How to use strategic frameworks to break away from content noise

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Producing and delivering content strategically means having the right framework. This presentation gives you an insight into four strategic frameworks, and the actions you can take to get started.

Business

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Free Seminar Series
Using strategic frameworks to break away
from content noise

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Why free seminars?
Information sharing is important.
The information we have to share may be useful for you.
You might know someone who’d like it too.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
In this session
1. The state of the internet (and its noise)
2. Strategic frameworks that exist & that can help
3. A walkthrough of one framework
4. Introduction to Breakaway

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
How long will it take?
30 minutes total – including question time.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
About Key Action Items
What’s in it for you?
By the end of this seminar you will have some key action
items that you can do after this seminar.
Each action item will help you to be more strategic about
your content efforts.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
The internet is noisy!
The internet is content.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
The internet is noisy!
What you see
Everything else.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
B2C or B2B? It matters.
B2C is moving to a consumer-driven capitalism.
B2B still makes relationships important.
This changes your content & communication methods.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
How much content is out there?
Tons.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
You need to know the
state of your industry.
- Who is producing it
- The format
- The topics or subject matter
- The purpose and intent
- How often it is produced and/or shared

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Strategic frameworks
Many choose one based on gut feel.
Today we look at four of them.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Hedgehog Concept

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Strategy Diamond

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
5 Step Process

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Blue Oceans

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Key action item #1
Research your market & the state of its content:
- who else is in the field & what they’re producing
- topics & subject matter
- target audiences
- where it’s shared
- gaps and omissions
- what are they NOT doing?
- opportunities

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Key action item #2
What’s a good strategic framework for you?
Ask:
- does it need to be simple?
- how complex are our audiences?
- who needs to be involved in this discussion?
- how much detail to we need to run it successfully?
This will help you find the right framework for you.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Key action item #3
Discover your existing methodology and find out what it
would take to make a strategic method stick.
This will give you the capacity to make long-term change.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Breakaway

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Breakaway
A three-month project to reorient your content production
and move it to a blue ocean framework.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Breakaway
Month 1: Scope & brief
Month 2: The Blue Ocean Strategy process begins
Month 3: Action plans for your next 12 months.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Breakaway
Month 1: $360
Month 2: $2260
Month 3: $2260
Month 4 (optional): $2260
Maintenance & accountability: $880/month for 12 months

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Breakaway
The optional 4
th
month sets you up with performance
measurement so you can clearly see your success.
The accountability fee is a continuous coaching check-in
to give you the help you need to embed the framework in
your business.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Breakaway
Book now, or we can send you more information.

#PixieSessionswww.brutalpixie.com | @brutalpixie
Using strategic frameworks to break
away from content noise.
Contact us
Brutal Pixie
is an Adelaide-based content strategy company. We're on a mission to
help companies also become successful publishers. Our current intent is
to improve the communication and connection of 50 law firms by 2020.
(We sell into law but work with everyone who needs us.)
brutalpixie.com | hello@brutalpixie.com
Call: +61 8 8121 4134
Tweet: @brutalpixie

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How to use strategic frameworks to break away from content noise

1. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Free Seminar Series Using strategic frameworks to break away from content noise

2. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Why free seminars? Information sharing is important. The information we have to share may be useful for you. You might know someone who’d like it too.

3. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. In this session 1. The state of the internet (and its noise) 2. Strategic frameworks that exist & that can help 3. A walkthrough of one framework 4. Introduction to Breakaway

4. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. How long will it take? 30 minutes total – including question time.

5. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. About Key Action Items What’s in it for you? By the end of this seminar you will have some key action items that you can do after this seminar. Each action item will help you to be more strategic about your content efforts.

6. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. The internet is noisy! The internet is content.

7. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. The internet is noisy! The internet is content. There’s so much content that what you see is only on the surface of the web.

8. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. The internet is noisy! What you see Everything else.

9. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. B2C or B2B? It matters. B2C is moving to a consumer-driven capitalism. B2B still makes relationships important. This changes your content & communication methods.

10. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. How much content is out there? Tons.

11. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. How much content is out there? Tons. This was captured on 12 July 2016

12. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. You need to know the state of your industry. - Who is producing it - The format - The topics or subject matter - The purpose and intent - How often it is produced and/or shared

13. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Strategic frameworks Many choose one based on gut feel. Today we look at four of them.

14. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Hedgehog Concept

15. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Strategy Diamond

16. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. 5 Step Process

17. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Blue Oceans

18. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Key action item #1 Research your market & the state of its content: - who else is in the field & what they’re producing - topics & subject matter - target audiences - where it’s shared - gaps and omissions - what are they NOT doing? - opportunities

19. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Key action item #2 What’s a good strategic framework for you? Ask: - does it need to be simple? - how complex are our audiences? - who needs to be involved in this discussion? - how much detail to we need to run it successfully? This will help you find the right framework for you.

20. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Key action item #3 Discover your existing methodology and find out what it would take to make a strategic method stick. This will give you the capacity to make long-term change.

21. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Breakaway

22. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Breakaway A three-month project to reorient your content production and move it to a blue ocean framework.

23. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Breakaway Month 1: Scope & brief Month 2: The Blue Ocean Strategy process begins Month 3: Action plans for your next 12 months.

24. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Breakaway Month 1: $360 Month 2: $2260 Month 3: $2260 Month 4 (optional): $2260 Maintenance & accountability: $880/month for 12 months

25. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Breakaway The optional 4 th month sets you up with performance measurement so you can clearly see your success. The accountability fee is a continuous coaching check-in to give you the help you need to embed the framework in your business.

26. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Breakaway Book now, or we can send you more information.

27. #PixieSessionswww.brutalpixie.com | @brutalpixie Using strategic frameworks to break away from content noise. Contact us Brutal Pixie is an Adelaide-based content strategy company. We're on a mission to help companies also become successful publishers. Our current intent is to improve the communication and connection of 50 law firms by 2020. (We sell into law but work with everyone who needs us.) brutalpixie.com | hello@brutalpixie.com Call: +61 8 8121 4134 Tweet: @brutalpixie

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How to use strategic frameworks to break away from content noise