The document provides guidance on optimizing a LinkedIn profile by adding a professional photo, short summary, custom URL, work history, education, skills, basic information, projects, and connections. It also discusses using LinkedIn features like private messaging, adding companies and groups, seeing profile views, and social sharing options.

1. Signing Up To
LinkedIn

2. Signing Up To LinkedIn
•www.linkedin.com
• Signup

3. Optimise Your Profile

4. Photo
• Professional Headshot
• Not too much body (want to be able to see
your face)

5. Summary
• Short summary about who you are etc
• 2000 character word count
• Keep it to 1 paragraph per point

6. Custom URL
• Customise your own personal URL (suggested
using the name people will use to search for you)
• First come, first served
• http://help.linkedin.com/app/answers/detail/a
_id/87/~/customizing-your-public-profile-url

7. Background
• Add all previous jobs
• Try to link each job to a company profile already
on LinkedIn

8. Education
• Include any formal education you have.
E.g.University degree
• Try to link to school / university profile
• Professional qualifications? Put that in here

9. Certification
• Any other certificates go here.

10. Skills & Endorsements
• Only lists top 10
• We suggest you have max 10 written down that
are relevant to your work or desired area of
expertise.
• When you are first suggested for a skill, you can
accept or reject it
• Easy to gain more endorsements

11. Basic Information
Put whatever level of detail you feel comfortable
with.
• Interests
• Personal Details
• Advice For Contacting – really useful filter
• Languages

12. Projects
• Any major projects undertaken can go here
• Use to showcase your experience

13. Right Side Menu – Recommended
For You
• Honors and Awards
• Test Scores
• Courses
• Patents
• Add whatever is relevant here

14. View Your Profile
• Click Done Editing
• Check Profile Strength For “All-Star” rating
• Click customised URL for public profile

15. Privacy & Settings

16. Profile
• Set Privacy
• Most Important here is how you want to be seen
when viewing other people’s profiles
• Easiest Place To Make/Ask for Recommendations

17. Communications
• Set email frequencies
• The types of emails you want to receive

18. Account
• Change Emails/Passwords
• Most Important: Add all emails so you can be found
easily
• Change security, change language and privacy of photos
(who can see yours, whose you can see)

19. Connections

20. Add Connections
• Import contacts through email address/pst file
• Use mobile app to see any contacts you have on your phone who
you may be missing from email file.
• Under >>Home on the right sidebar click “People You May Know” to
get a grid of people to invite to connect.
• One you’ve got a base level of LinkedIn contacts smart phone app is
a pretty good way of flicking through potential connections
• NEVER SAY NEVER!
• Business card scanner apps
http://appcrawlr.com/app/related/264113

21. Using LinkedIn

22. Home
• Your Newsfeed – Similar to Facebook

23. Private Messaging
• Use private messaging to find out more about someone
without having to share it with your network.

24. Adding Companies/Groups
• Your Firm – Search For It
• LinkedIn will suggest groups/companies to join –
join whatever is of interest.
• You can also set individual (non-global) settings
for each group – if there’s one group you want to
receive daily emails from but nothing else you
can set up there.

25. Who’s Viewed Your Profile
• See who’s viewed your profile
• How You Rank (for the competitors)

26. Worried about
updating?

27. Slideshare / Social Sharing
• LinkedIn has bought Slideshare – allows you to upload slides
straight to LinkedIn.

28. IFTTT
• Autopost anything from your news blog to your
LinkedIn page.
• Cool “recipes” to have a look.

29. Questions?
• Please connect with me
• http://nz.linkedin.com/in/rebeccacaroe/