The document provides an overview of a workshop on planning, building, and launching a successful podcast. It discusses defining goals and audience, choosing a topic, planning content and format, acquiring necessary equipment and software, recording and editing audio, distributing the podcast through websites and feeds, and marketing the podcast for listeners. The workshop guides attendees through each step of the process and provides tips for creating a high-quality podcast.

1. Welcome to Plan, Build, and Launch a successful podcast! Please sign in on the back table.

2. Nov 5th 2007 plan-build-launch a podcast a podcast thinkjose.com SMW

3. first things first...

4. Why are you here?

5. individuals vs. companies?

6. builders vs. curious? (geeks vs newbies) (geeks vs newbies) (geeks vs newbies)

7. what is a podcast?

8. Outline: Plan Learn - Do - Q&A Build Learn - Do - Q&A Launch Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A Learn - Do - Q&A

10. Todays Goal: we (that means YOU will get involved) will Plan - Build - Launch a podcast a podcast a podcast a podcast

11. Plan - Learn Learn

12. Why are we doing this?

13. increase visibility, revenue, marketing, because we can, etc.

14. Identify a niche

15. What can you offer this niche?

16. How do you want them to respond?

17. buy more product, increase brand awareness, etc.

18. willitblend.com donandsons.com themshow.com themshow.com themshow.com

19. Who is involved?

20. What is the content-length-etc.

21. How many episodes? zefrank.com zefrank.com

22. Where? Who is our audience? How will they find us? How will they find us? How will they find us?

23. How do we measure the win?

24. listeners, more product sold, brand awareness, impressions, hits, etc.

25. What is the business case for my 57 year old boss who still has his secretary print out his emails?

26. Agree to mini-bizplan

27. Set team-tasks-roles-responsbilities

28. Plan-Do

29. Why - Who - Where How - What

30. mini-bizplan (write it down!) (write it down!)

31. Host- Interviewee- Engineer- Geek- Marketer/Writer- Marketer/Writer- Marketer/Writer- Marketer/Writer- Marketer/Writer-

32. Plan-Q&A

33. Build-Learn

34. Agree and Review Document

35. Workflow

36. Content - Write a script (or at least pretend on a napkin) (or at least pretend on a napkin) (or at least pretend on a napkin)

37. short - sweet funny - interesting be dramatically different be dramatically different be dramatically different

38. remember the audience why should they care?

39. Capture rubber + road rubber + road

40. direct to digital (computer, digital recorder, anything with a mic on it) (computer, digital recorder, anything with a mic on it)

41. mobile vs. studio

43. condenser microphones vs. dynamic microphones dynamic microphones

44. signal paths (cables, XLR, shock mounts, adapters, oh my!) (cables, XLR, shock mounts, adapters, oh my!)

45. compressors (are good) (are good)

46. the simpler the better the better

47. Edit

48. slash & burn

49. make your guests into rockstars!

50. music bumpers (learn from radio) (learn from radio)

51. format AAC, mp3, tags, images, etc. AAC, mp3, tags, images, etc.

52. web ready audio file 64kb FM Quality 64kb FM Quality

53. Post

54. dedicated server vs. website server (lots of downloads vs. wee downloads) (lots of downloads vs. wee downloads)

55. blog format comments, interaction, actual web 2.0 stuff comments, interaction, actual web 2.0 stuff

56. RSS feed do your own vs. free/paid service feedburner.com feedburner.com feedburner.com

57. Market

58. submit to iTunes, Podcast Alley, Yahoo, etc.

59. digital marketing tools

60. show your best stuff! not everything not everything

61. free, cheap, cool

62. get others to market for you - chicklets, badges, user submitted content, etc.

64. Hardware

65. computer based vs. stand alone recorder

66. audio interface firewire, USB, XLR, digital, analog, etc. firewire, USB, XLR, digital, analog, etc.

67. dedicated hard drive (and back it up) (and back it up)

68. microphones dynamic vs. condenser dynamic vs. condenser

69. processors compressors, eq’s, limiters, tube mic pre-amps, etc. compressors, eq’s, limiters, tube mic pre-amps, etc.

70. accessories stands, shockmounts, popper stoppers, cables, adapters, racks, power strips, etc. stands, shockmounts, popper stoppers, cables, adapters, racks, power strips, etc.

71. Software

72. recording, editing tools garageband, audacity, protools, digital performer, etc. garageband, audacity, protools, digital performer, etc.

73. iTunes

74. blog wordpress, movable type, blogger, custom, and enterprise level wordpress, movable type, blogger, custom, and enterprise level

75. RSS feedburner.com sourceforge.com sourceforge.com sourceforge.com

76. ftp client - or upload tool

77. turn key companies podtech.net libsyn.com

78. Build - Do

79. switch to macbook (not a subliminal ad - just a note for me) (not a subliminal ad - just a note for me)

80. Build - Q&A

81. Launch - Learn

82. small is the new big

83. passion is key personality matters personality matters

84. set clear start and stop points

85. do what you say you are going to do!

86. look back to the bizplan

87. keep it fresh and fun

88. Marketing

89. get others to talk about you

90. do cool stuff (dramatically different) (dramatically different)

91. Launch - Do

92. more? lamepodcast.com write: [email_address]

93. schwag and such

94. (5 Bonus Tips) How not to be lame: How not to be lame:

95. 1. know your audience know your audience

96. askaninja ≠ pirates

97. learn spanish ≠ latinos

98. TWiT ≠ noobs

99. 2-way interaction.

100. 2. good equipment is cool. good equipment is cool.

101. $99

102. dynamic mics vs. condenser mics condenser mics condenser mics

103. buy a good mic pre.

104. pre-amplify

105. no dirty soundcard noise soundcard noise

106. firewire and usb rock rock

107. stop the pop.

108. 3. Be prepared. Be prepared.

109. You don’t have to be an expert - but it helps. have to be an expert - but it helps.

110. do your homework.

111. Passion is key.

112. 4. um, like... edit. um, like... edit.

113. Be kind to your guests.

114. Edit for flow.

115. lean & mean

116. 5. do like the pros do do like the pros do

117. intro/outro

118. theme songs rock

119. don’t steal music

120. pre-announce

121. wrap it up

122. compression (audio)

123. 5.5 have fun have fun

124. successful podcasts mix passion, fun, and interactivity.