Are you able to explain your company or idea in a very short time? This presentation contains a concrete step-by-step building plan for your perfect 'elevator pitch'. It's made after Geert Houben's experiences at the BlackBox Connect bootcamp in 2015, powered by Google For Entrepreneurs.

1. P
practice
@houbeng 14/05/2015

2. Bill Joos

6. Delivery
50%
50%

7. Handshake
Intro
10s
7-17 words Elevator
Pitch
30-120s Napkin Pitch
15-45m
Investor Pitch
45-60m
2 min.

8. What is your goal?
“TELL OR SHOW
ME MORE!”
CURIOSITY

9. 10
INGREDIENTS

10. 5 core elements
5 add-ons

11. PITCH

12. Who are you?
What do you do?
• 7-17 words
• Focus on ‘why’
• = Handshake Intro
• Try to find a ‘hook’
1OPENING
We empower people to live independently & healthy
using convenient technology.

13. Who do you help?
• Primary users or customers
2TARGET GROUP
Because it’s hard to reach the senior ‘direct-to-
consumer,’ we focus in the first phase on senior care
providers.

14. What is primary users’ or
customer’s main pain?
• Or ‘opportunity’
3MAIN PAIN
Senior care providers don’t have enough staff, they
have to cope with more demanding clients and they
want to grow their client base.

15. What is your painkiller for
your primary users’ or
customers’ main pain?
4PAINKILLER
We offer a mobile platform with easy access to a
range of qualified services that acts as a ‘front-office’
for the clients of senior care providers.

16. What are your top benefits
that your painkiller delivers?
• Quantifiable
5BENEFITS
With our solution senior care providers work 30%
more efficient and are able to triple their client base
by going outside their facility into home care.

17. PUT IT ALL TOGETHER
Opening, Who & Pain
Painkiller & Benefits
Panels
1, 2 & 3
Panels
4 & 5

18. 6SECRET SAUCE
What is your ‘secret sauce’ that
makes your painkiller possible?
• Key IP
• Competitive advantage
Cubigo offers a superior and consistent user
interface that is older adult friendly and available on
every hardware platform.

19. How do you make money?
• What are the ‘business drivers’?
• How do you ‘move the needles’?
7BUSINESS MODEL
We have a recurring business model: the provider
pays a monthly fee per client.We upsell these clients
with new services directly via the platform. Due to
the ageing of the population, our potential market
will grow 5% per year.

20. Who is doing it?
• Add ‘unique capabilities’
8TEAM
We have a multi-disciplinary, international team,
located in Europe and the USA. My co-founder is a
general practitioner with more than 20 years of
experience with elderly care.

21. What have you already achieved?
• Company stage?
• What’s been invested so far? From whom?
• How much are you seeking to raise? When?
• What will those funds be used for?
9ACHIEVEMENTS
We raised 750k dollars angel money to build the product and
we went out of beta 1 year ago.We have more than 13.000
registered users and we built an R&D lab in Europe with over
30 projects in various domains of elderly care.We won the
Belgian Award for Technology & Innovation in 2013 and we
launched recently 3 pilot projects in the USA.

22. Call to action
• “Talk to us if you want to know more”
10CLOSING
Please come talk to me if you want more information.

23. PUT IT ALL TOGETHER
What makes it possible
How we make money
Who is doing it
Accomplishments & funding
Closing
Panel 6
Panel 9
Panel 7
Panel 10
Panel 8

24. DO’S & DONT’S
KISS
1 presenter
Don’t use PPT
Relax & smile
Don’t focus on ‘how’
Don’t use TLAs
Don’t speed-talk
Don’t try to tell
everything

25. Geert
Houben
CEO
ghouben@cubigo.com
@houbeng
BEDANKT!