SlideShare a Scribd company logo
What is Social
Media?
Lascaux, France
"Social media has transformed our world into one great big
small town, dominated, as all vibrant towns used to be, by
the strength of relationships, the currency of
caring, and the power of word of mouth." -Gary
Vaynerchuk
Bringing
Small
Groups
Together
Giving people the ability to come together based on
common interests. These people have always been
around but have been much more difficult to find.
What Networks Look Like
The “Dunbar Number” is a suggested cognitive limit to
the number of people with whom one can maintain
stable social relationships.
LinkedIn,Us, about 150
Your
Reference
Group
Community World
100’s 1,000’s A lot!
Power of Networks
1. Find Your
Story
2. Design Your
Channels /(DFP)
3. Tell it
Consistently
Mentoring:
Conceptual, Tactical, Strategic
Method
Story
Telling your story:
• 5 Story Arc’s:
• 1. Culture
• 2. Campus
• 3. Community
• 4. Events
• 5. Faculty, staff
and Students
• People
• Process
• Product
Why
Story Arc’s
Consistency
Channels
• Where does your
community live and how
do they engage?
• Facebook?
• YouTube?
• Blog?
• Instagram?
• email?
• Mobile?
• Is less more?
Digital Front Porch (DFP)
Everyone is here to hear what you have to say,
pour them some lemonade and tell them a story.
Where do you want to live?
LinkedIn
Instagram
Twitter
Getting Started
1. Add a photo
2. Fill out Summary
3. Claim your custom URL
4. Experience (add Clemson
University as employer),
Education, Skills
5. Organizations, honors,
certifications, projects
6. Follow influencers you are
interested in
7. Connect with others!!!
8. Engage with and share content in
your news feed
1. Create a @Handle
2. Fill out Summary
3. Follow 5 friends
4. Follow 5 people similar to you
5. Follow you favorite
teams/organization
6. Try tweeting on your phone
7. Set a goal to tweet a few times a
day
8. When in doubt, just be yourself!
Questions?
(Don’t be shy)
Thank You!
Connect.
rfitzwa@Clemson.edu
LinkedIn
Twitter

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One Clemson Board Presentation

  • 3. "Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth." -Gary Vaynerchuk
  • 4. Bringing Small Groups Together Giving people the ability to come together based on common interests. These people have always been around but have been much more difficult to find.
  • 5. What Networks Look Like The “Dunbar Number” is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. LinkedIn,Us, about 150
  • 7. 1. Find Your Story 2. Design Your Channels /(DFP) 3. Tell it Consistently Mentoring: Conceptual, Tactical, Strategic Method
  • 8. Story Telling your story: • 5 Story Arc’s: • 1. Culture • 2. Campus • 3. Community • 4. Events • 5. Faculty, staff and Students • People • Process • Product Why Story Arc’s
  • 10. Channels • Where does your community live and how do they engage? • Facebook? • YouTube? • Blog? • Instagram? • email? • Mobile? • Is less more?
  • 11. Digital Front Porch (DFP) Everyone is here to hear what you have to say, pour them some lemonade and tell them a story.
  • 12. Where do you want to live? LinkedIn Instagram Twitter
  • 13. Getting Started 1. Add a photo 2. Fill out Summary 3. Claim your custom URL 4. Experience (add Clemson University as employer), Education, Skills 5. Organizations, honors, certifications, projects 6. Follow influencers you are interested in 7. Connect with others!!! 8. Engage with and share content in your news feed 1. Create a @Handle 2. Fill out Summary 3. Follow 5 friends 4. Follow 5 people similar to you 5. Follow you favorite teams/organization 6. Try tweeting on your phone 7. Set a goal to tweet a few times a day 8. When in doubt, just be yourself!