Emily Noszkay is the Senior Director of Commerce at Conde Nast and oversees a team focused on affiliate commerce. She discusses how affiliate accounts for $1 of every $5 spent and is a $4.1 trillion industry by 2020. She advises building a team, nurturing the business over time, and focusing on traffic sources beyond just content to build an affiliate business and influence readers. Key aspects include understanding your value through discovery, curation, opinion and reviews to influence different audiences over time by building trust, authority, reputation and personalizing the experience.

1. How to win at affiliate & influence
readers
Emily Noszkay
Senior Director of Commerce, Conde Nast
The only presentation you need if you work in
affiliate, want to create a sustainable business
model and like British people

2. Hello! I’m Emily
I grew up in Cornwall, UK (known for pasties and
surfing)
I moved to the States in July 2015 because I met a
boy (who is now my husband)
I live in Manhattan, NYC and I love Bud Light
and Mozzarella Sticks
I love corgis and hanging out outside the dog
park in Madison Square Park
I’m the Senior Director of Commerce at
Conde Nast
I oversee a team of 21 working on commerce
(mainly focused on affiliate)
I started my affiliate experience at Skimlinks
NYC, where I worked for two years
I studied journalism in the UK and wrote for
Horse & Hound, Now!, Beach Tomato and
Positive Luxury

3. Why are we talking about affiliate?
$1 out of every $5 $4.1 trillion by 2020 Value of acquisition

4. Launching an affiliate business
Building a team Nurturing the business

5. The Commerce Levers
Affiliate Clicks Earnings Per Click Revenue
Page
views
Content
volume
CTR CPA CVR AOV

6. Think about the funnel
Inspiration & influence
Purchase decision
Coupon
Scale Scale

7. Focus on traffic sources, not just content
Evergreen
content
Tentpole
events
Franchises Newsletter Brand events
Link
optimization
80% 20%

8. Create and understand your value…..
Discovery & curation Opinion Testing & reviews

9. …..in order to influence your readers
Understand your
current audience
Create content for a
new audience

10. Don’t forget the TARP
Trust
Authority
Reputation
Personalization

11. Questions?
Emily_Noszkay@condenast.com