The document discusses various ways that companies can engage users to help with product development, testing, marketing, and other areas. It suggests using users to help with new features, bug testing, driving new traffic, testing and QA, customer service, and more. It emphasizes that personal communication is key and both parties should benefit from user engagement.

2. Roles in a typical web company Engineering Marketing & Sales Web Design Testing & QA Customer Service Product Development

3. Testing & QA cc http://flickr.com/photos/jeronimo/1255949895/

4. Personal communication is key will i hear back? real-time personal robot chat widgets email forums surveys feedback form

5. Product Development release early Users Love it? no yes whiteboard Process Feedback

6. Ignore that loud 2% 98% http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpg http://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg

7. Web design - user submitted

8. Customer Service Have your users talk to each other!

9. Marketing by the users widgets w/ ad guerilla campaigns PEOPLE LOVE US on

10. Marketing by the users seo campaigns Click Here to Invite your friends forced word-of-mouth

11. Your users dig your service “ Can you please rate up this story/post/video...”

12. Engineering http://micampe.it/projects/flickruploadr http://housingmaps.com

13. What else can you do with your users? cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/

14. Localization

15. Interns

18. Trade ‘work’ for... 15% off..