Designing impactful experiences - starting with non-usersFranco Papeschi
Slides from my presentation at Design by Fire cafe' - on the 18th of November 2013 (http://designbyfire.nl/cafe/030).
AirBnb, Skype, Nintendo Wii, Netflix, Tata Nano,… Recent evolutions in technologies are fostering new services and experiences, which shake incumbent companies and business models. Of all contexts where this has happened, the most radical and disruptive is probably the African one. Despite the many challenges — dumbphones instead of smartphones, low literacy level, scarcity of PCs — we have seen innovation flourish in the past few years. Starting with the creation of services for underserved populations and niches of people who don't use the typical or current solutions.
Showcasing some of the most innovative start-ups in the African continent, Franco presented some of challenges of designing products and services when driven by impact rather than features. He also reflected on the learnings and how these can be applied to user experience projects for products in European contexts.
Negotiation and Sales expert Steve Jones from Focal Point Negotiation gives his tips for selling yourself and your business with PowerPoint - Four Ps and PowerPoint Mistakes
Designing impactful experiences - starting with non-usersFranco Papeschi
Slides from my presentation at Design by Fire cafe' - on the 18th of November 2013 (http://designbyfire.nl/cafe/030).
AirBnb, Skype, Nintendo Wii, Netflix, Tata Nano,… Recent evolutions in technologies are fostering new services and experiences, which shake incumbent companies and business models. Of all contexts where this has happened, the most radical and disruptive is probably the African one. Despite the many challenges — dumbphones instead of smartphones, low literacy level, scarcity of PCs — we have seen innovation flourish in the past few years. Starting with the creation of services for underserved populations and niches of people who don't use the typical or current solutions.
Showcasing some of the most innovative start-ups in the African continent, Franco presented some of challenges of designing products and services when driven by impact rather than features. He also reflected on the learnings and how these can be applied to user experience projects for products in European contexts.
Negotiation and Sales expert Steve Jones from Focal Point Negotiation gives his tips for selling yourself and your business with PowerPoint - Four Ps and PowerPoint Mistakes
Dr. Tony Ratliff - "Smartups Startups Presentation - Investor Relations"Tony Ratliff
A SMARTUPS presentation given 1/21/14 to the SMARTUPS group in Indianapolis. Investor Relations and a few Life Lessons by Dr. Tony Ratliff - Angel Investor, Founder
The new role for B2B PR - Five Minute PitchPaul Maher
How can the skills which helped sell B2B products and services be reassigned in the new world of the Real Time and Social Web?
Find out here, with a former Communications Head for VMware, HP and others.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
Pitching B2B? Use the One Page Pitch to create a script that will win more business. Focus on bringing value to the client and how you are different from the competition.
Be a Blue Lobster!
The One Page Pitch is designed by Tomas Bay, founder of Blue Lobster. Feel free to pass it on. Share it!
In this infographic you will learn about 5 tried and true business 'tricks' to help you increase your success. This year is will be YOUR year.
Cheers to that!
The Art of the Sales Pitch: Perfect Your Techniques
The sales pitch is not about you – it’s all about your customer. This means the key to designing a great sales pitch is to make sure it solves your clients’ problems. In this session, you’ll learn how to craft the perfect sales pitch that will get you the sale in seven steps, including craft a hook that gets attention; define your client’s problem; introduce the solution with examples, and give a call to action.
A brief presentation I gave to companies participating in the DFAIT AIM Bootcamp here in Calgary. Focused on the "elevator pitch" but includes some info on how to deliver a solid 10 minute pitch.
Read more at: http://uncustomeryexperience.com/2014/06/03/whats-your-sales-brain/
If sales are part of your job, you have to ask yourself “Can I be better at this?”. The answer is YES, and the secret to success is in your brain. Studies show each of us have natural skills that we use in our sales conversations, but we may not be using them to our advantage. Find out how you think, what your strengths are, how those hurt and how they can help.
How to build your perfect elevator pitch?Geert Houben
Are you able to explain your company or idea in a very short time?
This presentation contains a concrete step-by-step building plan for your perfect 'elevator pitch'.
It's made after Geert Houben's experiences at the BlackBox Connect bootcamp in 2015, powered by Google For Entrepreneurs.
