The document discusses Amazon's artificial intelligence services for machine learning including computer vision, natural language processing, speech recognition, and text-to-speech. It provides examples of Amazon Rekognition for image and video analysis, Amazon Polly for text-to-speech, Amazon Transcribe for speech recognition, Amazon Translate for language translation, Amazon Lex for conversational interfaces, and Amazon Comprehend for natural language processing. The services are designed to be high quality, easy to use, integrated, and low cost for production machine learning applications.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
February 2018
AI Services on AWS
Boaz Ziniman – Technical Evangelist, AWS
@ziniman
boaz.ziniman.aws

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The difficulty comes in writing
software that will make sense
of the data

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Artificial Intelligence
A system or service which can perform tasks
that usually require human intelligence

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Artificial Intelligence at Amazon

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
25,000
skills

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
And a few more examples…
Fraud detection Detecting fraudulent transactions, filtering spam emails,
flagging suspicious reviews, …
Personalization Recommending content, predictive content loading,
improving user experience, …
Targeted marketing Matching customers and offers, choosing marketing
campaigns, cross-selling and up-selling, …
Content classification Categorizing documents, matching hiring managers and
resumes, …
Churn prediction Finding customers who are likely to stop using the service,
free-tier upgrade targeting, …
Customer support Predictive routing of customer emails, social media
listening, …

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Machine Learning On AWS Today

11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
VISION LANGUAGE
A P P L I C A T I O N S E R V I C E S
Amazon Rekognition Image Amazon Polly Amazon Lex
Amazon Rekognition Video Amazon Transcribe Amazon Translate Amazon ComprehendN E
W
N E
W
N E
W
N E
W
Amazon AI EcosystemUSABILITY&
SIMPLICITY
CONTROL

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
VISION LANGUAGE
A P P L I C A T I O N S E R V I C E S
Amazon Rekognition Image Amazon Polly Amazon Lex
Amazon Rekognition Video Amazon Transcribe Amazon Translate Amazon ComprehendN E
W
N E
W
N E
W
N E
W
Amazon AI Ecosystem

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
VISION LANGUAGE
A P P L I C A T I O N S E R V I C E S
Amazon Rekognition Image Amazon Polly Amazon Lex
Amazon Rekognition Video Amazon Transcribe Amazon Translate Amazon ComprehendN E
W
N E
W
N E
W
N E
W
Amazon AI Ecosystem

14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
VISION LANGUAGE
A P P L I C A T I O N S E R V I C E S
Amazon Rekognition Image Amazon Polly Amazon Lex
Amazon Rekognition Video Amazon Transcribe Amazon Translate Amazon ComprehendN E
W
N E
W
N E
W
N E
W
Amazon AI Ecosystem

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Can We Help Customers
Put Intelligence At The Heart Of
Every Application & Business?

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
VISION LANGUAGE
A P P L I C A T I O N S E R V I C E S
Amazon Rekognition Image Amazon Polly Amazon Lex
Amazon Rekognition Video Amazon Transcribe Amazon Translate Amazon ComprehendN E
W
N E
W
N E
W
N E
W
Amazon AI Ecosystem

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon
Rekognition
Object and scene detection
Facial analysis
Face comparison
Celebrity recognition
Image moderation
Amazon Rekognition: Images In, Rich Metadata Out

18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Object & Scene Detection

19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Facial Analysis

20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Smiling?
Facial Analysis
(Deep) Learning from a Masterpiece
http://bit.ly/MonaLisaAI

21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Celebrity Recognition

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Rekognition Customers
Digital Asset Management
Media and Entertainment
Travel and Hospitality
Influencer Marketing
Systems Integration
Digital Advertising
Consumer Storage
Law Enforcement
Public Safety
eCommerce
Education

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
https://aws.amazon.com/solutions/case-studies/cspan/

24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
R e a l - t i m e a n d b a t c h v i d e o
a n a l y t i c s
Generally available today
NEW!
Amazon
Rekognition Video

25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AMAZON REKOGNITION VIDEO
A M A Z O N R E K O G N I T I O N
V I D E O
Video in. People, activities, and details out.
Objects and scenes
Facial analysis and recognition
Inappropriate content detection
Celebrity recognition
Person tracking

