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The Telegraph (UK) and Baobab Suite share mobile journey lessons

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Telegraph Media Group (UK) and Baobab Suite share mobile journey challenges and lessons learned. This presentation was first shared with an audience at Global Editors Network in Paris June 2013.

Together TMG (UK) and Afrozaar embarked on building an enterprise publishing platform for mobile and social news feed aggregators that could provide flexibility and means to experiment with certain content publishing features. There was a main focus around native mobile app metering, entitlement, template layouts, push notifications to user segments according to device and app platforms being used.

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The Telegraph (UK) and Baobab Suite share mobile journey lessons

  1. 1. “Nurturing a sustainable mobilenews app ecosystem”
  2. 2. Mark BrincatHead of Architecture at Telegraph Media GroupStrategic Technology Solutions
  3. 3. • Transformed into a successful commercial cutting edgemulti-media business.• One of Europe’s Leading News Organisation• Undergone a Technological, Commercial and EditorialRevolution.
  4. 4. Digital Evolution
  5. 5. “Nurturing a sustainable mobilenews app ecosystem”
  6. 6. The Challenges• Eliminate the haste and operational obstacles around mobile appdelivery• Ensure freedom to change and flexibility around app developmentfeatures and partners• Adopt a mobile architecture that allows experimentation and rolls outchanges quickly
  7. 7. • Challenge #1Eliminate the haste and operational obstacles around mobileapp delivery• Key areas• Improve speed and automate the content import and mobilepublishing cycle• Enable faster integration with existing back-office systems• Reduce required mobile operational and support personnel• Challenge #2: Ensure freedom to change and flexibility around app development partners• Challenge #3: Adopt a mobile architecture that allows experimentation and roll’s out changes quickly
  8. 8. • Challenge #1Eliminate the haste and operational obstacles around mobile appdeliveryHOW WAS THIS ACHIEVED ?• Implementation of multiple contentInjestors and established reliable systemintegration points• Optimize data processing of content• Previewing of next edition on actual liveapp/device
  9. 9. • Challenge #2Ensure freedom to change and flexibility around appdevelopment partners• Key areas• Mitigate the risk of mobile app development team lock-in• Perform majority of configuration at server side across all apps• Introduce software development kits for extensive collaborationwith other partners• Challenge #1: Eliminate the haste and operational obstacles around mobile app delivery• Challenge #3: Adopt a mobile architecture that allows experimentation and roll’s out changes quickly
  10. 10. • Challenge #2Ensure freedom to change and flexibility around app developmentpartnersHOW WAS THIS ACHIEVED?• Provision of native mobile app SDKs thatare tightly coupled with the Baobab Suiteserver• Baobab Suite’s app SDKs enforceintegration service standards and ways ofinteracting with Baobab server• TMG can now make server sideconfiguration changes and choose to rollthem out mostly at a pertitle/edition/platform level
  11. 11. • Challenge #3Adopt a mobile architecture that allows experimentation and rollsout changes quickly• Key areas• Need to test innovative app concepts cost effectively and in timelymanner with minimal risk• Ability to roll out new layouts, metering rules at runtime and obtainuser feedback quickly so as to minimize risk or maximize return• Challenge #1: Eliminate the haste and operational obstacles around mobile app delivery• Challenge #2: Ensure freedom to change and flexibility around app development partners
  12. 12. • Challenge #3Adopt a NATIVE mobile app architecture that allowsexperimentation and rolls out changes quicklyHOW THIS WILL BE ACHIEVED?• Ability to switch layout of front page - incase of major news event, with no nativeapp redeployment• Introduce ability to switch templates ofsection pages• Introduce concept of metering and paywalling at runtime in accordance toplatform, title, section and geographiclocation
  13. 13. Mobilizing content for discoverySystemsIntegrationContent PackagingBack-office SystemsCORE ServerContent RedistributionAdministrationOperationalPreviewDevelopmentToolsWhite-labelAppsSocial &Syndicated Feeds
  14. 14. Please come and have a chat with us.We would like to hear about the challenges andsuccesses you are experiencing
  15. 15. Questions

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