Social media allows people to connect based on common interests, forming online communities. While people have always formed small groups, social media makes connecting much easier. Research suggests people can maintain stable relationships with approximately 150 people. Popular social media networks like LinkedIn and Facebook allow people to connect with their close network of friends and family as well as broader communities of thousands. To make the most of social media, experts recommend identifying your key story or message, choosing appropriate channels to share your story consistently, and networking by connecting with others.

1. What is Social
Media?

2. Lascaux, France

3. "Social media has transformed our world into one great big
small town, dominated, as all vibrant towns used to be, by
the strength of relationships, the currency of
caring, and the power of word of mouth." -Gary
Vaynerchuk

4. Bringing
Small
Groups
Together
Giving people the ability to come together based on
common interests. These people have always been
around but have been much more difficult to find.

5. What Networks Look Like
The “Dunbar Number” is a suggested cognitive limit to
the number of people with whom one can maintain
stable social relationships.
LinkedIn,Us, about 150

6. Your
Reference
Group
Community World
100’s 1,000’s A lot!
Power of Networks

7. 1. Find Your
Story
2. Design Your
Channels /(DFP)
3. Tell it
Consistently
Mentoring:
Conceptual, Tactical, Strategic
Method

8. Story
Telling your story:
• 5 Story Arc’s:
• 1. Culture
• 2. Campus
• 3. Community
• 4. Events
• 5. Faculty, staff
and Students
• People
• Process
• Product
Why
Story Arc’s

9. Consistency

10. Channels
• Where does your
community live and how
do they engage?
• Facebook?
• YouTube?
• Blog?
• Instagram?
• email?
• Mobile?
• Is less more?

11. Digital Front Porch (DFP)
Everyone is here to hear what you have to say,
pour them some lemonade and tell them a story.

12. Where do you want to live?
LinkedIn
Instagram
Twitter

13. Getting Started
1. Add a photo
2. Fill out Summary
3. Claim your custom URL
4. Experience (add Clemson
University as employer),
Education, Skills
5. Organizations, honors,
certifications, projects
6. Follow influencers you are
interested in
7. Connect with others!!!
8. Engage with and share content in
your news feed
1. Create a @Handle
2. Fill out Summary
3. Follow 5 friends
4. Follow 5 people similar to you
5. Follow you favorite
teams/organization
6. Try tweeting on your phone
7. Set a goal to tweet a few times a
day
8. When in doubt, just be yourself!

14. Questions?
(Don’t be shy)

15. Thank You!
Connect.
rfitzwa@Clemson.edu
LinkedIn
Twitter