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Polly
“Today in Seattle, WA
it’s 11°F”
“Today in Seattle Washington
it’s 11 degrees Fahrenheit”
Amazon Polly: Text In, Life-like Speech Out
52 voices across 25 languages

27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A Focus On Voice Quality & Pronunciation
1. Automatic, Accurate Text Processing
• “Today in Seattle, WA, it’s 11°F”

28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A Focus On Voice Quality & Pronunciation
1. Automatic, Accurate Text Processing
2. Intelligible and Easy to Understand

29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A Focus On Voice Quality & Pronunciation
1. Automatic, Accurate Text Processing
2. Intelligible and Easy to Understand
3. Add Semantic Meaning to Text

30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
https://www.w3.org/TR/speech-synthesis/
<speak>
The spelling of my name is
<prosody rate='x-slow'>
<say-as interpret-as="characters">Boaz</say-as>
</prosody>
</speak>
A Focus On Voice Quality & Pronunciation

31. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A Focus On Voice Quality & Pronunciation
1. Automatic, Accurate Text Processing
2. Intelligible and Easy to Understand
3. Add Semantic Meaning to Text
• “Richard’s number is 2122341237“
<say-as interpret-as="telephone">

32. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Voice Modification: Vocal Tract Length
<speak>
This is Brian without any voice modifications.
<amazon:effect vocal-tract-length="+15%"> Imagine now that I got bigger… </amazon:effect>
<amazon:effect vocal-tract-length="+25%"> Suppose that I got even bigger still… </amazon:effect>
Now let's go back and hear the effect when I go in the opposite direction.
<amazon:effect vocal-tract-length="-15%"> Can you tell that I'm getting smaller? </amazon:effect> <amazon:effect vocal-tract-
length="-25%"> Now I'm even smaller than before. </amazon:effect>
</speak>

33. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Duolingo voices its language learning service Using Polly
Duolingo is a free language learning service where
users help translate the web and rate translations.
With Amazon Polly our users
benefit from the most lifelike
Text-to-Speech voices
available on the market.
Severin Hacker
CTO, Duolingo
”
“ • Spoken language crucial for language
learning
• Accurate pronunciation matters
• Faster iteration thanks to TTS
• As good as natural human speech

34. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Navigation

35. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AI Radio Announcer
• FM Wakayama: Japanese radio station
• Amazon Polly Japanese voices are used for
regularly scheduled broadcasts throughout the
week
• Emergency broadcast during 12/09 Typhoon

36. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A u t o m a t i c s p e e c h r e c o g n i t i o n
Available in preview today
NEW!
A m a z o n
T r a n s c r i b e

37. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A u t o m a t i c a l l y t r a n s l a t e s
t e x t b e t w e e n l a n g u a g e s
Available in preview today
A m a z o n
T r a n s l a t e
NEW!

38. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Buy what does all this text mean?

39. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
F u l l y m a n a g e d n a t u r a l l a n g u a g e
p r o c e s s i n g
Generally available today
NEW!
A m a z o n
C o m p r e h e n d

40. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
STORM
WORLD SERIES
STOCK MARKET
WASHINGTON
LIBRARY OF
NEW S ARTICLES
Amazon
Comprehend
Discover valuable insights from text
Amazon Comprehend

41. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Lex
Automatic Speech Recognition
Natural Language Understanding
“What’s the weather
forecast?”
Weather
Forecast
Amazon Lex: Speech Recognition & Natural
Language Understanding

42. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Lex
Automatic Speech Recognition
Natural Language Understanding
“What’s the weather
forecast?”
“It will be sunny
and 25°C”
Weather
Forecast
Speech Recognition & Natural Language
Understanding

43. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
End to end language solutions
Person Speaks in
English
Transcribe voice to
text in English
Translate text to
Spanish
Speak in Spanish
Amazon Transcribe Amazon Translate Amazon Polly

44. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
DEMO

45. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
VISION LANGUAGE
A P P L I C A T I O N S E R V I C E S
Amazon Rekognition Image Amazon Polly Amazon Lex
Amazon Rekognition Video Amazon Transcribe Amazon Translate Amazon ComprehendN E
W
N E
W
N E
W
N E
W
Amazon AI Ecosystem

46. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon AI Services
High quality,
through
best-in-class
deep learning
Deep
functionality
Easy to use
& thoughtfully
integrated
Built for
production
Low
cost

47. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!
@ziniman