Presentation from NRF 2020: Retail’s Big Show. - Patrick Gauthier, Vice President, Amazon Pay - Matthew Bakal, Co-founder and Chairman, Atom Tickets

2. How voice and AI powered experiences
are transforming retail

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Web
1994
Mobile
2006
Voice
2017

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Natural language
understanding:
• Natural

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of US customers are likely
to make a purchase using
voice in the next 3 years
20%
Source: Amazon Pay Connected Commerce Survey conducted in April 2019 among 1898 consumers in the US

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Natural language
understanding:
• Contextual

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Natural language
understanding:
• Trusted
30%of US consumers ranked the
ability to purchase in the
moment as 1 of the top 5
reasons to purchase
through voice
Source: Amazon Pay Connected Commerce Survey conducted in April 2019 among 1898 consumers in the US

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Natural language
understanding:
• Trusted

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of US consumers say,
they will purchase more
from a seller if they trust
the seller to keep their
personal info safe
69%
9Source: Amazon Pay Connected Commerce Survey conducted in April 2019 among 1898 consumers in the US
will switch
if they don’t
84%

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How will voice change
consumer behavior?
Source: Amazon Pay Connected Commerce Survey conducted in April 2019 among 1898 consumers in the US
• Discovery
• From journeys to moments
• Customer service

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As you begin your
journey, remember…
• Identify core intents
• Voice is not mobile
• Keep it SIMPLE

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Find out what’s possible with Pay
Atom Tickets
London Theatre Direct
TGI Fridays
1-800 Flowers
Park Whiz
NSPCC
Woot
Sun Express

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Thank you!

16. Atom is
a social
movie
ticketing
platform
• Mobile First
• Frictionless
Discovery &
Ticket
Purchase
Interface
• Social
Coordination
• Pre-Order
Concessions

17. Ticketing 19,000+
of the highest
grossing screens
in North America

18. JJ
Abrams
Steven
Spielberg
Tyler
Perry
Dwayne
Johnson
Dany
Garcia
Backed by leading content creators
ATOM ADVISORY BOARD

19. Moviegoing continues
to be big business
BOX OFFICE
$11.3B
1.2B
TICKETS
$6B
CONCESSIONS

20. Atom Skill for
Alexa launched
in 2018LET’S TALK TICKETS
Atom Skill for Alexa launched in 2018

21. Atom Skill for
Alexa launched
in 2018
Discover Movies
Choose Seats
Buy Tickets

22. % OF MOVIE TICKETS SOLD DIGITALLY
Source: Wall Street Journal, MPAA, SNL Kagan, AMC, RGC & CNK public reports, China State Administration of RFT, Euromonitor, Bureau of Transport.; 1: Live
Nation; 2: Juniper Research; 3: Maoyan Entertainment; Note: Assumes: Percentage of digital movie ticket sales assumed based on internal projections
Digital ticketing
adoption is being
fueled by growth in
reserved seating
% OF MOVIE TICKETS SOLD AT BOX OFFICE
9%
13%
17%
20%
27%
35%
65%
2013 2014 2015 2016 2017 2018 2019E 2020E 2021E
Enabling seat selection by voice was key

23. Our current voice experience is not yet ideal

24. The future of ticketing by voice is conversational

25. Ticketing by voice for live events
poses new challenges

26. Voice as part of the customer’s connected experience

27. Voice as part of the customer’s connected experience