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Telegraph Media Group (UK) and Baobab Suite share mobile journey challenges and lessons learned. This presentation was first shared with an audience at Global Editors Network in Paris June 2013.
Together TMG (UK) and Afrozaar embarked on building an enterprise publishing platform for mobile and social news feed aggregators that could provide flexibility and means to experiment with certain content publishing features. There was a main focus around native mobile app metering, entitlement, template layouts, push notifications to user segments according to device and app platforms being used.