1. Social Media Basics for
Promotional Efforts
Understanding and Applying
Online Promotions

2. Necessity of being
Online
More citizens are utilizing online
resources over traditional media
outlets to get information. For
this reason we must attractively
represent the CSD facilities on an
array of social networks and
through online activities.

3. Website Information
O Provide accurate and
complete
information
O Calendar of events
that are updated on
a regular basis
O Have access to join
social media
platforms/email
sign-up

4. Social Media Information
O Pushes interested
audience to website
O Regularly attempts
to engage with public
O Keeps community
informed

5. Strategic Dissemination

6. Promote your venue online
Social Media (SM)
Tactics
Search Engine
Optimization (SEO)
Tactics
O Find and engage with popular
profiles
O Stay socially active
O Provide customer service (fast
responses are rewarded)
O Share relevant content from
followers & other fan pages
O Host Sweepstakes, Contests or
other activities that highlight your
venue
O Offer Coupons, Discounts & Specials
O Consider establishing an Ad budget
for more exposure
O Make Title Headlines Captivating
 How To’s (How To Make
Internet Marketing Work for
You)
 Top List (Top 5 Reasons To Use
Social Media for your Business)
 Ask A Question (Do You Know
the Secrets to Success?)
 Solve A Problem (7 Ways to
Revitalize Your Company
Brand)
O Include links to other internal pages
or high-ranking websites
O Enhance your overall internet
ranking by asking visitors to share
their satisfactory experiences online

7. Social Media Reach

8. Managing Social Media
O Monitor all social media networks
O Link, tag and connect within each post
O Simulate popular post for larger reach
O Scheduling is your friend (Hootsuite,
Tweetdeck, FB scheduling, etc.)
O Less content more visuals
O Browse regular news sources for sharable
content

9. 1. Always remain positive, communal and
transparent when publishing content on your
social media networks
2. Remember to be sensitive of cultural, gender
and social differences when distributing and
sharing online content
3. If someone is offended by a post—Apologize

10. Integrate your offline connections to
online networking opportunities

11. Collaboration equals
Continuity
O Print media imagery should also be online promotional
imagery
O Messaging needs to be consistent on every media
platform
O Quick questions should receive quick answers
O All social media administrators should have a
participatory role (i.e. Onsite social media admins post
real-time events)
O Media distributors (online and offline) need to be kept
in the loop of calendar changes, sold-out/cancelled
events or anything relevant to modifying public
information

12. What we need
 Images
 Information
 Communication
 Connections
 Ideas
 Participation

13. The Big Picture
O All media channels have the ability to reach
tens of thousands each day
O Publicized events impact decisions to
attend, support and participate in various
events and activities
O Social Media is immediate, PR requires
more advanced planning (planning ahead
and providing all key information results in
good coverage)
O PR is the perfect partner to social media

14. QUESTIONS???