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How to sell User Experience?
The document emphasizes the importance of user experience (UX) in business, defining it as the perceptions and responses resulting from using a product, system, or service. Jiri Sekera shares insights on how to improve UX through understanding stakeholders and adopting a proactive attitude while offering practical guidelines for selling UX benefits. Key takeaways include focusing on UX significance, defined roles, effective communication, and maintaining personal integrity.
How to sell User Experience?
- 1. Jiri Sekera How tosell User Experience
- 3. AAA Rated Speaker Iwas… Asocial Arrogant Absolutely bad in business
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- 5. ISO 9241-210 „ aperson's perceptions and responses that result from the use or anticipated use of a product, system or service“ „ user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use“
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- 7. Competitive advantage 1) Functionality 2)Usability 3) Accessability 4) Look 5) User Experience
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- 16. Stakeholders 1) Boss 2) Marketing 3)Account Manager 4) Project Manager 5) Developers & Designers
- 17. Stakeholders 1) Boss 2) Marketing 3)Account Manager 4) Project Manager 5) Developers & Designers
- 18. Stakeholders 1) Boss 2) Marketing 3)Account Manager 4) Project Manager 5) Developers & Designers
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- 20. Stakeholders 1) Boss 2) Marketing 3)Account Manager 4) Project Manager 5) Developers & Designers
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- 23. Don’t take Anything Personally
- 24. 3 person view rd You Client Parent Parent Adult Adult Child Child
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- 26. Always Do YourBest … but no more!
- 27. Conclusion 1) UX matters! 2)Know your role 3) Sell benefits, not actions 4) Think about UX of yourself 5) Be Impeccable With Your Word 6) Don’t take Anything Personally 7) Don’t Make Assumptions 8) Always Do Your Best… but no more!
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