Visual content is the most personal and best way to interact and gain followers. You may be wondering what are the advantages of using visual content in posts, website, blog and others? Why should you invest time in building a visual strategy?

1. How to Use Photos
and Videos Content
4 steps Guide

2. Why you should use visual content?

3. 1. Personality: Visual content represents your brand
personality.

4. 2. Shareable: Visual content is the most sharable
amongst all media by your audience.

5. 3. Multi-sensory communication: Easily
rememberable content.

6. 4. Novelty

7. 5. SEO: Visual content increase your rank on
Google Search.

8. Optimizing Your Videos

9. 2. Keywords: Critical when producing videos;
research your keywords on Google Search and
keyword planner & build your videos around them.

10. 3. Keywords location: Where and when your
keywords are placed in a video is important. Use
them in titles, descriptions and in your name file.

11. 4. Pronounce the keywords, so they appear in the
video transcript. Also, start by writing a script with
your keywords placed early.

12. Integrating Images in Content Strategy

13. 1. Show your product: If you are showcasing a
product, show someone using this product.

14. 2. Message: Help people visualize and understand
the message clearly.

15. 3. Branding: Increase your brand awareness by
integrating your logo.

16. 4. Have fun: Do not forget to show your company
spirit with pictures from events, company party, etc

17. Promote Your Images Effectively

18. 1. Share quality photos

19. 2. Be timely: Share your photos as they happen, do
not wait!

20. 3. Share group photos: Promote your team.

21. 4. Always use watermark

22. Thank you!
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