Dr. Tony Ratliff - "Smartups Startups Presentation - Investor Relations"Tony Ratliff
A SMARTUPS presentation given 1/21/14 to the SMARTUPS group in Indianapolis. Investor Relations and a few Life Lessons by Dr. Tony Ratliff - Angel Investor, Founder
The new role for B2B PR - Five Minute PitchPaul Maher
How can the skills which helped sell B2B products and services be reassigned in the new world of the Real Time and Social Web?
Find out here, with a former Communications Head for VMware, HP and others.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
Pitching B2B? Use the One Page Pitch to create a script that will win more business. Focus on bringing value to the client and how you are different from the competition.
Be a Blue Lobster!
The One Page Pitch is designed by Tomas Bay, founder of Blue Lobster. Feel free to pass it on. Share it!
In this infographic you will learn about 5 tried and true business 'tricks' to help you increase your success. This year is will be YOUR year.
Cheers to that!
The Art of the Sales Pitch: Perfect Your Techniques
The sales pitch is not about you – it’s all about your customer. This means the key to designing a great sales pitch is to make sure it solves your clients’ problems. In this session, you’ll learn how to craft the perfect sales pitch that will get you the sale in seven steps, including craft a hook that gets attention; define your client’s problem; introduce the solution with examples, and give a call to action.
A brief presentation I gave to companies participating in the DFAIT AIM Bootcamp here in Calgary. Focused on the "elevator pitch" but includes some info on how to deliver a solid 10 minute pitch.
Read more at: http://uncustomeryexperience.com/2014/06/03/whats-your-sales-brain/
If sales are part of your job, you have to ask yourself “Can I be better at this?”. The answer is YES, and the secret to success is in your brain. Studies show each of us have natural skills that we use in our sales conversations, but we may not be using them to our advantage. Find out how you think, what your strengths are, how those hurt and how they can help.
How to build your perfect elevator pitch?Geert Houben
Are you able to explain your company or idea in a very short time?
This presentation contains a concrete step-by-step building plan for your perfect 'elevator pitch'.
It's made after Geert Houben's experiences at the BlackBox Connect bootcamp in 2015, powered by Google For Entrepreneurs.
The $3 Trillion Prize for Busting Bureaucracy (and how to claim it)Michele Zanini
Authored by Gary Hamel and Michele Zanini
Around the world, productivity growth has stalled out. While some hope that a “second machine age” will reverse the slump, we think that wringing bureaucracy out of the economy offers a more promising and less speculative route to boosting productivity. By our calculations, busting bureaucracy would add $3 trillion to economic growth in the US alone. Dismantling bureaucracy won’t be easy, but it has to happen—bureaucracy must die. The $3 Trillion Prize provides a detailed blueprint for abolishing the bureaucracy tax in your organization, and everywhere else.
How Product Manager Pivots Into a New Domain by Microsoft Sr PMProduct School
Main Takeaways:
You don't need to start in a given domain as the biggest expert in that domain - you just need to lead with curiosity.
You can be effective by having good core PM skills and remaining focused on a key set of repeatable questions and processes focused on understanding the business space &, most crucially, who are the customers and what are their pain points & needs.
You also have to start by understanding the org you're moving into - especially who are the key domain experts to partner with early and what is the org's understanding of Product Management.
How a Product Manager Pivots Into a New Domain by Microsoft Sr PMProduct School
Main Takeaways:
You don't need to start in a given domain as the biggest expert in that domain - you just need to lead with curiosity.
You can be effective by having good core PM skills and remaining focused on a key set of repeatable questions and processes focused on understanding the business space &, most crucially, who are the customers and what are their pain points & needs.
You also have to start by understanding the org you're moving into - especially who are the key domain experts to partner with early and what is the org's understanding of Product Management.
Boostrapping a company to 1 million in revenue - Denver Startup Week PresentatioJeff Gladnick
Jeff Gladnick bootstrapped a Hybrid SaaS/Agency company, Great Dental Websites with no outside investment and grew annual revenue to $1MM/yr. He'll share the great decisions he made as well as the terrible ones, the software stack he used and the strategy to acquire the first 200 customers without spending a single dollar on marketing.
90% startups fail today and most of them fail because either they entered the wrong market, or started at the wrong time, or came up with an idea that is not properly tested.
With these 10 points, you will know why validating your idea is important before you jump into implementation of the idea is important. Learn the methods of validation at the early stages so that you come to a decision as early as possible.
