This document provides instructions for a task that requires students to plan, film, and edit an advertisement for a product. It outlines the criteria for success, including appealing to the target audience and persuading them. Students are instructed to choose a product and target audience. They should brainstorm ideas and consider how elements like music, costumes, language, and colors can appeal to their audience. The document also teaches rhetorical devices, emotive language, sound techniques, and figurative language that can be used in the script. Students are asked to write a script incorporating these, storyboard the ad, film it using a plan for props, costumes, locations and more, and then edit the final video adding music, voiceovers, text and transitions

1. Advertising Synergy and
Transmedia

2. Task
• Plan, research, script, storyboard , rehearse and
record and edit your advert for a product, game
TV-show, comic, music video .
Your success in this task will be based on…
1. How well you make your product appeal to your
target audience
2. How convincing your advert is in persuading
your target audience to use/view your product.
2. How good your script and storyboard are.
3. How well filmed and well edited your advert is.

3. Merchandising

5. Transmedia

6. Product
• Decide on a product you will sell.
• Brainstorm ideas.

7. Target Audience
1. Who is this product for?
2. List the characteristics of this group
3. Explain how each of the following will be used to suite the
product and appeal to the group.
– Music
– Costume
– Props
– Setting
– Language
– Characters
– Colours
– Font
– Structure/ layout of advert

8. Advertising Language
Rhetorical Question
hyperbole
Understatement
Contrast/Juxtaposition
Listing
Imperative
Rule of Threes
Slogan
Decide on 3 of these which you will use for your advertisement
Write down how you will use these.
1.
2.
3.

9. Appeal to the Emotions
EMOTIVE LANGUAGE
Words With Positive Connotation
Warm fuzzy words that help to get the audience on your
side. “The chocolate was creamy, smooth, and
delicious.”
Words With Negative Connotation
These weasel words have the opposite effects to
positively charged emotive words. “The chocolate was
gluggy, bitter and fattening.”
1. Brainstorm all of the positive or negative words
you will use to persuade.

10. Sound Techniques
Alliteration
Assonance
Onomatopoeia
Rhyming
1. Find an example of each of these used in an advert.
2. Choose two and write down how you will us these in your
advert.

11. FIGURATIVE LANGUAGE
Metaphor
Simile
Personification
1. Find an example of each of these used in an advert.
2. Choose two and write down how you will us these in your advert.

12. Plan – fill out the following details
• Write your script
– persuasive techniques
– Emotive language
– Sound techniques
– Figurative language techniques
• Storyboard your advert (use Template)
– A picture of each shot
– Where music, dialogue, font will be used
• Film
– Have a plan
• Where
• when
• How
• Props
• Costume
• Edit
– Music
– Voice-over
– Writing on the screen
– Transitions
Shot Number Props
Camera
Movement
Shot
Angle
Dialogue / Voice
Over
Sound / music Writing on the
screen

13. Apps
• Video Star
• iMovie
• Imotion HD
• Pic-collage

14. Marking Criteria
Achieved Merit Excellence
Some appeal to your target
audience
Advert is convincing your
advert in persuading your
target audience .
script and storyboard are
well planned.
Well filmed and well
edited
Self management- is
focused, on task and works
through each criteria of the
task
Product mostly appeals to
your target audience
Advert is very convincing
your advert in persuading
your target audience .
script and storyboard are
well planned.
Well filmed and well
edited
Self management- is
focused, on task and works
through each criteria of the
task
Product very appealing to
your target audience
Advert is extremely
convincing your advert in
persuading your target
audience .
script and storyboard are
well planned.
Well filmed and well
edited
Self management- is
focused, on task and works
through each criteria of the
task

15. Share
• Complete advert to a high standard
• Export to YouTube and post the Link onto your
blog