OUR SERVICES
How can
assist your
• Improved efficiency and lower operational
overheads through a single view of sub-
scribers and centralised control of content
across multiple apps and websites.
• Reduced costs in developing tailor-made,
integrated solutions from MBaaS architec-
ture and a wide range of APIs and SDKs.
• Freedom to choose multiple app develop-
ment partners and reduced risk of vendor
lock-in with open content APIs.
• Multiple options for revenue generation
including advertising via Google
DoubleClick for Publishers ™, numerous
subscription options and metering.
• Flexibility to experiment and modify
functionality on an ongoing basis to both
inform and support the long-term evolu-
tion of your digital strategy.
• High performing cloud services tailored
towards superior search and archive
facilities.
WE ARE ALIGNED WITH MAJOR
CLOUD SERVICES
Baobab’s unique enterprise “Mobile
Backend as a Service” architecture, with
complementing white-label mobile apps,
open standard APIs and web publishing
module deliver the following benefits:
Images:Shutterstock,UnsplashImages&WikiMediaCommons
UNITED KINGDOM
Highlands House, Basingstoke Rd, Spencers
Wood, Reading, West Berkshire RG7 1NT
SOUTH AFRICA
200 on Main, Corner of Bowwood and
Main Road, Claremont, Cape Town
Email: info@baobabsuite.com Website: www.baobabsuite.com
CONTACT US
Content creation
fingertips.
consumption&
at yourtools
