How to sell 3 d content
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1) Buyers are overwhelmed with content and prefer established brands over individual movies or series. They have limited resources, so focus on easy deals first. 2) Present your content professionally showing its value in terms of product details, quality, and marketing materials to increase its perceived worth. 3) Know the key players in each territory and don't divide rights unless receiving extra payment. Define appropriate prices for your content and windows.
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How to sell 3 d content
- 1. how to sell your 3D content around the world Robert Franke / Dimension3 / June 2012
- 2. REMEMBER Buyers 1
- 3. REMEMBER Buyers 1 are swamped with contents
- 4. REMEMBER You should be: 1
- 5. REMEMBER You should be: 1 DIFFERENT & ORIGINAL
- 6. REMEMBER You should be: 1 DIFFERENT & ORIGINAL short & concrete
- 7. REMEMBER You should be: 1 DIFFERENT & ORIGINAL short creative & & concrete professional
- 8. REMEMBER You should be: 1 DIFFERENT & ORIGINAL short creative & & concrete professional … the way you present your content.
- 9. 2 REMEMBER Buyers
- 10. 2 REMEMBER Buyers prefer to buy „brands“ & „products“
- 11. 2 REMEMBER Buyers prefer to buy brands & products Rather then „just“ Movies / Series
- 12. 2 REMEMBER Buyers
- 13. 2 REMEMBER Buyers Often have a lack of rescources
- 14. 2 REMEMBER Buyers Often have a lack of rescources Consequently they tend do the easy deals first
- 15. REMEMBER 3 Show them what they get for their money…
- 16. REMEMBER 3 Show them what they get for their money… Product - What is it - Where does it fit in - USP
- 17. REMEMBER Show them what they get for their money… 3 Product Quality - What is it - Production Value - Where does it fit in - Technical Quality - USP - Deliverables
- 18. REMEMBER Show them what they get for their money… 3 Product Quality Marketing - What is it - Where does it fit in - - Production Value Technical Quality Materials - USP - Deliverables - Metadata - Artwork - Teaser / Trailers
- 19. REMEMBER Show them what they get for their money… 3 Product Quality Marketing - What is it - Where does it fit in - - Production Value Technical Quality Materials - USP - Deliverables - Metadata - Artwork - Teaser / Trailers … act like a service provider rather then a content owner.
- 21. REMEMBER But most importantly… 3 MAKE IT LOOK GOOD !
- 22. 4 REMEMBER Professional marketing material can have a serious impact on the price of your product
- 23. 4 REMEMBER Professional marketing material can have a serious impact on the price of your product …or in other words…
- 24. 4 REMEMBER …unprofessional marketing material Can seriously devaluate decent content…
- 25. 4 REMEMBER …but professional Marketing material can leverage the price of mediocre content.
- 26. 4 REMEMBER And don‘t forget to update your marketing material…
- 27. 4 REMEMBER And don‘t forget to update your marketing material… REFINE PITCH RESULT FEEDBACK
- 28. REMEMBER 5 Know where to go…
- 29. REMEMBER 5 Know where to go… There are just a handful of players in each territory who buy 3D contents
- 30. REMEMBER 5 Don‘t divide your rights…
- 31. REMEMBER 5 Don‘t divide your rights… … unless they pay you extra money for an all rights deal….
- 32. REMEMBER 5 Don‘t Divide your rights… … unless they pay you extra money for an all rights deal…. and don‘t do straight forward revenue share deals.
- 33. REMEMBER THEATRICAL 5 - Usually just for fiction or top notch longform docs - Mostly as part of an all rights deal - Local minimajors and big home entertainment distributors
- 34. REMEMBER PHYSICAL 5 - DVD / BluRay etc. - Look out for home entertainment distributors with a 3D track record
- 35. REMEMBER BROADCAST 5 - Free TV offers very limited slots available - Look out for the big Pay TV operators - Look out for dedicated 3D channels (3net etc.)
- 36. REMEMBER ONLINE 5 - Most VoD platforms lack a 3D playout solution - Try to get in the marketing deals - Aggregators can help you to get onto many different VoD platforms in a territory
- 37. REMEMBER CONNECTED DEVICES 5 - Device manufacteurers are are agressivly buying 3D contents to promote their hardware - eg. Samsung‘s explore 3D
- 38. 6 REMEMBER Find yourself a Sales Agent
- 39. 6 REMEMBER Find yourself a Sales Agent - If you lack the time, the rescources or the contacts you better find yourself a sales agency…
- 40. 6 REMEMBER Find yourself a Sales Agent - If you lack the time, the rescources or the contacts you better find yourself a sales agency… … but make sure to pick someone who understands 3D like 3DContenthub.com
- 41. REMEMBER Last not least… 7
- 42. REMEMBER Last not least… 7 DON`T SHORT SELL YOUR CONTENT!
- 43. REMEMBER DEFINE… 7 - Asking - Expected - Take prices for your content.
- 44. REMEMBER BE AWARE THAT… 7 …Each exploitation window comes with a prices.
- 45. REMEMBER DON‘T LET… 7 …Distributors take away rights they don‘t exploit without paying some extra cash for it.
- 46. THANK YOU ROBERT FRANKE │ MEDIA CONSULTING Robert.franke@mail.com │ Twitter: robertfranke │ www.robert.franke.com 0049 172 313 80 18