Developing selling skills presented at lorache consulting lagosDaniel Chinagozi
Effective Selling Skills Presentation, during and in-house training For Lorache Consulting Lagos, Nigeria. Sharing on how to move from Transactional selling to Consultative selling
Detroit Women's Business Center - Virtual Business Ownership WebinarVictoria M. Parham
Webinar training on Virtual Business Ownership facilitated by Victoria M. Parham for the Detroit Women's Business Center - Mentorship Breakfast Series.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Sales Training Program.
Covered:
1. Basic Concepts of Sales/ Marketing (7P/ 4A)
2. 50 Tips
3. BCG Matrix/ few other Marketing Concepts
4. Cases studies/ Practical Examples
5. Sales Process
6. B2B/ B2C etc.
Duration: 5 Hours.
The PPT has content which we covered for a university in India. It was Online session where students did role play, case scenarios etc.
Various Sales tips were discussed.
Real cases were discussed to give students a complete idea about sales process.
For customized plan, please connect at partner@edu4sure.com or call/ whatsapp at +91-9555115533
If you've interviewed for a content strategy role recently, you may have been asked for a portfolio. But CS deliverables don't always lend themselves to sharing--who wants to see an inventory spreadsheet? And what do you do when your work is all client-confidential? This event took place at the Seattle Content Strategy Meetup designed to help job seekers or consultants create engaging portfolios, presented by Masa Zokaei Edie.
The Top 7 Business Systems to Reduce your Hours and Increase ProfitsPROTRADE United
Do you find yourself with plenty of work on, however not enough time to get everything done? Chasing your tail with work that is not profitable, or wishing there was a simpler, easier way to run your business? There is an answer, yet for many trade business owners it remains elusive.
The key to freeing up time, guaranteeing profitable work, building value in your business and reducing stress levels comes down to a few simple steps. Effective systems and procedures, when created and implemented correctly, can transform a business…and your life. It builds a trade business that works for you.
At PROTRADE United we know the key systems required to allow you to take your business to the next level.
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
5. I don’t want to:
-Sell my tech company or startup (Surprise,
I don’t have one!)
-Share information so clients can build it
themselves
-Waste clients’ time
-Embarrass myself
6. And this is just the tip of the
iceberg as to why selling tech to
tech companies is hard
7. Let’s not forget, tech
companies will…
- Hire the best of the best
- They have the reputation, brand and money to do so
- Remind you they’re the best, smartest and hardest workers and
proud of it
- Pick a part your technology (as they should!)
- Ask for more features from your product
- Demand on-time delivery, integration, continuous up-time, etc.
- Ask for free things - POCs, POTs, Testing, Consulting and more.
- Invest heavily into R&D. You don’t know what they’re building
and if it competes with your products.
11. 1 Add value/share a point of view
2 Solve problems
3 Challenge the status quo
4 Share New Acquisitions/Product Updates
5 Connect across business units
Why are YOU there?
18. 1
Start with non-core competencies
2
Look for the unsexy
3
Read. Keep Reading. Then go & read
some more.
4
Look at client’s job openings5
Ask and listen
Where is there a NEED?
24. Now you can focus on the how.
How do I sell?
3
25. 1
Get the meeting. Use unconventional methods to meet people.2
It’s all about the UI/UX
3
Focus on your leading products + competitive advantage
solutions. Know these inside and out.
4
Integration is everything: Systems + Platforms
5
How do I sell?
Dress/Act the part
6
7 Strong client references that are comparable to client
Prepare and know their language/acronyms
26. 8
Even the lines of business are highly technical9
Be prepared to fill the awkward space when client doesn’t want
to share.
10 Bring the right people to the room
11
Read the room and react quickly12
Know their buying habits and schedule
How do I sell?
13
14
Be consistent and follow up religiously
Challenge the status quo
41. 1. Advocate for the client and make sure the client knows this.
2. The best way to convince is with your ears.
3. Sell to the client without making them feel sold to.
4. Never pressure the client, create events that the client
realizes action is a must.
5. Pre-crafted questions are almost as important as what you
present.
6. Go in with a plan. The whole team needs to be
orchestrated and agree on the goal.
To summarize…
42. Resources
- Not invented here: Apple's secret applications
- Top 5 Ways to Sell Technology in 2013
- How to Hunt Big Game
- Selling to CIOs
- Team Advice: Dan Rolla, Dan Wedge, Krista Hixon